Reinventing the Millennium.

Chapter 208 The Long Wind Blows Huangpu

On the afternoon of the 19th, Fang Zhuo was in a good mood and continued to handle official business at the company.

Yike M1 will go on sale tomorrow. Today, he found product director Xu Kedeng and deputy director in charge of supply chain Sun Qi to seriously promote the layout of mid-range products.

Because M1 purchases the best parts in the world, its factory cost is as high as 1800 yuan, plus taxes and fees, the hard cost of a machine sold in a store is 2100 yuan.

If the 100 yuan allocated to different sales levels is included, the sales price of the M1 store must be above 2200 yuan to start making profits.

In 2001, the per capita salary in Shencheng was 1480. Even here, an M1 can only be bought with two months’ salary per capita. This price is undoubtedly beyond the tolerance of most people in a wider range.

Therefore, if Yike wants to grab more profits from music players, it must buy mid-end or even low-end products. Considering the brand positioning, Fang Zhuo thinks that the machines directly produced by Yike should stop at the mid-end.

For lower-end products, you can consider setting up a new company and creating a new brand, which is also a precautionary measure to deal with the fierce price competition in the MP3 market where the technical threshold is not high.

Yike takes the mid-to-high end, the waistcoat company takes the low-end, and introduces an appropriate amount of production lines to earn assembly money from other companies.

That is - I want them all.

"In the final analysis, M1 has no threshold for core technology. We can do it, and others can do it if they buy our M1 back and take it apart for research."

"What we want to do is mass consumer goods. The positioning of M1 is to let everyone know that there is such a thing, and P1 is to let more people afford it."

When Fang Zhuo said the word "mass consumer goods", he was still thinking about the success of the iPod in the past. They should also be considered "mass consumer goods", but the difference in national conditions made it necessary for his side to lower prices in order to always take the first-mover advantage.

Otherwise, other domestic manufacturers will soon come in, and it is bound to start a price war.

"Mr. Fang, if you want to make a mid-range P1..." Xu Kedeng hesitated a little, "Including the chip, display module, and storage must be completely downgraded. Compared with the walkman, the sound quality of this kind of sound quality is even more disadvantaged."

"Anyway, the M1 can't compare. The sound quality is inherently a disadvantage. Compared with this, other advantages are hard to compare with the Walkman." Fang Zhuo said without hesitation, "Mr. Xu, I don't think we need to wait until the end of the year. The orders can go to the factory, and the Yangtze River Delta can also start looking for suitable factories.”

Xu Kedeng subconsciously glanced at the taciturn Sun Qi. His friend is engaged in the supply chain, and the stability of global procurement depends entirely on him.

Sun Qi said slowly: "Okay, I will try to buy a suitable one before the end of the year."

He looked at the young boss and continued, "Boss Fang, we currently get all our hard drives from Toshiba, but last time Toshiba used the purchase from an American company to modify the terms of cooperation. We need to take precautions against this."

Fang Zhuo immediately paid attention: "You mean, Toshiba may still default?"

"I don't think the Japanese are reliable, but they are the best at making micro-hard drives on the market." Sun Qi was a little helpless, "I recently looked at the technical situation of global manufacturers, and they don't use hard drives for storage, and the price of flash memory is not low. .”

Fang Zhuo focused his attention and signaled Deputy Director Sun to continue.

"Toshiba, Hitachi, and Samsung are all making flash memory products. The price I asked at present is about 512 to [-] dollars per [-]M, which is almost comparable to the price of hard disks. If the storage space of flash memory is comparable to that of hard disks, the price is too high. High." Sun Qi frowned.

Fang Zhuo asked: "512M, um, is there 256M? Is there 128M?"

Both Xu Kedeng and Sun Qi were surprised. Compared with the 5G of the hard disk, this is too far behind, and instead of stacking up, they are going down?

