National Tide 1980.

Chapter 953 Investment Points
As a teacher, of course I also like such studious and smart students.

Ning Weimin smiled slightly, and didn't mind Axia's impoliteness, but was happy for her urgency.

You know, even if it's just ordinary chat, the speaker needs an interested audience in order to continue the chat.

Let alone teaching a man to fish.

The focus of the two people has to be on the same channel in order to continue.

"Next, let me talk about Roppongi where Dantes is located. As you said, the main feature of this area is that there are many foreigners. Why is this? The main reason is that there are many embassies here. However, the places where foreign companies and foreign-funded institutions are relatively concentrated are also places where Japanese companies engaged in international trade like to gather together. The people living near Roppongi are not foreign-funded enterprises, the executives and employees of foreign-funded institutions are Japanese who have become rich through foreign trade Upstarts." "This has led to the fact that there are more girls from Europe and the United States and more avant-garde Japanese girls in Liuben, and they also attract extroverted foreigners and Japanese men. Of course, for energetic young Men and women also have a strong attraction. Therefore, the most important thing to do business here is to be lively, gorgeous, and full of movement. In addition, it must be western. If you pay close attention, you will find that no one in Roppongi wears kimonos. It's all foreign clothes."

"So what I want to say, whether it is a discotheque, a music bar with a band performance, or a karaoke that provides a free-flowing drinking service, these businesses should be more appropriate, and there will be no shortage of customers. However, in turn, with Japanese characteristics The Snaku and the club are not very popular. This is probably the reason why the business of the store you work in is not good. To put it bluntly, Snaku’s business model is too gentle and too tactful, and it is only suitable for older Japanese , It doesn't fit the overall atmosphere of Roppongi at all."

"Of course, the consumption level in Roppongi is not bad. After all, there are more foreigners and Japanese employees of foreign-funded enterprises here. The ministers and section managers of most Japanese companies will also be regarded by the well-known western restaurants and more western-style things here. Attract them. They should be regarded as the middle class in Japanese society. Every three to five days, they have enough financial capacity to spend [-] to [-] yen to live a feasting nightlife."

Ning Weimin's analysis was well-founded and to the point, Axia couldn't help but be convinced by it.

Then she suddenly realized and echoed, "Huh? So it's like this. I thought that Dantes' business was not good because of the old decoration, the location was a bit remote, and there were not enough ladies. Now that I think about it, it really is. That’s right, your analysis is right. Roppongi is actually a more western place than Ginza. Snaku’s business model does not meet the expectations of most customers who come to Roppongi. How can the business be good? It’s not as good as the one in the alley. It’s a karaoke shop. No wonder Mama Sangquan relies on regular customers to support her. Then... is there any way to change the situation of the store that relies on money?"

Ning Weimin smiled noncommittally, he didn't answer this question, but left it to Axia to think for herself.

He has already said what should be said, if he can't even figure out this matter, Axia is not Axia, and it is not worth his wasting words.

As for him, of course, following the topic just now, he analyzed the last area.

"I have to say that Kabukicho Street in Shinjuku is fundamentally different from Ginza and Roppongi. In addition to its large area, it has everything and everything. Except izakaya, western restaurants, and clubs. , Snaku, karaoke and music bars, from dance halls to massage parlors, from love hotels to ladyboy shows. There is everything there, like a colorful kaleidoscope. Only what you can't think of, there is no Kabukicho street that you can't see Otherwise, how come Ginza and Roppongi are just prosperous areas, while Kabukicho Street is a well-known red-light district?"

"But don't look at the rich and colorful Kabukicho Street, but the consumption level is not high. This is because Shinjuku is only a rising star in the prosperous area of ​​​​Tokyo. And the prosperity there was originally laid by the working class. After 1945, Japan was defeated and surrendered. The slaughtered lamb. Tokyo Ginza was occupied by the United Nations led by the US military, and has since become a high-consumption business district. The working class who used to eat, drink and play in Ginza were driven to Shinjuku in the west. It is in this situation that Kabukicho Street has achieved unprecedented development. Since the customer base is not high-level, the business content and style are naturally not high, and it has become the largest red-light district in Asia.”

