Reinventing the Millennium.

Chapter 198 Positioning and Speech (two in one)

"Director Zhou, if it goes well, this will be the product you want to endorse."

"A music player that supports MP3 music format, we named it M1, Music One, No. [-] music player."

"It has the advantages of large storage capacity, small size, and beautiful appearance, which is in line with the trend of digital music."

In Yike's conference room, Fang Zhuo played with the white M1 in his hand, introducing the product to the proposed brand spokesperson before the others arrived.

Jay Chou pressed the small machine in his hand ignorantly. The body shape and appearance are exactly as Fang Zhuo said, and the reserves should not be deceiving, but the development trend of digital music...

He digested the information for a while, and smiled at the young president in charge. Although he already knew his age, he looked younger than he imagined.

Jay Chou hesitated, and praised: "It's really pretty."

Fang Zhuo could see the thoughts of the future music king at a glance, and continued to introduce: "Of course, it also has disadvantages, that is, the sound quality will be worse than the Walkman with the same price."

Jay Chou was startled, the sound quality of the music player is poor?Then, can it be sold?
Fang Zhuo still read the expression, but did not explain. He just said: "Currently, the M1 is available in two black and white colors. If it goes well, we will make an exclusive azure series for you."

"Azure?" Jay Chou was flattered. Although last year's first solo album "Jay" received a lot of praise, he is still a newcomer who has not won any awards. This is the first time he has received such treatment in mainland China. Moving.

"The color of Ru kiln porcelain is said to be that Song Huizong once dreamed that the sky was blue after the rain, and he wrote down 'where the sky and blue clouds break (harmony) after the rain, this color will be the future'." Fang Zhuo talked eloquently, he I have really dabbled in this aspect, "There are very few Ru kilns handed down from generation to generation, and each piece is a treasure. I think this color can be used as an added value for high-end products."

Jay Chou didn't understand this, he just nodded when he heard the words, it sounded very good.

Fang Zhuo smiled slightly, and seeing that the staff in the conference room were gradually arriving, he told the administrative assistant Yuan Zhen: "Xiao Yuan, you will entertain Zhou Dong well for the company these few days, and ensure his life and travel."

Yuan Zhen should come down.

Jay Chou's reaction was a little slow, he didn't understand the meaning of seeing off the guests in his words, and blinked his eyes waiting for the young president's continued introduction.

Fang Zhuo had no choice but to say: "Director Zhou, you can go back tonight with the machine to audition, and you can give us some suggestions. Our signing will be held the day after tomorrow, and I will have a media meeting at that time."

"I still have a staff meeting tomorrow, so I won't entertain you. You can ask Xiao Yuan to show you around."

Only then did Jay Chou understand, and hurriedly got up to leave.

After the singer from Baodao left, Yu Hong, the marketing director, wondered: "This person is not well-known, why did you ask him to speak for him? The contract will be signed for 3 years... and he has a special color system..."

Some people in the meeting room also nodded, since they want to speak for him, why don't they invite other more famous ones.

Fang Zhuo smiled and said, "I think this kid has a future."

Yu Hong frowned slightly, considering whether the importance of Yi Ke's success or failure at the beginning should be more cautious.

Fang Zhuo said again: "My younger sister also likes his songs. Young people, this is the target group of music players. How long has it been since you guys have listened to a song? Starting today, I will go back and listen to it every day. listen."

Yu Hong swallowed the words back. It's not easy to talk about Mr. Fang's sister on this occasion.

At this time, the product manager Xu Keden also walked into the meeting room, and the meeting can be held.

"Teacher Xu is here, sit down, today is our last meeting before the product launch."

Fang Zhuo gave a welcome, and continued: "I mentioned young people just now. This is a key point for the success of our products. Only by being loved by young people can we support the sales of our products."

"Whether it is Guahao.com or Yike, as an enterprise, we must first consider what value the product brings to users."

"What is the value of M1?"

"Or to put it further, in addition to the music format, storage size, and appearance design that we have emphasized before, what else can the M1 bring different things?"

Fang Zhuo talked about this issue, and then asked Xu Keden: "Mr. Xu, once our product is launched, if it is popular, is there any moat for the product technology to deal with competition?"