"A Walkman has 10 songs on a tape, and a few megabytes in mp3 format. Isn't 256 and 128 already more than the Walkman?" Fang Zhuo said calmly, "Don't always think about using hardware to surpass the Walkman. What can beat this giant is the trend of digital music."

Xu Kedeng and Sun Qi nodded silently, some approving and some not approving.

Fang Zhuo chatted with the two core members of the product team for a long time before letting them go back. He could see that the two had independent thinking and unconfident development judgments.

However, I know best where the times are going.

The trend of the times is mighty and mighty, those who follow it will prosper, and those who go against it will perish.

Fang Zhuo sat in the president's office and was a little dazed. When he got up and was about to go downstairs, he picked up his mobile phone and was a little emotional, no matter whether it was Sony or Nokia.

"Hey, Xiao Yuan, I'm going downstairs to the hospital now, you can drive."

He used his Nokia to dial the number of administrative assistant Yuan Zhen.

The other party answered and hung up the phone.

At sunset, the clouds in the sky are quite beautiful.

Fang Zhuo admired the M1 billboard in the setting sun and stood in the habitual position of waiting for the bus.

Five minutes later, the black Audi stopped slowly.

Just as Fang Zhuo was about to open the door, the car door was pushed open from the inside.

A bald girl came out with a smile, and jumped in front of her playfully.

"Qi, Qiqi." Fang Zhuo was stunned for a moment, seeing his parents and aunt getting out of the car one after another, he had a vague guess in his mind, but...he asked Yuan Zhen about her recent treatment a few days ago.

He glanced at Yuan Zhen who got down from the driver's seat, and the little assistant felt guilty, and hurried to the side as if he hadn't seen it. A well-intentioned deception is also a deception.

"Brother, do you think my hair can grow back?" Zhao Suqi blinked at his brother.

Fang Zhuo squeezed the hard Nokia in his hand, looked at the thin but smiling girl in front of him, his nose sore, tears flowed down uncontrollably, as if the haze of a series of accidents in his previous life had been shattered all at once.

Zhao Suqi didn't wait for an answer, but when she saw her brother's tears, she immediately panicked. She reached out to help him wipe more and more, and comforted him in a flurry: "Brother, don't cry, brother..."

Fang Zhuo shook his head, took a deep breath, rolled his eyes with his hands, and asked, "Did the doctor say you're all right? Have you done all the tests?"

"Well, I'm healed, but I'm not completely healed, and I need to be reexamined." Zhao Suqi said crisply.

Fang Zhuo patted his sister's bald head, looked at the family members beside the car, and his face became clear.

At this time, the screen of Hang Lung Plaza cut to the next program, which was an interview with a news person.

"Mr. Fang, do you think that after many years, someone will comment that this is a hunt for venture capital?" A reporter sat down to interview.

"I don't understand why you ask that." Fang Zhuo on the screen looked serious, and suddenly smiled again, "Someone is saying that now."

The family members unanimously looked up to watch the interview.

Fang Zhuo also saw it, but greeted him indifferently: "Dad, Mom, Aunt, how old are you, and you still attack like this, you didn't tell me before, go, go, eat for Qiqi to celebrate."

"Brother, why is it called hunting?" Zhao Suqi asked curiously when he heard the voice on the screen.

"Because in this era, someone is always the prey, and someone is always the hunter." Fang Zhuo was in a better mood than ever before, and said casually, "You hunt me, I hunt you, just get used to it."

He smiled and said: "Let's go, go to eat, and I'll tell you about the strange things I encountered during this period of time after eating. Well, let me tell you a story about gasoline first."

Zhao Suqi took her brother's arm, and then took her mother's hand, and pulled the two of them forward as hard as possible: "Let's go eat!"

Fang Zhuo held back his strength and reprimanded: "Slow down, slow down!"

The sun is setting, the wind is blowing on Huangpu, and the sky is high to take advantage of the youth.

(End of volume one.)
(End of this chapter)