I really don't want to be red

Chapter 1146 The Advertisement Idea That Brings the Dead Back to Life

Follow Tang Ni to the office.

Seeing Li Yuan coming in, An Ran immediately stood up to greet him.

Li Yuan quickly bent over slightly, shook hands with An Ran, and then sat down on the sofa.

Donnie poured tea and went out.

An Ran sat next to Li Yuan, "Mr. Li, tell me what you think."

Li Yuan said: "Mr. An, I'm not going to hide it from you. I am determined to win your program commercial this time. It's not for anything else, just to bring my beverage company back to life!"

"Advertising costs of more than 2 million yuan, if the expected effect is not achieved, I have to go bankrupt and jump off the building!"

An Ran nodded, the shopping mall entered the battlefield, there were intrigues, swords and swords, if you were not careful, you would be doomed.

What Li Yuan said was true, he knew about Sun Drink.

A small company that produces functional drinks, the sales volume does not seem to be very good.

I often see piles of them in supermarkets for special offers, obviously the situation is not very good.

Li Yuan sighed: "Functional drinks, because of the addition of taurine, cost much more than other drinks. If the price is low, you will lose money, but if it is high...the market is not good. Everyone accepts this product. Not very high!"

"To tell you the truth, I've been struggling since doing this, and I don't know how long I can last!"

An Ran nodded.

Functional Vita drinks, only one company in the world is the first to do it, and the sales are very impressive.

But then they sprung up like mushrooms after rain, and they all tasted the same. They tasted good, but the homogenization was too serious.

In the end, few survived.

Now Sun Beverage is facing the embarrassing fact that the public has low acceptance.

Drinks are overpriced and incompetent for the masses to accept.

And the taste is just that, it doesn't seem to be outstanding.

What everyone cares about is the taste first, and then what you call function.

An Ran nodded and said, "It's a bit embarrassing indeed!"

"So, I wonder if you can help me, Teacher An. Although it's just a placement advertisement, I want to ask Teacher An to help me plan it myself!"

An Ran nodded, "No problem!"

Li Yuan was overjoyed, he didn't expect An Ran to be so eloquent, so he agreed as soon as he mentioned it.

An Ran said: "I also know about functional drinks, mainly to refresh the mind!"

"That's right, we also advertise according to this idea, but it seems that the effect is not good!"

An Ran smiled and said, "A little bit deeper? Let's classify it as getting rid of fatigue..."

"This..." Li Yuan was a little puzzled, "Is there any difference?"

"Of course there is a difference!" An Ran laughed and said, "This is the difference in essence. Refreshing the mind belongs to the category of metaphysics. It’s hard to say, but getting rid of fatigue gives people an intuitive understanding!”

"Tired, sleepy, drink the sun, refresh your mind, get rid of fatigue!"

Li Yuan chewed it carefully, his eyes became brighter and brighter, "Good! Great! Great!"

An Ran's random words made him feel enlightened, as if a window had been pushed open in front of him.

"I think this sentence is very good as an advertisement!" Li Yuan said: "Mr. An, can you send me this advertisement?"

An Ran smiled and said: "Of course it's no problem, you can put it on the package in the future, it's a gift from me."

Li Yuan was overjoyed, holding An Ran's hand, he was so excited that he didn't know what to say.

An Ran smiled and said: "This is the first step. The second step is to place the program's advertisements. For other placements, they are given two shots at a specific time. I will place the whole process for you!"

Li Yuan was taken aback for a moment, and then showed ecstasy.

If it is implanted all the way, the effect will be different.

It's not much worse than titled ads and exclusive sponsorships.

An Ran lightly tapped her fingers and said, "Moreover, it needs to be remembered immediately... How about this, I'll recommend a spokesperson for you!"

"what?"

It's not that Li Yuan doesn't want to find an endorsement, but... he can't afford much money now.

If it is the endorsement of a third-tier or fourth-tier star, the quality of the drink will not increase, and it will not promote sales, but it will be counterproductive.

But if the second line is up, he can't afford the endorsement fee under the current situation.

More than 2 million has already fallen into Enron's pocket.

Even if he pays a few million, it will be too much for him, and it may become the straw that breaks the camel's back.

Li Yuan said: "It's good, but the endorsement fee... I'm afraid I can't give much."

He took a look at An Ran, and the ones recommended by An Ran must have a good relationship with him.

What the hell!

Li Xinying, Gu Qingyin?Zhou Yilun?Sun Liren!

These are all heavenly kings, and if they speak casually, they will cost tens of millions of dollars in endorsement fees.

Can he play it?

An Ran smiled and said: "You don't have to worry about this, you can sign a commission contract with him, a can of drink...give him [-] cents!"

"A hair?"

"This... isn't this a bit too much?"

His so-called excessive is not giving too much, but too little. His sales this year are not very good.

There are only a few million bottles in total. If they are combined, the commission will be hundreds of thousands at most. It is really embarrassing to ask someone to speak for this amount of money.

An Ran waved her hand and said with a smile: "It turns out that our celebrities only take the money to endorse, but as for how your products are selling, we don't care if you take the money!"

"It's different now. With this method, the celebrity will take more care. At least he will contribute a little bit. Binding it with the product is the embodiment of his own value. How much he can get is up to him!"

Li Yuan hesitated: "Is this possible?"

"Of course it can be done!" An Ran said with a smile: "Yuan Hai knows, the black pot king in the first issue!"

Because Yuan Hai's performance in the first episode was too eye-catching, now Yuan Hai is called "The Black Pot King" on the Internet, and some people call him "Sleeping God"!
With the ecstasy sleeping posture in the show, Yuan Hai is already a leader among the first-line top streamers, ranking straight into the top ten.

Li Yuan was stunned for a moment, "Yuan Hai is a top-notch guy, and with my little money, people probably don't think much of him."

An Ran smiled and said, "Don't worry, I'll guarantee this for you, and the contract is a flexible contract, which is also good for him."

Li Yuan nodded, if An Ran spoke, Yuan Hai would definitely not refuse.

But he owed An Ran a lot of favors.

Li Yuan said: "Teacher An, to be honest, I really don't know how to thank you!"

An Ran waved her hand and said, "Make your product well. Functional drinks have filled a gap in the market and have great promise. You can expand your thinking a bit and develop other products..."

Li Yuan was taken aback by what An Ran said, do you understand the beverage market?

He suddenly became interested, and moved forward, showing a look of asking for advice.

"Mr. An, if you don't mind, can you tell me?"

(End of this chapter)