Reinventing the Millennium.

Chapter 235 Internet slang (two in one)

After the dinner, the colleagues were very happy because of the semi-public announcement of sales by the marketing director. IDG, Capital Today, and Shenxin Kechuang, which participated in Yike's investment, also made an appointment the next day to formally talk about the company's development.

The moon and stars were scarce, and the two cars carried the company's shareholders back to the same community. The hot new couple went home. Su Wei had home calls to make, and Fang Zhuo visited Yu Hong's newly decorated home, and chatted about market channels by the way.

"Look at my decoration style?" Yu Hong and Su Wei became neighbors as promised, and the house Zhou Xin bought is also in the next door. "Will you drink tea or juice or coffee?"

"Drink tea, hangover." Fang Zhuo wandered around, and was surprised to find a small wine cabinet, "You can't drink, but you still do this?"

"It's called arty." Yu Hong dismantled herself and made two cups of tea.

Fang Zhuo took the teacup and joked, "Look at you asking me that. I thought it was such a good tea, but I ended up making two tea bags to brew it. Also, your house was smashed and reinstalled, so you can't live right away? It needs to be ventilated."

"I don't live here, so I'll just sleep in Vivi's place at night, and I'll renovate her house after it's all over here, and then she'll live here." Yu Hong said proudly, "Isn't it convenient?"

Fang Zhuo: "..."

Really convenient.

"I see you whispered to Xiong Xiaoge for a long time at night, like a good friend you haven't seen for many years." Yu Hong walked to the balcony to enjoy the neon lights at night, and said casually, "You people are really annoying sometimes. Nothing to say."

"An investor and an entrepreneur can still have an overnight feud? Even if he holds grudges, I don't hold grudges. Everyone has the same interests." Fang Zhuo sat on the sofa and took a sip of tea. "Tonight's dinner is not too formal. He actually flew directly from the capital to participate, he has given enough face."

"What did you say?" Yu Hong asked.

Fang Zhuo organized the language a little bit, and reported to the marketing director: "He believes that Yike's business in the United States should develop in the long run, not only to sell hardware, but also to sell software, which is conducive to telling stories to Wall Street, and it is hoped that it will land in the future. Nasdaq."

Yu Hong turned around: "How did you decide? In China? Do you need software?"

"I discussed foreign music software with him because the U.S. market is destined to resolve music copyrights in the mp3 format. At that time, it itself has the expectation of making profits, but it is different in China. There is no such foundation in China." Fang Zhuo judged, " The maturity of the two markets is different, and it can be done domestically, but it can’t directly make profits through software, it can only be a moat to improve hardware.”

Yu Hong understood the meaning, and said in surprise: "Do you think foreign software has a lot of room for profit?"

"It's quite big. Old Xiong and I have the same judgment on this point. It's just that more investment must be made in the early stage, and more song authorizations are required." Fang Zhuo got up and walked to the balcony. "I have always said that Sony's walkman lags behind The tide of the times."

"This wave of the times is internet music, it's digital music."

"Ipod and M1 are the hardware products of this kind of music carrier. When more and more users are using this kind of product, digital music based on hardware will inevitably develop in a complementary way."

"The fruit of this musical development needs to be harvested through software."

Yu Hong digested it for a while, and said with a smile: "Then why is there any hesitation?"

Fang Zhuo replied honestly: "Because I just wanted to earn two bad money from the beginning."

Yu Hong was stunned.

She thought for a second, and suddenly understood, laughing out of breath.

"Long-term development prevents you from earning those stinky money, right?"

Fang Zhuo said eloquently: "Yes, who would have thought that iPod does not support Microsoft's system? When I saw the news at the time, I wanted to run to pick up the money, but now the old bear said that he would stand behind. Let me earn more money than planned, how can I not hesitate?"

Looking at the night sky, he exclaimed, "That's an apple."

Yu Hong said disapprovingly, "What's wrong with Apple? Isn't Apple's hardware bought from various manufacturers and assembled together? Its products are no better than ours, the only thing is that there is an extra iTunes for music management."

Fang Zhuo knew that the two had different understandings of Apple.

In a sense, Director Yu's cognition is correct.

Seeing that he was silent, Yu Hong continued: "Qian, Xiong Xiaoge from IDG expressed his support for you. The product, M1 is selling, and P1 is doing planning and debugging. People, brothers are with you, I don't think you should hesitate .”

Fang Zhuo laughed "haha" twice, and suddenly said, "Brother Yu, look into my eyes."

Yu Hong stared at Fang Zhuo's eyes generously from the side: "What are you looking at with your eyes?"

"Uh." Fang Zhuo stammered inexplicably, "Well, uh, did you see Zhou Xin's girlfriend today?"

