My Hong Kong Island Filmmaker

Chapter 836 Linked promotion, nationwide hit

PS: Ask for a recommendation ticket, ask for a monthly ticket.

In Shanghai, a three-story tea-colored glass building at No. 600 Changshou Road near Jiaozhou Road is slowly shining, showing the rapid changes in Shanghai in the new era, and also showing the foresight of the leaders of Shanghai, um.

This building is the most beautiful and tonal movie theater in Shanghai in recent years—Xin Liaoyuan Cinema.

The New Liaoyuan Cinema is a new type of cinema rebuilt in April 1988, with multiple projection halls and screens, and many VIP seats have been added.At the same time, the country's first all-night movie theater was opened, and it became popular every night after it opened.

It immediately created a place for young men and women to talk to each other, and it was known as the "city that never sleeps" in the magic city, and its momentum even surpassed the previous Daguang Cinema.

There is no second in the limelight, and the attendance and profitability are second to none in the country.

The ticket price is also the highest in the city and even in the whole country, ranging from 8 cents to 1.2 yuan.

This ticket price is unimaginable in other regions. At this time, the ticket prices of other movie theaters in Shanghai are still 3-5 cents.The average price of several major ticket warehouses across the country is between 2-3 jiao.

But such a price still can’t stop the enthusiastic young men and women from pursuing art, supporting movies and sticking to each other’s revolutionary friendship, which truly shows the historical XX sense of young men and women in the new era.

That - the field is full! ! !
Early in the morning, the young men and women in Shanghai came out from the all-night venue. The men generally had demanding faces, while the women had shy and shy faces.

Don't ask, asking is just working overtime for the four modernizations.

"what?"

A young man who split up was just about to chat with his girlfriend next to him in a shawl to see if he would watch a show next week, when he suddenly saw a worker putting up pictorials.

The problem is that this pictorial is not a hand-painted magazine, but a beautifully printed poster. Every character is lifelike and full of tonality, which makes people stop and watch.

The capital city is all about style, while the Shanghai city only cares about style.

The portraits of Li Lianjie, Gong Li, Hu Yinmeng, Qiu Shuzhen, Chen Daoming, Zhen Zhidan and others were printed on the posters. The most prominent ones were not them, but the words "directed by Wu Xiaozu".

The typography of the entire poster is in a uniform format.

35 has dispatched relevant staff to each city where it was screened, and Magic City is the main box office box office, and its publicity fee exceeds [-] RMB.This money does not need to be paid by China Film Corporation, let alone the cinema, it is all in charge of the [-] locomotive.

More than 20 cities add up to millions of investment.

In terms of economic calculations, even if this movie is a big hit, it will cost a few million at most, but without doing anything right now, it has paid out millions of publicity fees. No one has done this kind of thing before.

It's definitely not worth it!

but--

In Shanghai, besides economic accounts, you have to settle other accounts!You taste, you taste...

I·T Apparel, Li Ning Sports, Kowloon Jianye, Kowloon City Catering, Records, Magazines, etc. will all get 'promoted' from it.

For this kind of joint promotion, this publicity fee is really a drop in the bucket.

The Hong Kong business team led by Su Liyao has communicated with the city and district leaders to build commercial office buildings, hypermarkets and related investments in Huangpu River and Pudong. The total investment amount exceeds 8-10 million Hong Kong dollars. It is enough to make him happy for the economic magic capital.

This is definitely a big project to open up a bridgehead, which is no longer as simple as an economic account.

Pudong is the foothold of Jiulong Construction's main attack. Its scale is too small to undertake the construction of public utilities related to cooperation for the time being, but there is absolutely no problem in engaging in commercial construction in Pudong.

Jiulong Jianye is the vanguard, and there are still a few big shots behind it.

Compared with others, Jiulong Jianye's strategy is to be more refined and stronger in the first-tier cities. Yes, it is to follow the path of Tomson... This is also the best example of foreign capital.

In fact, for real real estate companies, what they do in first-tier cities can be called financial real estate, while in other cities, it is really real estate speculation, sucking the blood of the people!
It would be nice to make it into Tomson, but it must not be made into a certain Guiyuan.

Otherwise, it would be too heartless~~~
Besides, Director Wu himself still has a bottom line... although the bottom line is relatively low.

"action movie?"

One after another, many young men and women noticed it and gathered around to watch the beautiful poster.

"Wow, Li Lianjie and Jiu Er are playing."

"This is Puyi, right?!"

"He's called Chen Daoming."

"A director from Hong Kong Island and a star will definitely look good when they act together."

At this time, Gong Li was considered one of the most watched actresses after Pan Hong and Liu Xiaoqing.

"Red Sorghum" was a blockbuster, but the gossip about Zhang Yimou was known to all the people across the country.

Chen Daoming's "The Last Emperor" has just won the Golden Eagle Festival and the Feitian Award. It is a popular and talented butcher, and is deeply loved by the general public.

"Why don't we watch another movie today? This is Li Lianjie and Gong Li~" the girlfriend suddenly exclaimed in surprise.

"This..." The split young man was shy and faltered.

No way, the landlord's family has no surplus food~~
"Give me three movie tickets for "Dragon Inn"! Newspapers and magazines are overwhelmingly praising this movie...I really want to see it."

A bald young man in a white shirt next to him led two girlfriends, one fat and one thin, into the cinema, and at the same time glanced back at the split young man.

"Give me two too!"

As soon as the young man gritted his teeth, he still didn't want to lose face in front of his girlfriend, at worst, he would go back and eat chaff.Of course, he really wanted to have a deeper discussion with his girlfriend on the knowledge of old Marx.

There are many people in the theater.

As the movie started, the young men and women who were still talking to each other put down their work and began to watch the movie seriously.