"Product technology..." Xu Keden pondered, "To be honest, if the technical level is not too high as Mr. Fang said, even if it is the roulette plan we designed, it is something that is easy to learn. "

Fang Zhuo nodded and emphasized: "So, we have to consider our product positioning."

He pulled over the whiteboard, wrote down the word "hard disk", and introduced to the middle and high-level people present: "Our hardware costs are very high, and each piece of Toshiba hard disk costs 75 US dollars, which is 615 Huaxia coins."

"This is the configuration we use to promote the large storage capacity. Thousands of songs can be stored in one machine."

"However, in actual use, how many real users are willing to pay for storage? If a hard disk player with thousands of songs is very expensive, and there is a cheap player that stores dozens or hundreds of songs, how will they choose?"

"Which side is our domestic consumption level more inclined to?"

Fang Zhuo raised a question.

Yu Hong said without much hesitation: "It must be the latter."

Fang Zhuo nodded slightly, and stretched out his hand to draw a slash from the "hard disk" on the whiteboard to the right: "I heard from Manager Xu that Toshiba still has a flash memory technology, the price will be cheaper, and the storage capacity will be much lower."

Xu Keden added: "Yes, I heard that Toshiba will release 1G flash memory NAND products this year. Compared with the hard drives it provides us, this reserve is still much worse, but it has great potential in the future."

He continued: "I think that if the M1 is released well, we should consider using flash memory to enrich the product line and reduce product prices in the future."

Fang Zhuo agreed: "Yes, there are high-end and mid-range, so that we can better respond to the domestic market. Technology is developing very fast, so we have to plan ahead."

Everyone nodded.

"Returning to the value we talked about just now, I think the M1 series should be positioned as a player to accompany young people in China to enjoy the works of a new generation of singers." Fang Zhuo said a little bit awkwardly.

"How to calculate the value of the product? Calculate the cost of each part after disassembly?"

"No, that's our own calculation method."

"For consumers, we have to add and give added value."

"The positioning I just mentioned is to transfer consumers' love for singers and music to our products."

Fang Zhuo talked eloquently: "Of course, this is a mid-to-high-end positioning. We purchase all kinds of first-line hardware from all over the world to establish a high-end image. The multiple dimensions of this image must be combined with the Internet and domestic musicians."

"Especially we can't just limit M1 to a player that sells players, that will narrow the road, understand?"

There was a sound of agreement in the meeting room, but some people still didn't understand it very well, and it was difficult to ask in this situation, so they only planned to think about it after going back.

Fang Zhuo looked at the people whose morale was not high, and shook his head: "Tomorrow's staff meeting, everyone is responsible for their own team and maintains order. This is the policy environment of Guahao.com, and the only way forward is to move forward."

More than half of the people in the conference room are mid-level and high-level managers of Guahao.com, and a few are directly recruited by Yike and transferred from the product team to store managers. The former are worried about the future of the website and can't help deserting.

Both Yu Hong and Su Wei have communicated about this. However, under the general situation of Huanghuang, especially the tragic situation of the other two friends in the industry, it is really hard to relax.

"The M1 music player is the industry's development trend, otherwise, I wouldn't get investment from CCTV with it, you have to believe in it."

Fang Zhuo glanced at the audience and talked about the actual content: "The product launch conference the day after tomorrow, and the direct-sale stores in five major cities will open on the 20th. As of April 4 next year, that is, half a year, every time the front-line personnel sell a machine, they will get a commission. It's 20 yuan."

"The leader of the sales team calculates the sales volume of the team, and the commission is 20 yuan per unit."

"The deputy director of marketing then calculates the sum of the sales of different groups, and each unit gets a commission of 10 yuan."

"That's it, let's end the meeting and see you tomorrow."

Fang Zhuo knocked on the table.

When the people in the conference room got up, many of them were dumbfounded, first-line commission, group sales commission, team sales commission...

Simple calculation, a first-line salesman sells 30 units per month, and there will be a commission of 1500!

Plus base salary?
The more you sell, the more you raise!

If you are a deputy director, as long as you urge the team in this area to sell 1000 units, it will be 10000 yuan!
Before walking out of the conference room, many people have already calculated their salary in their own way, which is much more exciting than the registration network!
Oh yes, there is still a time limit, which is calculated in half a year.

