Reinventing the Millennium.

Chapter 227 019 Yike's First Step (Two in One)

The house of the Anliang Chamber of Commerce is bright and bright.

Thanks to the modern incandescent lamps in this room, otherwise, Fang Zhuo felt that his face would flicker from light to light with the candlelight.

Even so, he felt that he had lost a little expression control.

The sign outside yours still has the plaque of "Anliang Chamber of Commerce and Industry". You are no longer the Anliangtang where you fight and kill!

Not to mention too much, you have analyzed the market of tens of millions and hundreds of millions, and turned around and gave me a loan shark... This is definitely a great setback for me to make friends with venture capitalists in my life.

Fang Zhuo stared blankly at the father and daughter, especially Li Taimao, who had a pleasant smile on his face, and instantly understood one thing, that is how Huang Skin helps Huang Skin.

Now I am smiling when talking about lending money, but I am afraid I will show my vicious face if I don’t pay the money in the future!
This is the style of the local chamber of commerce!
The father and daughter, or the Li family, have a good idea. Since you described the market so well, since you said that there is money to be made, and since you are so confident, why are you afraid to take the interest?Could it be that the front is lying to us?

Many thoughts flashed through Fang Zhuo's mind, he reached out to take a sip of cold tea from the tureen, and covered his expression.

After putting down the tureen, he already understood that the 400+80 means that he has to have 30 machines for free work, and the US market can still have a sales target of [-] to [-] even if it is calculated based on half a year.

Excluding a series of expenses such as profit sharing from commercial and supermarket channels, domestic export subsidies, US customs duties, labor and miscellaneous expenses, Yike can still earn tens of millions of dollars in profits.

Fang Zhuo took a deep breath, looked at Li Taimao, and said in embarrassment: "President Li, what does this mean, I can't fix it."

Li Taimao smiled kindly: "Although I don't quite understand the market analysis Mr. Fang said, I believe Mr. Fang's judgment. The Li family is willing to pay this money to help your development, and at the same time, you can communicate in the middle Roger."

80/400=20%, half a year, the annual interest rate is 40%, comrade, your interest rate is not protected by law, okay?
But think about it optimistically, this hasn't happened yet.

Fang Zhuo frowned and changed his style of play.

He counted with his fingers: "President Li, you should also know that we Chinese are down-to-earth and hardworking. To be honest, the cost of this M1 is quite high. We are taking the path of small profits but high sales."

"President Li, the price of our hard drive is nearly 100 US dollars! The selling price is 320 US dollars, what profit margin can you see?"

"President Li, our products come to the United States with additional shipping costs, plus the commission you said just now from Kroger, the profit is quite meager."

Fang Zhuo talked about his family’s difficulties, and seeing that Li Taimao was unmoved, he continued: “I have talked a lot with Mr. Li just now, but although we are confident, the music market needs to start from scratch after all, and a lot of investment is required in the early stage. If there is no profit back after half a year, is the Chamber of Commerce willing to use the machine to pay off the debt?"

Even venture capitalists can bargain, not to mention this kind of local chamber of commerce!

Lee Tae-moo was lost in thought.

"How about this, President Li, it will be 120 million after one year, or 50 after half a year. Only when our business can go on smoothly can Anliang get the money." Fang Zhuo said seriously.

Li Taimao thought about it for a while. One year is too long, and 50 is not what he expected. He slowly said, "460 million in half a year."

Fang Zhuo didn't agree immediately, and after two sips of tea, he seemed to think hard before saying, "Okay, then I hope the Anliang Chamber of Commerce can take care of it."

Li Taimao got up with a smile: "I believe Mr. Fang's career in New York will be successful, and I will invite Mr. Fang to honor him tomorrow night. There are more authentic dishes on the street than mainland China."

"Definitely, thank you President Li and President Li for your trust." Fang Zhuo shook hands, and if there was nothing wrong in the follow-up, this inexplicable loan would be considered a success.

The Anliang Chamber of Commerce didn't plan to stay for a meal, and booked a banquet for the next night, and the business was negotiated, so Fang Zhuo left.

Come with gifts, leave with debts.

The president of Yike and the deputy marketing director walked silently in the bustling Chinatown without taking a taxi, each thinking about today's situation.

"President Fang, this..." Yang Wan finally expressed his feelings, which were indescribably complicated.

"It's nothing, we take what we are good at, and they take what they are good at, which is very reasonable." Fang Zhuo has already understood the operation of the Anliang Chamber of Commerce.

