look at that big guy

Chapter 261
The Qingshan Universiade has been a complete success in the general sense. Qingshan has invested a lot in the Universiade, coupled with the contribution of the publicity. The promotion and dissemination of the bicycle girl who detonated from Pineapple.com as the starting point in the whole network made cycling sports This relatively unpopular project came into people's view.

Generally speaking, this kind of trend comes in bursts, sometimes irregularly, for example, a certain trendy brand becomes popular overnight, a certain star becomes popular all over the Internet overnight, and there may be a kind of weight loss exercise and a kind of life overnight. The way sweeps people's cognition and daily life.Some people can think that this is caused by changes in social aesthetics and ideological trends, and some people are tirelessly digging and researching the so-called phenomenon to form a soil and window for accumulation and development, which can always bring different opinions and discussions.

But one thing can be confirmed, the spread of "Cycling Girl" on the Internet has aroused people's attention to the Qingshan Universiade, the background of the event, and the hard power that Qingshan City has spent a lot of money to promote and build. It has become a place where public opinion is intensively exposed.

Many reporters and self-media flew to Qingshan to check in those places with delicious food and beautiful scenery. Some people posted photos of themselves and athletes during the Universiade. Some people deeply experienced the various local cultures of Qingshan. Don't take it too easy when the wind blows up.Related topics about Qingshan suddenly appeared on various trend lists.

And in this process, the "building a garden city" and "infrastructure venues with huge investment" that Qingshan City promoted were all unveiled one by one, and became countless people posting themselves on social media, short videos, and photo bibs. The eye-catching background in the photo and video has formed a sought-after phenomenon.

Not only internally, the international journalists and media in Qingshan during the Universiade also radiated a lot of positive comments internationally. Crowe's "Morning News" and the Pakistani Federation's "São Paulo Daily" have special topics.

Cesini, the editor-in-chief of Italia Gazzetta dello Sport, the world's largest sports newspaper with the largest circulation, wrote a "magnificent article" immediately after returning to China. Various aspects such as the development of the city and the impact of tourism income have demonstrated the "greatness" and "success recorded in history" of this Qingshan Universiade. Message.

This effect made many cities in the country extremely jealous for a while. Unexpectedly, Qingshan City became famous all of a sudden, and study tour groups organized by various city governments also rushed to Qingshan to "learn the scriptures" one after another.

Of course, some first-tier cities that are at the forefront of the country in terms of wind direction and urban management feel the pressure. They never expected that Qingshan City would take the lead and revitalize the entire city with the help of a documentary filmed by a young director. Propaganda big chess.

The old first-tier cities in China feel the pressure, and some cities that are already competing with Qingshan for the new first-tier cities feel the threat of soldiers coming to the city. They even directly initiated the government to hold waves of cultural industry meetings, inviting celebrities as guests, and began to attack. Youyi gourd painting scoop recommends the head "general", and sharpens his sword to create a mode of propaganda war in his own city.

In today's era, major cities also pay attention to "traffic codes", and no matter when, the competition for talents is at the top of the strategy.

If a city wants to develop, stimulate investment and economic growth, and gain internal power, it needs a steady influx of talents. If the outside world is willing to invest resources and grow together with the city, then how to retain these talents and how to attract external resources is a city's strategy. One's own story, and achievements have been made, and these can be magnified and publicized. This is the universal truth.

There is no doubt that Qingshan’s publicity campaign was extremely beautiful. Taking advantage of the momentum of the Universiade, it became popular among the fierce domestic urban competitions. Like a catfish, it stirred up a drastic change in the competition strategies of major domestic cities. Directed media, experts and scholars have also seen this change.

"This young director is not ordinary, he can change the promotional competition pattern of future cities in China by himself! ""Looking at the new way of urban competition in Huaguo based on the promotional effect of the Qingshan Universiade, who can stand out in the new era? "This kind of article written by the media and researchers with good deeds has been published on major reference materials.

However, some people question whether it is too exaggerated, because after all, Chen Yiwen is still a college student. Although geniuses do exist, in the final analysis, the statement of "improving the city's competitiveness by one's own efforts" sounds harsh. All of this is just a matter of chance, and this kind of flying reputation is really too much.

That's why "Although that Chen Yiwen is indeed talented, Qingshan is nothing more than lucky this time, and everything is on the right path..." "Qingshan is still short of people. At this time, the top is only A young man who was praised for taking a record in a cycling race, his qualifications are still inexperienced, and in the final analysis, it is the weakness of local talents in Qingshan.” Such rhetoric.

Chen Yiwen has become a big treasure of Qingshan.

