Reinventing the Millennium.

Chapter 280 Accumulating and Destroying Bones (Two in One)

At the beginning of April, Yike President Fang Zhuo embarked on the road of channel development along with marketing director Yu Hong.

Ashamed to say, Fang Zhuo has never left the city of New York since he entered the overseas market. Only the rest of the Yike team flew into this vast market like a goddess.

Yu Hong is not surprised by this: "The division of labor in the team is different. You are the boss, you have to make decisions, and you have to raise money to find money. If I were in your position, I guess Yike's products may have just started selling."

"Hehe, Mr. Yu thinks highly of me." Fang Zhuo was very happy as he sat in the car bound for the city below New York State.

"Just telling the truth, how can I not trust Mr. Fang?" Yu Hong was in a good mood and raised an eyebrow at Fang Zhuo.

Fang Zhuo nodded, and took advantage of the situation and said, "So, Xiao Yu, you must believe that my finding a professional manager here is not a denial of your ability, but purely for the good of the company."

Yu Hong curled her lips: "Yes, first seize the power in our country, get me here and then find a professional manager to share some of the power with me. This double negation is equal to affirmation."

Fang Zhuo praised: "Xiao Yu has a broad mind, which is worth learning from."

Yu Hong ran on and said: "How can a person like Mr. Fang who scolds Fang Qiu on TV want to learn from me?"

"Well, the domestic program is on the air?" Fang Zhuo knows the elegance when he hears the string song, and Xiao Yu's sudden mention of TV must be an "incident".

Yu Hong nodded: "I chatted with Weiwei the night before yesterday. She said that the show received a good response. President Fang is quite like Zhuge."

"I really don't want to go, if I don't want to recognize the people from Sina." Fang Zhuo shrugged, "Besides, I don't want to see people being bullied. That Ding Lei sat there honestly and got spat on. When I spray it on the spot, I get a little angry and bully honest people."

"It's a face to the Internet." Yu Hong turned her head.

"It's just a program. The Internet doesn't need me to be a face-to-face. The development of the times is vast, and it will soon be proved to everyone. Just like what we are doing now, the development of digital music is also vast." If Fang Zhuo hadn't sat You have to be proud in the car.

Yu Hong has heard similar words many times, and is already immune to this: "Okay, let's start with New York State."

New York is the first stop for Yike to enter the overseas market.

As one of the most economically developed states in the United States, New York State has a huge user base, and it is also one of the states with the largest distribution of Chinese students.

A considerable number of international students cannot live and spend in the United States simply by relying on scholarships. According to Fang Zhuo's idea, it is better to participate in the development of new products of Yike than to go to Chinatown and wash dishes in Chinese restaurants at a very low cost.

What Yu Hong has done since arriving in New York during the Spring Festival is to combine part-time international students with sinking channels, which can not only facilitate communication, but also reduce costs.

But it is obviously unrealistic to only use part-time jobs. They are a distinctive supplement to the system and can bring different vitality.

A total of 3 groups of Yike came to the United States. After the Spring Festival, there will be the last batch of newcomers. Compared with the previous group of them who are responsible for the development of a city market, they are now promoted to become the backbone, responsible for half a state or More.

The job was promoted very quickly, and it was a bit rushed to the shelves, but the assessment period set by Yu Hong was not long. Of course, she had to work hard to grow herself.

The current overseas market is only to open up the United States. Purchases in other regions can be ordered through online Amazon, but I don’t know if it is the setting of the website push, and there are not many orders from Europe.

Fang Zhuo's work plan for April is not only the framework of channel sinking, but also communication with Amazon, an e-commerce website that was unique during the Internet bubble, and trying his best to expand the market margin.

The market is huge, and it is impossible to stop going to the countryside across states.

And when Yike's overseas work was in full swing, the broadcast of "Win in China" made some old viewers of the show smile knowingly at the young president under the camera, and some new viewers were amazed at the judge's so distinctive style outstanding.

Mr. Fang, how would you describe him?
He is not a matter of superficial appearance, he is really that kind, that kind of rare kind... He doesn't follow the rules, and his words are unexpected but make sense after careful consideration.

In particular, in the show, he was quite gracious when faced with doubts from the contestants. He should be young and energetic and proud of his career, but there was a block in his chest and a calm face on his face.