Yu Hong was very surprised how the topic turned into this, nodded and said: "I see, she is a pretty girl."

"I heard from Mr. Su that Zhou Xin is already thinking about getting married. Don't you think it's too soon?" Fang Zhuo said.

"That's a bit fast." Yu Hong pondered, and said with a high EQ, "Zhou Xin's personality is quite...down-to-earth."

Fang Zhuo said hesitantly: "That girlfriend, I don't think so innocent, um, that's my impression."

Yu Hong paid attention to it, and she felt that the boss was very accurate: "Then what should I do? If personal feelings are involved, is it too lenient? If you don't ask, what if Zhou Xin suffers as you said? "

Fang Zhuo had no experience in dealing with this, so he hesitated.

"Don't worry, I'll ask the people in the team later, they sometimes have some weird skills." Yu Hong took the initiative to take over the work.

"That's fine." Fang Zhuo breathed a sigh of relief, he really felt that it was not easy for him to intervene.

Yu Hong turned around and brought her teacup, drank two sips of tea, and felt more refreshed, and because she hadn't seen Fang Zhuo for a long time, she was full of motivation for work, and she talked about the channel construction in Guangdong Province and other work.

After chatting like this for more than half an hour, the moon became brighter and the stars became rarer.

"It's late." Fang Zhuo raised his head.

"Okay, I'll see you tomorrow, oh yes, I'll pick up the car tomorrow evening." Yu Hong said bluntly.

Fang Zhuo looked at the time on his watch and asked, "You're not in Shencheng these days, what are you doing in such a hurry to pick up the car?"

"Weiwei can also drive." Yu Hong said seriously, "I'm not very good at riding a motorcycle now, I have to worry about the company's image, let's go, I'm going to the next door, don't breathe the poisonous gas of decoration materials here."

Fang Zhuo dawdled for a few words, and wanted to take another breath.

However, Yu Hong felt the same after drinking the tea in the cup. Some channel problems need to be sorted out and left at the meeting tomorrow.

Fang Zhuo was expecting Ai Ai to leave, and when he was standing in the elevator, he heard the sound of Su Wei's door opening and closing...

What a dedicated marketing director...

She is so supportive of herself, so cheering for herself, what does Apple have to be afraid of?
The big deal is to return to the domestic market and guarantee the harvest in drought and flood.

Fang Zhuo returned to his home and fell asleep with a little drunkenness. When he closed his eyes, his last thought was - that's an apple.

……

"No problem, I am confident. I am very confident in the competition with Apple. Our products are excellent."

At the next day's meeting, Fang Zhuo did not expect that other than Xiong Xiaoge, senior management from IDG's US headquarters would come to IDG. When asked about the competition situation with Apple, he made such a statement.

"In the next six months to a year, we will have a wider user base."

"At the same time, our product line is also richer than the other party."

"Mr. Miller, the one I have now is a mid-range product that we plan to vigorously expand in the US market."

"Once it has a good market feedback, music management software based on Microsoft systems will also be available."

"We, Yike, are a company with a technical team of hundreds of people and the most capable software development company in China."

Fang Zhuo is holding the 128M P1 that has not been changed. Oh no, according to the decision, its current name is J1, but Miller, who belongs to the IDG headquarters and flew from Xiangjiang, has no doubts. The matter questioned a little.

"As far as I know, Yike was founded not long ago?" the white man asked in English.

Fang Zhuo didn't wait for the translator brought by the executive to speak, and replied directly: "But another company under my name has developed a medical service system that spans the entire China, and a considerable part of Yike's staff came from there. , has rich experience in Internet application development.”

Miller looked at Xiong Xiaoge who was next to him, who bit the bullet and nodded.

Miller thought for a while and said: "We are not interested in hardware, and it's not just us. Pure hardware is unattractive in the United States, even Jobs' Ipod. According to our observations, Ipod is not There wasn't much reaction."

Fang Zhuo replied without hesitation: "That's because the price of the iPod is relatively high, and it is too niche for its own computer system. M1 is different. We position M1 and P1 as mass consumer goods."

"Moreover, the Ipod channel has not been rolled out on a large scale. Its products are only listed on a small scale in Wal-Mart in New York, and more are still in its own stores. We are different. It is only two weeks after the launch of Kroger. M1 has already 1.7 units were distributed."

"Mr. Miller, please note that this is the sales volume brought about by our relatively limited publicity. I think the prospect of this kind of hardware is still quite broad."

The white man stretched his glasses, looked at the numbers shown by the Oriental, and felt that it was necessary to revise his opinion.