Mayor Yu Lu took a group photo with Chen Yiwen, and then turned around and sent the photo to his circle of friends, with the caption: "This young man's future is limitless. A superstar is the pride of our Tsingshan people!"

Yu Lu's turnaround statement is quite intriguing. No matter what he has experienced before, everyone now understands that Yu Lu is already in control of the overall situation.

This successful publicity not only made Qingshan famous all over the country, but Yu Lu also raised all boats. For him, it also brought development opportunities, more cultural stories, and a stronger cultural atmosphere in Qingshan City. , a better publicity position, more investment and talents are indeed a great growth point for the construction of Qingshan.

Yu Lu also felt spontaneously that his approach to the battle was simply a stroke of genius, so he had to blow a wave wherever he went. The wind blowing from the end of Qingping proved his courage and vision.

Of course, Chen Jiaqian and Qin Huiru have also become the focus of Qingshan business circles because of Mayor Yu's enthusiasm for Chen Yiwen. Now there is a saying in the business circles that children should be like Chen Jiazi. Those wealthy generation business owners who have accumulated a lot of wealth, take Chen Yiwen As an example to beat his own heirs, it is fine to say that they are the rich second generation who do nothing all day long and pursue pleasure. Spread over a large area.

In fact, Chen Jiaqian's Honghan factory has also received a lot of orders in this Qingshan publicity. The very popular Universiade mascots and Qingshan intangible cultural heritage products are all shipped from Chen Jiaqian's factory. Honghan Since the factory undertook the customization of Pineapple.com's IP peripherals, it has embarked on the youth economic route of developing derivative products based on content, and sales have been rising steadily. With the skyrocketing orders, Chen Jiaqian also plans to introduce several sets of more advanced products. production line in order to cope with the blowout development that can be expected in the future.

Now Honghan has almost [-]% share in the domestic emerging content IP derivative market. The key is that this is a blue ocean. Due to the Dokdo effect, it may be possible to firmly dominate this market for many years in the future.

Thinking of this, the Chen family's money is a little worried. The father's career is making great strides, but the son has no such ambitions. How will he inherit his family business in the future?Chen Jiaqian didn't expect that he would start thinking about this issue.

……

Liu Mengtian, the favorite of media reporters, sat in the studio again. This time, he participated in a celebrity interview in Qingshan. The hostess smiled and said, "First of all, congratulations to President Liu. Qingshan Business School has been promoted to category A in two disciplines this year. At the same time, in the past two years, the ranking of the business school has been rising all the way, from more than 200 in the country, to 127 now. It is said that the business school was ignored by you in the past, but now it cannot be climbed, and it is about to become a shining famous school. Today Please also ask President Liu to give us a 'class', how did you make the ranking of the business school achieve such a rapid improvement?"

promote?Liu Mengtian smiled leisurely, and his inner activities were very rich. It was nothing more than being able to recruit better teachers, and the conditions of the source of students had improved. He was rich, and he was not merciless in buying things. Suddenly the school was full of students, and he spent money to build a Zhigu building, with all kinds of resources piled up, those scholars saw that they even had such an attitude towards a student, Liu Mengtian looked like he would sweep the couch as long as he was talented With a welcoming gesture, the business school is simply the best place for them to study and specialize.

Others only saw that the disciplines of the business school suddenly became stronger, but who knew how many people he dug behind this, and how many teams he had been looking forward to for a long time?As the saying goes, as long as the hoe is swung frequently, there is no corner that cannot be dug.He used to be a rusty hoe, unable to use his strength, but now he has money, which wall of your super alloy hoe can withstand my strength and this Internet celebrity face?
But in the face of the interview, of course we can’t say that, so Liu Mengtian talked about how to layout, how to adjust management, and how to make efforts to subsidize and plan these things in various disciplines. As for the image of an educator, I heard the host's teary eyes, and felt that it would be reckless not to award the labor medal to this person in front of him.

"Chen Yiwen is also your student. It is said that at the Universiade, he presided over the filming of "Girl on a Bicycle" while coordinating the publicity of the various director groups. He scored very well in the course of operations research in the business school. Are compound talents created by the times? Talents in the new era should be such compound talents. They have keen insight to detect the details of the world, conceive scenarios or stories in their minds, and master a lot of financial organization and coordination. Ability, to be able to run a business like running a company or a factory is really amazing!" The host sincerely praised.

Liu Mengtian smiled lightly, "He's not good enough, let's work harder."

Liu Mengtian was calm and calm on the TV show, but when he came down as his old classmates, he could only endure him chatting in groups, chatting with Moments, and showing off at class reunions, but he suffered!
(End of this chapter)