Reinventing the Millennium.

Chapter 1011 The Pioneering Work (4k)

"Mr. Fang ended the press conference with an unforgivable curse."

"I have to say, I was hit by his Biu."

"Ah, all over again, hello everyone, this is TechCrunch, the strongest technology blog on the surface, and I'm your old friend Michael Arrington."

"After watching Yike's latest online press conference this morning, we immediately contacted Yike and got a Selfy, which they claim is the strongest camera phone on the surface. It is also the second series launched by Yike in the past three years A groundbreaking product."

"Selfy's positioning is very clear - camera phone, which has always been the field of major manufacturers such as Samsung, Sony Ericsson, and Nokia. Only they can confidently take this segment as the main competitiveness of their products."

"Like last year, Samsung launched the M8800 in this field. It is equipped with an 800-megapixel CMOS lens, has an LED flash, supports 16x digital zoom, mechanical shutter, smile shutter and other functions."

"However, the Samsung M8800 is not a smartphone, neither Symbian nor WM, it is just its own closed system, and the front camera is only 30 pixels, which is not even as good as the front camera of Mars1 two years ago. pixel."

"I take the M8800 as an example to tell everyone that the positioning of camera phones alone, the top manufacturers have increased the pixel to 800 million in the second half of last year, like Samsung and SCH-B600 with 1000 million pixels, but B600 is unconventional. The same 800-megapixel Samsung i8510 is positioned as a flagship, not a subdivided camera phone, neither of which is suitable for comparison with Selfy.”

"Yike, knowing the situation in the industry, still yelled the strongest slogan on the surface with a 'mere' 800 million pixels, which shows its confidence in this Selfy."

The onlookers watched the online press conference lively, but Michael, who still had to get down to business, took out the Selfy he just got in the freshly released evaluation video.

He didn't speak, and put the Samsung M8800 and Yike Selfy together.

The effect is obvious.

The Samsung is almost twice as thick as the Yike.

But the 800-megapixel rear cameras of the two are somewhat similar, and both have a CMOS outsole.

Michael picked up Selfy again, and commented: "Just looking at the appearance, Yike's camera phone is still very beautiful. Most people will choose a thinner and lighter product. From Mars1 to Mars2 to the current Selfy, Yike mobile phone The impression it gave us was just beautiful.”

"From a design point of view, Yike's mobile phone uses a large screen to expand the internal space, which gives designers room to keep it thin and light. I think this will inevitably become the mainstream of mobile phone development."

"I saw Selfy's pixel parameters at the press conference today. I think Yike's slogan is too high-profile. The 800 million pixels are indeed top-notch, but they can only be called one of the strongest on the surface. However, after I actually get it..."

"I'm probably going to have to remove this 'one'."

"Yike Selfy didn't take out the product with the name of a 'camera phone', but seriously polished and optimized the camera in all directions, starting from the startup...it set a black screen quick startup function , which is not available in many manufacturers, and it just so happens that Samsung’s mobile phones have it.”

Michael took out the stopwatch and conducted an actual measurement.

The response time of Samsung mobile phone is 2.5 seconds, and that of Yike mobile phone is only 1 second.

"Eco's lens is equivalent to a 28mm wide-angle lens, has a super high ISO2500, is equipped with a xenon flash and an auxiliary focus light, and has a good effect in dark places."

"And, most notably, Selfy supports optical zoom, which is rare in the market at present. I think Mr. Fang should also mention this at the press conference. Unfortunately, he probably has to allocate energy to deal with the enthusiasm. audience."

Michael played with the Yike camera phone in his hand and guessed: "Optical zoom is one of the standard functions of digital cameras. Even Samsung does not support such a function on the product. We have not disassembled the phone yet, just guessing from the appearance. , Yike is using a periscope lens, which can be said to have worked hard."

He opened the camera interface and introduced: "This is auto focus and touch focus, as well as face recognition, high ISO setting, digital image stabilization, WDR wide dynamic metering, smile shutter, instant shutter, etc., the functions are very complete. .”

"Selfy has built the hardware very well, but the hardware parameters alone are not enough to fully reflect the performance of the mobile phone. Like Samsung's M8800, it uses its own closed system. In our opinion, it cannot give full play to the hardware performance. Please see that we use four A comparison of real shots made by different mobile phones."

