Entertainment from Divorce

When Wu Gong, director of the public relations department, came out of the vice president's office, his legs were shaking a little because of nervousness. He was not only excited for the first time to promote a solo album in which his immediate boss sang the lead vocals, but also more excited about that day. When Tan Yue let him listen to one of the songs from the album in the office, Wu Gong was already extremely amazed.

Wu Gong, who has many years of experience in public relations, has already keenly felt from just one of the songs "Ten Years" that the Chinese music scene in the future is probably going to be shaken.

Wu Gong, who suppressed his excitement forcibly, couldn't wait to go to the music department to find the director Wei Yu. For some specific details of the album promotion plan, he had to find this old friend for many years.

As if he had been buffed, Wu Gong's two short legs moved very quickly. Not long after, he had arrived at the music department. He randomly found an employee and asked where Wei Yu was. After learning that he was in the office, Wu Gong went straight to Wei Yu's office like an arrow from a string.

When he arrived at the door of the office, Wu Gong pushed the door open without knocking. Wei Yu, who was staring out the window in deep thought, was startled, and all the fat in his body was trembling.

"Old Wu, what are you doing? You scared me."

Wei Yu, who had always been polite and polite, couldn't help but swear at this moment.

Wu Gong walked to the sofa and sat down, and then said eagerly to Wei Yu:

"Old Wei, come here, there is something very important I want to ask you about!"

Wei Yu saw that Wu Gong was very anxious and didn't waste much time. He got up from his seat and walked to another sofa to sit down. At the same time, he was wondering if Wu Gong's wife had cuckolded him and Wu Gong knew about it. , in fact, I bumped into it accidentally.

It was a weekend, and Wei Yu had just come out of home, feeling very disappointed.It has been 13 years since I came to Beijing from my hometown in Northeast China, and it has been eight years since I obtained my Beijing household registration.

In the past eight years, Wei Yu has drawn numbers every year. So far, he has drawn numbers more than a dozen times, but he has never won the lottery once.The brothers who came out from the Northeast with me have changed their cars several times, but I can only take the subway to and from get off work in the capital.

Of course, Wei Yu can also find some connections to buy an account or rent an account, but Wei Yu has an obsession with this and must get a Beijing card of his own.

Therefore, Wei Yu, who failed to win the lottery again, came to the bar and drank alone. After finishing a glass of wine, Wei Yu was about to ask the waiter for another drink. A familiar figure was discovered among the dancing crowd.

At first, Wei Yu thought he had drunk too much and was dazzled. After rubbing his eyes and looking carefully, he found that it was indeed that person, Liu Yun.The wife of Wu Gong, director of the public relations department of Bright Entertainment Company, is also a beautiful announcer on a well-known radio station.

At this time, Liu Yun was being held in the arms of a young girl in her 20s and dancing passionately, her enchanting and charming posture unmistakable.

Wei Yu hurriedly took out his cell phone to take a picture of the scene, then opened Weixin and found Lao Wu to tell him about the scene. However, when he was about to send the message, Wei Yu thought that it had only been a year since Wu Gong and Liu Yun remarried. If the news were told to him at this time, it would undoubtedly cast another shadow on Wu Gong's family. As a good brother who had known each other for many years, Wei Yu naturally hoped that his good friend's family could be harmonious.

Therefore, Wei Yu thought for a while and deleted the typed message, preparing to find a suitable time to tell Wu Gong.

Therefore, when he saw Wu Gong running over anxiously today, Wei Yu subconsciously thought that he had found out about Liu Yun cuckolding him and asked him for advice.

"That, you already know?"

After thinking for a long time, Wei Yu spoke.

"Old Wei, you're not funny enough. I originally thought that the rumor from the company that Mr. Tan was going to release a music album was a rumor. I didn't expect it to be true. Moreover, the songs were recorded right here at your place. Why didn't you let me know at all? And me!"

Wu Gong said.

Wei Yu was stunned for a moment after hearing this. He had already thought about how to comfort this good brother, but he didn't expect that this was what Wu Gong said.

"Oh, you are talking about this matter. This is what Mr. Tan said. The recording is not allowed to be spread. There is nothing I can do about it."