According to the young president himself, Yike has achieved sales of [-] million in less than a year since its establishment, which is really amazing.

It also surprised some companies.

In April 2002, Lenovo Group held several product analysis meetings in a row, believing that consumer electronics products are a track worthy of entering, and mp4 music players have a very good prospect.

Lenovo has a production line that can be modified, brand value that can be added, and existing channels that can be used. In addition, there is no technical threshold for the mp3 player after dismantling and research. So why not enter this market?

There are basically only two brands in the current domestic and foreign markets, one is domestic Yike, and the other is Apple in the United States. Other earlier brands such as South Korea have basically no vitality, and Lenovo has sufficient resources to compete.

As the vice president of Lenovo Research Institute, Lin Tianhua had contacted Fang Zhuo, the president of Yike, and personally heard that he was optimistic about the overseas market. At the group meeting, he proposed a product strategy that combines Chinese and Western products.

There are many reasons, but in the final analysis, there is only one reason. Even a small company like Yike can do it. Why can't Lenovo?
In mid-April, Lin Tianhua added the title of director of a newly established subsidiary Lenovo Music Electronics following the vice president of the research institute.

Soon, the product teams code-named F100 and F200 were established. The former is aimed at Echo M1 and Apple Ipod, and the latter is against Echo J1. They will strive for mass production in June.

At the same time, because of the upcoming competition, several departments of Lenovo began to analyze the market strategy of Yike, pay attention to the news of the opponent, and look for the flaws of this small company.

On April 4, a Lenovo employee saw the RIAA's statement and lawsuit against Yike's infringement while browsing the overseas news of a competitor, and immediately reported it to the public relations department.

The public relations and publicity team assigned by Lenovo Group to its subsidiaries is like a treasure, and believes that this news will help to combat the brand awareness of competitors.

Recently, I studied Yike's brand marketing, and the market feedback that the binding effect of "Blue and White Porcelain" is really a headache. Now it is undoubtedly more effective to take advantage of the opportunity of the other party's deep-set lawsuit to clear up the reputation.

On April 4, more news about Yike's alleged infringement overseas was made into news and reported in the "Beijing Youth Daily".

On the evening of the same day, Beijing Youth Daily's official website, Beiqing.com, published the original text online.

However, the influence of newspapers and websites was insufficient, and neither caused any waves.

Two days later, a small tidbit suddenly came in, which made the reputation of the president of Yike Technology have some wonderful changes.

Jay Chou, the product spokesperson of Yike Technology, followed the blooming of the single "Blue and White Porcelain" in the mainland market, and released the third album "Octave Space" that was originally scheduled to be released in the second half of the year.

As a result, this album was not very popular. The first two albums "Jay" and "Fantasy", which were originally small hits in the mainland, became big hits. BC"……

The fans discovered a treasured singer from Baodao. The songs that were originally sung spread more widely, and the charms of those who were not very well-known were also discovered.

Under such circumstances, Jay Chou appeared on a mainland variety show and was interviewed.

As a qualified spokesperson, he naturally wears the azure J1 around his neck, thinking that he can promote more products, and was also asked about the "Blue and White Porcelain" that has been heard in the streets and alleys this year.

Jay Chou smiled and narrated the ins and outs of the song, which directly stunned the host.

"Really? I don't believe it."

"Really, half of this song is from Mr. Fang of Yike." Jay Chou said this seriously, "Isn't it said in the ancient text that articles are made naturally, and good songs are dreamed, so it's not unusual. "

"Do you really believe it? The song in the dream? It sounds very romantic." The host asked.

Jay Chou laughed to himself for a while, and then said honestly: "I believed it at the time, but when I returned to Taipei, they all said that Fang was always perfunctory to me... I think, probably it is true."

He continued: "This trip to the mainland, one thing I have to do is to ask him face to face whether the source of this song is true or not, even if it is perfunctory, I will not be angry."

The host asked again: "Then why do you think he has to perfunctory you?"

"I also want to ask him, but Yike Company said that he has gone abroad." Jay Chou discussed the reasons with Fang Wenshan and the others, and guessed, "Maybe he doesn't want to participate in this field. After all, he can make hundreds of millions of scale by running his own company. The main business is industry, Mr. Fang may prefer this."

The host was amazed, and the audience knew for the first time that there was such a story behind this hit song.

