look at that big guy

Chapter 80 Laying the Foundation
In Japan and South Korea in the last time and space, there was "kiosk politics". The political leaders gathered together to go to several small restaurants, the door was closed, and they closed the door and gathered together to chat about national affairs.

The former chief justice of the United States, Rehnquist, often participated in a small circle of poker games composed of politicians, law professors, business tycoons, and law firm partners, which lasted for more than [-] years until his death.

In the Eastern Jin Dynasty, there was Xu Mai, a hermit, who was vying to make friends with famous families. Even if the royal family could not have children, they would ask him for blessings.

It is not uncommon for the richest man in the business world, politicians and celebrities in the entertainment industry to visit a "qigong master" to seek protection from fortune.

These seemingly incredible things happen one after another in reality, and there are reasons for their existence behind them.

It is nothing more than a taker who asks for something and a giver who relies on it.

Chen Yiwen was thinking about whether he could use his identity as an "expert" to come to a real "little booth politics".

In fact, Chen Yiwen still hangs in his heart after sending these messages. Liu Qirong is okay. Wang Xiangchuan, who he pulled into the group, Chen Yiwen knows that this is the deputy general manager of Guangying Group. He is a high-ranking and legendary boss. If one person turned his face in a rage, the conversation would be interrupted, so he had to make another plan.

So don't look at the "high-level people" in the micro-chat group who are fearless, but Chen Yiwen, who is running behind his back, is heartbroken, watching any troubles that may appear on the screen after these words are sent out.

……

Wang Xiangchuan jumped out of the group and clicked on Liu Qirong's private chat alone, "Which one is this? This guy has a lot of rules!" He still smiled when he posted this, he felt it was new, no one dared to talk to him like this for many years. Yes, even in Wechat.

Liu Qirong responded, "Maybe someone who has the ability has a bad temper. You are not the same. You have a bad face. You always criticize me, and you don't say that I am too much. Listen to what he has to say. If you are really good, listen to me. It doesn't hurt to listen. If it's a waste of money, throw it into the sea to feed the fish."

Wang Xiangchuan nodded, squinting his eyes, staring at his phone, calmly, a pair of mountain eagles sitting on a high ground overlooking the next dialogue and development.

Liu Qirong said in the group of three, "This... my friend. You gave me the idea of ​​that New Year's film earlier. We want to hear your specific and detailed thoughts."

In the final analysis, Liu Qirong's current weakness is that he is at a disadvantage in the competition for "schedule". "Schedule" reflects the principle of "audience first". The smart businessmen who rely on the movie market to eat, track consumption choices, and finally sum up the rules, and find that audience-centric movies are launched in a specific time period, and they are more likely to get a bumper harvest at the box office.

Therefore, the "schedule" has gradually become the golden rule of film business operation, and there are also special attention to the schedule. In the Western world, the "summer period" is the golden schedule for super blockbusters.The autumn and winter season is the best time to hit the "Oscar" movies.

In the past, when the information was not abundant, it was good products without worrying about the lack of a market, but in the era of abundant information, now "the fragrance of wine is afraid of deep alleys", and the schedule is particularly important.

Wang Xiangchuan couldn't bear it any longer, and sent out a voice-to-text speech, which appeared on the screen, "You said before that movies will be released during the Spring Festival, but this is unreliable. The Spring Festival schedule has always been dead. On the day of reunion, no one wants to go out to the cinema."

Wang Xiangchuan directly made things difficult.The main question raised is that it is not that there are no films released. It is precisely because the box office is not good that the Spring Festival stalls have never been taken seriously.Otherwise, February is the breakout season for domestic films, because the protection period is during that time, and there are no imported blockbusters, which is a relatively comfortable few months.

"No! That's because it never has." Chen Yiwen responded.

"Because what is missing is not a schedule. It is a series of construction projects started around this schedule. The film type and theme are matched with the Spring Festival file. The promotion and marketing of films and theaters for this schedule is lacking, and the creativity is also very lacking! The third is There is also insufficient research on audiences and their consumption behavior.”

Liu Qirong and Wang Xiangchuan looked at the harsh words on the screen.

Wang Xiangchuan sent a message, "How to investigate and research? There are not many people watching movies during the Spring Festival. It is meaningless to investigate this market!"

"Of course it didn't make sense before!" Chen Yiwen responded, "The tradition has always been that people have always been told to stay at home during the Spring Festival, or visit relatives and friends, the shops are closed, and all entertainment is suspended. In this environment, do any consumer behavior survey. , it's all useless! If you go into the market with such an idea, it's tantamount to the opposite!"

