My Hong Kong Island Filmmaker

Chapter 395 The box office continues to be hot, peripheral product plans

PS: Ask for a recommendation ticket, ask for a monthly ticket!
In the theater of "Suspect" under Xinbao Cinemas, the long queue made countless passers-by gasp.

Many people think that "The Suspect" will explode at the box office. After all, Wu Xiaozu + Zhang Guoyi + Anita Mui are famous brands, but——

No one expected that the opening results would be so hot!
"The Suspect" premiered on December 12, for three consecutive days on Friday, Saturday, and Sunday, and the attendance rate set a record for the attendance of a new Christmas show.

And with the fiery box office of 860 million, it smashed the Christmas box office record, and surpassed the 610 million created by "Autumn Fairy Tales" released in the summer, breaking the best record of Hong Kong Island's art love film.

210 million!
300 million!
350 million!
Days in a row, the box office continued to rise.The Christmas atmosphere in the streets and alleys carries the heat and tears brought by "Suspect".

Many businesses have joked that this Christmas in 1987 has become a "Christmas of Tears"!
The long queue in front of Xinbao Theater continued, and "Suspect", which is not considered a big-budget movie, became the biggest winner of the Christmas file!

Young people, especially female audiences, have become the "tap water" of this movie and spontaneously started to promote the movie.

This kind of box office performance also made the bosses of independent production heating companies jealous.It is obvious that Wu Xiaozu, who hit the street, once again launched a box office masterpiece.

In particular, the horror reputation of this movie is enough to ensure that this movie will not have obvious ups and downs.

The change in the direction of the film industry has also made many film companies accustomed to follow the trend see a new breakthrough.

For the first time, many people saw the box office potential of female audiences, and at the same time they saw the Christmas file as an important time for the first time.

According to the past, the Christmas file is just a small beginning of the Spring Festival file, and the box office potential is not big or small. In the eyes of many professionals, it is a tasteless one.

The Big Three of Jiahe, Debao, and Princess Jin all see it this way, let alone the others?
However, the three-day score of 860 million Hong Kong dollars is enough to break everyone's stereotyped cognition.

Actually.

Wu Xiaozu himself did not expect "The Suspect" to have such a box office hit.He has already prepared this drama to pit Zhang Guoying and He Chaoqiong in his heart. ╮(╯▽╰)╭!
But this is better, at least from now on, Director Wu's golden signboard of defrauding money has been completely polished!
of course.

The reason why this movie broke out suddenly is that apart from the quality of the movie itself, in the final analysis, the investment in publicity and the market are very accurate.

Otherwise, the movies that have fallen into the sand in a year are like crucian carp crossing the river, and there are many high-quality works among them.

Although movies are artistic creations in which content is king, if you can't let the audience walk into the movie theater to watch your "content", then no one will know even if you are good.It's like writing a novel... the price is long...

Wu Xiaozu's word-of-mouth and signboard has really started!

An experimental literary film can sell money, what else can't he do?His word of mouth accumulated over time has begun to gain personal appeal in the Hong Kong Island market!
The popularity of "Suspect" has not diminished, not only shocked the insiders, but even Ms. He couldn't help but call him to ask him if he should continue to invest more in publicity!
Wu Xiaozu himself did not agree rashly.

In itself, the fan trend and trend of the movie "Suspect" is more attractive than the movie itself. The subject matter is already destined for the audience, and increasing the investment in publicity will only get twice the result with half the effort, and the gain will outweigh the loss.

Not to mention.

Although Wu Xiaozu did not participate in the investment in this film, according to the agreement, he was enough to obtain 40% of the net profit.Spending money indiscriminately at this time will also affect his benefits.

At this moment, it seems that his income from this movie may not be less than the previous movies he invested in. This kind of cooperation method of losing money and counting others, and making money without losing money is really coveted.

Wu Xiaozu thought about whether he would follow this way in the future - unfortunately, no matter how hard it is to find the next brother Zhang Guoyi, an investor and lead actor who gave up profits for the sake of the story...

Thinking that his brother Zhang Guoying would also make a small fortune, Wu Xiaozu silently called his brother and asked him to treat him to dinner~
An honest person like my brother, if he doesn't bully himself, should he leave it to others?How embarrassing... (*▽▽▽)!

