My Hong Kong Island Filmmaker

Chapter 1553 Chinese-language cross-age romance film, a phenomenal Asian goddess

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"Pre-book Asia's best romantic movie of the year - "My Sassy Girl", this is the best Chinese romantic comedy! 』——"Sing Tao Daily".

"'She is so beautiful' and 'he is so kind', fate will never lose two people who love each other, Li Daren has been cultivated for thousands of years, where is your Song Mingxi? 』——"Oriental Daily".

"Asia's best director + Asia's best actress = Asia's best love movie! 』——"Daily Daily".

"Opening a new chapter in Chinese romantic comedy! 』——Wen Wei Po.

"Thank you for seeing through my savagery, and then using your just-right gentleness to heal all the wounds in my heart. "--"See a movie".

""My Sassy Girl" breaks the record for the fastest pre-sale box office of 2000 million! 』——"Hong Kong Island Daily".

"Hong Kong Island set off a 'savage wave' - Wu Xiaozu: real feminism! 』——Ta Kung Pao.

"You are the best Wangzu Amaranth, we just want to take a peek at you!" 』——"Gossip Entertainment".

""My Sassy Girl" is undoubtedly a love and strength wrapped in funny and savage, this movie makes everyone realize what a love movie is!
Director Wu chose the "three-act" style of diary or handwriting in the structure setting of the whole movie. For the character setting, he broke through the existing female image, truly broke the inherent barriers of love movies, and created A "Sassy Girlfriend" that can be said to have never appeared in the history of Chinese film.

For the marginal expansion of love movies, it has played a role that is difficult to replicate.

Looking at the entire development history of Chinese films, I believe this small-cost romantic comedy will definitely have a place. It can be said that it is a cross-age love work.

From a technical point of view, this movie has both the Japanese-style freshness and the unique temperament of Chinese-language movies. From the perspective of influence, such a character design is undoubtedly a heavy fruit that Director Wu brought to Chinese-language movies. It is foreseeable that many people will follow the trend of such works in the future——

This reminds me of what Director Wu said before:

'The audience is the market, and the market is the audience.

In my opinion, many of us practitioners are just too 'high emotional intelligence' and forget our own duty!However, the real high EQ is never hypocritical, smooth, nonsense, unprincipled, fooling and deceiving, but treating people with sincerity, generosity and heart.

Our respect for the audience is by no means just a matter of lip service. Only by us filmmakers who are determined and dedicated can we live up to the market and the audience.

I believe that with the 'barbaric wind' blown by this film, its influence will pervade every work in the circle..."

In the now more and more professional "Film Biweekly", the famous film critic and critic Lu Yanhua not only commented on the film "My Sassy Girl" itself, but also gave a sharp analysis of the entire Hong Kong film market .

The next day,

In front of Xinbao Cinemas, Golden Harvest Cinemas and Debao Cinemas, the bustle of the past two months has resumed, and many young audiences walked into the theaters very excitedly.

After a long time, they flocked into the theater again to watch their favorite works.

Facts have proved that it's not that audiences don't like watching 'local works', but that 'local works' just don't attract audiences!

The audience did not feel sorry for the 'local goods', but the quality of the 'local goods' sorry to the audience!
For this release, "My Sassy Girl" chose the joint screening method.

Several theaters came together to show the film.

In today's market conditions, blindly infighting is undoubtedly inappropriate and even more detrimental to the development of the market.

Wu Xiaozu also took advantage of this opportunity to integrate the planning market, and the vicious internal competition obviously did not conform to the changes in the market.

On the one hand, joint screenings have increased the recovery cost and profitability of films, and on the other hand, they have also established a stronger moat.

At least this is not a bad thing for these theater owners!
It stands to reason that increasing the number of screenings will definitely affect the attendance rate of the film to a certain extent, which is very reasonable.

However, what surprised many people was that the attendance rate of "My Sassy Girl" dropped far more than everyone expected. It did not drop sharply, but remained at a data that surprised many people. This undoubtedly proves that This is a 'phenomenal' work.

The reason for this probably stems from the audience who watched the movie repeatedly, such as 'second and third'.

Many viewers watched it more than once.

And formed a social phenomenon.

On the other hand, the exponential growth of the female audience has also increased the base of the film's mainstream audience.Under normal circumstances, based on movie viewing, young male audiences are undoubtedly the main force of movie viewing, and the proportion has always been far ahead, in comparison.

Unexpectedly, "My Sassy Girlfriend" made the entire female group enter the theater twice.

Many humanities entered the field weakly, and then walked out with eight-character steps.

Part of the reason why the film's box office and attendance continued to rise is because the audience's "tap water" attribute exploded!
Many viewers spontaneously called on their relatives and friends to watch this work together.

This behavior has added countless "passer-by audiences" to the film.

For a while, the entire movie market seemed extremely lively.

It can be said that a phenomenal work like "My Sassy Girl" directly drove the surge of the entire movie market and affected the entire market, making many people in the industry eager to try it.