This loan sounds like it is a personal loan, so the risk of loss is much lower.

The problem is that the wonderful market that I describe is so real!
Yang Wan depressedly choked out two words: "Depressed."

"Although the process was a bit unexpected, it finally came true." Fang Zhuo shook his head slightly. "Without IDG, I can still find Anliang Chamber of Commerce. Without Wal-Mart, I can still find Kroger. That's a good thing."

Yang Wan suddenly realized that he still needed the boss's persuasion, and suddenly felt embarrassed, and asked a question: "Mr. Fang, is the diamond marketing in Japan that you said earlier purely market-oriented?"

Fang Zhuo nodded and sighed: "Yes, changing customs, think about it, how amazing it is to change the customs of a nation in this way, not to mention that it has achieved similar effects all over the world. M1's product marketing in the United States You need to learn it well.”

"What if other manufacturers discover diamonds? Will it not affect the price of diamonds?" Yang Wan asked.

"The diamond manufacturer I mentioned earlier was De Beers, the largest producer in the world. There was a situation like you mentioned, trying to challenge the price system controlled by De Beers in the region." Fang Zhuo explained in detail, "De Beers Sri Lanka controls the upstream output, as long as it increases the price and squeezes the competitors to death, it can bring the price back. As for the big competitors, it is a community of interests.”

"What is the most profitable in this world? Monopoly is the most profitable."

Fang Zhuo said with a smile: "Upstream and downstream are one-stop, and it is difficult to meet opponents with purely market-oriented actions, let alone collusion with the administration."

Yang Wan nodded: "Yes, Mr. Fang is right, you have to get in touch with the administration."

Fang Zhuo glanced sideways, how did Du Te mother comprehend the spirit?
The deputy director of marketing is thinking about the reference significance of diamond marketing to M1. To some extent, there are not many mp3 players in the US market, and only M1 and Ipod use large-capacity storage.

Moreover, the boss has long been preparing the mid-range model P1, and has a move to lower the price. Isn't this the same reason?

The two didn't go back to the hotel immediately, they chatted and walked around.

Chinatown is very bustling, and most people come and go with yellow skin, almost feeling like returning to China.

When he was about to leave, Fang Zhuo saw a copy of "100 Years of Innovation-Kroger's Story" in the window of the bookstore. He bought two copies and prepared to study them so that he would not be unable to say anything when he had the opportunity to communicate in the future.

Business matters sometimes do not distinguish between industries. This book expounds a sentence that Kroger regards as the company's belief - what others have, what others have.

I have what no one else has - Ipod does not support Microsoft, walkman does not follow the trend, M1 has them all.

Everyone has my new - Ipod will definitely follow up and change, and there will be a low-priced P1 after the M1.

……

The next morning, when Pan Ben from IDG came to see Fang Zhuo again, he was extremely astonished to learn that Yike had already settled in Super Kroger, a large American chain store.

"How did you do it?" Pan Ben admired Fang Zhuo's ability to act.

"Borrowing a usury loan, people are willing to help." Fang Zhuo stated honestly, without any intention of ambiguously exaggerating himself.

Pan Ben looked at Yang Wan and listened to his brief introduction of the situation.

Then, he blushed: "This, isn't this coercion?"

"If you don't ask for help, they won't release the money. If you want help, you have to accept the money." Fang Zhuo shrugged, "One is willing to fight, and the other is willing to suffer. Can't afford time, what do you think?"

Pan Ben remained silent, still feeling uncomfortable, as if his business had been robbed.

Oh yes, it's not as if, it's their own business.

"It's okay, usury is okay, but the interest is a bit high." Fang Zhuo said lightly.

Pan Ben was stunned for a long time before he realized, Mr. Fang, why are you playing with the theory of relativity here?

Yang Wan remembered a point that was not mentioned just now: "This money is loaned to Mr. Fang himself."

"Oh?" Pan Ben felt much better immediately, "Then we really won't be able to pay it back. Let's just go back to China once."

Fang Zhuo rubbed his chin: "It sounds like Wanli's debt collection is also a good drama, but it is more necessary to prepare a residence in the country, and the cunning rabbit has three caves."

"What are you afraid of? Go to Hang Lung Street and ask who is the father." Pan Ben quoted Fang Zhuo's tough attitude towards venture capital.

