National Tide 1980.

Even if shopping was like this, another item carefully arranged by Ning Weimin - haircut, made Zou Guodong feel like a dream.

You know, in this era, the most advanced barber shop in Beijing is still recognized as the "Silian Barber Shop" in Wangfujing.

If one had to find another barber shop of a similar level in the capital, there would be only one high-consumption place that was not well known to outsiders.

It is the internal barber shop between Buildings A and B of the Capital Hotel, which is dedicated to serving the Chinese and foreign upper classes.

In addition, other state-owned barbershops in the capital are actually not ranked well, and they are all at the level of popular nonsense.

The so-called personalized hairstyles are just a perm for women and big sideburns for men.

As for the small hair salon from Huacheng, after all, it has just emerged in the capital, and there is not much time for development.

Both the scale and equipment are quite limited, and the hardware conditions are still far behind the state-owned large stores.

Although the so-called fashionable hairstyles in the current society, such as Huo Yuanjia's hair, Xingzi's hair, afro hair... are all introduced to the capital by the master Huacheng in these hair salons.

In terms of craftsmanship, they are somewhat newer than the old masters of the state-owned barber shop.

But the problem is that no matter the beauty and hairdressing products or the "washing, cutting and blowing" series of services, these hair salons are all imitating Hong Kong City's routine.

However, Hong Kong City learned from Japan again.

It was Zheng Mingming who had just signed a cooperation agreement with Pierre Carton to run a school in the capital, the godmother of beauty and hairdressing in the future capital.

She also started her beauty and hairdressing enlightenment study at the famous Yamano Aiko School in Japan.

So, if the hair salons in Beijing were to be compared with those in Tokyo, it would be that the second-hand Li Gui met the real Li Kui, and they were not at the same level at all.

The fact is that contemporary Japan deserves to be the fashion leader in Asia as a whole.

The beauty and hairdressing industry here in Tokyo is highly mature and the most developed.

It has never been imitated, but never surpassed.

So don't look at Zou Guodong, he is also able to spend 30 yuan in foreign exchange certificates in the capital, and experience the special class of treatment for foreign guests in the barber salon of the Beijing Hotel.

But in terms of this top-level enjoyment in China, the absolute high consumption cannot be compared with the experience of the mature hairdressing industry in Tokyo.

To tell the truth, after the two of them took their things back to the apartment, Zou Guodong was taken by Ning Weimin to a hair salon called "Alika" near Akasaka.

As soon as he entered the store, he was dumbfounded.

Because here is nearly [-] square meters, in the open space created by glass curtains, people can feel comfortable and relaxed just by sight.

What's more, this store not only has hair stylists who are more fashionable than customers, but also has melodious background music.

Moreover, it also provides a variety of thoughtful and considerate special services that are completely unimaginable.

While waiting, the staff responsible for the reception will even make a drink for the guests on the spot at the request of the customers.

Cappuccino and hot chocolate are the most popular varieties in the cold winter.

In addition, there is a wall of bookcases in the store full of fashion magazines, allowing customers to choose and read at will to pass the boring waiting time.

All in all, being in such a barber shop is really more comfortable than staying in the lobby lounge of a five-star hotel, which is far from the domestic barber shop
Not to mention, another key point is that in this store, all the staff can speak English.

The level of English is not just to answer in a few words, but to reach the level of being able to chat with customers easily.

Even the description of the price list and promotions is in English.

Therefore, it is widely loved by foreign customers.

Not only many foreigners who want to stay in Tokyo for a long time are long-term customers of this store, even in front of him, Zou Guodong also found that half of the customers are blond and blue-eyed.

And when Zou Guodong and Ning Weimin finally sat in the barber's seat, what happened next surprised Zou Guodong even more.

Because first of all, he discovered that this store washes hair while lying down, not the traditional way of washing hair while sitting beside the shampoo sink.

Secondly, this shop also has an original massage and pressure-relieving technology.

Incorporating the techniques learned from professional shiatsu masseurs into hair washing and head massage can make people experience unprecedented comfort.

I have to say that this is the first time for Zou Guodong to experience this kind of feeling, and the fatigue during today's trip has been completely relieved.

What is even more convincing is that the barber's skills are indeed excellent, and his work attitude is extremely serious and responsible, and he is gentle and patient.

An hour later, both Zou Guodong and Ning Weimin appeared in the mirror with a completely new look.

Looking at it themselves, they felt that the hairstyle didn't seem to have changed much.

But it just looks western and a lot younger.

Especially Zou Guodong, the rusticity he brought from the mainland of China disappeared completely after such a tidying up.

For this reason, the more he thought about it, the more miraculous it became.

