I really don't want to be red
Chapter 342
Chapter 342
The two discussed the time and set it for tomorrow.
After all, An Ran has already thought about it, but they are not ready yet!
Another thing is that the advertising contract needs to be signed.
But this is not a big problem, the contract remuneration is very generous, Penguin is not short of money, and has always been generous, which will definitely satisfy An Ran.
And the conditions are also very loose, they only need the advertising copyright of the song, and An Ran owns the rest.
In terms of advertising planning, they only look at the results and do not intervene in the process.
Liu Na was never procrastinating in her work, she separated from An Ran, and had already communicated with the advertising department.
Penguin's headquarters is in Dongzhou, but it has branches in other regions.
At noon, Enron came to the Shanghai branch of the company.
There are already a group of people sitting in the meeting room.
Liu Na came in with An Ran, "This is the famous Teacher An, everyone welcome!"
Suddenly there was warm applause in the meeting room.
Everyone showed interest on their faces. After all, this man is so capable of doing things, and this is the first time seeing a real person.
"Teacher An, sit down!"
Liu Na pulled the chair away, An Ran said "thank you" and sat on it.
The meeting is officially underway, and everyone here today mainly wants to see what Anron's advertisement is going to do.
If you can, make a plan as soon as possible.
It just so happens that An Ran is making such a fuss at the Golden Melody Awards, and the heat is high, and now the song "You Can't Beat Me" is going crazy.
Especially in the king player group, this enthusiasm has just begun.
But it is foreseeable that it will not be long, three to five days at most, and this will become the players' favorite.
After Liu Na sat down, "Teacher An, let's talk about your plan first!"
Don't watch the advertisement for just a dozen seconds, or even a few seconds.
How to impress everyone in this short period of ten seconds, and highlight product features, so that advertisements can be converted into benefits, is actually a big question.
An Ran organized her words a bit and said, "Actually, this advertisement is very simple, it's just a poem!"
"A poem?"
Everyone looked at each other a little bit.
I know that An Ran is talented, but what kind of poem can highlight the characteristics of this game and make people want to play!
Although some people disagreed in their hearts, they didn't say it out.
The preplan is changed a dozen times for normal people.
After all, advertisements need to be small and precise, and each advertisement is constantly improved in the planning, and finally achieves the effect that satisfies the merchants.
It's just that those who are sitting here know something about advertising.
There were even a few well-known advertisers who were hired by Penguin as consultants.
Hearing An Ran's words, a ponytailed, 30-year-old man dressed avant-garde said, "Teacher An, with all due respect, I know that Teacher An is very talented, but between poetry...and games, what should I do?" Connecting together, I really don't understand!"
An Ran said: "When I write it out, everyone will know it at a glance!"
Liu Na hesitated for a moment, and said, "Teacher An, let's sign the contract and start writing!"
She did this kindly, completely for the sake of An Ran.
just in case!
An Ran's poem was written, but in the end, due to other reasons, the contract failed. So what do you say about this poem?
Is it using someone else's or not using someone else's?
Man is a poem written especially for your game!
In order to avoid unnecessary trouble, Liu Na still decided to treat it with caution.
The man with the ponytail said: "That's fine, but from a professional point of view, I'd like to advise Mr. An to interpret this advertisement from another angle. After all, I think poetry is not popular enough!"
Poetry is a thing that is mainly played hazy by people.
It's just that you don't speak well, and you have to turn two corners for things that can be said directly.
This kind of poem is used as an advertisement, not to mention the suspicion of being pretentious, and it does not reflect the characteristics of the game at all!
The game pace of "Glory of the King" is relatively fast, which is different from those ordinary monster-fighting upgrades.
If you come up with a hazy poem, it may be counterproductive.
An Ran smiled and said to him: "It's an ancient poem, it should be fine!"
Fuck!Ancient poetry?
The man with the ponytail just stood up and almost fell to the ground, staring at An Ran dumbfounded.
Brother, are you having too much fun playing this game and treating this as a Golden Melody Award?
Ancient Poems... Games...
Isn't that even more far-fetched?
Now even Liu Na couldn't sit still.
Ancient poetry and games, isn’t your time span a little too big?
After a long time, the ponytail man said: "Mr. An, let's change the way, it doesn't have to be poetry!"
Poetry is outrageous enough for the game's advertisement, but using ancient poetry... You're just patronizing yourself and pretending to be cool, don't you care about us cuties, right?