Fang Zhuo was stunned: "You, what you said, I remember texting with Lin Jia from 3i as a joke."

Pan Ben said meaningfully: "President Fang's joke has been widely circulated in the circle."

"Don't mention the past." Fang Zhuo shook his head, and said lightly, "Here and this Anliang Hall, ah no, Anliang Chamber of Commerce, don't bother too much, our business is to fight for Sony and Apple. "

"In any case, the goal has been achieved, and the next step is to consider how to leverage this hard-won fulcrum to leverage more channels."

Both Pan Ben and Yang Wan nodded, and Guan Jin beside him said yes a little too late.

Although I didn't know Kroger before, after one night, it was confirmed that it is a century-old company and the top three superstores in the United States. It can even be said that Wal-Mart is the first and Kroger is the second.

In the future, there will be Costco, which is similar, and then there will be large chain supermarkets such as Metro and Tesco.

Unlike Apple, which has stores in the United States, Yike cannot retail itself, but can only open up as many channels as possible as a supplier.

It may still be difficult to win Kroger for some large channels, but small and medium-sized ones can be negotiated.

——Kroger has our products, why don't you try them?

Once the market feedback is good, the channel will have more initiative, which also involves processes such as payment collection.

In short, being able to take the first step is a considerable benefit.

"The first thing we're going to do right now is put the M1 in Kroger."

"The second thing is to investigate the distribution of supermarkets in major cities in the United States. We cannot rely solely on ourselves for this matter. We need to pay and entrust an agency to investigate. We will check it ourselves and figure it out so that we can distribute the goods better. open."

"Kroger's profit share is basically determined to be around $30. If this line is drawn, other channels can be negotiated according to this. The maximum amount will be $30, but you can also ask for it in the funding process."

"Later this month, I'm going to see Kroger and Amazon out of stock on the M1."

"Next month, we're going to open at least two more channels."

Before going to Chinatown for the banquet, Fang Zhuo called to New York for the first time to hold a small meeting with the team and make demands.

The Yike team removed Guan Jin, and the remaining six people had tasks and responsibilities. Those who can do a good job or do a similar job will continue to bring other employees who come to the United States, and those who can’t do well will naturally return to China.

Fang Zhuo said this very bluntly, and he was satisfied only when he saw that everyone was under pressure.

As the boss, he uses personal loans to open up product channels, and employees naturally have to do their own things well.

That night, Fang Zhuo did not take Yang Wan to a banquet in Chinatown, but instead brought Guan Jin, who was temporarily acting as his assistant—this one is a finance major and understands contracts, and some things are more flexible when she says them. room.

A table was full at the dinner party, besides Li's father and daughter, there were also two people from the Li family. In addition, there was an officer surnamed Mei from the Anliang Chamber of Commerce. In addition, there were two strong and silent double-bonus red sticks.

Guan Jin had already heard about the background of the Anliang Chamber of Commerce from Deputy Director Yang Wan. As a young girl who just came out of school, she had never seen such a scene. She was very nervous from the beginning to the end.

It was Fang Zhuo, he had met these people calmly, talked and laughed at Yan Yan, and treated them calmly, for a while, the other party praised the courage of the young people from the bottom of their hearts.

"Mr. Fang, let's not talk about other places. We, Anliang, will never sit idly by if we encounter any troubles in New York." Li Taimao, who is the person in charge of this table, made such a statement near the end of the dinner.

"President Li, you are being polite. Yike is new to New York, so we have to rely on Anliang." Fang Zhuo didn't say whether it was the Anliang Chamber of Commerce or the Anliang Hall, anyway, he just put on a low profile.

The dinner ended in a peaceful atmosphere. The contract between the two parties was not signed today, but it can be done in two days. Li Xinyue took away the product materials and various procedures of M1. First, she must make sure that she can really help break into Kroger , They also pay attention to professional ethics when they take money to do things.

"President Fang, aren't you afraid of these people?" Guan Jin asked timidly when he was about to return to the hotel.

"There is nothing to be afraid of. Their goal is very clear. They are looking for a small and stable fortune. Our goal is also very clear. To expand the business in the new market, we don't want to fight or kill. What are we afraid of?" Fang Zhuo said.

He glanced at the little girl, and didn't say anything further. There is really nothing to be afraid of now. What is really to be afraid of is the beating of these people's chests and feet after seeing M1 grow bigger in the future.

That was the time to test the professional ethics of Anliangtang.

(End of this chapter)