Reinventing the Millennium.

Chapter 237 Brainwashing
——The plain embryo outlines the blue and white strokes from thick to light, and the peony depicted on the bottle is just like your first makeup.

——Ran Ran Sandalwood I understand what is on my mind through the window, and the pen on the rice paper is halfway there.

Zhao Suqi clicked on "Blue and White Porcelain", listened to it twice on the computer, and was shocked for a while.

"Brother, brother, listen, come and listen!"

Fang Zhuo was urged to listen to the version of "Blue and White Porcelain" sung by Jay Chou earlier, because he couldn't remember the lyrics clearly, so he didn't know if there was any change in the song, but it still sounded the same.

——Singing: Jay Chou

——Lyricist: Fang Wenshan Fang Mengge
—— Composer: Jay Chou Fang Mengge
——Arranger: Zhong Xingmin, Hong Jingyao
"Brother, his song is really good, and the lyrics are also well written." Zhao Suqi and her brother listened to "Blue and White Porcelain" again, and sighed, "It was Fang Wenshan and Fang Mengge who wrote the lyrics. It's really interesting. Hey, they are both named Fang, Is it brother?"

Fang Zhuo noticed the name after hearing what his sister said, and commented: "It must be all thanks to Fang Wenshan, Fang Mengge doesn't sound like a serious name."

Zhao Suqi retorted: "It's nothing serious, it looks like the name is composed in a dream, very romantic."

"Okay..." Fang Zhuo listened to it for the second time, silently following the lyrics in his heart and still couldn't tell the difference between this and the original, but the name "Fang Wenshan" is quite reassuring, and it really sounds good .

The younger sister's reaction is a normal reaction heard by fans, and it shows that this version of "Blue and White Porcelain" still has an unparalleled charm.

Now, Yike's J1 series will try to bundle the charm of this song on the music player for a wave of publicity, which is also the publicity strategy that has been set before.

The next day, a product seminar and publicity meeting was held in the Yike conference room.

Fang Zhuo originally wanted to deal with the promotion of "Blue and White Porcelain" based on everyone's opinions, but after listening to it for a while, he still felt that it was not good enough, so he had to express his own tendentious opinions.

"This song must be grasped. The advertising phrase 'what you listen to is what you love' is used as a product theme. Our store has also written it in a prominent position. Now it can be completely replaced by the next one to be shot. advertise."

Fang Zhuo named Li Lan, the vice president of marketing of the new company, who was recruited from a bankrupt Internet company: "Li Lan, I don't think you need to make it too complicated, and don't refer to many classic foreign advertisements. Is it not enough for us to learn from other people's 'no gifts for this year's holidays'?"

"J1 is different from M1. It is the mass-market model we are going to focus on now. I am very confident in the song "Blue and White Porcelain". degree."

"The advertisement is divided into two sections. In the first half, Jay Chou plays the piano and sings 'Azure is waiting for misty rain, and I'm waiting for you', which is not only a beautiful part of the song, but also a confession to consumers. J1 is waiting for them to buy. "

"Let Jay Chou be more handsome in the second half, and say something about our products - when listening to "Blue and White Porcelain", use J1."

"That's it, all kinds of placements, just brainwashing ads, no need to engage in other bells and whistles."

"Is there a problem?"

Fang Zhuo tapped the conference table with his pen.

Li Lan, vice president of marketing, opened his mouth and didn't express his opinion. He was either someone who opposed for the sake of opposition, or he suddenly felt that the boss's expression seemed very reasonable. Melatonin's advertisement was really destructive.

Fang Zhuo looked around and saw that there were no objections, so he finalized the promotion and moved on to the next topic.

"At present, we at Yike have determined three models, M1, P1, J1, M1 is common at home and abroad, P1 is for foreign countries, and J1 is for domestic use."

"P1 tries to refer to the parts level of M1, and the cost of J1 parts needs to be grasped by Mr. Xu."

"Now what I want to talk about is the brand logo of P1. Compared with the positioning of J1 in our country, the positioning of P1 in the United States is similar."

"I met with the top management of IDG two days ago. You all know that, right? The volume of P1 is not only related to Yike's own profit, but also involves a development direction. Therefore, the details of P1 are very important."

Two scribbled sketches were displayed on the projection, which were the prototypes of the logo created by President Fang Da himself.

Everyone stared and looked at it, but it was easy to recognize that it was a picture of a panda in action.

"M1's logo is simple and clear, it is the M of Music."

"P1, I'm thinking of adding some oriental elements, such as pandas, such as pandas who know kung fu on the projection."

Product Director Xu Kedeng thought about it: "Mr. Fang, since the P1 is sold to Americans, shouldn't this be added to this electronic product? Are they more accepting of English or something like that?"

Fang Zhuo nodded and said: "It is reasonable to say so, but I don't know why. Many foreigners just like pandas very much. We use this kind of Logo not to mention bonus points, at least not to lose points."

He continued: "If, I mean if, if our products sell well, and we carry out subsequent capital operations, Yike's basic market is the emerging market of China, and the story that can be told to Wall Street is that China's domestic apple-like Company, the representative pattern of the panda reinforces this impression.”

This is the area that is difficult for everyone here to touch.

Anyway, it sounds reasonable.

However, there is one thing to say, it seems that not only foreigners like pandas, but also the boss. The logo launched by Guahao.com next door is a stick figure of a panda, and now the new picture is a panda standing upright.

What is it called?Can pandas know kung fu?
"I'm going to New York next Thursday. Before that, I want to see the new logo and advertisement. Also, Sun Qi, how is the production line debugging in our factory going?"

"Time waits for no one. Don't relax when you see the sales volume of M1 approaching the target for the year. Our target is far from that."

Fang Zhuo talked about his itinerary, and named another executive.

Sun Qi from the supply chain replied: "We can try to assemble it in the middle of the month, but it is best to go to Foxconn for P1."

Fang Zhuo nodded, and made a schedule: "The end of December is the new calendar year. Jay Chou's commercials, new song releases, and J12 release must be in time for January, or New Year's Day on January 1st is fine."

"The coordination of all departments must be in place, and J1 is very suitable for this wave of holiday sales in the New Year."

He paused, and announced another news: "For better business development, Yike Group will be established, and Shencheng Yike Technology will be changed to a subsidiary of Yike Group."

"At the same time, the company will set up an option pool during the first round of financing. I hope everyone can perform well and fight hard. As long as J1 and P1 sell well, the company's financing path will soon be on the right track."

"I believe that everyone also trusts my ability in this area."

Fang Zhuo turned off the projector, announced the end of the meeting amidst laughter, and watched the bloody executives leave the meeting room.

　Tomorrow, the day after tomorrow, and the day after tomorrow are all three shifts.

　　
　
(End of this chapter)