I really don't want to be red

Chapter 1142 Competition
In the past, variety shows were sold season by season, but this time An Ran sold them on a regular basis.

Except for the first few sponsors, do you want to buy the rest?Yes, you can buy one issue at a time. Of course, you can also buy the remaining eleven issues together.

To put it bluntly, this guy is planning to give those who don't trust him a critical blow. You didn't buy it when it was cheap, but now?
People who don't trust Lao Tzu have no reason to do you any favors.

Early the next morning, Dong Yuyang showed up, and he came by his own private jet.

Accompanied by Wang Yuan's father, Wang Heng, Wang Yuan and Young Master Tao.

Several people came to An Ran's office, which surprised An Ran.

"Several...why did you come together?"

Although everyone cooperates, they also have their own affairs, so it is difficult to get together.

Wang Hengdao: "Old Dong and I exchanged opinions, and found that something was wrong, so we came here together, and called the two young ones by the way, and listened together."

Something wrong with the entertainment industry?

An Ran was a little puzzled, when did the entertainment circle ever get along with each other?Everyone is like crazy, this is normal, okay?

Tang Ni came in, asked everyone to sit down, poured tea for everyone, and left.

An Ran sat sideways on the sofa, "Uncle Wang, what you said is wrong...what's wrong?"

Dong Yuyang took a sip of his tea and sighed, "The variety shows in Hanzhou are very active recently!"

"Ah? What are you talking about!" An Ran laughed and said, "Isn't this a normal phenomenon? Entertainment can be regarded as a fashion. This thing is advanced and backward. Although I am not interested in Korean entertainment, I have to say that there are many of them. stuff, it’s still pretty good.”

Dong Yuyang nodded and winked at Wang Heng.

Wang Heng took out a piece of paper, "This is the statistics of Lao Dong and I, the sponsors of Korean entertainment programs during this period."

An Ran took it over and took a look.

Recently, there are about a dozen programs on the TV station that are from Hanzhou.

Sponsorship is very active.

He glanced at it a few times, and suddenly said "Huh?"

Dong Yuyang and Wang Heng nodded approvingly, looked at An Ran, sure enough, they saw the problem right after looking at their watches.

But Wang Yuan and Mr. Tao were a little puzzled. Mr. Tao said, "Brother An, what did you see? We also looked at it, but we didn't see anything. It's all normal business behavior!"

Wang Heng snorted, "This is the difference between you and An Ran!"

Fuck, what I said, my face hurts.

Can't you save some face?
An Ran lowered her watch and said: "There is nothing wrong with the introduction of Korean shows. After all, the Xiazhou variety show has reached a bottleneck period. This kind of external stimulation is needed. With competition, everyone will naturally find ways to make better shows in the future!"

"But there is a problem here. Among the sponsors, Korean companies account for the majority."

"Then what's the problem?" Wang Yuan was still puzzled.

Xiazhou Market is the largest market in the world, no matter who it is, it cannot be ignored.

It is normal for Hanzhou Company to enter Xiazhou.

"This should be a strategy!" An Ran said: "Using Korean stars to promote Korean products, after a long time, will form a concept of Korean products for Xia Zhou audience, and bind these things with fashion. Many Xiazhou brands will lose their competitiveness!"

"This is a kind of cultural export. If you watch several Korean shows in a row, or like a certain Korean star, it is easy to be biased by them, especially young people, who will imitate them. What do they use? What do they like? ? These young people will use it!"

"Then drive people around to use it, so that Korean products will form a cultural behavior in everyone's subconscious...but most of them may not be aware of it!"

"That's right!" Dong Yuyang applauded lightly, "Although we have a lot of entertainment programs, there are too few classic ones. This is a crisis in Xiazhou's business circle!"

An Ran understood why these two people came to find her.

Koreans start with entertainment to sell their products and occupy the Xiazhou market.

While everyone can accept Korean entertainment, it is easy to accept these products that sponsor entertainment programs.

This is a win-win situation, of course for Korea.

For people like Dong Yuyang and Wang Heng, they really don't want to see this kind of situation.

To put it bluntly, this is a commercial competition and an industry strategy.

Korean people subtly influence the habits of Xiazhou people through variety shows and culture.

If it succeeds, it won't be long before it will bloom everywhere in Xiazhou.

In fact, it has already started. Nowadays, young Korean people dress up a lot, and there are many people who like Korean stars. The so-called "flower boy" is a trend led by Hanzhou.

One is more delicate than the other, even the beauties feel ashamed of themselves.

Dong Yuyang said: "As a businessman, I don't want to see a certain industry in the future without products from my country."

What he said stunned everyone.

An Ran nodded, he understood what Dong Yuyang meant.

Wang Heng said solemnly: "Twenty years ago, domestic beverages were blooming everywhere, and foreign beverages were difficult to be recognized in China. Ten years ago, Coke acquired Huiyuan Juice, and Best acquired Daliyuan. These two brands of beverages are very popular in the world. It’s rare, now when young people walk outside, what they hold the most is Coke!”

"Fortunately, Lao Zong and Lao Huang have seized the opportunity to combine 'Wahaha' and 'Farm Clothes' in the past few years, and return to the leading position in the Xiazhou beverage market. Otherwise, we may not have our own in the future. beverage company!"

After Xiazhou Beverage was acquired by foreign capital ten years ago, several brands that had been selling well suddenly disappeared inexplicably.

Even if it is still on the shelf, it is not an option for most people.

This is to cultivate the market and cultivate everyone's taste.

The advertisements are gone, and the market is not deep enough. For example, Huiyuan Juice is a brand that everyone knows now, but the sales volume is not even one-third of the original one.

Young people who have just entered the market are most enthusiastic about Coke.

Fortunately, in the past two years, grasping the theme of "health", farm clothes and wow haha, re-entered the beverage market and became a domestic beverage giant.

Facing the onslaught of the two manufacturers, Coke also withdrew from products such as sugar-free Coke to deal with it.

Now Hanzhou Capital is taking the same route as Coke.

Fundamentally change your taste, then occupy the market, kill domestic manufacturers, and become the only one of your own.

The sales volume of Coca-Cola that year accounted for 20.00% of the world's total.

It can be seen that it is powerful.

Dong Yuyang said: "What we both mean is that in the area of ​​variety shows, I hope you can carry the banner of domestic variety shows. In terms of advertising, Wang Henglai and I will be in charge. We will find someone to name and sponsor all your variety shows... ..."

(End of this chapter)