Entertainment from Divorce

United States.

Columbia Entertainment, President's Office.

Robin Donahue sorted out the information in his hands. As an internationally renowned entertainment company, there are many things that need to be dealt with every day.

In recent years, Columbia Entertainment has achieved good results in various fields. Whether it is movies, songs, or the international popularity of its artists has increased to a higher level. It can be considered that the overall development is steady and the situation is still relatively good.

Especially with the establishment of the International Cultural Center some time ago, Robin Donahue felt that this was a very good opportunity that would allow the company to take another step forward.

Robin Donahue has always been bold in his work style. Recently, the company's business has continued to expand in all aspects, which can be said to be publicity without considering the consequences.As long as it is our company's work, we are promoting it through various channels.

Looking at the files from the film department, Robin Donahue asked his secretary to notify the director of "Black Fire" and the director of the publicity department to come over for a meeting.

At present, the company only has one film, "Black Fire", which is being released simultaneously around the world, and the results achieved so far have not achieved the desired results. I am very anxious, so I want to find two people to discuss countermeasures.

Not long after, the two people came to the office together.

The secretary made coffee for three people before leaving.

Robin Donner looked at the film department's information and said, "Let's first talk about the promotion of "Black Fire" in the past two days."

The director of the public opinion and publicity department replied: "On the first day after "Black Fire" was released, I checked a lot of social software, and the positive and negative reviews were basically evenly split. Among them, the place with the most negative reviews was in China."

Robin Donahue nodded nonchalantly. He had already been prepared for this situation.

In fact, there was very little publicity for "Black Fire" in China this time, and it was basically a publicity process.

He has never placed too much hope in the Chinese film market. Although the Chinese film market is very large and impressive, after all, "Black Fire" is very similar to "Infernal Affairs" to a certain extent.

But "Black Fire" was released simultaneously around the world, and the film market is still very large, so box office performance is not a problem.

The director continued: "After we launched the further publicity plan yesterday, the results have been very good. The most intuitive thing is the box office results and rankings, which have now risen two places. The reputation of the movie has gradually begun to change, and the praise has been very good. It’s increased significantly.”

"Which of these publicity programs do you think is more effective?"

"We did some data analysis based on the new comments that appeared. 30.00% of people watched the movie through artist promotion, 30.00% watched it through the promotional video, and then there are other ways, accounting for [-]%. Very few.”

Robin Downer repaired and found the documents of the public opinion and publicity department, which contained various data analysis charts mentioned by the director. After thinking about it, he said: "Next, we still need to continue to expand publicity efforts, and don't worry about funding. Now our company This movie was released simultaneously around the world, and all resources will be put on this movie. We ranked No. 29 out of 12 movies, and the box office performance was a bit poor."

The director asked: "Are we still going to carry out the publicity according to the predetermined plan?"

The data is made in such detail so that the publicity plan can be adjusted in real time in subsequent publicity to achieve twice the result with half the effort.

"Adjust it, I told you to take note of it."

"Ruth, see if you can continue to contact a few more famous artists and ask them if they are willing to help us promote the movie. As long as they agree, money is not an issue."

The director of "Black Fire" also has a directing career of nearly ten years. After being in the industry for so long, he still has connections, not to mention that the company is willing to spend the money.

"Then invite the mainstream entertainment media in various countries to show some trailers of our movies. Especially some popular social platforms can create some hot topics and bring considerable traffic to the movie."

The president carefully recorded the new publicity plan.

Robin Donahue is a person who pays great attention to data. As long as it involves publicity, he will ask the public opinion and publicity department to count and analyze various data.

Facts have proved that this method is still very good, helping many of the company's movies to improve their box office results.

The director on the side was not idle either, and was also listening carefully.No matter what, he worked hard to make the movie "Black Fire", so he naturally hopes that the box office results will be as high as possible.With the strong support of the company, the box office of "Black Fire" will definitely increase again.

