Reinventing the Millennium.

Chapter 254 Nani
February 2002 was 2 days. When China was gradually immersed in the atmosphere of the Chinese New Year, Mitsu Tanaka, the deputy director of the electronic design department of Sony EMCS, returned to Tokyo from New York.

New York, USA, Neon Tokyo.

It seems to be two worlds.

In particular, Tanaka saw the vice president of Sony state his amazing experience outside to him face to face, and only received comfort from the other party who didn't care, which made him feel the huge difference between inside and outside.

"Tanaka-kun, as you said, Apple's Ipod is only sold in the 20 range. Even if it supports Windows, Huaxia's products are only in the [-] range. This is enough to prove that the prospects for the so-called digital music players are not so broad."

"Not to mention hitting our Walkman."

"Tanaka-kun, you may not be aware that our Sony has also released a digital music player, but it hardly caused any disturbance."

"Our Walkman is the best product in the world."

"Our G-Protection shock absorber system can never skip sound. The Ipod you mentioned uses hard disk storage. How does it solve this problem? The shock absorber of the micro hard drive is difficult to deal with?"

"What are consumers listening to? Isn't it sound quality and tone?"

"How can such a simple hardware stitching defeat our Walkman?"

"Tanaka-kun, you worry too much."

The vice president's well-founded remarks made Mitsu Tanaka confused.

However, after he left the Sony headquarters and went back to check the digital product that Sony had produced, he found that the player with the model number "MC-P10" does not support the mp3 format, it only supports the ATRAC3 format and memory card exclusively developed by Sony.

It can be said that there is not much difference between MC-P10 and Sony's mini walkman.

After thinking about it for a while, Mitsu Tanaka came to the Sony headquarters again. This time, he went directly to Mr. Nobuyuki Idei, the president, and described the development of the Mp3 market excitedly.

Nobuyuki Idei is the only president of Sony who is not from a technical or entrepreneurial team. He calmly listened to the statement of the deputy director of the electronic design department of his subsidiary company, and then gave the first response.

"Tanaka-kun, I understand your feelings, but you should first respond to the marketing department instead of finding me directly."

"My office wouldn't be able to function if everyone broke in like you did."

Idei Nobuyuki thinks Mitsu Tanaka is breaking the rules.

"Mr. Tanaka, the value that Sony has confirmed since Mr. Morita is not to make low-value-added products. The mp3 player you mentioned only focuses on the accumulation of hardware, and only seeks profits from the combination of different hardware. Its added value It's very low."

"Our walkman has hardware, copyright, CD, MD, and patents. What does Apple have?"

President Nobuyuki Idei stood from a different angle, and asked the deputy director of the design department who came back from New York rather forcefully.

"As you said, even a small company in China can make a player with no technical difficulties, so why should we enter such a market that is destined to be cheap in the future?"

Mitsu Tanaka was questioned.

Moreover, Mr. Akio Morita's words that he does not make low-value-added and cheap products are indeed widely circulated within Sony.

Tanaka Mizuki left in a daze.

He was walking on the streets of Tokyo, looking at his stiff compatriots, he became more and more confused. What the vice president and the president said made sense, but the outside world didn't seem to be like this, and mp3 was clearly booming.

Is everything I see fake?
Mitsu Tanaka returned home tangled and fell into deep thinking.

After two days like this, the confusion has not been resolved, and the entrepreneurial idea that originally flashed in New York has sprung up like wildfire.

At this moment, New York was exposed to the directness and fierceness of those Westerners, as if he was on his body, driving away the depression and obsession in his bones, and he made a crazy decision that his family could not understand.

Resign from the position of the deputy director of the electronic design department of Sony EMCS, and start a business by yourself!
Mitsu Tanaka impassionedly persuaded his family members, resolutely went to the company to carry out the process, took out the first venture capital with the help of contacts and accumulation, and started to register his own brand. Everything went smoothly.

Considering that the disassembled Ipod and M1 have no technical content, he is confident that they can produce offline products within 2 months.

However, when Tanaka took the two competing products to Toshiba in person at No. 1-1, Shibaura [-]-chome, Minato-ku, Tokyo, the other party rejected his order request, and the reason given was that "we have signed contracts with the two companies. Supply contract, cannot supply to a third party.”

Nani? ? ?

Tanaka was dumbfounded.

The worst was yet to come. He asked around and found that none of the domestic hard drive manufacturers could provide 1.8-inch commercial micro hard drives.

やめて! ! !
Tanaka-kun felt great pain.

……

The president of Shencheng, Yi Ke, didn't know that a new player in a neighboring country was in a dilemma. He studied the goal of Sina in depth in the few days before the Spring Festival.

At this moment, the three portals listed in the US are almost all at a low market value, and Sina is particularly weak due to the dispersion of shares. If time goes by, it will be difficult to double both opportunities and costs.

At present, the funds that Fang Zhuo can mobilize are the payment for goods sold by Yike Technology in China, and only a small part can be used, which cannot affect advertising, product reproduction, and production line expansion.

The expansion of the US market is not only the case, but also requires more additional funds, because matters involving software and music copyrights must be prepared for a rainy day.

Fang Zhuo briefly met with two banks with loan cooperation, and considered using part of Yike Technology’s equity pledge for financing. In addition, he is also looking for venture capital and private equity from Xiangjiang, but these are matters that will not be responded until after years .

On February 2th, two days before New Year's Eve, most of the company's employees were on vacation, and Fang Zhuo also returned to China to see the haggard Zhou Xin for the first time.

"Brother Fang, you asked Guahao.com to make a J1 purchase?"

"Well, yes, it is used to send to the leaders of various hospitals during the Chinese New Year. Yike basically has no profit here. Now it happens that our own products have brand names, which saves trouble." Fang Zhuo met at the president's office of Yike The sad person who came to the scene of love.

Zhou Xin nodded: "It's just a win-win situation, and Yike's J1 can be regarded as a far-reaching publicity."

"Boss Zhou has really improved, and I think so too." Fang Zhuo laughed.

"Brother Fang, these are the computer textbooks that are going to be used in East China this year. The registration and use of the registration network are written on it as a case study." Zhou Xin is much calmer, "This batch of textbooks will be updated when the school starts in September."

Fang Zhuo took the textbook and saw the words Guahao.com on it. He was in a very happy mood and said with emotion: "Guahao.com has gained a lot this year, and this alone is worthy of special mention. You have worked hard."

"It's not hard work, life is hard." Zhou Xin sighed, "Brother Fang, I want to buy a car to drive, what do you suggest?"

Fang Zhuo pretended not to hear the first part of the sentence, and said, "BMW, buy a BMW."

Zhou Xin sighed deeply: "Okay, just listen to Brother Fang."

"Cough, Xiao Zhou, um...Happy New Year." Fang Zhuo gave his blessing sincerely and perfunctorily.

(End of this chapter)