Liu Na also agreed: "Mr. An, you really need to think about it carefully!"
An Ran waved her hand and laughed: "You didn't listen, how do you know it's not suitable, how about this, let me say a few words first, if you think it's okay, let's do it like this, if you don't think it's okay, then change the plan! "
Before everyone could speak, An Ran said again: "Actually, I think this poem can best embody the connotation and spirit of this game. Using this as an advertisement will instantly improve the style by more than 20 levels!"
What the hell!
Is it as exaggerated as you said!
Improve more than 20 grades?Do you have a limit to your bragging?
Liu Na said: "Then Teacher An, please say a few words first..."
An Ran cleared her throat, and after brewing her emotions, she said in a low voice: "Zhao Keman Hu Ying, Wu Hook is frosty and snowy. The silver saddle shines on the white horse, and it rustles like a shooting star!"
As soon as the four lines of poetry came out, the entire conference room was suddenly quiet.
Only heavy breathing.
Liu Namei opened her eyes wide, looking at An Ran in disbelief.
The ponytail man showed a horrified expression on his face, and the corners of his mouth twitched again and again.
The others stood there in a daze, not knowing what to say for a while!
What the hell!
Seeing the expressions on everyone's faces, An Ran's heart pounded. He was sure that there were no such poems in this world.
There is Li Bai in the history of Xiazhou, but there is no "Xia Ke Xing"!
Do you feel that this poem is not good with that expression?
It shouldn't be, everyone is a cultural person, and they should feel that this is a very wet song when they hear it!
Could it be that everyone's cultural aesthetics are not enough?
After a long time, Liu Lu came back to her senses and applauded lightly, "Good poetry..."
As soon as these four poems came out, a vivid image of a knight immediately popped up in everyone's minds.
Twenty words!
There is not a word to directly express the image of a person, it is all about writing.
But the chivalrous aura and demeanor were immediately presented vividly.
"Xia Ke Jianghu" is a real-time strategy game, in which many characters are named after famous ancient knights.
The poem couldn't be more apt!
After just listening to four sentences, everyone was already deeply impressed by An Ran.
There was sudden stormy applause in the conference room...
(End of this chapter)
The two discussed the time and set it for tomorrow.
After all, An Ran has already thought about it, but they are not ready yet!
Another thing is that the advertising contract needs to be signed.
But this is not a big problem, the contract remuneration is very generous, Penguin is not short of money, and has always been generous, which will definitely satisfy An Ran.
And the conditions are also very loose, they only need the advertising copyright of the song, and An Ran owns the rest.
In terms of advertising planning, they only look at the results and do not intervene in the process.
Liu Na was never procrastinating in her work, she separated from An Ran, and had already communicated with the advertising department.
Penguin's headquarters is in Dongzhou, but it has branches in other regions.
At noon, Enron came to the Shanghai branch of the company.
There are already a group of people sitting in the meeting room.
Liu Na came in with An Ran, "This is the famous Teacher An, everyone welcome!"
Suddenly there was warm applause in the meeting room.
Everyone showed interest on their faces. After all, this man is so capable of doing things, and this is the first time seeing a real person.
"Teacher An, sit down!"
Liu Na pulled the chair away, An Ran said "thank you" and sat on it.
The meeting is officially underway, and everyone here today mainly wants to see what Anron's advertisement is going to do.
If you can, make a plan as soon as possible.
It just so happens that An Ran is making such a fuss at the Golden Melody Awards, and the heat is high, and now the song "You Can't Beat Me" is going crazy.
Especially in the king player group, this enthusiasm has just begun.
But it is foreseeable that it will not be long, three to five days at most, and this will become the players' favorite.
After Liu Na sat down, "Teacher An, let's talk about your plan first!"
Don't watch the advertisement for just a dozen seconds, or even a few seconds.
How to impress everyone in this short period of ten seconds, and highlight product features, so that advertisements can be converted into benefits, is actually a big question.
An Ran organized her words a bit and said, "Actually, this advertisement is very simple, it's just a poem!"
"A poem?"
Everyone looked at each other a little bit.
I know that An Ran is talented, but what kind of poem can highlight the characteristics of this game and make people want to play!
Although some people disagreed in their hearts, they didn't say it out.
The preplan is changed a dozen times for normal people.
