look at that big guy

Chapter 293 Cost Price

The Juxing Industry Alliance issued a new industry announcement, naming a group of cinemas for stealing tickets, dual-system behavior, and introducing punishment procedures. And authority seems to have some necessity again.

Wang Shidong, the owner of Halo Link Cinemas, was looking serious on the phone, "Yes, yes, this kind of thing is not investigated by the cinemas, and the relevant parties are already being dealt with, and we are also cooperating with market supervision to investigate and rectify!..."

After hanging up the phone, Wang Shidong took a deep breath. He was on the verge of being burned out and annoyed, and the alliance pushing them out was nothing more than revenge for their defection.Everyone knows well that those theater chains that are heavy on assets and have a good relationship with the alliance are not on this list. Only those like them who have been killed to make an example of others are used to make a knife, which means that they are determined to be unable to resist.

Stealing box office and dual systems are almost common problems in the industry, and franchise theaters like them can’t manage it, they just charge service fees. There are some constraints. Now is the era of data copying. Theaters are controlled by the owners. When they need to serve promotional materials, they will be found. There is no way to enforce restrictions on the theaters on the film schedule.Can you still stop other individual theaters from making money?To put it bluntly, it is difficult for theater chains that have no financial connection with theaters to restrict their theaters.

"Mr. Wang, the person who made an appointment with you has arrived."

"Let him in."

Seeing the man with deltoid muscles and tight suit coming in, Wang Shidong smiled and said, "Boss Li, why did you let such a big man come to me!"

Li Qiyun, Wang Shidong knows this person, he is considered the number one boss in the industry, he was the head of the publishing department of the Light and Shadow Group at the beginning, after Wang Xiangchuan was expelled, he was silent for a while like Liu Qirong, and later "Journey to the West" turned out, his title is One of the producers of "Journey to the West".

This has already become the producer of a record-breaking movie history. The qualifications that many people can't ask for, and the gold content is extremely high. After all, "Journey to the West" was bombarded by two blockbuster movies of pirates and robots. This strength is extremely terrifying , The total box office of the entire market has also broken records, but there is a hidden danger, that is, theaters are generally afraid of the "virtual cinema" launched by the smart glasses of cooperation, which is a bit like the foundation of high-end cinemas.If it weren't for the domestic laws prohibiting it, maybe the theaters would form a group to boycott it.

But no matter what, it is already very bad for such a person to appear in his office. Wang Xiangchuan, Pineapple.com is already a thorn in the side of the alliance. Why did the alliance attack them this time? The news of his secret meeting spread to Juxingye, and in Luo Wen's ears, he might not be able to eat around in the future.

However, Wang Shidong is not a person who is afraid of getting into trouble. He was also a person who had experienced great storms when he was poor and useless to create a halo to connect such a theater, so he still wanted to know Li Qiyun's purpose.

The two of them took their seats after some courtesy, and Wang Shidong made side comments. He was afraid that Li Qiyun was here for Pineapple.com's upcoming "Wandering Planet". .

Generally speaking, arranging films is a purely commercial activity. There is nothing wrong with theater managers arranging more films if they think that the film will make money.The alliance can't interfere, but if the alliance introduces major productions at the same time and instructs the theaters to provide support, then basically it will be an act of offending the alliance to arrange more films for the films that are not authorized.After all, I let you earn the money, but you don't obey the command and transfer the resources to those outside the control of the alliance. If you don't bother me, who will you go to?

Last time Journey to the West broke out and defeated the blockbusters introduced by the alliance, which also damaged the prestige of the alliance. Now the external filmmakers think that Huaguo deliberately did this, and use their big productions to make their own culture rise. It is a stain on film producers and distributors who have contacts in the political and business circles.

Originally, one of the original intentions of the establishment of the Juxing Industry Alliance was to increase the bargaining power of foreign products in the form of industry associations. Those well-produced commercial films with huge investment have a strong influence. Every introduction is a carnival in the film and television industry. Of course, everyone hopes to share more benefits in this.

Now that Wandering Planet is producing, the alliance has immediately dispatched some blockbuster films to deal with it, so this time to rectify the theaters, it is to prevent the theaters from getting out of control again.

When the two talked about the rectification issue this time, Wang Shidong complained, "The relationship between us and our theaters has become more and more alienated these years. I have lost a few regional managers, and the resignations have been in the news one after another. Why? Some theaters are not even willing to pay a few points of management fee, and I have to go to remind them one by one, steal box office, double system, and make fake accounts. Do you think it is our fault? We can’t control it and can’t restrain it. What’s the use of light punishment if the root cause doesn’t change? But this time, the punishment will stop for a while, and once the supervision is weakened, the old state will immediately recover!”

"What if I say that there is a way for Mr. Wang's theater chain to re-establish a mutual restraint relationship with your theater?" Li Qiyun smiled lightly.

Wang Shidong was stunned.

