National Tide 1980.

Chapter 821 Gifts
It was in the afternoon of the second day that Song Huagui really saw the turnover on the first day of the discount store's opening.

This is because the next day is a working day, and the number of people shopping in the mall is destined to be greatly reduced, so the accounting staff can spare no effort to calculate it in time.

Otherwise, it is useless to rush.

And even though Song Huagui had already made preparations, knowing that the discount store was unbelievably popular, it was already an instant hit.

But the final figures of sales volume and gross profit were far beyond what she could have expected.

What a surprise.

On the first day the discount store opened, it actually created a turnover of more than 12 and a gross profit of [-]!
Regardless of sales volume or gross profit, it surpassed the best-performing Great Wall Hotel franchise store under Pilkardon, and it was three times its turnover on the same day!
It can almost be said that one meal is enough for half a month.

The key is that such data is actually obtained when the price of clothing is [-]% or [-]% off.

In other words, it is equivalent to that the discount store in Pilkardton sold a hundred times the number of goods in the genuine specialty store.

And to be honest, because the discount store not only sells clothing, more than half of the turnover is created by countless small OEM products, the actual situation is worse than worse.

For example, ballpoint pens and mechanical pencils together sold more than 600 pieces, which is 1 yuan.

More than 3000 keychains and [-] pencil cases were sold that day, adding up to another [-].

More than 300 wallets of various styles were sold, worth 2 yuan.

Lighters, watches, and Western glass wine sets from Huashi Street Factory are unexpectedly sought after by customers.

Two hundred lighters were sold, more than 50 watches were sold, and more than 100 sets of western glass wine sets were sold, totaling more than 5 yuan.

The remaining part is the main business of Pilkardon Company - the sales of clothing.

It can be seen from this that people in Beijing are so eager for the brand "Pierre Carton", this is the power of the brand!

You must know that although the unit price of these OEM products cannot be compared with that of Pilkardon's ethical clothing, it seems cheap, but it is not.

Because these OEM products are high-end products entrusted by foreign agents of Piel Carton in pursuit of low domestic manufacturing costs.

The quality and functionality are not much better than similar domestic products, and there is nothing advanced to speak of.

In terms of things alone, the only bright spot is that the product shape is considered novel.

However, the brand named "Pierre Carton" was able to successfully detonate the enthusiasm of consumption, and the selling price was several times higher than that of similar domestic products.

Its price is not much lower than that after being exported to Europe, Japan, and Singapore.

Considering the high logistics costs these days, if it wasn't for huge profits, then there would be no huge profits!

Of course Song Huagui was excited, there was only one thing she felt uneasy about.

I'm just worried that this is a temporary bustle. Customers who bought these things should not regret it afterwards and return them later.

Fortunately, more than ten days have passed, and after ushering in the second Sunday in May, the top and bottom of the Pilkon Company have seen clearly the value of the discount store through the sales data that is still very hot during this period. Potential, there is nothing to worry about anymore.

Yes, discount stores have the biggest sales on their first day of opening.

That's right, from the next day, sales began to drop sharply, dropping by more than 70.00% all at once.

And as long as it is a weekday, it is the same.

But to be honest, the vast majority of people bought things and never got them back.

At most, the clothes I bought were brought to others, and I hope to return them because they are really not suitable.

Especially when everyone has to go to work, the discount store can still maintain a daily turnover of 4 yuan, which is the only one in Beijing.

The key is that when Sunday comes, the turnover of discount stores soars again.

Even if it can't compare to the first day of opening, it's not much better, and the sales can reach [-] to [-].

That's still an amazing, unbelievable number.

If you compare them carefully, you will find that the sales of the second Sunday are higher than that of the first Sunday, which is more indicative of a good trend.

Obviously, with the fermentation of word of mouth, consumers in Beijing are becoming more and more enthusiastic about this discount brand store.

This kind of yearning and pursuit of the brand is not a one-off, and there is a high probability that it will continue in this way for a long time.

Originally, Song Huagui thought that Ning Weimin bought 30 yuan of OEM goods from the franchisee at one go, which seemed a bit too much.

In a year's time, it's not bad if it can be sold.

Looking at it now, I'm afraid it won't last for two months, and I will have to restock soon.

Even her son told her that Pilkon ballpoint pens were popping up in their school.

In many classes, some people showed off and made the whole class envious.

He also asked Song Huagui if he could give him two pens. He also wanted to follow the trend.