Later, Wu Gong learned something about Tan Yue's songs through Wei Yu, and he had a general idea in mind.

After a while, Wu Gong returned to the public relations department and began to plan a publicity plan for the album.

Because it was related to Tan Yue, Wu Gong was going to handle it himself instead of leaving it to anyone else. After all, this was Mr. Tan's album and there was no room for sloppiness. He had to do it at his best.In the public relations department, as a veteran public relations person who has been in the industry for nearly ten years, Wu Gong has the most experience. He returned to the office and thought about it carefully, and roughly had three ideas in his mind.

Wu Gong first printed out three preliminary ideas and planned to let Tan Yue take a look at them to see which one he liked before making detailed improvements.

……

Beijing, Brilliant Entertainment Company.

On the top floor, in the vice president's office, Tan Yue was processing documents in the office.There are a lot of files today, so Tan Yue still hasn't finished processing them.

After approving a few more documents, Tan Yue was ready to take a break and go to the balcony to look at the scenery outside.

Just when Tan Yue had just walked to the balcony, Chen Ye opened the door and walked in.

Chen Ye said:
"Mr. Tan, Mr. Wu from the public relations department is here to see you."

"I see, let him in!"

Tan Yue replied, then walked to the sofa and sat down, and asked Chen Ye to pour two glasses of water in.

Chen Ye left in response, and then came in with Wu Gong.Chen Ye placed two cups of tea on the coffee table, then closed the door and went out.

Wu Gong put several A4 papers in his hand on the table, showed Tan Yue the three plans he had made, and then explained the three plans to Tan Yue one by one.

However, Tan Yue is quite experienced in movie promotion, but he doesn't know much about music albums.Although they are almost the same, after all, the lines are separated like mountains. If you insist on applying the movie plan, the expected effect will not be achieved.

Therefore, Tan Yue decided to let professionals handle professional matters. The Wu Gong in front of him was a master in this industry, so Tan Yue decided to listen to his opinion first.

Wu Gong prefers the first plan, which is also the most mature, reliable and detailed plan.This plan can be roughly divided into four steps.

The first step is the pre-release publicity part, which includes designing the cover for the album, taking photos, and also producing the preview part of the single. In terms of public relations, we need to start contacting major online platforms and use all available promotional media. , use different methods to carry out early publicity and momentum.For example, the story behind the creation of a single or album, the background experience of creating a song, etc. This kind of promotion should continue until the later stage of the album release.These preparations can be carried out three months before the release, and the publicity must be intensive and continued to follow up.

The second step is the preparations two weeks before the album is released.It is divided into five simple steps. The first is to contact various online communication platforms to reserve banner ads, especially major music platforms.The second is to recommend the single or album link to the promotional media and ask them to promote it.

Third, determine the time to release the album.

The fourth is to ensure that the MV can be exclusively released on a popular music website and cover all major music media.

The last step is to continue to increase online and offline publicity efforts, such as mobilizing the power of fans.

The third step is the publicity work during the release week. There is also a lot of work done in this step. Not only the online and offline publicity work must be fully carried out, but also the news coverage of various news platforms and online media platforms.Especially music platforms.The last thing is to continuously increase the album’s exposure to the public.

The last step is the publicity work after the album is released. The most taboo thing about publicity work is that it ends in an anticlimactic manner, so post-production publicity work is also very important.The first step is to follow up on the news media’s propaganda and strive for further news coverage.Secondly, if conditions permit, linking the album and the tour will have the effect of one plus one being greater than two.Finally, all indicators that can reflect the release status, such as word-of-mouth and click-through rates of singles or albums, are summarized to reflect the album's release status in a timely manner.

Tan Yue looked at it, and finally chose the first option. After all, it was the first album, and the first priority was stability. Being too unconventional would be counterproductive.

……

Two days later in the morning, Wei Yu was waiting in the rest area at the door of Tan Yue's office.

At 55:[-], Tan Yue came out of the elevator and happened to see Wei Yu.said:
"Mr. Wei, you're here so early!"

"Isn't this your album coming out? I originally wanted to give it to you last night, but I was afraid that you wouldn't have time after get off work, so I ran over here early this morning and waited for you."