After all, advertisements need to be small and precise, and each advertisement is constantly improved in the planning, and finally achieves the effect that satisfies the merchants.
It's just that those who are sitting here know something about advertising.
There were even a few well-known advertisers who were hired by Penguin as consultants.
Hearing An Ran's words, a ponytailed, 30-year-old man dressed avant-garde said, "Teacher An, with all due respect, I know that Teacher An is very talented, but between poetry...and games, what should I do?" Connecting together, I really don't understand!"
An Ran said: "When I write it out, everyone will know it at a glance!"
Liu Na hesitated for a moment, and said, "Teacher An, let's sign the contract and start writing!"
She did this kindly, completely for the sake of An Ran.
just in case!
An Ran's poem was written, but in the end, due to other reasons, the contract failed. So what do you say about this poem?
Is it using someone else's or not using someone else's?
Man is a poem written especially for your game!
In order to avoid unnecessary trouble, Liu Na still decided to treat it with caution.
The man with the ponytail said: "That's fine, but from a professional point of view, I'd like to advise Mr. An to interpret this advertisement from another angle. After all, I think poetry is not popular enough!"
Poetry is a thing that is mainly played hazy by people.
It's just that you don't speak well, and you have to turn two corners for things that can be said directly.
This kind of poem is used as an advertisement, not to mention the suspicion of being pretentious, and it does not reflect the characteristics of the game at all!
The game pace of "Glory of the King" is relatively fast, which is different from those ordinary monster-fighting upgrades.
If you come up with a hazy poem, it may be counterproductive.
An Ran smiled and said to him: "It's an ancient poem, it should be fine!"
Fuck!Ancient poetry?
The man with the ponytail just stood up and almost fell to the ground, staring at An Ran dumbfounded.
Brother, are you having too much fun playing this game and treating this as a Golden Melody Award?
Ancient Poems... Games...
Isn't that even more far-fetched?
Now even Liu Na couldn't sit still.
Ancient poetry and games, isn’t your time span a little too big?
After a long time, the ponytail man said: "Mr. An, let's change the way, it doesn't have to be poetry!"
Poetry is outrageous enough for the game's advertisement, but using ancient poetry... You're just patronizing yourself and pretending to be cool, don't you care about us cuties, right?
Liu Na also agreed: "Mr. An, you really need to think about it carefully!"
An Ran waved her hand and laughed: "You didn't listen, how do you know it's not suitable, how about this, let me say a few words first, if you think it's okay, let's do it like this, if you don't think it's okay, then change the plan! "
Before everyone could speak, An Ran said again: "Actually, I think this poem can best embody the connotation and spirit of this game. Using this as an advertisement will instantly improve the style by more than 20 levels!"
What the hell!
Is it as exaggerated as you said!
Improve more than 20 grades?Do you have a limit to your bragging?
Liu Na said: "Then Teacher An, please say a few words first..."
An Ran cleared her throat, and after brewing her emotions, she said in a low voice: "Zhao Keman Hu Ying, Wu Hook is frosty and snowy. The silver saddle shines on the white horse, and it rustles like a shooting star!"
As soon as the four lines of poetry came out, the entire conference room was suddenly quiet.
Only heavy breathing.
Liu Namei opened her eyes wide, looking at An Ran in disbelief.
The ponytail man showed a horrified expression on his face, and the corners of his mouth twitched again and again.
The others stood there in a daze, not knowing what to say for a while!
What the hell!
Seeing the expressions on everyone's faces, An Ran's heart pounded. He was sure that there were no such poems in this world.
There is Li Bai in the history of Xiazhou, but there is no "Xia Ke Xing"!
Do you feel that this poem is not good with that expression?
It shouldn't be, everyone is a cultural person, and they should feel that this is a very wet song when they hear it!
Could it be that everyone's cultural aesthetics are not enough?
After a long time, Liu Lu came back to her senses and applauded lightly, "Good poetry..."
As soon as these four poems came out, a vivid image of a knight immediately popped up in everyone's minds.
Twenty words!
There is not a word to directly express the image of a person, it is all about writing.
But the chivalrous aura and demeanor were immediately presented vividly.
"Xia Ke Jianghu" is a real-time strategy game, in which many characters are named after famous ancient knights.
The poem couldn't be more apt!
After just listening to four sentences, everyone was already deeply impressed by An Ran.
There was sudden stormy applause in the conference room...
(End of this chapter)
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