Portal websites and music magazines published this surprising and suspicious fact. Although "Win in China" is a financial and entrepreneurial program, it is broadcast on the CCTV platform after all.

So, while watching the young CEO's sincere speech on the entrepreneurship program, many viewers thought of his telling the singer of Baodao that he had dreamed of half a song...

Immediately felt very interesting.

Because Fang Zhuo has overlapped with the three major portal websites in "Win in China", the portal website took advantage of the opportunity to make this entrepreneurial history, and the page views were quite high.

At this time, the litigation dispute between Yike overseas and RIAA in the United States that had been published in the newspapers was presented to the public, and many small-scale paper media reported on it.

In terms of the Internet, Sina.com, China's largest portal website, took the lead in reprinting news from Beijing Youth Daily's official website Beiqing.com after Yike Fangzhuo's entrepreneurial history report.

It was reproduced, and other websites that followed up had a lot of analysis and indignation.

"Yike is infringing overseas, isn't this tarnishing our image?"

"Fang Zhuo has a set of principles on TV shows, what is his company practicing?"

"Not only the RIAA is suing Yike, but also SESAC, which are well-known institutions in the United States!"

"Huaxia Enterprises wants to go abroad, not go abroad and become a defendant!"

"Enterprises need someone to be responsible, whether it is legal or moral."

If that's the case with a few manuscripts on the portal website, then a simple reprint from the "Jingcheng Daily" made Xiong Xiaoge, who subscribed to this newspaper and read it every day, a little restless.

He originally wanted to watch the excitement, but an organ newspaper with the largest circulation in the capital area also participated, which was a bit disturbing.

Xiong Xiaoge called Fang Zhuo from abroad.

"Mr. Fang, do you know that Yike's lawsuit in the United States is being reported in China?"

"I know." Fang Zhuo replied calmly.

"Then did you know that the "Beijing Daily" also reported today?" Xiong Xiaoge asked again.

Fang Zhuo gave a negative answer: "I don't know, it's freshly baked, what's written on it?"

"It's just a piece of tofu. I didn't give any analysis and conclusions. It's basically a simple report." Xiong Xiaoge described the report, and was afraid that his words would be misleading. , the committee’s organ newspaper, don’t make it worse.”

Fang Zhuo pondered for a while on the other end of the phone, and asked, "I listened to the report from the people in the company the day before yesterday. Is this a bit too hot?"

Xiong Xiaoge asked solemnly: "You mean someone is behind the scenes?"

"It stands to reason no, my business is not big." Fang Zhuo wondered, "I didn't offend anyone, I just do the market honestly, who cares so much about nothing? And it's accusing me of fighting in the United States." Lawsuit, crazy."

After Xiong Xiaoge said this, he recalled the recent situation and felt that something was wrong.

"Maybe I was thinking too much. Things on the Internet are rather strange, and many people pay attention to it suddenly." Fang Zhuosi thought about it, but still thought it might be a coincidence.

It is normal for portal websites to track hotspots, and sometimes there are no special rules for what netizens like to watch. As for paper media, well, this is a problem.

"Old Xiong, please help me. I will return to China at the beginning of next month. You can ask Hu Meng to see if you can get an interview on CCTV."

Xiong Xiaoge frowned and said, "A CCTV interview? From the Financial Channel?"

"Let's see if it can be bigger. I'll do something fun here first." Fang Zhuo said, "Is Yike infringing or not? I haven't filed a good lawsuit here, and the country has started to make judgments. This public opinion is not good. what."

"Don't be fooled." Xiong Xiaoge was afraid that this young guy would mess around.

"I'm not a fool." Fang Zhuo listened to the public opinion report from the vice president of marketing of the company in a hotel in Massachusetts the day before yesterday. He didn't take it too seriously, but even Xiong Xiaoge couldn't sit still.

That's probably a little serious.

Many mouths make money, and the accumulation of ruins destroys bones, but we have to guard against it.

That is to say, just joined the WTO and tried to integrate into the system of the global village. If the time is delayed, this will probably not cause any trouble.

Fang Zhuo had some solutions in his mind, and felt that he could use this matter to continue to get close to Sina.

It's almost May, and it's not far from Sina's shareholder meeting in June.

　Continue to code meeting, there will be two chapters tomorrow morning.

　　
　
(End of this chapter)