My Hong Kong Island Filmmaker
Chapter 1500 Publicity Roadshow, Professionals
Chapter 1500 Publicity Roadshow, Professionals
PS: Ask for a recommendation ticket ~ ask for a monthly ticket!
clap clap clap...
The rain slapped the car windows, and the wipers swung back and forth like a baton, but it still couldn't stop the vision from becoming more and more blurred.
There are frequent rains in San Lodo in winter, but heavy rainstorms like this are also very rare. The summer is hot, the temperature drops sharply in winter, and cold rain is frequent...
"Hopefully the weather will be back before Christmas."
On the boss seat in the back row of the big black Buick "Boulevard" leather sofa, Jerry Bruckheimer, dressed as an old-school businessman in a black alpaca coat and a woolen suit, smiled and turned his head down by a third A prismatic glass of whiskey was handed to Wu Xiaozu.
"In the past half a month, I have been on the talk shows of the hosts in several cities, are you exhausted?"
It's raining so hard, the road is so blurry, why are you still racing on the "Boulevard"?
Sure enough, the boulevard you yearn for has already been raining heavily.
In the past two weeks, "David Yachasao", "The Tonight Show", "Saturday Night Live" and a dozen different programs.
In order to promote "Into the Deadly Island", he traveled around the United States. Every day when he woke up, he was putting on makeup and making announcements. He really felt the bitterness of being a star.It's really not easy to be a celebrity - no wonder it's a high-risk industry, it's so fucking high-risk.
From this, we have to see Jerry Bruckheimer's business connections. You must understand that these programs belong to different media companies. Obviously, he himself has a very deep relationship with NBC, CBS and other TV stations. It is a circle that Wu Xiaozu, the python passing the river, cannot reach.
At the same time, Wu Xiaozu, a TV station under Di Baobao that faces teenagers, even appeared on several programs to promote it.
You have to understand——"Bravely Entering the Deadly Island" is a fucking R-rated!
It can be seen that Jerry Bruckheimer has a lot of ways, a strong relationship, and a lot of dedication - not to lose to a scammer who cheated a death row prisoner of 7 yuan.
"It's okay to be physically tired. This is my job in itself."
Wu Xiaozu took a sip of whiskey from the wine glass, and his spirit recovered a lot. It is true that he was very exhausted by rushing to make an announcement during this time...
This was 1993, the era when Big Brother had disintegrated, and the era when the self-confidence of Ugly Country was at its peak.
One can imagine how offended Wu Xiaozu, a Chinese, would be on some talk shows...it's normal.In future generations, our programs invite foreigners, and we hope they will come up to praise us and even add us.
The old American audience is also pissed.
Especially these talk show hosts, they believe in 'offensive' questions to achieve the effect of the show.Before the interview, there must have been problematic communication, but there is no guarantee that these people will not be in trouble.
Actually there is.
In response to these trap-like questions and offenses, Wu Xiaozu must not only maintain the image of the new type of Chinese he represents, but also be able to make the show brilliant, and not offend the target audience too much.
Therefore, Wu Xiaozu tried his best to keep the topic within a certain controllable range.
In the end, there is nothing to do—from movies to Kung Fu
Wu Xiaozu performed the same horse stance that he taught Lu Liangwei, the horse stance was close to [-] degrees, and he straightened his body. It lasted more than ten minutes, which really shocked these foreigners.
Then, in cooperation with the host's 'provocation', he kicked the interview table and broke it. It's a real effort!
Wu Xiaozu's continuous announcement performances made him feel a hazy trance, as if he was not here to promote the movie, but really came to perform Chinese Kungfu as the honorary vice president of the Hong Kong Island Martial Arts Association!
There is really no way.
If you want to maintain your image and 'please' the audience, you can only hype hot spots in this way.
The stereotype of Chinese Kungfu is better than Mandarin, right?
Wu Xiaozu's sense of proportion is quite qualified.
The only problem is that many martial arts schools and martial arts schools in North America contacted him actively and sent invitations.
Anyway, Wu Xiaozu's wave of publicity will definitely do more good than harm to those who make a living as 'Chinese Kungfu' in North America.They also don't want the signboard to be unlit.