Wei Yu stood up, followed behind Tan Yue and said respectfully.

"thank you!"

After Tan Yue finished speaking, he opened the office door and walked in with Wei Yu.

After entering, Tan Yue first asked Wei Yu to sit on the sofa, while he took off his coat and hung it on the hanger at the door, and then sat on the sofa opposite Wei Yu.

Wei Yu took out a USB flash drive from his pocket, which contained the polished album, and then said to Tan Yue:
"Mr. Tan, our music department has already produced your album. Do you want to give it a try first?"

Tan Yue agreed, and then followed Wei Yu to his desk. Tan Yue turned on the computer, and then Wei Yu inserted the USB disk into the USB interface of Tan Yue's computer.

After watching it again, Tan Yue felt very satisfied. Both the sound quality and the recording of the MV were very good, and Tan Yue was also very satisfied with the performance of the album.Then he said to Wei Yu:

"Mr. Wei took all the trouble, and I'm very satisfied with the album!"

After receiving Tan Yue's affirmation, Wei Yu's anxious heart returned to his stomach.

Then Tan Yue said:
"The next step is to promote the album before its release. I have already discussed the specific details and plans with Mr. Wu from the public relations department. Then you and Mr. Wu will communicate more and strive to make the best one." The publicity effect comes.”

Wei Yu quickly agreed, and then nothing happened, so Wei Yu said goodbye and left.

On the way back, Wei Yu kept thinking about the task assigned to him by Tan Yue. As an old friend for many years, Wu Gong had already shown him the plan. Wei Yu was also full of praise for Wu Gong's publicity plan.

What's left is the cooperation of the two people. Wei Yu is very confident in this, after all, the two have known each other for many years.

After Wei Yu left, Tan Yue looked at the album on the computer again. All twelve songs were sung quite well. Tan Yue was very satisfied with the results he could achieve in a short period of time.

Wei Yu also handled other details very well. After Tan Yue checked it over and confirmed that there were no problems, he was ready to stand on the balcony for a while.

On the balcony, Tan Yue looked at the scenery in the distance, but his mind was far away.Tan Yue was quite satisfied with Wu Gong's public relations plan, and even many of his ideas coincided with what Tan Yue had in mind.Releasing an album by yourself can be said to be a crossover, and I hope it can achieve good results.

Tan Yue thought in his heart, but Tan Yue has not yet determined the release time of the album. It could be in the second half of the year, or during the Spring Festival.It’s just that during the Spring Festival, when people are busy going home for reunions, they will pay less attention to the album. Moreover, the Spring Festival is also a prime time for movies. At that time, they will still have many things to be busy, so they will pay less attention to the album.

After thinking about this, 10 minutes have passed.Tan Yue returned to his desk and prepared to deal with the remaining unfinished documents.

After bringing these documents to be processed, it was almost noon. Tan Yue tidied up, closed the computer on the table, walked to the door and put on his coat. There was no need to ask Chen Ziyu to go to dinner with him today. , Chen Ziyu went to attend a press conference, and it would probably be the afternoon before she came back.

Tan Yue was going to the program department to ask his good brother Xu to promise to have lunch together.

After a while, Tan Yue arrived at Xu Nuo's office, the deputy director of the program department, and walked in without knocking.

In the office, Xu Nuo, who was annoyed because of his parents' urging to get married, saw someone coming in without knocking on the door, and shouted unhappily:

"Who is it? So unruly that you just came in without knocking on the door?"

"It's me, Director Xu!"

Tan Yue said.

Xu Nuo heard a familiar voice and turned around to see that it was Tan Yue. He quickly stood up from his seat and said:

"Hey! Why did Mr. Tan, who has so many things to do, come to this small place like mine?"

Tan Yue sat on the chair opposite Xu Nuo, told him the purpose of his trip, and asked Xu Nuo why he was so upset.

Xu Nuo told her family about the marriage push. Tan Yue had also been there and understood it very well. After a while, after chatting for a while, Tan Yue put on his sunglasses and masks, and the two of them drove out to have lunch. .

……

... (end of this chapter)