Even watching Ning Weimin take out [-] yen bills to pay the bill, he didn't show much surprise.

I don't know if it's because Ning Weimin paid the money, but I don't feel sorry for him, or I think it's really worth it.

Anyway, as soon as he went out, he couldn't wait to exchange his feelings with Ning Weimin after the experience just now.

"I said, this shop is the highest level in Tokyo, right? It's amazing! Not only is the environment good, the service is good, and the haircutting skills are also good. Don't say, if you didn't bring me here, a barber shop with such a high level I really can't imagine it. It's still the same sentence, it would be shocking to release it in our country! The four unions are probably gone!"

Ning Weimin responded with a smile.

"Haha, it's good if you're satisfied. But if it's the highest level, it's not enough. Although Tokyo is developed, the rent of each plot is different. Compared with Ginza, where gold and land are every inch, Akasaka is not so interesting. This store can be regarded as upper-middle class."

Zou Guodong's eyes widened when he heard this.

"What? Upper-middle class? How is that possible! The barbers here, I think, are magicians. Through communicating with customers, they can actually complete the look that anyone dreams of. It is simply a fantasy dream factory! And the people here, but They can speak English. According to what you say, even this place is not the best, so the quality of the Japanese is too high!"

"No, no, it has nothing to do with the quality of the Japanese. There are not many people in any country who can speak English fluently."

Ning Weimin didn't want Zou Guodong to have an illusion, so he hurriedly explained to him.

"Although many of the hair stylists here are indeed named by celebrities and supermodels. Although the service staff in this store can speak fluent English. But this can only show that the profit of this store is considerable, Only high-end talents can be hired to join. There is nothing else to explain. The biggest difference is that Japan has already become richer than us, and the overall society has a strong demand for beauty and hairdressing, and the requirements are also high. The industry has also developed rapidly. It matures very quickly. Unlike our country, most ordinary people still have basic requirements. Only a few foreign guests and high-income earners have higher requirements for haircuts. This has led to the overall hairdressing industry in our country being underestimated. Everyone thinks that shaving hair Craftsman is not a good job."

"Well, if you explain it this way, I understand it. It seems that money is the trouble."

Zou Guodong took Ning Weimin's words seriously.

He suddenly thought of the cost issue and had to nod in agreement.

yes!Twenty-one thousand yen is two hundred yuan.

This has to be left in the country, and it costs 100 yuan for a co-authored haircut. How many people can afford it?
I am afraid that even ministerial-level cadres will find it difficult to cope with this kind of consumption.

Such a high-end barber shop can only be afforded by real foreigners in China, and only foreigners from developed countries can afford it.

In addition, only employees of foreign companies with high salaries like him, or those self-employed individuals who got rich first in China, can have this condition.

"Hey, if you put it this way, then you advocated forming a joint venture company with that Hong Kong woman to run a joint school, and you are so persistent in wanting to occupy the commanding heights of the domestic beauty and hairdressing industry. Do you have plans to fill the gap in the domestic high-end market first? Like The store we visited today, if we still open a store in the capital, it will not only form a complementary effect with our company’s main clothing business, but also meet the needs of many foreigners. Don’t mention it, look at Maxim now The business situation of the company is already on the right track, and if we open such a store again, we may not necessarily lose money..."

Talking to smart people saves effort.

Ning Weimin was also very happy to see that Zou Guodong could understand Zou Guodong's intentions for him to such a sufficient extent, and he was in favor of it.

"That's right! You're so right! But it's not that you may not lose money, but you must make money! Mr. Zou, don't forget that the operating costs in China are much lower than those in Tokyo. Not to mention that we have to build our own buildings. Wait until The building is really built, and if we put this barber shop on the ground floor of the building, then it will be..."

"That's a lot of money in one fell swoop, it's really a worthless business!"

Zou Guodong took the words excitedly, and looked at Ning Weimin with great joy.

He also felt that it was only at this time that he really understood Ning Weimin's overall plan.

"Okay, you, you really have a good plan. In this way, not only will our building have its own characteristics in the capital, it will be easier to establish a reputation in the capital and set a benchmark, and it will also form various industries under the umbrella. The good effect of the interaction. Isn’t this a small trust? This will move the Maxim’s restaurant there, and then set up a joint venture factory... Don’t say, your plan can be completed, let’s Huaxia The company really looks like a group company.”

Ning Weimin had nothing to add at this time, so he only responded with a smile.

So for a while, an atmosphere that can be called "irreversible in the heart" reappeared in the hearts of these two people who had always bumped into each other in the country.

I really have to say that the fate between people is still so magical.

