I really don't want to be red

Chapter 1377 Pre-sale
For things like pre-sales, for more vigorous blockbusters, pre-sales start half a year in advance to warm up the market.

Generally speaking, one month or half a month in advance is reasonable.

The least is a week in advance.

There are very few movies like "Swordsman: Undefeated in the East" that are only pre-sold three days in advance.

Or they don't pre-sell and release directly, which are basically movies with no future.

The movie premiered on the evening of the 9th, and was officially released on the 10th. It was scheduled to start pre-sale on the 6th, so that those who wanted to watch would buy tickets during these three days, creating the illusion that there were a lot of people watching.

In the early morning of the 6th, the pre-sale began.

Xu Weizhong didn't report any hope, and went home early to rest.

When it was 0 o'clock, he took a look and found that only a few tickets were sold, and the situation was quite bleak.

He sighed, An Ran played himself to death.

Whether a movie is selling well or not can basically be seen through pre-sales.

For those movies with high pre-sales, the box office will not be bad at least in the first three days.

The ones with low pre-sales are basically miserable, and the counterattacks in the later stage are not uncommon, but they are all rare, and it is not bad to have one or two steps a year to make a comeback.

It's almost impossible to count on every movie to be late.

With deep disappointment, Xu Weizhong lay flat, and a thought suddenly popped up in his heart.

An Ran is floating?

It was obviously a good movie, but under his masterful manipulation, it was frustrating, which is also a skill.

Throughout the day on the 6th, the pre-sale situation was not very satisfactory.

All theaters combined, the pre-sale box office is only more than 100 million. If this figure is calculated, it is not bad that An Ran's movie can barely exceed [-] million.

Even only about 8000 million, blood loss!
If it wasn't for the sake of An Ran and Lao Dong's face, he would have directly lowered the schedule.

The pre-sale on the 7th was better, more than 150 million.

By the 8th, the pre-sale box office has increased to 200 million.

Although it is increasing, the growth rate is not bad, but the base is too small at the beginning, and this pre-sale box office cannot bring the movie back to life.

Generally, for movies of the same order, the pre-sale box office starts at 500 million, and more than 1000 million is normal.

Awesome, the pre-sale alone can exceed [-] million in one day.

Such a pitiful 200 million a day really has no future.

There are 1 unhappy people in Xu Wei's center, and a decision has been made. He will be allocated 10% for the 25th filming schedule, and a 5-point reduction every day after that, which is worthy of the two of them.

After all, it is impossible for him to make money and not make money. Since your movie is not good and I have given enough face, let's not talk about anything else.

At 9pm on the 8th, Xu Weizhong arranged for the premiere to begin at 11pm.

Xu Weizhong freed up three theaters in each theater to arrange this movie.

If it's another movie, it would be nice if he could at most make room for a movie theater.

He didn't go to see the premiere, and he didn't care about it, so the box office didn't matter.

At this time, Li Xinying and Song Xiaoxiao were fighting for tickets with their mobile phones.

"What's the situation?" Li Xinying rushed to the ticketing platform, but it showed that the tickets for the premiere were sold out.

She and Song Xiaoxiao felt that An Ran's play would not sell much.

At the premiere, at least we need to hold a place for An Ran, we can't do too much, why not reserve the show?

As a queen, with so many people in the studio, she should be giving benefits to everyone.

It turned out that it was only 8 o'clock, and when I clicked into the ticketing platform of the "Qianhe" cinema line, it showed that the tickets were sold out?
Aren't you boycotting Enron?

Song Xiaoxiao said: "Is there a problem? Click in and have a look!"

Li Xinying clicked in, and saw the page for seat selection in the theater, showing that almost all the seats in it were "sold"!
There are only a few places in the corners there alone, and it looks so lonely.

This is the case for those who watched several theaters in a row.

The attendance rate is as high as 90%!

Li Xinying and Song Xiaoxiao are all stupid.

Why do netizens have different opinions?
Shouting to boycott, shouting "An Ran get out of the entertainment circle", is the attendance rate so high at the first screening?
So what are they worrying about?

I still want to book the venue to help others, but it seems that I am thinking too much.

"This guy An Ran has expected this situation?" Song Xiaoxiao said a little uncertainly, "That's why he has been so calm."

Li Xinying nodded, "This guy's brain circuit is different from ours. It seems that this time we are worrying for nothing. He won."

Song Xiaoxiao frowned and said, "Could it be because the pre-sale time is short and there are few theaters available, so it's full?"

"No way!" Li Xinying pondered, "Even if the time is short and there aren't many premiere screenings, An Ran's own cinema has plenty of schedules!"

"have a look!"

The two entered the "New World Cinema" webpage and looked at it, and they were speechless.

For An Ran, there are not many films scheduled for the premiere. Compared with theaters like Qianhe and Tianmu, there is only one more premiere lined up.

What is this guy doing?

If it wasn't so late, both of them wanted to call An Ran.

It's fine if others line up less, you are such a big theater, you only lined up four shows for your own movie, and the rest are showing other movies, you really don't think of yourself as a human being?
That night, the theater where "Swordsman: Undefeated in the East" was screened had an average attendance rate of more than 70%!

Xu Weizhong, who woke up in the morning, was surprised and woke up instantly.

Among other things, Xu Weizhong who was still on the bed knew what this meant.

Regardless of the reason, I immediately called the staff, "Tomorrow, increase the schedule of "Swordsman" to 30%!"

The general manager opposite immediately agreed.

Not to mention Xu Weizhong, he had to ask for instructions. The attendance rate of the premiere actually reached 70%, which shows that this is a hit.

For ordinary movies, the general manager can completely decide how to adjust them.

But this one is different, it was arranged by the boss himself, he has to ask Xu Weizhong first about what to do.

Xu Weizhong said again: "How much was the movie's box office last night?"

The general manager said: "Our Tianmu Cinemas contributed a total of 280 million box office, with a total box office of 1140 million."

This result is quite good.

Xu Weizhong hung up the phone, frowning. The pre-sale of this Nima is obviously not ideal, why is the premiere so crazy?

It doesn't make sense.

He was a little confused, wondering what netizens thought about this.

Especially when An Ran interacts with netizens on Weibo, it is called a flash of swords.

You let the trailer play?

I won't let it go!
After causing so much noise, the box office is actually so good.

This is absolutely amazing.

They're all masochists, right?

An Ran expected this kind of result, and then did this?
He has been in theaters for more than ten years, and he has never seen such a situation. If ordinary directors and stars are boycotted by netizens, their careers are basically over.

But this product is not only endless, but it has become more and more energetic, so there is no reason for this.

At the same time, he taught himself a lesson.

Xu Weizhong, with a confused head, washed up and drove to the office.

The first thing I do when I arrive at the office is to open Huapetal.com and read the comments from netizens!

(End of this chapter)