I really don't want to be red

Chapter 1249 Why don't you join me?
Lao Zhou said "Oh?", but he really didn't take it to heart.

The tourism industry is different from other industries.

An Ran is mainly doing well in entertainment and the Internet, recently I heard that the "sun drink" is also sitting up in An Ran.

But tourism is very different from these things.

How to attract tourists is a subject of knowledge, which is essentially different from these.

Out of politeness, Lao Zhou still pretended to be listening attentively, "It's okay, Mr. An, just talk, let's just chat casually."

An Ran nodded, "I mean...it's completely free and open."

Open for free?or comprehensive?

Old Zhou was taken aback, "You mean...the tickets are not accepted?"

An Ran took a sip of tea, "Of course, everyone is allowed to come and go freely, and tickets to attractions are not charged."

Lao Zhou's eyebrows twitched together, this is layman's words.

Tickets are the largest source of economic income in scenic spots. If you don’t charge tickets, what else can we earn?What to eat and drink?
East Lake is the lake in the city of Lin'an, with profound cultural heritage.

Even if the tickets for scenic spots are cancelled, the ticket revenue alone is calculated based on tens of millions of people per year, and the tickets alone are more than one billion.

You're just out of ideas.

Lao Zhou shook his head and said, "Mr. An, you don't understand. Ticket revenue is our biggest income. If it is cancelled, our other income is simply not enough to maintain the scenic spot..."

An Ran smiled and said, "Don't be too busy."

"The entire East Lake scenic area is 6.4 square kilometers, and the shoreline is 15 kilometers long. Such a huge East Lake also has a cultural background behind it. No matter how you do it, you can make money back!"

"What you need now is not tickets, what you need is traffic!"

An Ran took a sip of tea, "What is the average length of time your tourists stay each time they come?"

Lao Zhou smiled wryly, "About 4 hours!"

This Nima is far behind.

Tourists staying in West Lake for more than one day.

An Ran said: "If you cancel the tickets, tourists will naturally stay for a long time. If you don't charge for the tickets, tourists will naturally spend the money on other places, which will not only drive the flow of people, but also drive the surrounding hotels and catering industry , and the radiating range is larger, which can drive the economic development of the entire Lin'an. I think this tourism model is the most successful model."

After hearing this, Lao Zhou pondered for a long time in his heart.

In fact, Enron's method is to keep you from seeing the entrance fee, but the traffic of people is soaring, first of all, it is the surrounding hotels.

When the scenic spot was built, they invested in several hotels in the surrounding areas.

The occupancy rate is not high now, and there are few people.

If it is free, these few hotels alone may be able to flourish.

There are also surrounding restaurants, which were also contracted out by them, and now there are almost no one contracting them.

I can't make any money, and I'm exhausted every day.

Who wants to do this?

But if it is free, the restaurant can also be saved.

Not to mention anything else.

After saving the entrance fee, do many tourists consider using this money to visit the lake?
Or walk around.

This method is very good. Just by increasing the occupancy rate of the hotel, the profit will exceed one billion a year.

The more Lao Zhou thought about it, the brighter his eyes became. In fact, everyone knows this method.

It's just that the tourism industry is so booming now, most places really don't lack tourists, whether you like to come or not, someone else will always come.

Whether the ticket price is high or low, it’s a one-off.

If it is cancelled, that year's income will be more than one billion yuan, and no one wants to watch this money go away.

Another thing is, if it's free... who has the courage, what if it gets dirty?

That's not the fate of stopping the food directly. Who will bear the billions of investment in vain.

But Enron's method is absolutely feasible.

First of all, the advantage of geographical location, this place is a lake in the city, and it can be linked with other places in Lin'an City, which is also a lot of income.

Taking the scenic spot as the center and radiating into the commercial area, the commercial value is inestimable.

An Ran's words made Lao Zhou stay there for a long time.

It was like thunder and lightning in his mind. According to An Ran's suggestion, countless possibilities spread out in his mind.

There are fewer tickets, which seems to be less than a billion yuan, but as long as people come, are you afraid that you won't be able to make money?
All kinds of consumption motivations are much higher than the current ticket income.

It took Lao Zhou a long time to let out a breath, and he stood up suddenly, reached out to hold An Ran's hand and said, "Teacher An, you really awakened the dreamer with just one word!"

An Ran laughed "haha": "It's not that you guys can't think of it, but it involves too many aspects and lacks courage. No one has done this before, so they dare not do it."

"My suggestion is that you can give it a try first!" An Ran said, "If you've been working on it for a few months, it really won't work. If you charge again, what does it matter? As long as your charge is lower than others, it's a conscience!"

There is nothing wrong with what I said. Is there any 5A-level scenic spot that only charges 80 tickets?
If it can't be done for free, can I cut the fare in half?

It is still a conscience scenic spot.

Lao Zhou really didn't expect that he would gain such a reward when he came to look for An Ran. No wonder the merchants are willing to cooperate with An Ran.

People are really capable.

It seems to be a layman, but it is the best choice now.

Zhang Wu said on the side: "Old Zhou, if you propose to pay for free, I'm afraid there will be great resistance in the board of directors."

He is not the only one who has the final say on the East Lake Scenic Area, there are more than a dozen directors.

It is also difficult to convince these people.

Old Zhou Yi waved his hand, "It's not a problem."

"I'll do this first, as long as the publicity is free, the traffic will increase, and other people will not miss the business opportunities!" Lao Zhou rubbed his chin, "It's just two or three months, it's not a big problem. "

Zhang Wu was taken aback, you are planning to force it.

"What if you lose money?" Zhang Wu's words are not unreasonable, there are risks in doing business.

Don't be afraid of [-], just be afraid of what.

If you really lose money, your old Zhou will go bankrupt, and you will have to take the blame.

An Ran said affirmatively, "I can't lose."

"Popularity!" An Ran said: "As long as the most important popularity is there, there is no way to lose money. If someone comes, there is a way to make money!"

Old Zhou Yi patted the table and said: "Just do what Teacher An said. I don't believe that this idea can lose money. It's nothing more than the most difficult step to go out. As long as you go out, there will be no problems later."

At this moment, Lao Zhou made up his mind to follow An Ran's method.

It's not a problem that the East Lake Scenic Area is hanging like this.

It is better to write a big pen than to be half dead.

Lao Zhou thought for a while, "If anyone objects, I will buy his shares. I might as well do this kind of good thing alone!"

He looked at An Ran, "Do you want Teacher An Ran to join in?"

An Ran smiled and said: "You settle the board of directors first, and after that, let's talk about cooperation!"

(End of this chapter)