"In short, it is precisely because Kabukicho Street has a variety of business contents, and the price is not expensive. It is so famous and able to attract tourists from all over the world. But this is also the shortcoming. The businesses and businesses on Kabukicho Street The customers are all mixed up, and there are all kinds of people. Naturally, it will bring about the problem of insufficient security. Not only is there a place full of violent gangs, but also the means of competition in the same industry are relatively dark, and it is inevitable to encounter the kind of wine that pretends to be crazy. Customers, rascals who eat tofu. So, considering your own conditions, where should you choose to open a store, and what kind of store should you open, you should have a general direction now, right?"

After saying these words, Ning Weimin blinked deliberately at Ah Xia.

And Ah Xia, who had been listening carefully all the time, immediately understood Ning Weimin's meaning of the exam, and her brain turned quickly.

"Hmm... Kabukicho Street should be the first to be ruled out, and I definitely can't go there." Axia mused, "According to your analysis, the environment of Kabukicho Street is chaotic and the consumption level of customers is low, so it should be the worst. The location of choice. Although it is a place facing mass consumption and a threshold for business, there should be no shortage of customers. But it is not cost-effective from an investment point of view. Because they are all prosperous and famous business districts. The rent on Kabukicho Street is not necessarily cheaper than Roppongi. The labor cost is due to the large number of guests that need to be received, and it will be even higher. Especially for me, there are many tourists in Kabukicho Street, which is even more terrible. lost track..."

They are all people who are good at calculating. Hearing what Axia said clearly and logically, Ning Weimin felt a kind of joy of meeting someone of the same kind, and he nodded in relief.

"Yes, I don't recommend that you choose Kabukicho Street. It's almost for these reasons. It seems that we agree."

And with Ning Weimin's preliminary affirmation, Axia also became more confident, and she continued to talk.

"From the perspective of consumption level and safety, it is of course the first choice to open a store in Ginza. But the problem is that in order to screen customers and maintain business quality, almost all clubs in Ginza adopt a membership system. The only way is to introduce customers through customers. Come to operate, and keep out the strangers who come alone. This makes the threshold of operating a nightclub in Ginza very high. Besides, Ginza is the most expensive place in Tokyo, and the house price and rent are not comparable to other places. It must be much higher than Roppongi and Kabukicho Street. Especially the ladies who work in the Ginza club are not only beautiful, but I heard that almost all of them have a college degree. So the labor cost must be beyond imagination. So like this First of all, the amount of money needed to open a store must be astronomical. You mean, you shouldn’t suggest me to open a store in Ginza, right?”

Seeing Ah Xia's big eyes flashing suddenly, Ning Weimin couldn't help but be pleased with her intelligence and comprehension.

"You think clearly. It really takes a lot of money to open a store in Ginza. And because Ginza clubs are usually membership-based. If there are not enough customers, it will be a big loss. If you are a novice If you rush to open a shop with a signboard, you will lose money every day because of the lack of customers. If you don’t do it well, it will become a joke in Ginza. Therefore, almost without exception, Mama-san who opened a shop in Ginza is a former popular lady in Ginza, and has the support of the gold master. , there are also a certain number of familiar customers as a stable source of customers. Very few women succeed in Ginza solely by their own abilities..."

"Ah, is that so? It's just... Isn't this a bit absolute?"

I don't know if it's because Axia's nature is too strong, but when she heard Ning Weimin say that "women must rely on men" to open a shop in Ginza, her eyes showed disbelief.

At this moment, there is actually a little sense of being serious.

"In fact, opening a store also depends on the scale. If I rent a small place in Ginza and set up a bar-style bar, it can seat about ten people. I don't hire bartenders or girls to sit at the table. Funds are needed. And because the place is small, most of the drinks ordered by the guests are not too difficult. I have learned basic bartending skills here, and I can also serve drinks in a decent way. Three customers can also be maintained. Why can't we slowly accumulate customers by ourselves and make the store bigger?"

Of course, this also shows that Ah Xia did not regard Ning Weimin as an outsider, otherwise she would not express her true emotions.

Therefore, Ning Weimin fully tolerated Axia's somewhat angry reaction.

He didn't object directly, but expressed it tactfully.

