I really don't want to be red

Chapter 981 Accidentally Breaking the Record Again
West is certainly not a fool.

As a world-class brand giant, he has been in the business world for more than 20 years.

An Ran's "Summer" theme series of clothing is not only beautiful, but also more famous than other clothing.

Just on the big stage of the World Cup, at least billions of people have seen this set of costumes.

And everyone is very appreciative of this set of costumes.

In other words, it is the kind that already has a mass base and can make money by selling it casually.

Is it more than 300 million? 300 million is not much at all.

That's why he dared to offer this price. The advertising effect was already there, and it had already been recognized by the public. Why didn't he do this kind of business that was clearly profitable?
Another advantage is that Anran's design is very close to the aesthetics of ordinary people, and basically does not require other designers to modify it.

Ordinary fashion designers, if you buy his plans, they don't care.

You find a designer to modify it on this basis.

It's also an investment.

And An Ran's will not be too troublesome even if it is needed.

In West's eyes, this is a piece of fat, and 300 million is too worthwhile.

He was 300 million, which shocked everyone.

Little Hammers almost vomited blood.

Henry comforted him beside him: "Calm down, little Mr. Hammers, this is just an accident. After all, his occupation is a music producer, so it's nothing now. The auction price of my work must be higher than his."

The host shouted at the top of his voice, "300 million, 300 million, has anyone offered a higher price?"

"310 million!" A young man raised his sign and said.

West said without hesitation: "350 million!"

With a "hum", there was a whisper in the whole hall.

The record is tied!

No one expected that not long after the "Fashion Night" started, An Ran's clothing design had already equaled the record.

And the price climbed so fast.

The host trembled, breaking the record immediately when someone raised the price.

Now it was supposed to be Elena's stage, but Elena applauded beside her with excitement, without any intention of blaming An Ran.

An Ran herself felt a little embarrassed.

It's a bit overwhelming.

"360 million!" a voice shouted.

"Break the record!" The host yelled in his heart, but he hadn't uttered the words yet.

Just heard West shout: "400 million!"

"Wow!"

There was an uproar at the scene, and West seemed determined to win.

Everyone has seen his determination from the price, and there is no room for people to increase the price at all.

West also wants this effect, so that everyone can see his determination.

Otherwise, if you get 10 and he gets 10, you might be able to reach 500 million.

He added integers every time, which made many people shake their hearts.

Who can bear this kind of price increase?
After hesitating for a long time, everyone gave up.

The host shouted emotionally: "400 million, the current price is 400 million, is there any higher... 400 million!"

For a long time no one said a word.

The host excitedly said: "400 million, Master An Ran's 'Summer' clothing series design, now belongs to Mr. West!"

There was a burst of applause, and many people looked at An Ran enviously.

Record breaking prices.

This is not only a record of "fashion night", but also a record of clothing design in the fashion industry.

With a big smile on his face, Mr. West stepped onto the runway and received everyone's applause.

He came up and shook hands with Elena first, then with An Ran.

"Mr. An Ran, you are a genius!"

Not much to say, West's tone was full of admiration and respect.

"Mr. West, you are over-rewarded!"

The two exchanged a few casual greetings, and the host raised the atmosphere on stage, "Mr. An Ran's clothing design was bought by Mr. West at a record-breaking price. Thank you for your contributions to charity. Let's cheer!"

Although people from other companies regretted it, they did not hesitate to applaud and cheer.

No one expected that the climax would start right after "Fashion Night" got to the point.

After accepting everyone's cheers, the two walked off the runway and switched the stage to Elena.

Then came the manufacturer who bought Elena's clothing design...

After getting down, West did not return to the place where he came from, but chatted with An Ran in a low voice.

"Mr. An Ran, I plan to give you a commission of one dollar for every set of clothes sold in the 'Summer' series. What do you think?"

An Ran was stunned for a moment, no one thought the money was short.

For a global brand like "Timino", if the clothing series that has been withdrawn is popular, it is not a problem to sell tens of millions of pieces.

The hot series will exit one after another and become a sub-brand.

As long as it bears the name of "Xia Ri", then every time one is sold, An Ran will be given a dollar.

Small amounts add up, but a lot of income.

Every year, there are as many as tens of millions, and as few as a few million...

Enron has no reason to refuse this income.

And it's a beautiful knife...

An Ran smiled and said, "That's really thanks to Mr. West."

"No, it should be me thanking Mr. An Ran!" West held up the wine glass handed over by the model next to him, "I believe the 'Summer' series will definitely become a series recognized globally."

An Ran didn't speak, took the wine glass handed over by Katerina, and touched him lightly.

The two took a sip of wine, and the initial intention of this matter was reached.

As for the details of the contract, there will naturally be executives from both parties to study and sign in detail afterwards.

"There is one more thing I want to discuss with Teacher An Ran."

An Ran smiled and said, "Say it."

If someone throws it out with good intentions, he has to continue, as long as it is not too much, he will not refuse, after all, he has just sent him a sum of money.

"It's like this. Our 'Tianmei Nu' series is in the Xiazhou area... how do you say it? The sales are not very satisfactory. Teacher An Ran has his own entertainment company. I want to ask your artists to endorse... What do you think? Sample?"

This is so...

Good things come one after another, I'm not used to it.

"Of course there is no problem." An Ran said with a smile: "Aside from other things, the artists under my banner have an absolutely healthy image, and there will be no negative news. Maybe the cafe is not big enough, but it will definitely not bring bad news to the brand. Impact."

West laughed: "That's what I value most!"

The spokesperson of a brand does not necessarily have a high status, but the image of the spokesperson must be healthy.

Artists under An Ran's banner all meet this requirement.

"I want to choose Ms. Su Xiaowan and Ms. Zhou Yuanting. As for boys... Chen Han is the best choice."

you're so sight.

Su Xiaowan and Zhou Yuanting are young, and although they are relatively popular now, their qualifications are low, and they have never signed such an endorsement for a major international brand, so the upfront fee will not be too high.

Of course, after two or three years, there will be another price.

As a male, Chen Han has always been a successful and healthy image. Although he is middle-aged, he is more attractive.

This guy has a good eye!

(End of this chapter)