It's hard to stop seeing this! !

How can there be a good movie about men and women? ! ? ?
The young people who were split up forgot the hand of 'on base', and they were engrossed in watching the swords and swords on the screen.

The young women who were waiting to refuse to return them were ready to go all out... But after waiting for a long time, they found that the climbing team had disappeared. Do you still climb Mount Everest? ?Still can't stage the unrequited love on Mount Everest? ?

When she looked over, she realized that her boyfriend was already fascinated.

Annoyed in my heart, I read Huaqiang's famous saying later: You are useless if you are given a chance!
Embarrassed, he also turned to watch the movie, and after a while, he was also immersed in it.

The actresses in this play are also wonderful enough. It can even be said that the confrontation between Qiu Shuzhen, Gong Li and Hu Yinmeng is really more exciting than the leading actor Li Lianjie!
When the movie ended, everyone was in a daze.

It wasn't until the theater staff cleared the scene that it was like a dream.

"Let's go?" The girlfriend pushed the young man who was still in a daze to part ways.

"A lonely shadow in the cold river, an old friend in the rivers and lakes, why should we know each other when we meet again~~~It's better to forget each other in the rivers and lakes...It's also a kind of separation..." The split young man muttered to himself, reciting the lines of the characters in the play.

The girlfriend's expression froze suddenly, the circles of her eyes turned red immediately, she stood up, and shook her bag: "Split it!!!!!"

"????" The split-up young man looked at his girlfriend who was running away crying, and felt completely relieved.

On the first day, the drama "Dragon Inn" in Shanghai was still lukewarm. After all, it had a lot of publicity, but it was not a Sunday, and the box office did not show a big trend.

At this time, it is not like two or three years later, when you can hold a large-scale premiere to attract attention~ At this time, the old man is not in Nanxun yet~ The policy is still conservative, even if you are a Hong Kong businessman.

However, with the launch of word-of-mouth and Hong Kong Island’s set of publicity and distribution strategies, the various ticket warehouse markets suddenly became hot, and the media’s publicity and distribution began to exert their strength in Shanghai, Jiangcheng, Yangcheng, Pengcheng, Beiping and other ticket warehouses——

"The new martial arts work of an international director shows the new style of martial arts!" - "Wenhui Monthly".

"Chinese-language film master Wu Xiaozu's first masterpiece released in the mainland, shocking eyeballs!" - "Yangcheng Evening News".

"Gong Li's new movie, staged martial arts love!" - "Popular Cinema" chose to use Gong Li as the cover.

"Patriotic directors join hands with Hong Kong stars to contribute New Year gifts, reform and opening up embrace new life!" - "World Economic Herald".

"Dragon Inn" became an instant hit! !
In just one week, the local box office in Shanghai exceeded 122 million!Peiping reached 102 million!Yangcheng ranked third with a score of 94!Immediately, it sparked a movie-watching frenzy in several major ticket warehouses, and its popularity even surpassed last year's box office hit "Red Sorghum".

In many places, there are long-lost scenes of waiting in line for the screening.

Some people will be curious, one screening after another, thousands of people will line up for one screening? ? ?

please~
Doesn't it cost money to copy? ?

At this time, all theaters needed film runners to send copies back and forth on bicycles, which was also due to the increase in the number of copies of "Dragon Inn" to more than 200 copies.

At this time, the entrance of Daguangming Cinema in Shanghai was already crowded with impatient audiences.

"The copy is coming!!!"

Suddenly, the staff of the theater yelled, and the whole theater suddenly became lively, and the audience became restless.

At this time, the manager in a woolen collar trotted out to meet the film runner, sweating profusely.

At this time, the film runner was exhausted and fell to the ground, panting heavily.

"Where is the copy?!" The manager asked hastily.

"Ha...ha..." The film runner had no time to breathe, and pointed to the box next to him, out of breath.

At this time, a movie of a normal length needs about 5 rolls of film, and each roll of film weighs about 10 catties, and a movie weighs 50 catties.

25 minutes away they may take 15 minutes to deliver.

"quick!"

The manager hurriedly asked someone to carry the copy box to the screening room.

A few minutes later, "Dragon Inn" appeared on the movie screen... However, traces appeared on the screen.

This is actually due to the wear and tear that occurs when the film is projected.

This is enough to see how popular the copy of "Dragon Inn" is!Basically spin...

"Dragon Inn" exploded, catching up with "Shaolin Temple" back then!
……

"The owners of those movie theaters in the DC area are crazy. The posters were stolen as soon as they were posted!"

Gu Changwei squatted on the chair, holding chopsticks in one hand and a bowl of noodles in the other, laughing loudly: "Those bosses have to arrange someone to watch them now. I heard that the theater bosses in Wudaokou have called the police..."

Wu Xiaozu himself did not expect "Dragon Inn" to be so popular.

He doesn't know about other regions, but the capital... is so fucking hot that it's unbelievable.

In the past few days, Jiang Zhiqiang has been running back and forth in Shanghai, Jiangcheng, Xuzhou, Jinling, Lin'an and other cities. itch.

There is no way, this kind of thing has to wait for an opportunity.

Wu Xiaozu still put more thoughts on "Huaxia Women's Volleyball".

"Have those students from China Opera and Beijing Film Academy arrived?? Let's go and have a look..."

Wu Xiaozu smiled and quietly chopsticks.

During this time, the main actors are ready to start training, but there are still some supporting roles missing.

"All the colleges recommended a lot of people, and director Zhuang Zhuang personally recommended someone." Gu Changwei quickly took a sip of noodles and said vaguely, "They all went to the studio."

"Then let's go too."

　Uncomfortable, out of state.I have a very good idea, but I can't write it... The state is extremely poor.

　　
　
(End of this chapter)