So Wu Xiaozu's performance was praised by bad 'industry' people.It is an omen for everyone in Chinese martial arts... The more brilliant he is, the farther he will go to make a living in this industry.
As for whether he can fight?
unimportant.
Mainly his performance promoted Chinese Kungfu on TV and that was enough.
Some people even analyzed in the messy newspapers that Wu Xiaozu practiced 'Lightning Five-Whip Kick', which was completely rote.
But in any case, during this period of time, Wu Xiaozu's TV program promotion tour has been full of harvest, at least he has won a lot of pages for "Bravely Entering the Deadly Island", and at the same time, it has also made many action fans have a feeling for this movie. interest.
In the words of Bang Bei, "No matter what method you use, it is enough for you to appear in front of the audience."
"I'm afraid Christmas will be spent on a plane."
Jerry Bruckheimer quipped half-jokingly, "I'm afraid you'll be busier than Santa Claus."
"That's what I wrote in my contract to perform."
Wu Xiaozu smiled and didn't care much.On the one hand, he is not interested in this kind of foreign festival itself, and on top of that, the promotional work of the film's release road show has long been written into the contract.
He enjoyed the salary, so he naturally had to perform his due duties.
This is nothing more than a question of professional attitude.
"Before you didn't work hard on me, I did this." Wu Xiaozu added "Green-Durant closed loop", "and achieved very good results."
When Hong Kong Island movies were released, Wu Xiaozu still followed the road show, and this kind of thing has long been engraved in his bones.
Of course--
Being able to avoid being too busy at Christmas also plays a part.
Addicted to work, unable to extricate themselves.
"Yeah~ I like your work attitude.
But don't worry, the publicity during the Christmas period is mainly concentrated in New York, Los Angeles, Chicago, and Miami, which are densely populated and economically developed cities. You can also use it as a Christmas tour, and I will reimburse you. "
Jerry Bruckheimer is very satisfied with Wu Xiaozu's professional attitude.
Don't think that these foreigners really don't work overtime.
Don't be kidding, they didn't give workers holidays and eight hour days before 'us' came.
But for wanting to maintain the relationship, Jerry Bruckheimer does not mind paying a certain amount of generous compensation.
Paid holidays are a given.
Wu Xiaozu also hopes that his first real commercial blockbuster will have a good answer.
This is related to his development prospects in North America.
That's why he will work tirelessly - this is the rising period of his career~~~
...
Compared with Wu Xiaozu's hard-working road show, Wang Jiawei in Hong Kong Island is still fishing.
The company hired a professional publicity team to formulate a publicity plan for "Evil in the East and Poison in the West"—Mr. Xu believed in the sincerity of the crew, but he still felt that professional matters should be left to professionals. The director and crew should be busy as long as they are busy It's OK to do things, and the publicity is handed over to a dedicated person.
The promotion of the stars on the platform is also carried out in accordance with the requirements of the public relations company-keep secret and keep a distance.
Because they feel that this is more conducive to establishing the 'appeal' of stars.
Being too down-to-earth will damage the personality and image of the star.
And then... After converting the accounting investment, it actually saved one-tenth of the money compared with the traditional method.
This further made Mr. Xu believe that the policy of leaving the profession to the profession.
It is not possible to make and promote movies in the traditional way.
That can't really maximize the benefits.
Not in line with business practices.
It needs to be professional enough to do it.
The same goes for publicity!
Since the owner thinks this way, Wang Jiawei naturally let it go-even during this period, he can still have time to go fishing without wearing a helmet every day.
Xu Lvzhen firmly believes that data can speak for itself.
Use data and surveys to delineate the target audience of the movie, and then promote it accordingly.And after forecasting, it is calculated that the box office of "Evil, West Poison" in Hong Kong Island will be "conservative" to exceed 9800 million!
the best...
Mr. Xu thinks it is better to be a down-to-earth person, and to be lenient to the enemy~~ He thinks that the box office of 1.45 million is too ostentatious.
Anyway, there are box offices in other regions. Although the final profit ratio of the whole film will not be too exaggerated, it will definitely become a milestone for Hong Kong films!
This is the confidence that professional data gives them!
Later generations have Internet thinking to make movies, and this era will naturally have data investigation thinking to make movies.
Humans keep repeating the mistakes they have made. This is the gene engraved in the DNA.