He discussed with Xiong Xiaoge in a low voice, nodded, and signaled Fang Zhuo to continue.

What was supposed to be a product and market seminar within the company has now become a lobbying meeting for Yike to describe its prospects to IDG.

Miller is a VP who is one level higher than Smith in New York. He was originally in Xiangjiang, but he flew directly to Shanghai after listening to Xiong Xiaoge, the president of Huaxia District, talk about Huaxia Apple.

Judging from the mainstream view of the U.S. market in the past two years, the hardware direction of consumer goods has no future. Even if the Internet bubble still has a shadow, everyone just expressed their optimism and investment more cautiously.

Miller is here today to hear the story of software more than hardware profits, even if the latter's views have changed slightly.

There were quite a few people sitting in the conference room, Shenxin Wang Fengyi who was making soy sauce, Capital Today Xu Xin who was concerned about the situation, Xiong Xiaoge, president of IDG Huaxia District, Yike's product director, vice president of supply chain, marketing director, HR director, and Three people from IDG USA diverted from Xiangjiang.

Fang Zhuo did not get more responses to the more specific cost, profit, and channel descriptions of the product series. While drinking water, he observed that Xiong Xiaoge's expression was a little urgent, and the three white men headed by Miller were a little disappointed.

He considered for a few seconds and began to change his mind.

"In addition to product performance, software construction is of course essential."

"It's just that we believe that its efforts should be made after the product is launched, and the market reaction and user feedback must be fully observed."

Fang Zhuo said these two sentences in Chinese, and then he was afraid that the translation would not be able to translate his own words, so he directly described in English: "In the next year, we will rely on the laying of hardware products and the development capabilities of the technical team to make a music The in-depth co-construction of software aims to create a closed loop of ecological content and bring common value to the company and customers."

"In the future, we will increase the value of different scenarios, extend the service link, and at the same time meet the needs of users in depth, and also cooperate with musicians to deeply penetrate the industry and establish a lasting influence on users."

Miller's eyes slowly lit up, um, it's this smell.

Fang Zhuo organized the language and said: "Our bottom-level logic is to break through the barriers of the Internet and hardware to create a new industry ecosystem. The top-level logic is to focus on user perception and fully demonstrate differentiation."

"The bright spot is the carrier, the advantage is the link, and the methodology is to use combination punches to achieve the platform standard."

"Music software is not only about managing music, but also a digital platform in the future."

It was just a few words, but in order to describe clearly, Fang Zhuo extended a lot of explanations.

Not to mention the few people in the conference room who didn't understand English, even Xiong Xiaoge was dumbfounded. What is this all about?Why didn't I hear Fang Zhuo say it before?

However, Miller was already full of appreciation and was even the first to applaud.

"Fang, very good, you are an excellent CEO." He said, "I think you have a very clear idea of ​​the construction of the software ecosystem. In your words, it is called..."

"From a high place." Although Miller's pronunciation is not standard, it is enough for others to understand.

Xiong Xiaoge suddenly doubted his professional ability.

Miller continued: "I think IDG and Yike have a basis for cooperation."

The IDG he was referring to did not refer to the Huaxia District, but the US headquarters.

"Thank you, Mr. Miller. I also think that the development of Yike in the United States needs the help of IDG, and this kind of help will definitely bring rich returns." Fang Zhuo said.

Miller nodded in agreement.

After the two sides had a wonderful consensus, the next conversation was relatively easy.

Just like before going to New York last time, Fang Zhuo had great expectations for Smith of IDG. This world-renowned investment institution has a huge relationship that can bear such expectations.

Investment matters cannot be decided in one case, and cooperation intentions and resource assistance can be discussed happily, especially copyright authorization in software. Miller said that there is a lot of room for mediation here.

For half a day in the morning, the two sides completed a friendly business discussion. Miller still needs to see more market performance before making a decision on investment, but this is already a benefit beyond Xiong Xiaoge's expectations.

"Mr. Fang, your strategic plan is very high." Xiong Xiaoge followed Miller's words to evaluate what he heard today.

"Mr. Xiong, this is Internet thinking. Obviously, Mr. Miller's thinking resonates with me. He thinks Yike has a good story." Fang Zhuo said solemnly.

Xiong Xiaoge shook his head: "What about software development?"

"Study like Apple, maybe we can also ask Microsoft for help. Do you think my Internet speech today will be appreciated by Microsoft?" Fang Zhuo asked.

Xiong Xiaoge had a Huaxia-like cautiousness about things he didn't understand, and just said: "It sounds very advanced, half-understood."

Fang Zhuo said with a smile: "It seems that Microsoft will appreciate it, but we still have to make increments first."

　Continue to code.

　　
　
(End of this chapter)