Wang Xiangchuan: "..."

"To fight against this traditional thinking, this is not an ancient cavalry confrontation, but a three-dimensional war that jumps out of this situation. We must fight from the sea, land and air. First, we must create an environment and create the atmosphere of a New Year's film. , To raise this topic, let people discuss it, and build public awareness. The market can be guided, and people's hearts can be pulled! Once this concept is reversed, a breakthrough is achieved. This is a treasure trove! It is a huge treasure! It is not impossible that it will be the biggest schedule of the year!"

Liu Qirong couldn't wait to ask, "You mean that the promotion of the film should start from breaking the tradition?"

Chen Yiwen responded, "To stir up, stir up topics, stir up the atmosphere, and stir up things that did not exist before. It will attract people's attention. This is something that ordinary companies can't do. Only the Light and Shadow Group, which has mastered the media and media resources, can do it. Can do it too!"

"From the audience level, strengthen the awareness of dating. The Spring Festival is a time to gather friends and talk about gatherings. Relax, leave the old days, and let go of the busy leisure mentality will prevail here, people will be unprepared, and the holiday is relaxed and irresistible. At this time, the appreciation of literature and art is strong, the atmosphere of literature and art is also strong, and topics are needed. Lunar New Year movies can just create topics and provide people with capital to get together. This is actually an unprecedented period of market activity! And the previous traditional concept, film companies also Follow along and make mistakes! You've completely missed this huge market gap!"

"Let people go to the cinema while people let go of their vigilance and precautions! If people are sheep, this is when the sheep are at their weakest!"

"But no one wants to watch a disaster movie or a bitter drama on New Year's Eve. Just like no one likes to share a tragic story of separation with a lover on Valentine's Day! So the theme of this period should be liveliness, joy, Peaceful, warm, fashionable, and inspirational! Once you do the opposite, you will die miserably!"

"To sum up, audience conditions, market effects, and people's expectations are three points. If we can accurately grasp them, the New Year's film will be unfavorable!"

……

The words caused the two people on the other side of the screen to fall into contemplation, and every word hit their hearts as if they had weight.

Chen Yiwen knew very well that the last time and space was similar to this time and space for a long time, and there was no such thing as a New Year's film. The traditional concept made people not have the habit of going to the cinema during the Spring Festival.However, through the concept of "New Year's Eve", people's ideas have been reversed. Once this market is opened, the New Year's Eve will become the hottest place in the film market.

Wang Xiangchuan and Liu Qirong are both insiders. Their long-term observation and understanding of the industry make them very sensitive to the market.

What Chen Yiwen wanted to do was not to inspire them, but to open up the doubts in their hearts. They should have had a clue long ago, but they lacked those contexts, those clear and reasonable logical structures.

He informed the two bosses about the successful experience of another time and space, and the business logic behind it.With the knowledge and expertise of the two of them, they can draw inferences from each other without even needing Chen Yiwen to intervene and explain things in between.

Liu Qirong and Wang Xiangchuan really have a sense of eye-opening, and some are just about to move with a faint excitement in their hearts.

When there was no such concept before, no one dared to challenge the traditional inertia of the audience, and dare not challenge the "schedule", which is a common practice in the industry.This is the screening mechanism formed by the market. To challenge such a mechanism, it is easy to run into a bloodbath!
But they found that when the words of this "superior", the truth behind his separation, and the law of how this matter really works, when they were put in front of them, they had already put the things that they might have thought in their hearts and were just around the corner. Plump in series.

This is not a problem of schedule, but a series of preparations to be carried out along with the development of this schedule, and the systematic transformation of people's hearts!
There is no prerequisite for this project.Even if the concept of a New Year's film comes out, it will never open this "schedule"!
Yes, they are going to challenge those traditional ideas in people's minds, they are going to challenge an old world!

Liu Qirong sent a message: "[Thumbs up] is amazing, my little friend said before that the idea of ​​your help could be counted as my reaction to his work. I was still dubious, but now it's no problem, it's confirmed. Your remarks , let me slack off!"

From the very beginning, Wang Xiangchuan did not ask aggressive questions, but fell into a kind of silence.This silence is both contemplating possibilities and inferring models in the mind.

After a long time, on the screen, he typed a line of words.

"You really are a master."

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(Ask for a recommended monthly ticket.)
(End of this chapter)