Michael released four camera phones from first-line manufacturers to take real pictures.

Same angle, same light, same target.

800万像素的三星M8800、800万像素的诺基亚N86、810万像素的索爱W905、800万像素的易科Selfy。

The first three models were basically camera phones released from the third quarter of 08 to the first quarter of 09, among which Nokia was released in February this year.

Michael used four mobile phones to take four proofs of people, plants, landscapes, and perspectives.

Such a comparison is easy to see the difference.

Michael patiently analyzed the real shooting performance of the four mobile phones with the same positioning from multiple angles such as screen noise, shading effect, exposure level, color performance ability, and overall rendering effect.

After analyzing the proofs, he ranked the four mobile phones in order - Yike was first, Samsung was second, Sony Ericsson was third, and Nokia was last.

"Nokia's N86 is actually not bad. It was upgraded from 85 million pixels last year to 500 million pixels for the first time. It is still a Zeiss lens, but its tuning is always almost meaningless. Not to mention the 800 front, the Symbian S11 did not give 60 million pixels. Pixel-specific optimized support is just stacked here."

"Sony Ericsson mobile phone has the camera technology from Sony, but the WM system it carries is a bit rough in the optimization of the camera, especially there are many problems in the processing of light and shade, which is why we are ranked behind Samsung."

"Samsung's M8800 last year was actually very capable. Unfortunately, this year's Selfy is indeed stronger. From now on, the gap is actually all-round."

"Friends, I want to remind you that this is the all-round siege of Samsung in the field of camera phones from Yike. This is already a collision of strengths among top manufacturers."

"Fortunately, Samsung's new phone conference is coming soon. I wonder if we can respond in this field."

Michael removed the proofs, removed the other three mobile phones, put Selfy in the middle of the lens again, and made the final summary.

"To be honest, from my personal point of view, I once thought that Yike's new product was under multiple pressures, and there would be problems to some extent. In the proofs just now, Selfy did have some out-of-focus noise details that were not perfect."

"However, Yike has done the best it can do in terms of taking pictures with great sincerity."

"The current problem is not Yike, but left to the market and consumers. Whether today's 3G mobile Internet can really drive the growth of demand in this field of photography is the biggest question."

"A good product with a clear positioning may not necessarily achieve outstanding sales."

"Moreover, it is a pity that the processor used by Yike Selfy is Qualcomm's MSM7225 last year. Although it has been optimized to become MSM7225P, it is still not as good as the Qualcomm MSM3 used by Mars7388."

"We can say that Yike's positioning is very accurate, and it has tried its best to polish the advantages of Selfy's camera, and it has to or intentionally or unintentionally weakened the performance of other hardware, but... it may be better in the label of 'mobile phone'. "

Michael finished his fresh evaluation of Yike’s new series of pioneering works, facing the camera, he said with emotion: “For me, Selfy is a successful camera phone, and it is also a successful Android smartphone. I want to be here Talk to other mobile phone manufacturers about my thoughts."

"From 2007 to this year, Yike has always made every effort to polish the adaptation of the hardware and the Android system, so that consumers will subconsciously think of Yike when they mention Android. This is the success of this dark horse company."

"In contrast to other brands, Samsung spans 4 systems, LG spans 3 systems, Sony Ericsson spans 2 systems, and HTC spans 2 systems. Is this also a major reason why it is difficult for them to fully develop in the smartphone field? Woolen cloth?"

"As for Nokia, even Mr. Fang gave up on Mr. Kallasvuo, and sighed when his name was mentioned at the press conference, so I won't say more."

"The market is about to usher in a new round of new phone releases from manufacturers such as Samsung, Apple, Sony Ericsson, and Nokia. If any manufacturer launches a product that is positioned as a camera phone, the hardware parameters will definitely continue to pile up."

"By the end of this year, Yike's Selfy may not be the strongest on the surface, but looking around now, Selfy can take on this title."

"And, even if the pixels continue to improve, the Selfy is sure to be in contention for the title of best camera phone of 2009."

"Thank you, everyone. Here is the selfy evaluation video of the Yike mobile phone brought to you by TechCrunch, the strongest technology blog on the surface. I'm Michael Arrington. See you next time."