I reflected on myself yesterday~ I wanted to vomit blood when I was flying.
(End of this chapter)
PS: Ask for a recommendation ticket ~ ask for a monthly ticket!
clap clap clap...
The rain slapped the car windows, and the wipers swung back and forth like a baton, but it still couldn't stop the vision from becoming more and more blurred.
There are frequent rains in San Lodo in winter, but heavy rainstorms like this are also very rare. The summer is hot, the temperature drops sharply in winter, and cold rain is frequent...
"Hopefully the weather will be back before Christmas."
On the boss seat in the back row of the big black Buick "Boulevard" leather sofa, Jerry Bruckheimer, dressed as an old-school businessman in a black alpaca coat and a woolen suit, smiled and turned his head down by a third A prismatic glass of whiskey was handed to Wu Xiaozu.
"In the past half a month, I have been on the talk shows of the hosts in several cities, are you exhausted?"
It's raining so hard, the road is so blurry, why are you still racing on the "Boulevard"?
Sure enough, the boulevard you yearn for has already been raining heavily.
In the past two weeks, "David Yachasao", "The Tonight Show", "Saturday Night Live" and a dozen different programs.
In order to promote "Into the Deadly Island", he traveled around the United States. Every day when he woke up, he was putting on makeup and making announcements. He really felt the bitterness of being a star.It's really not easy to be a celebrity - no wonder it's a high-risk industry, it's so fucking high-risk.
From this, we have to see Jerry Bruckheimer's business connections. You must understand that these programs belong to different media companies. Obviously, he himself has a very deep relationship with NBC, CBS and other TV stations. It is a circle that Wu Xiaozu, the python passing the river, cannot reach.
At the same time, Wu Xiaozu, a TV station under Di Baobao that faces teenagers, even appeared on several programs to promote it.
You have to understand——"Bravely Entering the Deadly Island" is a fucking R-rated!
It can be seen that Jerry Bruckheimer has a lot of ways, a strong relationship, and a lot of dedication - not to lose to a scammer who cheated a death row prisoner of 7 yuan.
"It's okay to be physically tired. This is my job in itself."
Wu Xiaozu took a sip of whiskey from the wine glass, and his spirit recovered a lot. It is true that he was very exhausted by rushing to make an announcement during this time...
This was 1993, the era when Big Brother had disintegrated, and the era when the self-confidence of Ugly Country was at its peak.
One can imagine how offended Wu Xiaozu, a Chinese, would be on some talk shows...it's normal.In future generations, our programs invite foreigners, and we hope they will come up to praise us and even add us.
The old American audience is also pissed.
Especially these talk show hosts, they believe in 'offensive' questions to achieve the effect of the show.Before the interview, there must have been problematic communication, but there is no guarantee that these people will not be in trouble.
Actually there is.
In response to these trap-like questions and offenses, Wu Xiaozu must not only maintain the image of the new type of Chinese he represents, but also be able to make the show brilliant, and not offend the target audience too much.
Therefore, Wu Xiaozu tried his best to keep the topic within a certain controllable range.
In the end, there is nothing to do—from movies to Kung Fu
Wu Xiaozu performed the same horse stance that he taught Lu Liangwei, the horse stance was close to [-] degrees, and he straightened his body. It lasted more than ten minutes, which really shocked these foreigners.
Then, in cooperation with the host's 'provocation', he kicked the interview table and broke it. It's a real effort!
Wu Xiaozu's continuous announcement performances made him feel a hazy trance, as if he was not here to promote the movie, but really came to perform Chinese Kungfu as the honorary vice president of the Hong Kong Island Martial Arts Association!
There is really no way.
If you want to maintain your image and 'please' the audience, you can only hype hot spots in this way.
The stereotype of Chinese Kungfu is better than Mandarin, right?
Wu Xiaozu's sense of proportion is quite qualified.
The only problem is that many martial arts schools and martial arts schools in North America contacted him actively and sent invitations.
Anyway, Wu Xiaozu's wave of publicity will definitely do more good than harm to those who make a living as 'Chinese Kungfu' in North America.They also don't want the signboard to be unlit.
So Wu Xiaozu's performance was praised by bad 'industry' people.It is an omen for everyone in Chinese martial arts... The more brilliant he is, the farther he will go to make a living in this industry.