……

1024 Locomotive Film Company, General Manager Office.

The aroma is curling up, and the fragrance of tea is overflowing.

Wu Xiaozu sat on the hardwood sofa, making water and tea himself, and Jiang Zhiqiang next to him had his legs on his side, comfortably smoking a cigarette.

Jiang Jiahua folded her legs, holding a stack of documents in her hand to read carefully, while Su Liyao was discussing some details with her in a low voice.

"Brother Zu, after our three days of investigation and data analysis, the portraits of the moviegoers of "Suspect" have come to preliminary results.

We surveyed 200 interviewees.Among them, female audiences accounted for 117, accounting for 58.5%, which is much higher than our previous films such as "Fear Chamber", "Two Heroes", and "Young and Dangerous".

According to previous analysis, the proportion of Hong Kong Island women watching movies should be 33%-35%. Among the 200 audience surveys, 49 gave A+, 74 gave A, most of the rest gave B- to B+, and only 7 gave C and below.

According to our investigators, these people should not have a high level of education and belong to the price-sensitive consumer class, and they are actually not the main audience of our movie.So, overall..."

"Wait a minute...price-sensitive consumer?"

Jiang Zhiqiang picked up the small teacup, took a sip, and drank it all in one gulp. He looked at the upright and polite man sitting first with puzzled eyes, "What the hell?"

The well-mannered young man was silent for a moment, and said slowly and seriously: "It's the poor. But I think using the term poor is a bit of a label, derogatory, and hurts self-esteem and personality..."

"..."

Jiang Zhiqiang widened his eyes and looked at the unsmiling young man in front of him, "Injury to self-esteem? Injury to personality? I kind of think this price-sensitive consumer hurts self-esteem more? According to you, I am also a price-sensitive consumer... ..."

"Jiang Shao, you don't pay attention to the people on the right when you order food, why are you price-sensitive? Stop making fun of young people! Ah Guo is serious about things..."

Wu Xiaozu looked at the slightly embarrassing scene, smiled and handed a cup of tea to the young man named "Yu Weiguo" in front of him, "Ah Guo, don't worry about it. Young Master Jiang is just joking. You continue..."

"Thank you, brother Zu, it's okay, Jiang Sheng is also doing it for my own good."

The unsmiling Yu Weiguo took the tea with both hands, nodded cautiously and said, "So, I mind that our publicity in the next stage can be placed in schools, foreign company distribution centers and civil servants. The audience of this movie is relatively young."

"Okay, you go down and make a proposal, and I'll approve it for you." Wu Xiaozu nodded appreciatively, and waved his hand at the other party.

Watching this serious guy leave, the outspoken Jiang Zhiqiang looked at Wu Xiaozu curiously, "Which one is he? This kid is a bit funny... He is too rigid in his actions..."

"Young Master Jiang, he is the younger brother of our brother who went out to search for water together in Kwun Tong. He is studying in Hong Kong Polytechnic. He just came to the company recently!" Su Liyao explained with a smile.

"Kwun Tong—oh, I see."

Jiang Zhiqiang naturally knew about Wu Xiaozu's past, so he understood it instantly, and didn't ask any more questions.

Wu Xiaozu also smiled, not paying much attention.

Yu Weiguo is indeed the younger brother of the brother Ah Jin who came out together at the beginning.Ah Jin's real name is Yu Weimin, and he died for the original Wu Xiaozu!Wu Xiaozu is also willing to take care of one or two.

However, Wu Xiaozu has always advocated helping the emergency rather than the poor.

Su Liyao is also taking care of those people in Kwun Tong according to Wu Xiaozu's instructions, the elderly see a doctor, and the children go to school.

Yu Weiguo is also the first person to work in the company, and I believe he won't be the last!
"According to the investigation results, adjust the direction of propaganda." Wu Xiaozu told Jiang Jiahua and Su Liyao.

Since "Double Heroes", 1024 Locomotive Film Company has set up special audience feedback investigators to understand the front-line market trends.It's like the author of a novel has to pay attention to the chapters all the time... this is part of the job!

