My girl group exploded

Chapter 1467 Ingenious Marketing
"How false the flow is, I thought you, as an insider, should be able to see clearly." Zhou Yiyang laughed, raised his eyebrows, and gently waved the decorations that Helianbei placed on the table with his hands .

"In terms of nationality, I think there are basically not many people in our country who can fight with you."

Zhou Yiyang cleared his throat: "Of course, what I said at the beginning is not publicity, it should be different from your understanding."

"What do you mean?" He Lianbei on the side showed a puzzled expression, "I thought the airborne album you were referring to had no publicity, and it was released on the day it was released."

He Lianbei didn't think there was anything wrong with this, it was treated like this in Moonlight Girl's new album before.

And the sales of the last album are quite good.

"No, no, it's just that this promotion will be very special." Zhou Yiyang smiled: "You can understand that we are promoting in a rather subtle way."

These words seemed to have aroused He Lianbei's interest, he knew that Zhou Yiyang always had a lot of ideas when it came to announcements.

"In short, we want to achieve a kind of unknown that you want a new album, but the audience can still guess this through various clues. This can arouse their interest, and I believe these audiences will also want to see these."

Hearing what Zhou Yiyang said, He Lianbei laughed: "Then I will look forward to it very much. Anyway, I will cooperate with you, Mr. Zhou, throughout the whole process."

That night, those fans who followed Helian Bei realized something was wrong.

He Lianbei's Weibo was emptied.

Not only Weibo, but even his follow list is empty.

It's one o'clock in the morning, and the number one in the hot search is #赫连北被突号#.

Tang Yue, who was lying on the bed swinging her legs, paused, and opened this trending search without hesitation.

"Did Brother Bei provoke a hacker?" Tang Yue blinked her eyes, showing a look of surprise.

She planned to call Helian Bei directly after watching the trending searches.It's fine to clear the Weibo, what if the hacker uses his Weibo to post some inappropriate content!
Click on the trending search, and it will display Helianbei's Weibo.

The nickname and profile have not changed, and the certification is also there, not the marketing number.

The number of Weibo is 0, the number of followers is 0, and even the profile picture has changed.

Originally, Helianbei's profile picture was a selfie facing the light, but now his profile picture has become a black and white mask.

"What's the matter?" Tang Yue heard that she had WeChat, and she wondered who would send her a message so late!
Clicking on it, it turned out that it was Mr. Zhou, and Tang Yue's smile immediately became much more sincere.

The content of Zhou Yiyang's post is very simple:
"He Lianbei didn't hack his account, it's just a means of propaganda, you just pretend you don't know."

Zhou Yiyang had already guessed that Tang Yue must not be asleep at this point, and must be checking Weibo.

Tang Yue let out an oh, and suddenly realized.This is the real hammer from the side, Brother Bei is about to release a new album!

But it’s such an interesting way of promoting it!

In the hot search real-time discussion, no one guessed that He Lianbei was going to release an album.What's more, these people thought that Helian Bei's depression had relapsed.

But He Lianbei himself turned off his mobile phone according to Zhou Yiyang's words, and lay down on the bed early to sleep.

The next day, neither the person involved nor Yiyang Entertainment responded to Helianbei hacking.After much deliberation, netizens suspected that this was marketing.

However, Zhou Yiyang's marketing is not over, or it is just the beginning.

At nine o'clock in the evening, there are still many tourists on the Bund in Shanghai.

They were leaning on the railing at the moment, looking across the Huangpu River at the ever-changing tall buildings on the opposite side.

At this moment, the buildings across the street that seemed to be open for 24 hours turned off their lights at the same time.

"Ah, what's the matter, is there a power outage?" A tourist asked in panic, but when he turned around, he found that the buildings behind him were still lit.

"Is there a power outage in Pudong? That's not right. You see, the cruise ships on the river are fine!"

While everyone was staring in bewilderment at the pitch-black skyscrapers, they lit up again.

It's just that the patterns they light up again this time are all exactly the same.

Almost at the same time, all the tourists raised their mobile phones and took pictures of this scene.

This scene also rushed to the hot search without a doubt, and was called the Bund grotesque by everyone.

No one expected that these buildings would light up the same pattern on their outer walls at the same time. If this is an advertisement, the cost would be too high!
And the pattern lit up on each building is also very simple, that is a word "I".

It's just that the upper half of the word is white and the lower half is black.

When everyone saw the neat rows of "I" characters, it was quite shocking.

At the same time, Zhou Yiyang was sitting at home and received calls from many people.

"Mr. Zhou, you did this again, right? This way of publicity is too good!"

"Mr. Zhou, what are you going to do, can you tell me, we will learn from you too!"

"Is this trying to build momentum for Helian Bei's new album? This is much more useful than spending a lot of money on those marketing accounts!"

The colleagues quickly recalled it, but they were extremely impressed by it.

It has reached the top of the hot search for two days, and it has attracted attention in this seemingly unimaginable way.

This kind of clever marketing, not only will not cause rebellion among netizens, but will make many people find it novel and interesting.

Sitting on the sofa, Tang Yue said excitedly, "Brother Bei's album should be called "I", right? Wow, this is too cool!"

Wang Xingrui nodded vigorously, and seemed a little envious: "Yes, this method of publicity is much more interesting than advertising all over the Internet!"

"It's really interesting," said Lin Xuan'er, who was still shooting the scene on the Huangpu River from various angles on her mobile phone: "And you can also play tricks. I think many people have guessed that Brother Bei is about to release a new album." .”

"To be honest, some people in my circle of friends have never heard of Brother Bei's song, and they are all interested in this album because of this promotional model. Brother Yang is too good."

Helianbei himself was both surprised and delighted.When he first heard Zhou Yiyang say that he would use some unconventional means to publicize, He Lianbei thought he was looking for some non-entertainment people to recommend.

But now He Lianbei realizes that his thinking is still too simple.

In the past two days, his "new" Weibo after clearing has already gained hundreds of thousands of followers.

This time, even He Lianbei himself couldn't say that he was eliminated by the market.Instead, he began to practice singing and singing at home very seriously.

He must not let down such a high degree of enthusiasm brought by Zhou Yiyang.

(End of this chapter)