As for whether he can fight?
unimportant.
Mainly his performance promoted Chinese Kungfu on TV and that was enough.
Some people even analyzed in the messy newspapers that Wu Xiaozu practiced 'Lightning Five-Whip Kick', which was completely rote.
But in any case, during this period of time, Wu Xiaozu's TV program promotion tour has been full of harvest, at least he has won a lot of pages for "Bravely Entering the Deadly Island", and at the same time, it has also made many action fans have a feeling for this movie. interest.
In the words of Bang Bei, "No matter what method you use, it is enough for you to appear in front of the audience."
"I'm afraid Christmas will be spent on a plane."
Jerry Bruckheimer quipped half-jokingly, "I'm afraid you'll be busier than Santa Claus."
"That's what I wrote in my contract to perform."
Wu Xiaozu smiled and didn't care much.On the one hand, he is not interested in this kind of foreign festival itself, and on top of that, the promotional work of the film's release road show has long been written into the contract.
He enjoyed the salary, so he naturally had to perform his due duties.
This is nothing more than a question of professional attitude.
"Before you didn't work hard on me, I did this." Wu Xiaozu added "Green-Durant closed loop", "and achieved very good results."
When Hong Kong Island movies were released, Wu Xiaozu still followed the road show, and this kind of thing has long been engraved in his bones.
Of course--
Being able to avoid being too busy at Christmas also plays a part.
Addicted to work, unable to extricate themselves.
"Yeah~ I like your work attitude.
But don't worry, the publicity during the Christmas period is mainly concentrated in New York, Los Angeles, Chicago, and Miami, which are densely populated and economically developed cities. You can also use it as a Christmas tour, and I will reimburse you. "
Jerry Bruckheimer is very satisfied with Wu Xiaozu's professional attitude.
Don't think that these foreigners really don't work overtime.
Don't be kidding, they didn't give workers holidays and eight hour days before 'us' came.
But for wanting to maintain the relationship, Jerry Bruckheimer does not mind paying a certain amount of generous compensation.
Paid holidays are a given.
Wu Xiaozu also hopes that his first real commercial blockbuster will have a good answer.
This is related to his development prospects in North America.
That's why he will work tirelessly - this is the rising period of his career~~~
...
Compared with Wu Xiaozu's hard-working road show, Wang Jiawei in Hong Kong Island is still fishing.
The company hired a professional publicity team to formulate a publicity plan for "Evil in the East and Poison in the West"—Mr. Xu believed in the sincerity of the crew, but he still felt that professional matters should be left to professionals. The director and crew should be busy as long as they are busy It's OK to do things, and the publicity is handed over to a dedicated person.
The promotion of the stars on the platform is also carried out in accordance with the requirements of the public relations company-keep secret and keep a distance.
Because they feel that this is more conducive to establishing the 'appeal' of stars.
Being too down-to-earth will damage the personality and image of the star.
And then... After converting the accounting investment, it actually saved one-tenth of the money compared with the traditional method.
This further made Mr. Xu believe that the policy of leaving the profession to the profession.
It is not possible to make and promote movies in the traditional way.
That can't really maximize the benefits.
Not in line with business practices.
It needs to be professional enough to do it.
The same goes for publicity!
Since the owner thinks this way, Wang Jiawei naturally let it go-even during this period, he can still have time to go fishing without wearing a helmet every day.
Xu Lvzhen firmly believes that data can speak for itself.
Use data and surveys to delineate the target audience of the movie, and then promote it accordingly.And after forecasting, it is calculated that the box office of "Evil, West Poison" in Hong Kong Island will be "conservative" to exceed 9800 million!
the best...
Mr. Xu thinks it is better to be a down-to-earth person, and to be lenient to the enemy~~ He thinks that the box office of 1.45 million is too ostentatious.
Anyway, there are box offices in other regions. Although the final profit ratio of the whole film will not be too exaggerated, it will definitely become a milestone for Hong Kong films!
This is the confidence that professional data gives them!
Later generations have Internet thinking to make movies, and this era will naturally have data investigation thinking to make movies.
Humans keep repeating the mistakes they have made. This is the gene engraved in the DNA.
I reflected on myself yesterday~ I wanted to vomit blood when I was flying.
(End of this chapter)
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