"You are right. Maybe there is such a possibility. It's just that if you do this, the difficulties and pressures are still unbearable for ordinary people. You may not know that the rent in Ginza is not so high now. Because Ginza is too small, and it’s rare to find space. Even a corner in the basement of a building, or a narrow counter in a worse location, is not something ordinary people can afford. If there is such a sum of money, most people should choose Other investment methods that are more sure. I think, I am afraid that only people with both ability and perseverance like you can succeed in the counterattack. But the problem is, if you are so good at calculation, why bother to enter this troubled water? Obviously there are other better options..."

Axia immediately understood Ning Weimin's subtext, telling her that the cost of trial and error was too high.

Advise her not to be single-minded, there is no need to hang herself from a tree.

But the more she said this, the more curious she was about how expensive Ginza could be.

"Then how much does it cost to open a store in Ginza? Can you tell me directly, so that I can learn a lot?"

However, Ning Weimin's answer made Axia angry.

"Frankly, I don't know either. After all, I'm an outsider."

Fortunately, he then said, "But we can still make a rough calculation. As far as I know, there is a small Japanese restaurant in Ginza with an area of ​​about 70 ping, and the monthly rent is 840 yen. This is considered cheap. However, the aisle in front of the elevator in that store takes up part of it, and the actual area of ​​the store is only a little over [-] ping, and there are not many tables for customers. This year, it costs [-] million yen, which is not counted. The rent to the landlord and the gift money for nothing..."

Axia is worthy of being a human calculator, almost as soon as Ning Weimin finished speaking, she calculated the price.

"Oh, that is to say, for such a small shop, the cost of renting the house alone is tens of millions of yen. It is really expensive. For Dantes, the rent is only half of it."

"It's not a big deal, it's the most common situation in Ginza."

Indeed, Ning Weimin later revealed that the situation was even more frightening, "Compared to renting, if you buy it, of course it will be more expensive. A while ago, I knew that there was a 22-square-meter bar on the ninth floor of an old building in 5000-chome. Advertisements need to be handed over, and the cost of roofing alone is 120 million yen. Now the housing price in Ginza has reached 360 million yen per square meter, and it costs [-] million yen per ping. This is an old building, and the floors are not very good. .If the location is better, the floor is better, and the facilities are better, it will be even higher."

"Ah! Add it all up, wouldn't the cost of the house be 3000 million yen?" Axia's voice became louder unconsciously.

"And you haven't even counted the decoration cost. Perhaps 100 million yen per ping is enough for the restaurant. But because you are opening a luxurious club, this standard is not enough. It may be as high as 180 million yen per ping."

"Then including these decoration costs, the total cost is at least 7000 million yen..." Axia finally let out a sigh.

But it's not over yet, Ning Weimin actually added an explanation.

"Actually, the consumables are the big ones. The things used in the Ginza Premium Club are quite different from those used in other places. For example, candlesticks, ashtrays, and tablecloths are all custom-made, and they must have the name of the club. Edo Kiriko must be used for wine glasses. Towels and tablecloths must be high-end. Ginza clubs have their own rules even when changing ashtrays. Unlike other nightclubs, customers who consume a cigarette in Ginza clubs have to change ashtrays once. Used towels and the like Once you can't use it again."

At this point, there is no need to say anything later.

In addition to the high-end furniture and utensils, there must be drinks, people need to be hired, and cash to maintain the business...

All counted together, even [-] million can't stop.

100 million dollars!It's not enough to open a small bar of about [-] square meters in Ginza.

Without an in-depth understanding, who can believe it?

So Axia was very arrogant, and she had to face the reality squarely at this time.

She may have this capital in her hand, but after such a calculation, she really dare not invest it lightly.

If you lose money, it will be a loss.

"I understand. Mr. Ning, it is indeed as you said, it is really not easy to open a store in Ginza."

Axia became humble again, "It seems that Roppongi is the only soil that is more suitable for me. It's just what Mr. Zhao Ning means. It should not be suitable for me to open a snaku here. What should I do?" What about the shop? I also ask Mr. Ning to enlighten me..."