For this reason, Song Huagui, who never encourages children to compare, promised to satisfy his son's vanity for the first time, and really went to make a pen for his son.

It is also worth mentioning that not only the Pilkardton discount maintenance store is thriving, but the sales of E-ladder and Goldlion are also very optimistic.

Although it is just a tie, the average daily sales volume of each brand can be maintained at an average of 5000 yuan per day at the beginning, and then gradually rises.

Especially Yilaide, although it is a new brand, has not done any advertising.

But because of the functional advantages and self-propagating attributes, the trend of repeat customers is particularly obvious.

People often buy one, and then come back a few days later.

And there is no shortage of situations where friends and friends are brought along, or even bought for others.

In fact, by the second Sunday, there was a clear trend of more than double the sales of Goldlion, which is really a hit.

So much so that I was worried about insufficient inventory, and some of the low-end goods to be sent to Shanghai were left behind by the capital.

Then add more orders to urge the factory to work overtime.

The situation in Huacheng is similar to that in Beijing.

You know, the south is more open, and there are more people wearing suits, so the sales of easy-to-pull ties are more popular than those in Beijing.

The high-end products that Goldlion was responsible for producing in Huacheng were also not enough to sell, and Zeng Xianzi also had to choose to sacrifice part of the Shanghai and Shanghai markets to ensure the supply in Beijing first.

To put it bluntly, Zou Guodong, who lives in Shanghai, is a soft-spoken person, and he doesn't care about shops and product manufacturing.

He is purely a master who his uncle doesn't love and his grandma doesn't love, so he can only suffer from it.

This is not to mention, Zeng Xianzi saw the positive feedback from the market, and he understood the weight of Yilade's patent more and more, and he was glad that he did not refuse to cooperate at the beginning.

So in order to stabilize the alliance, they flew to the capital to visit Mr. Pilkardon.

And made a special trip to bring a valuable gift - 18K gold lighter.

One for each of Pierre Carton, Song Huagui, and Ning Weimin, each of the three company shareholders.

If Zou Guodong knew about this, he might be even more jealous because of the widening gap between himself and Ning Weimin.

But having said that, Ning Weimin didn't accept gifts for nothing, and even Zeng Xianzi had to admit that this gold lighter was too worthwhile.

what's up?
When Ganqing received the lighter, Ning Weimin's eyes lit up, and he expressed it to Zeng Xianzi on the spot.

"Mr. Zeng, this lighter looks so beautiful and exquisite in workmanship. I like it very much. But I am also a little curious. Is this an OEM product that you Jinlilai hired someone else to manufacture, or is it made by your own factory? Is it mass-produced? "

Zeng Xianzi answered very honestly.

"The movement is made in my own factory, and the gold casing is made by outside craftsmen. It is not possible for mass production, mainly due to the difficulty of making the pattern on the casing, which requires extremely high skills. Therefore, I only Sixty were made, forty were sold in the Hong Kong City market, and twenty were kept for gifting to distinguished guests.”

After hearing this, Ning Weimin naturally thanked him again, and then continued to ask questions.

"I would like to ask, how much is the cost of this lighter? How much are the raw materials and labor costs? What is your selling price in Hong Kong City?"

"The cost is probably close to 130 Hong Kong dollars. The raw materials cost about [-] grams of gold, which costs nearly [-] Hong Kong dollars. Thousand eight thousand eight hundred and eight..."

So Ning Weimin's eyes became brighter, "Mr. Zeng, you seem to be losing money on this deal. The price seems to be a bit low, less than four thousand dollars, and the profit margin is less than 50.00%."

Zeng Xianzi could only sigh, "When I made this lighter, I was greedy for the sharp drop in the international gold price, and thought it was a good opportunity to launch a high-end product and establish a product image. I really didn't expect that the manual cost would be so high, and I didn't know until it was launched. This high-end luxury product It’s not that easy to make either. Unlike a tie, it’s not something that can be sold if it’s of good quality, fine workmanship, and beautiful style. Really rich people would rather spend 100 dollars to buy a Dunhill gold lighter than I have thousands of dollars worth of cheap and high-quality things. The middle class with a little bit of money is too savvy. They usually have to estimate the price of gold. They are afraid that the price of gold will continue to fall, and they are reluctant to pay extra processing fees. To tell you the truth, Hong Kong City By the way, I have put it on for more than a year. Only sold nine. I regret it now, this gold lighter does not help the reputation of Goldlion, and I have to bear the additional risk of gold prices. The investment of [-] million Hong Kong dollars , I'm afraid it will take several years to get it back. Fortunately, the output is not too much..."

