I really don't want to be red

Chu Xiaoxiao held her chin, thinking, the movie will be released in three days, if she doesn't act at this time, there is nothing she can do.

But for three days, how can the publicity be maximized?
She gently massaged her forehead twice, which is really a problem.

Generally, the promotion of a movie starts half a year before its release, and at least one month to half a month will be arranged.

But this time there are only three days, how can we get everyone's attention.

Time is short, another problem is money.

The consumption of publicity expenses is a little less than that of non-movie investment.

The investment in the sequel of "Galaxy Wars" is 2 million, and the publicity fee exceeds 1 million. Of course, such a big publicity fee is rare.

Moreover, "Galaxy Wars" is not just a movie, it has become a cultural phenomenon in Xizhou, and many people have always been very enthusiastic about this movie.

This sequel, which appeared in China after more than ten years, did not disappoint the production company.

It has won more than 20 billion box office around the world, and made a lot of money.

But there are also many losers.

Generally speaking, the promotional cost of a movie, if it is a blockbuster movie, is around 3000 million to 5000 million, and there are quite a few higher ones.

Publicity expenses are not included in the production cost, but this is a real expense that cannot be ignored.

Now this movie, considered Qi Luo's salary, the film investment is only 2500 million.

How much does the promotion cost?
If you come up with 3000 million, it must be a loss.

But less effect is not great.

TV commercials cost millions in three days.

This kind of advertisement that is anxious to disrupt other people's plans and arrangements must be expensive.

The same goes for the Internet.

And now the advertisements on the Internet are not cheap at all compared to those on TV, and even more expensive.

It would be nice to have Light Wheel TV to help.

Although they are all properties owned by An Ran, you have to pay the money that should be paid. Huang Ling can probably arrange it after talking about it.

Money matters.

Chu Xiaoxiao thought about it, and suddenly said softly: "Internet?"

If you want something to go out of the circle quickly and ferment in a short period of time, only the Internet is the best medium.

But it needs to be topical.

If there is no topicality, it is basically impossible to just advertise.

Chu Xiaoxiao closed her eyes and thought for a while, then picked up her bag and went out.

Go to the production department and find the editor Kekot.

"Kaikot, I need a rough cut, 1 hour and 30 minutes, but try to make it as unglamorous as possible."

Kector was dumbfounded.

What does it mean?
Everyone cuts out the exciting ones and edits out the not-so-exciting ones, but you are better off, how about the less exciting ones?

"Ms. Chu, I don't understand what you mean."

Chu Xiaoxiao said: "I need a shoddy version. It's not that Qi Luo is not used to action scenes in the early stage. Many scenes fail to meet the requirements. Have you been clicked by An Ran many times? You can find it from there."

Kester said: "Although I don't know why you are acting like this, but if you insist, I can help."

"Let's do it, right now, as soon as possible, don't ask for quality, just time."

"Ok."

Whether a movie is good or bad, and how compact it is, has a lot to do with the editor.

A good editor is half as good as a director. This statement is not groundless.

But Kester, as the leading editor, has never done this.

There is nothing difficult about bad editing.

In other movies, you said that the editing is not so bad, but it is not too bad. It is really difficult.

But this is different.

There is no plot, just fighting and killing. It is very convenient to edit.

In less than two hours, a nonsense version of "God of Quick Kill" came out.

Chu Xiaoxiao came out with the edited movie.

This time I shot with a digital camera, and after editing, it was not film, but a USB flash drive.

Back in the office, she told her assistant, "Contact a few well-known film critics to take a look, and properly disclose the reviews of the major theaters."

The assistant was taken aback, "Sister Xiaoxiao, their comments on our movie are very bad. If these words are heard by those film critics, it may affect the reputation of our movie."

"Word of mouth..." Chu Xiaoxiao said flatly, "The worse the better."

"what?"

The assistant was completely confused, what is Miss Xiaoxiao doing?Why do you do this?

"Sister Xiaoxiao, this..."

"Let's make arrangements, as soon as possible, let them come in the afternoon, publish the manuscript tomorrow, and let them speak out, don't talk nonsense, understand? Good is good, bad is not good, let them speak out."

"Okay... well..."

The assistant went out in a daze.

After leaving the office, she thought about it, and then called An Ran.

"Boss, there is something I don't know how to say."

Everyone knows that Chu Xiaoxiao is An Ran's older sister, and they have a very good relationship. The two have never been suspicious of each other, but this is really hard to understand. Persuasion may not be able to come back.

"Boss, I have something to tell you. Is it convenient for you to answer?"

"About Miss Xiaoxiao, right?" An Ran and Chu Xiaoxiao have a close relationship at work. He also knows this capable little assistant. Since she called, it must have something to do with Chu Xiaoxiao.

An Ran smiled and said, "Tell me, what's wrong with Miss Xiaoxiao."

"Sister Xiaoxiao, I am arranging for those film critics to try our new movie, but our new movie has a bad reputation when it is tried in major theaters."

"She asked me to tell these people these bad negative comments, and then... Then she said, let them write according to the facts at that time, without any concealment or modification."

An Ran was silent for a moment, then smiled and said, "Do as she says."

"what?"

"I said to do what Sister Xiaoxiao said. He is doing publicity for the movie. This is a good way. It spreads quickly and spreads widely, and can let people know faster. Sister Xiaoxiao has worked hard."

"Ah?" The little assistant was surprised again, "Could it be that sister Xiaoxiao was too tired and made a wrong decision."

"Haha." An Ran said with a smile: "You can believe that sometimes I make wrong decisions, but Miss Xiaoxiao definitely won't."

"Okay, okay." The level of the bosses is too high, and she can't keep up.

"You can do what Miss Xiaoxiao says, it's okay, don't worry." After all, he is a person who cares about his work and the company, so this should be comforting to some extent.

"Ok."

The little assistant hung up the phone and sighed softly. This time, the two bosses did not know what kind of tricks they used to make a mess in her head.

Soon, she arranged for a dozen well-known film critics to try out the company's new film at three o'clock in the afternoon.

But she was still uneasy, but she was also curious as to why such an arrangement was made.