Shenhao starts from system downtime

Chapter 1296 Special Assisting Method

"Boss Lin, your idea is theoretically feasible."

"If this cooperation can really be achieved, then we can be regarded as opening up a brand new path for the development of philanthropy."

After Ma Zhennan listened to Lin Qian's statement, his eyes showed a little shock, and his tone was a little emotional.

"Yes."

"I used to think about how to better awaken the awareness of philanthropy among contemporary young people, and how to better enable contemporary young people to take the initiative to join philanthropy."

"Is it relying on the traditional propaganda model?"

"I don't think so, because I am a young person myself, and we have no sense of those old-fashioned graphic propaganda, so I think that if we want to make contemporary young people interested in charity, then we must first start from a young age. Start with people's interests themselves, and integrate philanthropy and young people's interests, so that young people can not only meet their own interests and needs, but also allow them to actively participate in philanthropy, and gradually cultivate their philanthropy. Charity."

Lin Qian told Ma Zhennan, Tang Juan, and Li Xiaoman the source of his idea in a self-questioning and self-answering manner, and Ma Zhennan and the three of them, listening to Lin Qian's answer, showed a little expression in their eyes. Thoughtful look.

"Director Lin, you have named the variety show by Lin's Charity Foundation, which may indeed play a role in publicity, but in a sense, what you have only increased the reputation of Lin's Charity Foundation, but if you want to Let more young people take the initiative to participate in philanthropy, with all due respect, it seems difficult to do so.”

After Lin Qian's words, Tang Juan thought for a while, and then presented her opinion to Lin Qian.

"Mr. Tang is right. If you want to get many young people to take the initiative to participate in charity with only one naming right, it is tantamount to fantasy. Participating in charity, the naming rights are only used to promote our Lin Charity Foundation's project of turning sand into forest, and to recruit talents for our project."

"As for what I said about combining interests with philanthropy so that more young people can take the initiative to participate in philanthropy, that's another special idea of ​​mine."

Regarding Tang Juan's opinion, Lin Qian also expressed his support, and using Tang Juan's quotation, he proposed another plan of his.

"Director Lin, tell me."

Upon hearing this, Ma Zhennan immediately asked with great interest.

"As far as I know, iQi Video intends to integrate the main method of swiping tickets to help idols make their debuts into the products. If you want to continue to support idols in addition to these conventional support methods such as extra support, then you have to purchase related products, and then scan the QR code inside the product to obtain additional support values ​​for your idols, and this method of support, There will be no restrictions, as long as you have money, you can help infinitely."

"With such a support model, we can fully predict what the show will be like when it develops to the end. It must be that the fans of various families are crazy about spending money, the rich women are in front, and the fans are in the back, just for their own idols Can go out smoothly."

Lin Qian did not express his thoughts immediately, but first briefly described the business support method of the upcoming "Idol Trainee" on iQi Video.

"The situation you expected, Mr. Lin, is bound to happen."

"This type of variety show, in the final analysis, is the selection process of the capital market."

"Abilities, looks, and word of mouth are all false. Only the popularity rankings that are paid out over and over again are real. A celebrity who follows the traffic route can only have fans who are willing to spend money on it and those who are willing to be related to it. Paying for a work or a product is the best embodiment of its own value.”

As the president of Penguin Video, Ma Zhennan is very familiar with these business operations.

What is a good traffic star?

No matter what the endorsement is, a traffic star whose fans buy without thinking is a good traffic star!

No matter how bad or ugly the movie or TV series is, the traffic star whose fans are willing to buy tickets to watch is a good traffic star!
All in all, a traffic star whose fans are willing to spend money is a good traffic star!
And what is the fundamental purpose of this type of variety show?
Make a star!

Create traffic stars!
Therefore, this kind of commercial assistance method is necessary, not only on iQi Video, but if Penguin Video decides to cooperate with Eggshell Media, then Penguin Video must also have this kind of commercial assistance method, because this It is the selection process of the capital market, and it is necessary.

Lin Qian understood this truth, Ma Zhennan understood it, Tang Juan and Li Xiaoman also understood it.

"Dong Lin, is the special idea you mentioned related to this commercialization method?"

Ma Zhennan's mind was still very flexible, he had some guesses in his heart, and then asked Lin Qian like this.

"Yes."

"If our cooperation can be reached, I hope that the supporting products of our program will be determined to be..."

"Sapling!"

Lin Qian's eyes lingered on Ma Zhennan and Tang Juan, and finally spit out these two words slowly.

"Sapling?"

Hearing Lin Qian's answer, the three of Ma Zhennan were stunned for a moment, but Ma Zhennan quickly reacted, and then said: "Director Lin, you want to list the power-supporting products as saplings, and then guide fans to buy them, so as to It not only fulfills their desire to help their idols, but also unintentionally actively participates in charitable causes for public welfare and environmental protection."

"Wonderful!"

"Director Lin, your idea is really wonderful!"

At the end of Ma Zhennan's speech, he couldn't help applauding sincerely.

"It's no wonder Penguin Group is thriving in the hands of Mr. Ma. With a man at the helm like Mr. Ma, it's no wonder Penguin Group is not thriving."

Lin Qian praised with a smile, and then went on to say: "Mr. Ma just said almost all of my thoughts. If this business support method is feasible, then our Lin Charity Foundation will cooperate with Penguin Video to present in the exclusive program On the page, different kinds of saplings suitable for planting in the sand are hung on it for fan subscription. For every tree a fan subscribes, our Lin Charity Foundation will plant a tree in the sand we contracted, and at the same time Fans need to bind personal identity information when subscribing for saplings, and after the saplings are successfully planted, each tree will be hung with the exclusive nameplate of the subscriber."

"After subscribing for the saplings, these fans can get corresponding boost points to help their idols. In this way, although the whole thing has not changed in essence, the nature has been sublimated fundamentally."

(End of this chapter)