Robin Donahue picked up the cup and took a sip of coffee, and said calmly: "The above is the next publicity plan. Remember! No matter how much money we spend, we must make more people interested in our movie and make them willing to pay. Pay money to go into the cinema and watch our movies.”

"understand!"

"Ok!"

The director and director felt both happy and under a lot of pressure.

I'm happy because I have enough funds. As long as I don't spend money on filming, I can do well in publicity and can promote the film through various channels.

The pressure is because there is too much money. With reckless investment, if they do not achieve good results, it will have a great impact on them personally and the company.

Whether a movie can achieve good box office success does not depend solely on large-scale publicity.

"The two of you should communicate more. What I said is more general and I will briefly summarize it. You two can discuss the specific matters and come up with the best publicity plan for me."

The two nodded in unison.

Robin Donahue stood up, walked slowly to the window, and said: "No matter how much box office "Black Fire" earns in the end, I only want one result, and it must surpass the Chinese film "The Godfather."

For two consecutive days, the single-day box office of "The Godfather" exceeded US$3 million and ranked No. [-], which forced him to pay attention to this movie from China.

The two people looked at each other with a rushing expression.

Robin Donahue didn't pay attention to the reactions of the two people behind him, and leaned against the window: "Now our opponent is only "The Godfather", a small Chinese director, but he has made two better movies. I don't believe he can do it this time." If he can succeed and wants to compete with me, he doesn’t have the strength yet.”

After reading the relevant information about "The Godfather", from the start of filming to the scheduled promotion, he suspected that he was probably waiting for the release of "Black Fire".Since you want to compete face to face, of course you won't be afraid.

The director and director naturally knew that "Black Fire" copied Tan Yue's film "Infernal Affairs"; on the other hand, to a certain extent, "Black Fire" and "The Godfather" are also movies of the same type, and there is already a competitive relationship.

For various reasons, the two films were destined to be rivals from the beginning.

The director stood up and said firmly: "I will take care of the publicity. We must let them see the strength of our company."

England, a garden.

Saul Linn sat on a bench scrolling through his phone and watching videos on Twitter.

In the cold winter, the sun brought long-lost warmth, and there were many people wandering around the park.

Sol Linn was suddenly hit.

"sorry Sorry."

"It's okay." Sol Linn didn't take it to heart, and he almost didn't slip when he came.

"Sol?"

"you?"

The other person was wearing a scarf that covered his entire face and a hat, with only one pair of eyes exposed. "I, Carol." As he spoke, he pulled down the scarf wrapped around his head, revealing his face.

"You!" Sol Linn was not interested at all. He lowered his head and continued to play with his mobile phone.

The person in front of me is called Carol Jeff, and he is a bitter rival in school. The two of them are either fighting or on the way to fight, and they never exchange more than two sentences.

"I haven't seen you in a few years, but you're still the same. You just like to sit somewhere by yourself." Carol Jeff sat directly next to her.

"What does it have to do with you?" Sol Linn turned sideways, not wanting to get too close to the other party, and even wanted to leave directly.

"We haven't seen each other for many years. Let's chat."

"The two of us have nothing to talk about. We have no common topics."

"No common topic? How do you know there is no topic if we haven't even talked about it?"

Sol Linn put away his cell phone: "I have nothing to talk to you about. If nothing happens, I'll leave first."

"I didn't expect that after so many years, you are still the same. Think about the time when you were in school."

Saul Linn made a stop gesture: "We don't have much communication in school."

Carol Jeff said to herself: "I'm just passing by today. I'm going to watch a movie later in the evening. It's also a kind of fate that we meet here after not seeing each other for so long. To be honest, we are old classmates after all. We really deserve it." Let go of your previous prejudices and deepen your relationship. By the way, I have seen a lot of promotional videos for a movie called "Black Fire" in the past two days. It feels pretty good. Why don't we go over and watch it together?"

""Black Fire"?" When it came to movies, Sol Linn suddenly became interested. He still preferred watching movies.