"It's like this, I brought a notebook, I can show it to Mr. Wang..." Li Qiyun turned on the computer he was carrying with him, and showed it to Wang Shidong.

"This is……"

"Mr. Wang must be aware of the Tianyuan cabin technology that is buzzing now... It is a revolution to allow actors to shoot movies immersively. You also know Taixu Glasses, virtual cinemas, and Zhizao's glasses shipped 50 this year. The technology is becoming more and more mature, and the impact on cinemas in the future may be unavoidable. Therefore, cinemas must also find ways to upgrade. Just now you saw the "mirage" cinema technology of Zhizao Company. It is actually the cinema version of Tianyuan Cabin. Now Tianyuan The cabin filming technology can be put on the theater. The holographic projection has reached the stage of application, which can make people in the movie theater, and the lighting and shadow effects can be directly integrated into the scene. If VR glasses become popular in the future, the virtual movie theater can let people stay at home. There is a real theater Guanyin effect, so how to attract these people in the movie theater, the answer is a more powerful experience than the virtual scene!"

Li Qiyun was eloquent, and he remembered how he was "trained" and brainwashed by Gao Shuren before.

After Gao Shuren announced the film development plan, their "Shuren Foundation" has now established a distribution company. Li Qiyun is the general manager of Shuren Publishing. Smart software technology exploded. This set of technology has been adapted and developed at the theater level, and the upstream and downstream can take it all. This is the benefit of technological breakthroughs, just like the birth of a steam-fired boiler device to the breakthrough of internal combustion engines. The process is the industrial revolution and the birth of mechanical civilization.

Wang Shidong saw Li Qiyun's presentation just now, the movie theater was remodeled, and the movie theater seemed to become a space-time travel device, just like being in a screen, watching the movie's plot around the movie scene.A scene of deep-sea diving, everyone in the theater is like being in a submarine, traveling in holographic sea water.In a battle between gods and demons, people shuttled through the scene of thunder and lightning, watching an unprecedented visual feast.

"How does this thing manifest?" Wang Shidong asked.

"Of course, it is necessary to cooperate with the Tianyuan cabin studio, and the special effects will be produced at the beginning of the shooting, so that in the theater, the rain, lightning, and waves on the pavement can all appear with the camera. Individual more real The scene needs to be used with VR glasses, just like the current 3D glasses, and there will be no more steps than the current imax3d.”

"I use virtual glasses to watch a virtual movie in a cinema!?" A thought popped into Wang Shidong's mind.

"How about investing in this thing?"

"Fortunately, it will not be much more expensive than a giant screen hall, and even cheaper, because the giant screen is not mandatory, and the investment of a giant screen hall is about six or seven ordinary halls, and more space requirements are required, but for the mirage As far as the theater is concerned, the highest configuration is nothing more than installing VR projection equipment around it, and if you don’t need top-level effects, the primary configuration is just to wear smart glasses for people entering the cinema.”

"How do we control the cinema?" Wang Shidong asked.

"In the past, theater chains controlled their theaters by mastering copy channels. Now we can give you the key link access rights of smart glasses. After all, we also need a unified theater chain to manage theaters. If we will use smart glasses to watch Tianyuan in the future If there are films with cabin technology, the behaviors of stealing the box office and falsifying the accounting and double system will also be eliminated, and we will promote the reform of the industry from the official side."

Wang Shidong felt that he was really going to be persuaded. He thought for a while and asked, "Why do you think theaters will make such changes? Why do they accept Mirage technology and buy equipment?"

"Do you think this is a multiple-choice question?" Li Qiyun smiled, "It's not true, because there is no choice. Tianyuan cabin technology will lead the film and television industry, and will occupy the market in the future and become the mainstream. If theaters do not make changes, then virtual glasses will Eliminate offline movie theaters. People are willing to go out of their homes to contribute income to theaters only if the viewing experience provided by virtual glasses is better and better. What we propose is a plan for the survival of movie theaters in the future. This is not an option, this is the future.”

"I believe. Cinemas that are willing to believe in the return on investment and output will accept this proposal. After all, everyone is actually seeking innovation and change, seeking to be more adaptable to the market."

Wang Shidong sat on the spot, pondered for a while, and then said, "You...don't just look for us, do you?"

Li Qiyun said, "There are other theater chains, we are talking about them."

Wang Shidong said, "I have a request, if there is no better offer, shall we persuade my theaters to use our technology and system?

Li Qiyun is like a billionaire sales champion at this time, and said with a smile, "No problem, Mr. Wang, even the first batch of crowdfunding platforms have family feedback prices. If Mr. Wang's theaters are the first to sign contracts, I can give Get it at your cost!"

When he saw Li Qiyun's smile, Wang Shidong suddenly had a slightly cold thought behind his back at that moment. If this thing is going to spread and become successful, the industry should be turned upside down, right?
(End of this chapter)