As always, TechCrunch has let many people see its evaluation of Yike's new products with its increasingly powerful network influence.

Taking pictures is really good. As for the others, although it was at the top level last year, it is a little bit worse this year when it is generally improved.

So is the 3+200 million pixels of Mars500 enough?

Nokia's N97, which is positioned as the flagship this year, is also at this level. It is said that Apple's iPhone 3GS to be launched next month will increase the rear from 200 million to 320 million pixels.

Compared with Mars3 horizontally, it seems that we can't just use "enough" to evaluate it.

Similarly, besides taking pictures, is Selfy's other practical experience enough?
"It's a choice that requires consumers to choose."

Kallasvuo Kallasvuo, the president of Nokia's Finnish headquarters, was sitting in his office talking to himself.

He watched Yike's online press conference today, mainly because he wanted to hear what happened to the short squeeze, and why the competitors came out of nowhere.

By the way, after the press conference, Kallasvuo waited for the evaluation of the American technology blog.

He has his own ideas. The rival Selfy seems to be a bit of a showman this time, but that's about it. A considerable part of the technology should come from the cooperation with Sony.

Kallasvuo has known about the cooperation between the two companies in this field since last year, and later it seems that there is also an in-depth co-construction of CMOS image sensors.

It is also ironic to say that Sony Ericsson's digestion of its own technology is not as good as that of outsiders.

Stringer, Stringer, look at Sony under your leadership.

Kallasvuo shook his head and took a sip of the cold coffee.

dong dong dong.

The office was ringing.

"President, Rist and the others, they want to set up a temporary board of directors." The secretary pushed the door in without waiting for a response from the office, with a panicked tone.

Kallasvuo was stunned. He was the chairman of Nokia's board of directors, so he didn't know that a temporary board of directors was going to be held?
"Kamperike, we need to talk." Rist quietly walked to the door of the office. He is the executive director of Nokia's board of directors, and said again with a rather stern expression, "We need to have a good talk about the future development of the company. The state of Nokia under your leadership."

Kallasvuo wanted to speak, but saw more directors appearing behind Rist, and those were all familiar faces.

He knew roughly what was about to happen.

When Kang Peikai stood up, a sentence that was said to come from his competitor Fang Zhuo suddenly popped up in his mind for no reason.

"Nokia is burning."

Now, the fire burned on himself.

Kang Peikai straightened his tie, nodded and said, "Let's go."

Let's go.

On April 2009, 4, after the launch of Yike's new machine, Kallasvuo Kallasvuo, the head of Nokia, resigned from the chairman of the board, chief operating officer, and president.

Nokia announced that the former CFO Simonsen will serve as CEO temporarily to help the company cope with the increasingly severe challenges in the global market.

……

"What? Are you resigning?"

At the same time, Fang Zhuo, the head of Yike, finished the press conference. He habitually reviewed and reflected.

But he was still thinking about it, and his secretary Liu Zonghong forwarded a call from Liu Yongsi, the company's deputy director of research and development.

Fang Zhuo was a little surprised and puzzled. Although Yi Ke was under pressure, Liu Yongsi, a veteran, was in his home country. The domestic market had always had an advantage, and the R&D center in Shencheng was also developing very well.

Why did you resign now?

He needs reasons.

"Mr. Fang, I sold my stocks on Tuesday." Liu Yongsi said honestly, "I sold a lot of money. I want to go out and try to start a business."

Fang Zhuo asked, "How much is a lot of money?"

Liu Yongsi replied: "About 2000 million."

"U.S. dollars?" Fang Zhuo wondered.

Liu Yongsi: "...No, Mr. Fang, Huaxia coins."

"Then what job do you want to resign, and what do you want to do? Is the money enough to start a business?" Fang Zhuo persuaded, "Our company has a good development prospect. I'm serious, don't resign."

"To make smartphones, we should make entry-level ones in China." Liu Yongsi answered the question, "I've been thinking about this project for a long time."

Fang Zhuo said, "That's not enough."

"A few colleagues also sold their stocks, and the sum is enough." Liu Yongsi remained honest.

Fang Zhuo: "..."

This is Yike's way of starting a business after the short squeeze. It's really... gratifying.

　Tomorrow 8000…

　　
　
(End of this chapter)