When everyone walked out of Yike, they saw the company name registered on the wall of the corridor within a few steps. Thinking that the staff meeting will be held tomorrow, everyone's sad tears flowed out of their mouths unconsciously.

"Boss Fang, that, uh..."

The product manager Xu Keden didn't leave, hesitating to speak.

"Mr. Xu, Yike needs you, and the products have been made, do you have the heart to leave?" Fang Zhuo said empathetically, "Let's renew the contract."

Xu Kedeng breathed a sigh of relief, and said without any excuses: "Okay, Mr. Fang!"

Another one left the meeting room, and after a while, he heard the voices of several people outside, and then drifted away.

Su Wei smiled and said, "If Mr. Xu's contract is not signed, will the few graduates from Jiaotong University resign collectively?"

Liu Yangyang, who was also temporarily serving as a secretary in the conference room, frowned slightly. This was a constraint.

"Almost, after all, it is a team formed by Mr. Xu. Many students use it very cheaply, as well as his friends and colleagues." Fang Zhuo nodded, "Everyone is very happy to cooperate. Instead, it’s more tied up.”

Fang Zhuo thought about it: "If it goes well after the launch, we have to consider the division of the company's options, especially technical talents. They should not be let go easily. They should be aware of their emotions, move them for profit, and have long-term goals."

"Is this also the strategy for tomorrow's staff meeting?" Yu Hong asked.

Fang Zhuo smiled, but did not answer.

……

On October 15th, the Mingyue Hotel in Pudong, Shanghai, one car after another arrived one after another, and then followed the guide into the super large conference hall on the first floor.

These are all front-line employees from Guahao.com.

As of October, there are more than 400 employees on the registered website. For comparison, the number of Lin'an Ali at this time is about 200 people.

There are less than 100 Internet medical professionals in the same industry, so it is no wonder that Chen Xing thinks that the registration network is too bloated.

Because of the number of employees, during the second round of financing, some venture capitalists asked half-jokingly whether they were raising so many people in order to increase the company's valuation.

Fang Zhuo scoffed at this, he would not use this method to increase the valuation.

At nine o'clock in the morning, Fang Zhuo, the pioneer of the online registration business in China, and the president of the registration network, who was called the most energetic and frustrated by the media this year, stood on the stage.

Many employees met Mr. Fang himself for the first time, but almost all of them saw him scolding Fang Qiu on TV—when "Win in China" hit the air this summer, every employee would proudly tell his relatives My boss is on TV.

"Hi everyone, I'm Fang Zhuo."

The voices gathered in the conference hall gradually subsided. At a time when the industry was in turmoil, Mr. Fang called everyone to speak together.

Fang Zhuo bent down to pick up the trophy, lifted it into the air, and said into the microphone: "This is the 'First Batch of National Internet Innovation Enterprises' trophy we won together. On such a special day, I always feel that everyone To see its real body."

"Come on, pass down from the first row, touch one by one, this is the recognition we have gained through our joint efforts."

Fang Zhuo walked off the stage holding the trophy and handed it to a strange female employee on the far side.

The female employee's face and hands were a little rough, and she picked up the trophy in a panic, not knowing what to do.

"Hold it and have a look. Everyone has a share in this trophy. This is the recognition of us by the country, society and the times." Fang Zhuo's voice echoed extremely loudly in the conference hall.

The rough hand of the female employee rubbed the inscription "Guanhao.com" on the trophy, and her eyes filled with tears unconsciously. The trophy is as heavy as the honor. However, how will the future go?
Even if the most front-line employees can judge plainly, it will be difficult for Guahao.com to develop on the original track without its core business.

She passed the trophy to the second person in the first row, wiped her tears with her hand, and looked up at Mr. Fang who had re-entered the stage.

"Everyone should already know the current state of the industry."

"Internet medical services in Beijing are laying off staff, Pengcheng's online medical services are already considering bankruptcy, and the survival of Guahao.com is at stake."

"What about the registration network?"

"I've been thinking about that a lot lately."

"There are also many people, many friends who really care about me and give me advice. Just finish the liquidation of Guahao.com's property. You, Fang Zhuo, should not be entangled by this matter."

"I thought about it for a while, but one day I saw the data bouncing from time to time in the background of the website and dispelled this idea."

Fang Zhuo's voice floated in everyone's ears, softly, as if he was just talking about his psychological process these days.

(End of this chapter)