Ning Weimin was completely overjoyed.

"Mr. Zeng, don't say that. Seriously, I really agree with your idea, and I want to cooperate with you on this matter. Let's continue to develop gold lighters in the mainland, okay? In the future, Goldlion will be responsible for providing production materials and models. We will be responsible for the relevant procedures and special art processing. We will share the profits..."

Zeng Xianzi was shocked.

"Ning...Mr. Ning, don't be joking. You can't even sell such an expensive item in Hong Kong. You want to sell it in the mainland? The living standard of the people in the mainland is too low, how can you afford it?"

Ning Weimin shook his head for it, and smiled to distinguish.

"Mr. Zeng, the economic level in the mainland is not high, and most people can't afford it. But as the saying goes, a lean camel is bigger than a horse. Isn't there still a small number of people? Why else can our products sell so well? Is it more expensive than Hong Kong City? Of course, gold lighters are not clothes and ties after all, and they are indeed much more expensive. But don’t forget that the biggest difference between the mainland and Hong Kong City is information closure and economic growth. Nowadays There are more and more upstarts in China, and they are getting richer. However, there are not so many foreign brands and high-end luxury goods in the market. Why don’t we work together. Even if ten people buy it in one city Can you afford it, how many cities in the Mainland can you count? This is our great opportunity..."

Zeng Xianzi thought for a while, but was still not convinced.

"Mr. Ning, I admit that your words have some truth. But the problem is that the market is not a simple arithmetic problem. You have to think about it. This kind of pure luxury is not suitable for eating or wearing. It is still different from a suit and tie. After all The latter is a dress requirement for important occasions. I don’t believe that people in the mainland just got a little money, and they don’t think of ways to expand their business and earn more money. Instead, they want to buy such useless things to show off. Don’t forget, I I’m also half a mainlander. I grew up in Meizhou and suffered a lot. My first million was to increase the equipment of the factory, and I didn’t even want to change a watch…”

"Haha, Mr. Zeng, you are right to start from your own point of view. I believe that most people think so, but then again, there are certain dead ends in their thinking. Have you ever thought about it, if some people do not open factories, but only What about the business of buying and selling?"

Ning Weimin asked back, his smile didn't hold back, but became even brighter.

"Mr. Zeng, you should have a better understanding of the current situation in the Mainland. The most lucrative business is actually to get supplies through connections. Some people rely on their backgrounds, while others rely on their mouths. But no matter what the situation is, they are taking advantage of the loopholes of the two-track system, buying and selling contracts with red stamps. The most important thing for them is how to gain the trust of others as soon as possible. Therefore, in the domestic market, it is a show of economic strength. , and even swollen faces to pretend to be fat. Many people who wear high-end suits don’t take off the cuff labels, just so that people can see foreign labels. Treat guests to dinner, even if they eat in the second half of the month Steamed buns drink cold water, and they insist on taking people to star-rated restaurants. Maybe in order to discuss some business, the agreed meeting place is very close, but these people have to find someone to get a car. Do you think that in this case, these people want to To show your identity and strength, is there a better prop than this golden golden lighter?"

This was really enlightening, Zeng Xianzi was dumbfounded.

He finally realized the crux of the problem—it turns out that showing off is not without practical significance.

"It's like this... Yes, you're right, I understand a bit. For these people, buying luxury goods is actually buying production equipment, which can generate huge profits."

"Yes, although this phenomenon is not a good thing. But after all, it represents a certain practicality, and it is a very realistic consumer market."

Ning Weimin added again, "What's more, from the perspective of production, there are some objective conditions that are more beneficial to us. For example, the price of gold in the mainland is not completely synchronized with the international market, and it lags behind, and ordinary people can only get access to the price of gold. There is no pure gold quotation for the price of jewelry for labor costs. At present, the mainland is 85 yuan per gram, which is about 28 US dollars. Converted into an ounce, it costs nearly 100 US dollars, far exceeding the price of 100 US dollars per ounce of gold in the international market. Conversely , Jewelry processing is very cheap. There are a large number of exquisite craftsmen in the special art factory related to Beijing. According to my understanding, the labor cost for such a lighter gold shell processing is at most [-] yuan, and we can give the company another [-] yuan... ..."

Now that we've come to this point, Zeng Xianzi still doesn't understand.