Even people with opposite temperaments and extremely different attributes will turn enemies into friends because of their common aspirations.

Needless to say, the next thing is, no matter in terms of time or process, it is time for dinner.

But since Zou Guodong said that the guests could do whatever they wanted, Ning Weimin would make the arrangement and didn't make any special request, so Ning Weimin really didn't pay much for the meal.

Although there are many high-end restaurants near Akasaka, Italian, French, and Spanish, there are also many good Japanese restaurants and sushi restaurants.

There are even quite a few of those very Japanese styles here, with narrow entrances, elegant entrances, beams on wooden doors, sparse bushes behind the doors, lantern signs with store names hanging outside the doors, and high-end kiosks served by geisha inside the door .

But Ning Weimin didn't invite him at all, and just took Zou Guodong to eat a cheap and good foreign fast food.

Why?

In fact, it's not that this kid is stingy, it's mainly because she is planning for the interests of Pilkon Company.

Who let Pierre Carton still run the French restaurant, Zou Guodong will not be able to stay in Japan for a few days.

Ning Weimin still wanted to let Zou Guodong see the business model of foreign fast food by taking advantage of the meal in the limited time.

It is good to discuss with it and exchange ideas and improvements on the layout of the domestic western food industry.

So this really needs to be clarified.

Eating fast food is eating fast food, but Ning Weimin didn't take Zou Guodong to eat at McDonald's, Kentucky, Yoshinoya, or Matsuya.

One is because those American fast food port cities also have them, and Zou Guodong has already seen them, so there is no need to go again.

The second is because the content of these fast food operations is too simple, and there are only a few main varieties in each store.

It is inconsistent with the restaurant business model and positioning under Pilkardton, and there is basically nothing to learn from.

As for Ning Weimin's insistence on taking Zou Guodong to take a good look at the place, it is a high-quality template carefully selected by him to effectively promote the development of the company's catering brand.

An Italian restaurant that will have the title of "Shaxian Snacks in the Western Food Industry" and "Western Restaurant for the Poor" in our country in the future.

That is, "Salia" founded in Japan.

The founder of Salia is Masaki Yasuhiko.

As a wage earner who grew up in Japan after the war, he has always been obsessed with "authentic Western food".

It is said that when he was in college, he vowed to open an Italian restaurant.

Later, his dream became a reality. When he saved enough money, Salia was born under the sign of "authentic western food".

In 1967, Masahaki Yasuhiko founded this magical Italian restaurant in Ichikawa City, Chiba Prefecture, [-] kilometers away from the center of Tokyo, Japan.

But soon, Yasuhiko Masagaki's faith was hit hard.

Because at first Salia was not only limited in size, it was just a small restaurant with 36 seats.
And because of the obsession in the early days of opening the store and the inertial understanding of "high-end Western food", Salia was not cheap at the beginning.

For the Japanese people at that time, a Western food that was not cheap was not as attractive as a ramen shop on the street corner.

So in order to keep the store going, Yasuhiko Masagaki thought of many ways of "localization".

For example, extending the opening hours of the store to four o'clock in the middle of the night, such as adding skewers, the favorite of Japanese migrant workers, in the store.

But he found sadly that no matter how hard he tried, the guests he could only attract were young and Dangerous boys who came to drink and fight.

In 1969, there was even a devastating fire caused by these punks making trouble in the store.

Half of his life's hard work was destroyed by a torch, and Masaki Yasuhiko fell into confusion.

But having said that, he also used this as an opportunity to change his thinking about opening a store.

Before, he always thought that "cheap goods are not good".

But after several years of deep cultivation in the catering industry, he finally discovered his real path—mainly focusing on cost-effectiveness and lowering the price.

In this way, in 1973, Salia launched a sales strategy of [-]% off all dishes.

As a result, Sarria, which has small profits but high sales, has become the most popular Western food chain brand in Japan in a very short period of time.

The average daily visitor flow has grown from a measly 20 people to 800 to [-] people.Later, even in the [-]s, when the Japanese economic bubble burst, Salia was able to maintain a high growth momentum.

Over time, the low prices of the restaurants he runs have become a signboard.

Even by relying on this low-price strategy, it successfully opened up the market, entered Tokyo, and opened a branch.

Later, even in the 90s, when the Japanese economic bubble burst, Salia was able to maintain a high growth momentum, and even opened branches all over Asia, becoming a veritable "price killer"!
Yasuhiko Masagaki also proved one point with his actual actions - even western food can be cheap and delicious.

This is the way Ning Weimin plans for the future of the brother of the luxurious Maxim restaurant, Meinimus, which specializes in simple French cuisine.

It is also the main purpose for him to bring Zou Guodong to experience.