I really don't want to be red

Chapter 310 Don't Take the Unusual Path

This wave of publicity is overwhelming.

Except on TV, basically everything is there.

The coverage is extremely wide, and the resources on the Internet are fully utilized.

And "The Voice of the Sky Winner" was not to be outdone, and appeared frequently in the promotion on other channels of Xiazhou TV.

They also hired people to write soft articles on the Internet, all kinds of fancy touts.

Both sides are determined to win.

However, most people are not optimistic about Enron's documentary. No matter how good the advertisement is, it is still a documentary.

No matter how talented An Ran is, it is difficult to play new and refreshing tricks on such extremely limited things.

The morning of December [-]th.

The first thing many people do when they wake up is habitually turn on the TV, watch it for a while, eat breakfast and go to work.

There is nothing interesting about the morning show, even if it is good, I don’t have time to watch it.

When turning on the TV, many people just get used to it, and they don't really want to watch anything.

When some people switch channels, they switch to the documentary channel and instinctively want to skip it, to find out that the documentary channel this morning is showing a documentary called "Breakfast in Xiazhou".

Many people immediately became interested, since they were having breakfast anyway, so let's take a look!

There is no commentary, just loud voices with background music.

It is simply to record the situation of a breakfast shop in Nanzhou.

This is a breakfast restaurant jointly run by a husband and wife. The couple have a clear division of labor, one cooks noodles and the other collects money.

The code is called in Nanzhou, just like the Xunzi in Shanzhou, and the whistle in Tianfu is actually the same type.

The biggest feature of the shop is that there is only one type of size, the traditional shredded pork size of Nanzhou.

Simmer the pork hind legs for four or five hours in an earthen pot over low heat, and pour them on a bowl of pork bone broth noodles that have been simmered for more than ten hours.

Just looking at it makes people move their index fingers.

Especially now in the morning, when I wake up, my appetite is not very good.

But when I watched this documentary, my saliva almost flowed down.

Next, the boss's son taught everyone how to make fans in a serious manner.

Speak authentic Nanzhou dialect.

"We eat vermicelli here, it's not called vermicelli, it's called vermicelli, and vermicelli is not sour, is it a soul drop..."

The fart boy who is only eight or nine years old, makes a strange look of rolling his eyes while talking about fans, and the people who watch it can't help but laugh.

At the end of the show, the bear kid didn't forget to complain about his parents.

"My dad must have been an owl becoming..."

"My mother is a bear..."

Seeing this, many people laughed "haha", this kid really deserves a beating.

An episode of the documentary is only 5 minutes long.

It not only tells the mouth-watering food, but also records the stories of the food producers behind it.

Especially when I saw that child, after eating a bowl full of soup noodles, his expression became happy and satisfied, which really brought a different feeling to people.

Not many people watched the first episode, especially in the morning.

Most young people are busy eating and going to work when they wake up, and few of them turn on the TV to watch.

Even if it was on, no one would watch the documentary channel.

But just relying on this 5-minute fragmented documentary, it actually caused a lot of topics.

"The Morning Documentary Channel has "Breakfast in Xiazhou". It's well filmed and beautiful!"

"Damn it, you watch documentaries early in the morning? What's your hobby..."

"You know what a fart, the shot is really good, I have an appetite after seeing it!"

"Hey, I really want to go to Nanzhou and have a bowl of authentic noodle soup!"

"I watched it too, the serious 'True Fragrance' scene..."

For 5 minutes, the heat is not too high.

However, many people have already raised their interest in food documentaries, and many people are looking forward to the broadcast of "Bite of the Tongue" in the evening.

At this time, An Ran, Zhao Feng, and Zhou Changzhong were already in the studio.

"Breakfast Xiazhou" has finished playing.

Soon the staff came over and said, "Mr. Zhao, the ratings of "Breakfast Xiazhou" reached 0.2 points!"

Zhao Feng was stunned for a moment, with a look of surprise on his face.

0.2 points!

A 5-minute documentary, and at this time of the morning, can there be 0.2 points?This is still without publicity!
An Ran didn't find it strange, but this was just the beginning!

Zhao Feng looked at An Ran with some admiration and said, "Mr. An, it seems that your method is good. There is a high chance of giving the Variety Channel a surprise tonight!"

An Ran smiled and said, ""Breakfast in Xiazhou" was a random shot during my filming process. In fact, it can be used as a promotional film or a teaser film. The purpose is to arouse everyone's interest in food!"

Zhao Feng nodded, "Your idea is very good. "A Bunch of Life" at noon is the second appetizer, and "Bite of the Tongue" is the real main dish at night. You really whet people's appetite..."

Variety channel Liu Lu looked contemptuous.

"What "Breakfast in Xiazhou" is only 5 minutes long, and it's still aired in the morning, what a joke! I think Crazy Zhao was also fooled by An Ran and lost his head!"

Huang Ling smiled and said, "Didn't you see it? This is An Ran warming up for his documentary tonight!"

After Jia Ming enlightened and analyzed several times, Liu Lu has full confidence in her program.

Their programs are hugely invested and well-produced, and their ambition is not just to trample on Enron's documentary!

Beating documentaries is nothing to be proud of.

What they want is to enter the top three in the ratings at the same time.

Now that "The Voice" has finished broadcasting, similar blockbuster programs have not yet appeared. There is no reason why this well-crafted program should not enter the top three in ratings, and even number one can be expected.

"If you warm up again, it's still a documentary in essence. No matter how delicious something is, you can't even touch it, let alone eat it. How attractive can it be?" Liu Lu said confidently: "An Ran is too confident, I'm afraid this time Going to stumble!"

Huang Ling also nodded.

She agrees with this statement, no matter from the beginning to now, no matter how popular An Ran is, she has never worried about being defeated by An Ran's documentary, because it is simply impossible to happen.

There has never been a precedent before, and no one will do it in the future.

In her opinion, after An Ran produced two programs, she was too careless and thought she was omnipotent?

Being talented and being arrogant are two different things.

At noon, without any publicity, the Documentary Channel aired another "A String of Life"!
This time is much better than in the morning.

Many people found this program to be quite interesting.

Brother Tianfu's Liangshan small pork, fat glutinous rice does not stick to the mouth!
Nanyun's Zhaotong veal is roasted quickly on a high fire, and it can be eaten when it is cooked!

Roasted oysters from Dongjiang, roasted whole lamb from South Xinjiang...

An episode of half an hour, full of fireworks, showing the unique barbecue culture of Xiazhou, almost no one watching can escape the tragedy of eating two bowls of rice too much.

Without any publicity, the ratings of "A String of Life" reached 0.5...

(End of this chapter)