I really don't want to be red

Chapter 1442
Enron's series of backhand marketing made this upcoming movie very popular within a few days.

The first is the beverage launched by Sun Beverage.

Almost all drinks have a pattern in the shape of a "bar iron man", and Lao Li is still here in Anran whoring an advertisement for nothing.

"Sun drink, make you like steel"!
It's quite a common advertisement, but everyone just bought it, but the sales volume hasn't increased too much for the time being, after all, the movie hasn't been released yet.

After putting on this new pattern, the drinks of Sun Beverage only increased by half.

But this half-achievement is already remarkable.

You must know that this is still the case when the movie has not been released.

Then there is the advertisement launched by the international version of Yanyin. There is no content revealed, only the parts of the battle suit of "Long Iron Man" flashing.

The last thing that comes up is the movie release date.

"On April 4, "The Iron Man" will return, and I will see you soon..."

Yanyin's short video user base is very large, and this advertisement has the most obvious effect. It has raised the popularity of "The Iron Man" by several levels.

After all, there are three major platforms.

"You can find the music you want to listen to in outer space..."

From the back is the vast expanse of space seen from the mask. The place where you can see is obviously the face shield of Iron Man.

Finally, there is the joint version of "Lever Iron Man" that Hongshan Technology will launch soon!

Here is the most product warm-up, not yet launched.

What kind of shape does Gang Tiexia look like? I can only see the general outline, but I can't see the specific shape clearly.

On the contrary, the mobile phone model came out early, and the configuration is very clear, all of which are flagship configurations, and the best accessories are used.

The launch date is May 5th, which will be released globally.

The choice of this time was carefully selected by An Ran and discussed with Hou Ping.

At this time, the movie has been released for more than half a month, and the popularity it should have has already reached its peak. Taking advantage of this popularity, the joint version will be launched, which will give a good start to mobile phone sales.

As for not being a blockbuster!
In Hou Ping's eyes, it doesn't exist at all. Even if it doesn't sell well in Xizhou, how can it not sell well in Xiazhou?
If Enron's name is played, that is the guarantee of the box office. Hundreds of millions are not easy.

So what he is least worried about is what will happen if the movie "The Iron Man" is not popular.

Even if it doesn't sell well, the enthusiasm in the early stage is enough.

He had absolute trust in An Ran.

The "Pioneer Literature" website recommends the comics of "Lever Iron Man" on the homepage banner, and at the same time provides various advertising support.

During this period of time, the sales volume of electronic comics of "The Iron Man" has increased dramatically, which has increased by [-]% compared with the previous one.

It can be said that this is a model of linkage between comics and movies.

Looking at Lucasfilm, there is not much publicity, that is, the release date is posted on Facebook and Weibo, and Tony interacts with everyone on Facebook.

No other publicity was done at all.

But the popularity is increasing every day, and after a few days, the popularity has surpassed the much-hyped "Superman"!
Both Levine and Max were quite dissatisfied with the result.

They spent a lot of money to promote it.

The trailer came out a long time ago, and the 2-minute trailer was edited heartily, and the video hits on the Internet reached more than 2000 million.

Netizens voted for the movie I want to see the most, and "Superman" also ranked first with 800 million votes, a full 2 million votes higher than the No.420 "The Iron Man".

Then, large posters have been given out in major theaters.

Even Anran's ARM theater was not stingy, and posted the posters as soon as they were delivered.

The pay TV channel under the Diss company is also promoting with great fanfare.

Then there are various publicity plans formulated by Meyer Marketing Company, Xizhou, Xiazhou... Spare no effort in publicity.

The leading actor Cavill traveled to various countries, and wherever he went, fans were everywhere.

Just like that, looking at the popularity... Fuck, it's not as high as "The Iron Man".

The difference is not big.

"Tie Man" has 1300 million hits, while "Superman" has 1240 million hits, only a mere 60 hits.

But that's what makes people angry.

Ma De, I spent more than 8000 million yuan on promotion and marketing, but in the end it can't stand up to a movie that didn't do any marketing.

What is the old man doing with the money?
In fact, everyone can clearly see the essence of Enron's marketing. It cooperates with manufacturers, and then uses manufacturers to help them promote themselves.

It's not like everyone hasn't thought about this idea.

But the risk is too great. Sometimes the sudden placement of advertisements in movies will greatly reduce the immersion of the audience.

They actually didn't care about An Ran's approach.

But I didn't expect it to attract so much attention.

Coupled with the fact that Tony, a highly controversial actor, suddenly changed his ways and became personable, polite and elegant, this immediately increased the popularity and topicality a lot.

Take a look at yourself, spent 8200 million yuan, actors, and the main creative team are all over the world.

When people sit at home, the heat surpasses them.

As for Xiazhou, it was their home base, and without any publicity, the name of An Ran was enough to beat their popularity by a few blocks.

Diss company has quite ambitions for the Xiazhou market.

The big sales of the previous films in Xiazhou have made them realize the importance of the Xiazhou market. This is a movie ticket warehouse that far surpasses other places and is second only to Xizhou.

He also put in a lot of effort in publicity in Xiazhou, but in the end neither side fought, how the hell did he accept this?

Max's face turned green.

Although the heat does not represent everything, but this heat can already explain some problems.

The movie "The Iron Man" may not have a high box office, but it is impossible to say that it will lose money to grandma's house. It is estimated that the theater's capital preservation will not be a problem. The subsequent DVD release will allow An Ran to make a small profit.

Can Max feel better?
What he needs is An Ran's miserable crying nose, so that he will never dare to touch comics and movies for the rest of his life.

So, he called Meyer's company, first expressed his dissatisfaction with the other party, and then asked film critics to criticize An Ran's behavior of placing advertisements in the film.

From a commercial point of view, it is reasonable to place advertisements in movies. Everyone is here for money, so there is no problem.

But from another level, if you want to tell a good story, inserting advertisements in it will inevitably affect the coherence and operability of the story.

Sometimes it is a bit too much to change the plot for commercials.

Another point is to make a big fuss about the things that have not been released in the trailer so far, and even the specific shape of "The Iron Man" is not available.

It's important to make the audience sick of the movie.

As soon as these overwhelming articles came out, An Ran's movie was really pushed to the forefront.

Regardless of whether it is good or bad, the heat has been pushed up a lot.

Max wanted to slap himself twice, because he was confused when doing things, so he shouldn't dare to do such a thing.

Now we have to wait for the movie to be released.

(End of this chapter)