Dong Qiangqiang's Story of Leaving Germany

Anting Town is located in JD District. The industrial strength of JD District has developed rapidly after the millennium. Although there is still a gap between it and Pudong New Area, the difference between the two districts has become smaller and smaller.

Anting Automobile Industrial Zone is more than 30 kilometers away from Hongqiao Airport and can be directly accessed by highways and urban expressways. It is close to the main transportation artery. Transportation and logistics are extremely convenient. Dong Qiangqiang arrived in just over half an hour.

The three factories were not far from each other, so Dong Qiangqiang went straight to the first factory without hesitation. The first factory was the first to be put into use. There is no doubt that it carried the most sincere enthusiasm and all the hopes of both parties as it shouldered the mission of setting a benchmark for proofing. Therefore, the most advanced technologies and concepts at that time were all first applied to the first factory.

On the way, Dong Qiangqiang reviewed the factory history and data he had compiled before and learned something new: Shanghai Volkswagen signed a contract and laid the foundation in 1984. Its development in the past 20 years has made its three production bases cover a total area of ​​more than 500 million square meters, of which the construction area exceeds 200 million. square. Not only does it have domestically leading, highly automated one-stop manufacturing lines including die-casting, sheet metal, painting, and final assembly and debugging, it also has automobile manufacturing concepts and partners with an international perspective. In 1998, Santana production reached 100 million units, more than half of which were produced by the three major plants in Anting.

The taxi slowly stopped outside the factory gate, and Dong Qiangqiang stopped to take a look. The first thing that caught his eye was a row of shiny gilded characters on the granite exterior wall: Shanghai Volkswagen Co., Ltd.

He had visited Volkswagen's Hanover factory and Wolfsburg headquarters when he was studying in Hannover before, and was no stranger to modern automobile factories. As he walked towards the gate, he looked into the factory through the gate railing. He wondered if he had been inspired by the German factories. The factory building of Anting No. 1 Factory was much taller than the factories he had seen in Hannover and Wolfsburg, and the architectural style was indescribable. Most of them are German-style but not German-style, mostly with regular blue roofs and gray walls, with different numbers printed on the facade walls. There is greenery everywhere on the ground between the factory buildings, and there are corridor bridges connecting them in the sky. Some corridor bridges even span municipal roads. The widths of different corridor bridges are also different. Some corridor bridges are twice as wide as others. times. Most of the factory doors are closed, and the internal structure cannot be seen. However, on the closed road in the factory area, various vehicles can be seen driving in an orderly manner. The parking lot further away is full of cars, estimated to be hundreds. vehicle. There seems to be a construction site under construction at the end of the parking lot, but the construction site is basically blocked by the factory, and only the crane can be seen working behind the factory. All employees who can be seen in the factory are wearing uniforms, and without exception they all wear masks. The organization and discipline are clear at a glance.

On the way here, he thought about the Anting factory, and expected that the first factory might not be as modern as the Wolfsburg Automobile City, nor would it have a building with a sense of technology. But from a quick glance, the second The first impression is pretty good. At least from the factory layout, it doesn’t make people feel uncomfortable compared to German factories. Especially the large area of ​​greening makes people feel refreshed and comfortable.

He suddenly had some regrets: he had known that one day he would need to observe and investigate Volkswagen factories in China. He should have observed and recorded the factories in Hannover and Wolfsburg more carefully at the beginning. Unfortunately, it was of no use in hindsight. He could only think about it next time. You must cherish similar opportunities when you encounter them, because the meaning and value of many things may not be at the moment but elsewhere.

Before investigating Meng Dilong last year, Duanmu gave him a bunch of due diligence study materials and asked him to follow the diagram to collect the industry information, competitors, and media reports of the company under investigation, and to familiarize himself with the company's position in the industry. Research, and then read the company's annual report, quarterly report, and monthly report to understand the company's basic situation is a longitudinal study. This horizontal and vertical study can basically understand the general situation of a listed company. But this alone is not enough. Especially in the past few years, companies that have committed financial fraud in the U.S. stock market have emerged one after another, and the trend is getting worse. Companies with only one production plant that can claim to have annual sales of more than one billion will pop up from time to time. Ridiculous things are endless. Neither Duanmu nor Dong Qiangqiang came from a financial background. Looking directly at the figures refined by the auditing company, one can see that the tall Chou Yin can only get lucky. The two of them had to cross the river by feeling the stones, learning the accounting knowledge of US stocks while starting from the most basic on-site visits.

Of course, the researchers of well-known investment companies usually have a good conversation with the listed companies being investigated. Not only can they definitely meet the top leaders of the listed companies, but at least the well-known investment companies can also meet the securities affairs representatives and the secretary of the board of directors. They can both communicate with Each department of the company communicates one by one, and can also have extensive contact with employees who want to communicate during on-site visits, deepening the familiarity and judgment of all aspects of the company. Chatting about the company is only one step, and you also need to communicate with raw material suppliers, product agents and even Interviews with corporate customers and upstream and downstream companies. During the process of due diligence, you not only need to take a lot of notes, but also take photos and even videos. Of course, this is all with the permission of the interviewee. As the saying goes, a good memory is not as good as a bad pen. Some content, especially photos, are very suitable for final use. presented to investors in a research report.

When Dong Qiangqiang first wrote a bearish report, he was very worried that his prediction errors would cause losses to investors and leave an impression that Cicada Catcher Company was unprofessional, so he was timid in using words.

Duanmu was very dissatisfied with the weak wording of the report. He drastically deleted it before publishing it, and then told him that there are many long and short institutions in the market. From well-known to grassroots, no one cares whether the prediction results are all correct. , it doesn’t matter even if it is completely wrong, as long as his data can support the conclusion and is logically self-consistent, he can impress investors. Even for the same set of data, it's okay if others are optimistic and you are pessimistic, as long as you convince others of your logic. Because the data may be falsified, investors pay more attention to logic. They may refer to your forecast, but they are more likely to ignore it completely, so the report writer does not need to worry about it at all.

Dong Qiangqiang was thinking when he suddenly heard the sound of a car horn behind him. He turned around and saw a fleet of heavy trucks approaching the gate from a not-too-distant intersection. The vehicles seemed to be carrying new fourth-generation Polo cars. The bright red color was particularly eye-catching in the sunlight.

After the guard wearing a mask solemnly checked the ID of the heavy truck driver, he motioned for the driver to put on a mask. He waited for his colleague to take the driver's temperature and spray disinfectant around the vehicle before gesturing towards the reception room. The automatic door then slowly opened. Open slowly. The heavy truck neighed and drove into the factory area.

When the truck enters, employees also enter the factory. Those who are not wearing masks will consciously wear them before entering. After showing their ID to the guard, they will then undergo a temperature check. Those with normal body temperature can enter the factory through the pedestrian gate.

Dong Qiangqiang, who witnessed these details, could easily come to a conclusion: Factory No. 1 attaches great importance to SARS prevention, and the effect of such attention is undoubtedly the most powerful guarantee for orderly production.

Dong Qiangqiang straightened his hair and cap, and stood at the end of the line, wanting to see if he had a chance to sneak in.

His abacus was very good, but his head was very conspicuous in the crowd. It was difficult for the guard not to notice him. Seeing that he was still a few meters away from the gate, the guard tilted his head and raised his chin at him: "You come over."

Several people in line in front of Dong Qiangqiang looked back at the same time. Dong Qiangqiang smiled calmly, passed several people and handed the ID card to the guard. While the other party was checking the ID card, he explained: "Hello, I am the police officer." Dong Qiangqiang from Cicada Fund is here to conduct research." (End of Chapter)