This achievement also stimulated the rise of the stock market.

All related stocks have received good news, and the trading volume and turnover rate have increased significantly. I believe that as the movie box office continues to rise and the overall movie market improves, many retail investors who are waiting and watching will continue to sell.

In addition to the soaring box office performance of the movie, another thing that shocked countless people was the peripheral performance of the movie.

Not to mention the sales of the hero and heroine's clothing, accessories and related props, as well as conventional peripherals such as posters and albums, the most popular product is actually an extremely important prop in the movie - the time capsule.

No one expected that in just one week, more than 25 sets of "Time Capsule" were sold! ! !

Yes, this achievement even exceeds the album sales of many popular stars.

You must understand that the cheapest set of 'Time Capsule' is more than [-] Hong Kong dollars, not to mention many different editions such as collector's edition, star-signed replica edition, Wang Tao edition and limited edition.

It is conservatively estimated that during and after the release of the movie, the profit of the single product "Time Capsule" in the Hong Kong Island area exceeded 5000 million Hong Kong dollars!This is not counting other markets that have not been vigorously developed!

Such a terrifying gold-absorbing ability has shocked countless people and at the same time made people see the true value of an 'excellent' work!At the same time, it also feeds back the film's online performance and other peripherals, and even contributes to the social phenomenon of 'Sassy Girlfriend'!

That's right!

With the popularity of the film, the social phenomenon of "Sassy Girlfriend" has also been set off on the entire Hong Kong Island!

Everywhere you can see the imitation of Wang Zuzhen's outfits, words and deeds in the play-this influence will even continue...

Another profit point brought by the big hit of the film is undoubtedly offline.

However, piracy has become a difficult point before us.

Fortunately, before that, Wu Xiaozu had already called on the industry to jointly set up an 'anti-piracy committee' and set up an 'anti-piracy work department' in the company to be an anti-piracy company for films.

On the one hand, it ensures that the source of the film is not leaked, and on the other hand, it conducts "stalking" in various theaters.

In comparison, in fact, the video gun version has little impact on the film. The really huge one is the so-called standard definition, which means the leakage of copy resources!
But in the face of interests, in fact, it is difficult to completely curb piracy!

It is even difficult to control it!

In the previous life, Lao Mouzi's "Hero" was the first Chinese-language movie that fired the first anti-piracy shot.

At the beginning, "Hero" adopted an epoch-making anti-piracy strategy, and used ID card inspection during screenings, and sent people to prevent theft in theaters in major cities and other measures. At that time, it seemed that the effect was certain...

Therefore, the so-called "blockbuster" road of "Hero" not only includes shooting costs, content and post-production, but also includes publicity and distribution strategies, as well as the cost of anti-theft.

In this regard, the company specially entrusted some companies and practitioners with community backgrounds to interview the "big pirates" and "distributors" in and around Hong Kong Island.

In the end, everyone adhered to the principle of not fishing out the water, and agreed to the "one week" limitation period.

That is to say, a week after the genuine release, the pirated version will be released on a 'large scale'!
It is definitely not possible to prevent distribution, but as long as the newspaper can not sell goods on a large scale, basically the impact will be reduced to the minimum.

Of course... the company must also pay - the channel.

As for how to operate it, it is not enough for outsiders.

The biggest beneficiary of the film's popularity is undoubtedly Wang Zuchen, who has recently become a top-ranking actress in Asia with the "Sex and the City" series and "If Love Has a Will".

This time, with "My Sassy Girlfriend", I will directly attack the throne of Asia's No. [-] actress!
And in a short period of time, it has set off a huge influence in the entire Hong Kong and Taiwan regions, and this trend is also radiating to surrounding areas and countries, and the speed is not inferior to the No. [-] typhoon signal.

It is foreseeable that as the film is released in other parts of Asia, Wang Zuzhu's limelight will really spread throughout the Asian market.

It can be said that she will become the only Chinese film actress in Asia!

Many filmmakers have even offered her tens of millions of film remuneration, which is no less than that of the leading actors - Cheng Long, Li Lianjie, Zhou Runfa, Luo Dong and the others!

Even in Hollywood, this number is not low!

Such a small-budget romantic comedy brought such a big effect. Not only did other people not expect it, even the company did not expect it—the most realistic point is that the team hastily started to adjust her commercial offer.

The influence of Sassy Girl is still fermenting in waves, and it is not even as simple as a simple film.

The social boards are starting to discuss.

The "flow" it has formed has begun to take the shape of a "cultural symbol", and it is virally attacking East Asia and Southeast Asia, forming a "hualiu".

For this kind of 'Hua Liu', Wu Xiaozu also ordered the company to provide sufficient resources - Wang Zhan must keep up with the early traffic of variety shows + idol dramas + songs + combinations.

We can't quite decide what they like.

However, we want to let their next generation have our cultural choices among their favorite idols!

　It was originally updated at 3 o'clock... When I was typing, the black screen restarted for some reason, and it took a long time to retrieve the WPS. .

　　
　
(End of this chapter)