"You know this movie? How about it?"

Sol Linn shook his head: "I don't know, I haven't watched it either. Like you, I watched a few promotional videos."

"'Black Fire' is one of my favorite movie themes."

"If I remember correctly, there is another movie with this theme among the movies released this time called "The Godfather", and the box office of "The Godfather" is much higher than that of "Black Fire"." Saul Linn told "The Godfather" "I don't know much about it. He prefers "The Rhythm of the Wind", and he only noticed it after checking the box office results.

"It was a Chinese movie, and it didn't look good." Carol Jeff expressed her thoughts.

"When watching a movie, you don't have to look at the country. It depends on the box office performance. Now the box office of "The Godfather" is higher than that of "Black Fire", "The Godfather" will definitely be better."

“What’s good about Chinese movies?”

"Have you watched "Forrest Gump" some time ago? It's a very popular movie."

Carol Jeff spread her hands: "I haven't watched it, but I know that "Black Fire" will be better in comparison."

The two of them had such a quarrel before when they were in school.

"This way, you go to see "Black Fire" first, and I'll go see "The Godfather." We both leave a phone number. When we have time in a few days, we can meet and chat."

Then the two people left each other's contact information, said no more, turned and left.

India.

On the slow-moving train, various advertisements were played on the TV in the carriage, and there were snowflakes from time to time. It was very shabby.

There were not many people on the bus today, and most of them were sitting on their seats.

Most people in the carriage were looking down at their phones, while those sitting by the window turned to look out the window. The sound of the TV echoed in the carriage, but it did not attract too many people's attention.

The TV is completely an advertising player, playing a variety of commercials in rotation every day.

But things are bound to be unexpected. Normally, they don't even raise their heads to look at the content on TV. With the arrival of an advertisement, many people looked up.

A trailer for a movie was playing on the TV, and a famous artist in India even appeared in it to promote it.

Many people communicated.

"'Black Fire'? What kind of movie is this? Why haven't I noticed it before?"

"This is also the first time I've seen a trailer. I just watched it and it seems to be a police movie."

"I feel pretty good after watching this preview. Are you interested in going together?"

"I guess I won't have time until tomorrow. I've been very busy in the past two days. I have a lot of work at hand. I can almost finish it tomorrow."

"I'll send you a message tomorrow."

"I want you to see it."

There are also some people who decided to watch "Black Fire" after being recommended by Indian artists.

This is also one of Columbia Entertainment's promotional plans. It seeks to promote well-known artists from various countries and add promotional videos to attract local audiences.

A young couple sitting under the TV began to be interested in "Black Fire" after watching the trailer.

"Otherwise, let's go see "Black Fire"." The woman suggested.

The two people agreed in the morning to go see a movie tonight. The top two people in the box office had already seen it, and it was time to go see "The Godfather".

The man nodded and said, "I think it's okay. I didn't expect that "Black Fire" would ask him to promote it."

"The promotion is very good. After watching "Black Fire", we will not watch "The Godfather"."

"No problem. "Black Fire" and "The Godfather" are also considered the same type of movies. Just watch one of them, and you don't really like watching this type of movie."

The woman took out her mobile phone and started checking the movie tickets for "Black Fire" on it: "The box office of "The Godfather" is very high now, but I don't like Chinese movies very much."

"Haha, me too. If it hadn't been for the high box office, I wouldn't have suggested watching this movie. Let's go watch "Black Fire" today."

The influence of Chinese films in countries around the world is too small. Even if "The Godfather" ranks third at the box office, many people still have no confidence.

Now that we have entered the cinema, everyone naturally wants to experience the fun brought by the movie.

The promotional video for "Black Fire" continued to play on the TV, and more and more people in the train car noticed the movie.

With the beginning of a new round of publicity plan of Columbia Entertainment Company, which began to be widely promoted in various countries around the world, the attention of "Black Fire" gradually began to increase.