"You mean, we import the movement and materials from Hong Kong City to Beijing City, and then process them here?"

"Yes, even if the customs tax is removed, the cost can be reduced by at least double, and the price can be doubled in reverse. It doesn't matter if you sell it back to Hong Kong City. After all, lighters are small and the logistics cost is not high. A People took it out and went out. The cost of [-] Hong Kong dollars is reduced by [-] Hong Kong dollars, and the profit margin is also large..."

Zeng Xianzi couldn't help being amazed. "Yes, indeed, a thought-provoking insight."

But then he couldn't help gasping for air, "That's right...it's...this...is the price too high? Are you going to sell this lighter for eight thousand dollars? This...someone really Buy?"

Ning Weimin didn't answer directly this time, but brought a pen and paper, and thought about it silently for a while.

Then he threw out a condition that Zeng Xianzi couldn't refuse.

"Mr. Zeng, you have nothing to prove. You won't believe me when I say that. Why don't you sell gold lighters in Hong Kong? It doesn't matter. You can sell them all for 9000 yuan each." Give it to me. I will engrave the Pilkardon trademark and sell it in our franchised stores at a price of 99 yuan. If the market feedback is not good, we will give up, as if there is no cooperation today If the market feedback is good, we will develop a gold lighter together..."

Once Zeng Xianzi used the official exchange rate of one hundred Hong Kong dollars to 35 foreign exchange certificates, he knew that it was too cost-effective for him.

Because Ning Weimin allowed him 9000 yuan for a lighter, which is nearly 6000 Hong Kong dollars.

After the deal was completed, he could not only get his money back quickly, but also make a lot of money. Each lighter had a profit of 1000 Hong Kong dollars.

However, he was a little worried for Ning Weimin, fearing that Ning Weimin's wish was too good to be fulfilled.

So although he agreed, he kept persuading Ning Weimin.

"Mr. Ning, what you do is really embarrassing. However, I think you still need to be conservative, and the price should not be too high. Twelve thousand yuan is about the same. I am really afraid that you will make the same mistake as me. In the end I can only hold these goods in my hands. How about this, at worst, I will give you the goods at a price of 1 yuan, and let you give you a profit of 8000 yuan, so that you will not be difficult to do in the company."

Ning Weimin was a little dumbfounded by Zeng Xianzi's truth.

To be honest, the calculation of his account is totally different from that of Zeng Xianzi.

Because of the exchange rate, he did not calculate it according to the official exchange rate of 35 Hong Kong dollars to 67 foreign exchange certificates, but to convert [-] Hong Kong dollars to [-] yuan in the black market.

So in his mind, the gold lighter in Hong Kong City, which sells for 880 yuan, was originally worth 9000 yuan.

Even the raw materials are [-] according to the mainland market, so what about the processing fee and the added value of the brand?Doesn't it count?

In terms of things, there is not even a profit margin of more than 50.00%, which is really the most real and least deceitful deal of Pilkon Company.

To put it bluntly, the source of his profit is actually because Zeng Xianzi was slashed in the middle, the purchase price was low enough, the selling price is really not cheap,
But the problem is, he doesn't understand, how can this guy be so grateful to him even after he suffered a big loss?

After thinking about it, he finally figured it out. In the final analysis, he still got the benefit of the dual-track exchange rate system.

It really makes people blush to treat this good guy, it's so nonsensical.

He could only find another reason, half-jokingly.

"Mr. Zeng, don't worry about me. I'm not afraid of overselling. You know, gold may appreciate in value. I have nothing bad to say to the company. Do you believe it? Even if, as you said, you have to put ten In 20 years, I will be able to sell these lighters at a price of [-] US dollars in the end. Well, you can sell them to me. Unless you are ungrateful for profit, listen to me when I say that the mainland market is good. I want to eat alone again, I regret it..."

What else can Zeng Xianzi say?

I can only shake hands very touched, accept Ning Weimin's kindness, and look for a chance to reciprocate in the future.

However, because of this, he also believed in his heart that Ning Weimin was a true friend who could make friends, and he always took the initiative to solve his problems for him.

So in the days to come, not only did he always cherish his personal friendship with Ning Weimin, but he also strictly abided by the terms of cooperation between the two parties.

He has always told others that Ning Weimin is a moral model for mainland businessmen.

There are too few such talented and moral people in the market, and they are definitely endangered species.

But if anyone is lucky enough to work with such a person, they will get twice the result with half the effort, and there is nothing to worry about.

(End of this chapter)