Hong Kong Island has this kind of audience survey, Wu Xiaozu is not the first person!

TVB and ATV have already had this kind of audience survey.

Even Golden Harvest's theaters have staff dedicated to this kind of music to conduct questionnaire surveys.But none of them has done this matter so meticulously, and stored all the data as data for reference.

It can only be used as a reference!

You can't say that you can make a movie by mastering a set of formulas, right?
Any artistic creation cannot be copied mechanically with simple formulas.Even in Hollywood, which has the most mature industrial system, they follow the industrial model, not the creative model!
"Strive to let "Suspect" break out and continue, so we can overdraw the accumulation of word-of-mouth." Wu Xiaozu added.

"it is good."

Jiang Jiahua quickly wrote it down, pushed his glasses, "Recently, the company's screenwriter team has created several films of the same type... Do we want it?"

"No! This film itself is full of experimentation and artistry, more than commercial. The box office surge at this time is caused by many factors. It does not mean that other films can also be successful. Films are not only artistic acts, but more Consider commercial..."

Wu Xiaozu directly denied Jiang Jiahua's suggestion, and asked lightly, "Who has such a film?"

"Wang Jiawei."

"Throw away his same type of notebook."

Wu Xiaozu's expression changed, and he instantly felt that Wang Jiawei was throwing a hoe at him. This cliff is trying to trap...

"In addition to continuing to pay attention to the follow-up box office growth of "Suspect", the company began to focus on "Young and Dangerous 3" and "The Green Hat King". By the way, how is the surrounding progress of "Suspect"?" Wu Xiaozu looked at Jiang Zhiqiang, Jiang Jiahua and Su Liyao's strange eyes changed the subject lightly.

nonsense!

He had the guts to meet his elder brother Zhang Guoying, not to mention Wang Jiawei!
"I recently contacted the publishing house. The novel "The Suspect" has been printed. This is a sample issue. By the way, I contacted the cartoonist Ma Rongcheng you mentioned to draw it..."

Jiang Jiahua distributed a few samples to the three people present, "For the first time, I talked with the publishing house, about 2 copies will be printed, and I will see the market feedback. If it is good, I can print more at any time!"

"Well, we can do a book signing. I will also talk to my brother and Meigu here, and it will be a surprise to ask them to help sign two hundred copies." Wu Xiaozu flipped through the books, and the production was quite exquisite.

The cover is not too fancy, nor does it use Hong Kong style.Obviously Ma Rongcheng also understands that the cover design is different from the comics.On the cover is the silhouette of Shishen walking to the left, and on the bottom is the silhouette of Ah Jing and Xiaomei walking to the right.

I believe this book will be liked by many literary youths.

"What about the soundtrack album?"

Wu Xiaozu asked.

Recently, with the popularity of "Suspect", several songs in the film have become popular!
Wang Hao's theme song "If I die, I must die in your hands" and Li Ming's "Street Light" have been exposed on the charts earlier, and they are very popular.

However, with the "Next Year Today" sung by my brother and "Song of the Sunset" sung by Mei Gu, and finally Wu Xiaozu personally sang the vicissitudes of the magnetic version of "It's Hard to Say".

The three songs instantly hit the streets and alleys.

With this kind of enthusiasm, Wu Xiaozu will naturally not give up making money!

In other words, the development of these peripheral products is where the real money is made.Well, the copyright belongs to Director Wu!

"The recording and copying of the record has been completed! Chen Shufen said that it will be released to the market by this Wednesday at the latest!" Jiang Jiahua vowed.

"Ok?"

Wu Xiaozu smiled, "She is really fast this time! But this matter can't be left to her! I just found a good partner for her!"

　426 and 427 have been revised again today, but they were not approved after the modification was completed.This time the plot has been overthrown, 426 has been changed, and 427 will be changed later, and tomorrow or the day after tomorrow, we should know whether it can pass the review!This chapter is published first, and I will change it later.I appeal to friends who read pirated versions to stop reading pirated versions. Really, I really change my novels from time to time...Maybe what you read is 2000 characters, but I changed it to 4000 characters!

　　
　
(End of this chapter)