"Actually, like what I just said, you can choose any store that suits the atmosphere of Roppongi. What it is, it depends on you. I can't give you too specific suggestions. But I can tell two One thing, I hope it can help you. First, with the development of the Japanese economy, this country will become richer and richer. The consumption of the entire Japanese society will be upgraded. Even the working class who go to Kabukicho Street, sooner or later There will also be the idea of ​​going to high-end places, or new places that have never been to, to spend a little time. So you should not make the store low-end, you should look up and make the store more high-end. Second, you can buy the store. Don't rent. It doesn't matter if the store is small, and it doesn't matter if the location is not good. As long as you can buy the store, these are nothing. Why? Because the house price is destined to rise. But if the house price goes up, you will earn more. Why not? In my opinion, as long as the yen continues to strengthen and keep appreciating, then if the house price rises, the income far exceeds the operating income. The income situation is not surprising. Even if you really do not manage the store well, you will not get nothing if you transfer it to others. "

This time, Ning Weimin still did not give a direct answer.

But it must not be said that he is hiding it, because the two points he said are the most important.

Axia, who is smart and gifted with money, immediately understood the true value of these two suggestions.

It even made her seem to have grasped something again.

She had already given up on opening a store in Ginza, but she further realized that the success or failure of this matter lies in the amount of funds she has.

Judging by Ning Weimin's judgment, Ginza is expensive, but if it is enough to buy a store and run it on its own, it seems that the risk is not that great.

Thinking of this, she couldn't help but fell into deep thought.

Because he was so focused, Ning Weimin didn't even notice that he drank the wine and showed his intention to leave.

"Okay. I'm leaving now. Axia, give me the phone number of the store, and I'll contact you tomorrow."

"Hey, you... want to leave? Why don't you just sit down for a while. I've asked you all questions for a long time, and the reception is really bad."

"Don't say that, we are friends. It's right to help each other. Besides, you pour me wine and pay me for it. We chatted in Mandarin for a long time, which I already enjoyed very much."

"Then let me sing you another song. Do you want to listen to Teresa Teng's Lovesickness? Bars in Japan are very popular recently..."

"Let's forget it. I'm going back to talk to my girlfriend on the phone. That's the real lovesickness for me."

Ning Weimin's half-joking words surprised Axia, she never expected that Ning Weimin's personal life would undergo such a big change.

When they were in the capital, they also talked about this issue. At that time, Ning Weimin still said that he was alone.

"Ah! Does Mr. Ning already have his own heart? It's really unexpected. Is the girlfriend Japanese? We met in Tokyo?"

"Yes."

"That's really congratulations. Well, don't let your girlfriend misunderstand, and I won't keep you."

"Okay, goodbye then."

"I send you."

"No. It's cold outside. Don't freeze you."

"It doesn't matter. This is the store's requirement. It's the same for every customer. Mom Sang always said that only sincerity can bring you repeat customers. If you take care of me, Mom Sang will blame me instead."

"Okay, then please wait a moment, I will give the money for the drink to Mama-san, and then I will say hello to President Takahashi..."

"Let you spend money..."

"Again? Didn't you say you're being rude..."

In this way, Ning Weimin paid [-] yen, ended his encounter with Axia for the day, and went home on time.

As soon as Axia, who only wore a dress, sent Ning Weimin away, she was still shivering from the cold, and she was called aside by her mother Sang, and she gave instructions with joy.

"Axia, I have heard from President Takahashi. This President Ning is a promising industrialist. He is so young, handsome, and so generous to you. You must take good care of this guest." If you can really get along with each other, I don't think there is anything wrong with it."

Ah Xia couldn't laugh or cry, she wanted to explain clearly, they didn't mean that.

Seeing that Mama Sang was happy for her, I couldn't bear to disappoint her.

Besides, when someone says something, it doesn't matter if you explain it yourself, I'm afraid it will make others feel that you are pretending to be noble.

So in the end, he could only nod perfunctorily, "Yes, President Ning is a good person."

But I never thought that Mama Sang was more straightforward.

"Not bad? At least let him be your patron and buy a store for you, so that he can be worthy of such an evaluation. Don't be confused and trust men's sweet words. Don't be like me. Back then I only care about my appearance, and I will regret it when I get old."

(End of this chapter)