I really don't want to be red

Chapter 198 Analysis of Industry Insiders

The abnormal phenomenon of "Where's Dad?" caused a heated discussion in the entertainment industry.

A producer of a certain TV station watched the video of the program several times with a confused face, and finally scratched his head and asked the director next to him: "What makes this program so good?"

The director also looked confused, "I'm also a little confused..."

"Or you have watched the singing show and want to change your taste?"

"It makes sense, this is a show that exploits loopholes!"

"Chuangyi's show is a bit of a rogue. It doesn't follow the usual path. It's a bit of a slap in the face of Dongtian Satellite TV. It's estimated that Chen Zixia wants to cry!"

This kind of discussion is not an isolated case. Many people in the entertainment circle who are engaged in variety shows and celebrities are analyzing and discussing this show.

However, everyone agrees that this program is just taking advantage of common people's aesthetic fatigue.

In fact, the content is really meaningless, not worth mentioning.

Imitation is also not recommended.

This kind of program is time-sensitive, and after this stage, people don't like to watch it.

Many people did not take the Enron program seriously.

But in the afternoon, the famous variety show producer Wang Weijian suddenly published an article.

"Why is "Where's Dad?" so popular? It's not just the creativity!"

Wang Weijian has been in the entertainment circle for more than 20 years, and he is known as the godfather of entertainment. He was the one who brought the music variety show to life back then.

"I've asked my friends in the entertainment circle, and they don't approve of the show "Where is Dad?" They think it's crude and not interesting, and some even think that this show can't be called a variety show!"

"But my colleagues, have you seriously analyzed why this show has such a high ratings?"

"First of all, let celebrities do ordinary people's things. This is a point of view. The audience will think that celebrities are nothing more than that. I also have something better than celebrities. In contrast, it will naturally bring entertainment effects!"

"And in terms of the interaction between father and child, these joys are magnified and passed on to the audience!"

"What do the audience need? Ordinary happiness, plain touch, and relaxation after a tiring day, these programs have it all!"

"Why do people in the entertainment circle find it boring, because you have seen too many celebrities, and you don't even want to know what they are like in private, but ordinary people are different!"

"Here, I have to say, An Ran is a genius!"

"What he does is very simple, is to give the audience what they want!"

"I can now say that 99% of the programs produced by the companies in the market are actually what you want, not what the audience wants!"

Wang Weijian Lin Zongzong wrote an analysis of thousands of words on this matter.

To sum up, there are only a few aspects!
Contrast, relaxed, moving...

But think about it carefully...Song variety shows are nothing more than these points, An Ran just used a clever method, and presented it in a different way, and immediately had a different effect.

Many people in the entertainment circle read this article.

Combined with the effect of the program, it suddenly dawned on me.

That's what happened!
Some TV stations and production companies immediately decided to make a high imitation program of the same type.

Aren't you from "Where's Dad?"I will come to a file of "Where's Dad"!
This kind of thing was filmed in front of An Ran, he didn't say anything, the process was different, no one could say anything.

At this time, both Tang Ni and Gu Wenzhong were very busy.

"Ah? Mr. Chen... It's me, it's me, you're talking about naming things? I'm sorry, we have received too many calls here, we have to think about it..."

"Boss Bai, tell me something!"

"Naming rights? How much? 3000 million? We have to consider this... Well, but the price, you know it's a bit low!"

"The last time was the last time. Last time Mr. An said that the price was only 1000 million at that time, and it will definitely be much higher than this price in the future!"

"What? Black-hearted? It's not good for you to say that. The ratings of the reruns are 2.1. Is this black?"

The two people's phone calls were almost exploded by hundreds of advertisers from all over the country.

But no matter how much money they paid, the two just gritted their teeth and refused to let go. We are currently screening, please wait.

These are Enron's instructions.

Now how much can the naming fee be sold for, which can exceed 3000 million yuan. With other advertisements, it is inevitable that some profits will be made, but the benefits have not been maximized.

Until the evening, Great Wall Satellite TV aired the second episode of "Where's Dad?" in prime time.

The ratings broke through 3.0 that night!

This result is the highest ratings of various David TV variety shows in recent years.

And now "Where's Dad?" has triggered a large-scale discussion on the Internet. Both people in the entertainment industry and ordinary people are very interested in this program, causing a lot of enthusiasm.

The four children are even more popular on the Internet and have become the new favorites of the audience.

The major manufacturers finally couldn't sit still.

They started calling on the phone early in the morning, and some even went directly to buy air tickets, and came to Jiangcheng overnight to discuss the sponsorship fee for this show!

Because they know that this show is the absolute king of this year.

Kill all variety shows in seconds.

For a program like "Xia Zhou's Strongest Voice", if the ratings break through 0.6 next week, it will be considered a success.

"Why are you sitting so leisurely?" Seeing An Ran sitting like an old god, Tang Ni felt uncomfortable. She hadn't heard a call since yesterday.

He answered the phone softly, and he was even busier today.

Many company representatives rushed over to catch the plane, rushing to discuss the naming fee with them.

"Tell me, what is your psychological price for the naming fee?"

An Ran raised a finger.

Tang Ni and Gu Wenzhong cried out in surprise at the same time, "1 million?"

This is a full ten-fold increase, can people be willing?

You treat him like a fat sheep, slaughter him however you want!
Seeing the stunned looks of the two, An Ran said confidently: "You can only go high but not low. All the companies represent you to call them together. The one with the highest price wins. Do you understand the reason?"

Isn't this nonsense?
Who doesn't understand this truth, everyone is together, and there is competition to make wealth, which is easy to understand.

But you offered a price of 1 million, isn't it a bit of a lion's mouth?

An Ran said helplessly: "You two are really thinking like holding an auction, don't you understand? Someone has made an offer, and you two guide everyone to continue to bid and it's over! If you don't let you go up, you shout '1 million' and whoever bids is whose , that person must scold you behind your back!"

"They compete with each other to set the price. In the end, regardless of success or failure, people will be grateful to you, understand?"

Tang Ni and Gu Wenzhong glanced at An Ran, but said nothing.

An Ran wondered: "Why are you two looking at me like that? Why? Am I wrong?"

The two shook their heads together.

An Ran was even more puzzled, "Then it's over? What do you two mean?"

Tang Ni and the ancient text, both of them extended their thumbs at the same time: "It's really dark!"

(End of this chapter)