I really don't want to be red

Chapter 200 Golden Signboard
The naming fee of 1.5 million is rare in the entire entertainment industry.

Especially in the case of weak variety shows in recent years, the naming fee is basically paid according to the guest lineup.

Because no one knows what happens when your show airs?
Even if you do a good job in PPT, people are still very cautious in their actions. In recent years, there are big names in the market, and it is not uncommon for programs to hit the street.

So in the end, stardom became the standard.

But this program is different now. After market testing, where is the ratings?
Coupled with the analysis of an article by Wang Weijian, the former godfather of variety shows, An Ran seems to have become the pioneer of a new type of variety show, and it is not surprising that the price has been rising steadily.

Both Qianfeng Industrial and Hongshan Technology are rich and powerful, and they also sponsored the newcomer song last time.

The "Xiazhou Good Tongue" challenge is a famous trick created by Qianfeng Industry.

This kind of company that can see through the needles is very clear about the commercial interests behind this program.

1.5 million is nothing to them.

The excited palms in the ancient text trembled slightly. During the more than a month of creating art, it completely subverted his imagination.

But 1.5 million... should be the upper limit!

Unexpectedly, Lao Chen said without hesitation: "1.6 million!"

Hou Ping said calmly: "1.7!"

What the hell!

The company representatives who are working now don't want to talk anymore. This is really a fight between gods and gods.

A naming right has reached 1.7 million. Judging from the situation, neither side will give up. The price increase is 1 million to 1 million.

There is no room for compromise.

Hou Ping remained silent for a long time.

Old Chen glanced at him proudly, "Mr. Tang, Mr. Gu..."

At this moment Hou Ping pressed the table and stood up, "2 million!"

Instant silence!

Both Tang Ni and Gu Wenzhong were scared to death!

Excited heart "thump bang bang", 2 million!This is the highest naming fee for a variety show in the past five years.

In particular, these two people also know that this program only cost 110 million from the beginning to the end.

This is actually 200 times the income?Just don't exaggerate too much!

"2 million?" Old Chen squinted at Hou Ping and said, "Old Hou, can you take charge of the 2 million naming fee? Why don't you just call and ask for instructions!"

Hou Ping said calmly: "Don't forget, I'm the deputy general manager, I can still make the decision on this matter, besides, with the word 'An Ran', this variety show is only at this price, do you want to add it?"

"If you want to add, I will continue to add!"

What the hell!

Old Chen almost spit out blood, he thought Hou Ping meant that if you don't add me, you can negotiate a contract with someone.

As a result, a "continue to add" came!
Old Chen thought for a moment, "2.05..."

"2.2!"

Hou Ping added 1500 million without hesitation.

Old Chen sighed, he could tell his determination from the price increase, if this matter goes on like this, only Chuangyi and Great Wall Satellite TV will be smiling.

If you can't get the naming rights, then you can go back to the next best thing, cooperate with special brands, designate product cooperation, and special sponsorship partners.

There are still a lot of advertising space to buy, but it is not as exaggerated as the exclusive title.

Most of the company representatives came here, but they didn't expect to be so lucky. They were able to win the exclusive title because they came here for other investment promotion titles.

It's so easy to win a variety show with a rating of 2.

But now, most of the people present are regretting it.

Before the broadcast of the show, An Ran said that 1000 million yuan would be settled, but no one believed them at that time, and now it is 2.2 million yuan.

Just don't exaggerate.

Old Chen gave a thumbs up, "You are amazing!"

Hou Ping smiled calmly, turned his head to Tang Ni and Gu Wenzhong, and smiled again.

"Two, let's discuss the details of the contract!"

Tang Ni smiled and said, "Mr. Hou, please follow me!"

Hou Ping happily followed Tang Ni out, with an expression as if he had taken advantage of it.

The rest are other advertisements, sponsorship cooperation, special cooperation, etc. These competitions are not too fierce, these are not exclusive, and the prices are not so exaggerated.

Everyone discussed in a peaceful manner, and finally decided on the price.

With the tempering of the previous 2.2 million yuan, the prices for these advertisements in the ancient texts have become calm.

Brother has also done 2.2 million big business!

Over there, Hou Ping, Tang Ni, and Chu Xiaoxiao have negotiated the details, but the contract hasn't been signed yet.

It will have to wait until tomorrow.

Because of how much money should be paid for the show, Li Wenyuan has no confirmation yet.

But An Ran didn't have to wait long before the call came.

"Boss An!"

Li Wenyuan's voice was exhausted.

An Ran laughed after hearing his voice: "What? The persuasion work is not going well?"

Li Wenyuan sighed, "Guys on the board of directors think that the show is only worth 3000 million yuan, and your investment is so low, they think you have already made money!"

"It's my skill to make a blockbuster show with low investment, and it has nothing to do with the value of the show itself!"

"Well, that's what I said, but some people don't think so!"

"Is it possible?" An Ran said: "If it doesn't work, stop broadcasting the rest of you, I'll find another satellite TV!"

"The final decision hasn't been made yet, they need to discuss it!"

An Ran said: "How about this, you tell them that the exclusive naming rights are sold for 2.2 million, I want to share, all the advertising fees will be taken in half, except for this condition, other discussions are free, give me an answer within an hour, otherwise I will find Cooperation with other TV stations..."

"How much did you say?" Li Wenyuan didn't hear other words.

"2.2 billion!"

"2.2 million?" Li Wenyuan roared out, his voice was broken.

This is so... It makes people want to cry. Well, how long has it been since they sold the exclusive naming rights of the Great Wall Satellite TV program at this price!
After making sure, Li Wenyuan said: "I'll go now, Ma De, I don't believe it, I still can't deal with these people!"

Putting down the phone, An Ran shook her head.

Li Wenyuan is too aggrieved as the chairman, and his control over the board of directors is too weak.

As long as his wrist is stronger, this will not be the case.

He really wasn't joking this time, it was only an hour, and he wouldn't wait any longer.

No matter which TV station this program gets, there will be a lot of people clamoring for it.

He wasn't worried at all.

Within half an hour, Li Wenyuan called again.

"Mr. An, I will divide the advertising fee [-]-[-] according to what you said!"

An Ran smiled, "That's right, why did you go so early, I'll take a look at the contract, and if there's no problem, I'll sign it. There are a lot of advertisers waiting to sign the contract!"

Li Wenyuan smiled and said, "Okay, then I'll hang up first!"

Not long after hanging up the phone, the contract was sent to An Ran.

An Ran sent it to the Legal Department first, and let Fei Liwen take a look. There was nothing tricky in it.

Only then did someone print it out, sign the contract, and let Gu Wenzhong directly make the plane to take the other back.

At the same time, Tang Ni also followed, signing a contract can't be sloppy!
(End of this chapter)