Reinventing the Millennium.

Chapter 323
"Director Yu, I think you need to review yourself."

Fang Zhuo, president of Yike, was very busy on his first night in New York. Even so, he made serious criticisms of Yu Hong while eating supper together.

Fang Zhuo usually calls him "Xiao Yu" or his name, but it is relatively rare to call him a job in such a serious manner.

Yu Hong didn't eat any more after eating two mouthfuls of supper. She closed the documents on the table and admitted, "I'm responsible."

Fang Zhuo's communication with Yu Hong these days is through the phone and the Internet. The first impression he saw when he saw her today was that she was a little thinner. She knew that her work content and pressure were quite heavy.

"I don't want to say anything about you because of the ban itself." Fang Zhuo considered his tone, "I feel that you haven't fully understood your identity. You are not only the marketing director of Yike, but also in charge of the entire company in the United States. operation."

"The market is closer to the front line. In this regard, you should pay attention to employing people instead of always bringing people to do it yourself."

"Let's go back to Virginia's ban. Isn't the company's legal affairs that you built very dereliction of duty? There is no vigilance in this situation."

Fang Zhuo didn't want to eat supper anymore.

He took out a pack of cigarettes from his desk, took out one and lit it, and talked about what he saw from his perspective: "These legal counsels were recruited with high salaries, but they have seriously neglected their duties in the handling of lawsuits in Virginia. .”

Yu Hong defended: "Actually, they didn't expect Apple to apply for the ban so quickly."

"Then there is a problem with their ability. If this matter is handed over to Cadwalader Law Firm, it must not be the case." Fang Zhuo said solemnly, "Once it is not handled properly, it may cause Apple to combine the operation of music copyrights. To complete the counterattack in the market."

"We spend millions of dollars a year at Cadwalader Law Firm, and I think it's better to listen to their opinions on legal issues."

"I don't want to hear any disputes between the company's own legal department and the law firm, and I don't want to hear any excuses such as carelessness. I will take responsibility when I should."

Fang Zhuo looked at Yu Hong and expressed his attitude.

Yu Hong pondered, and suddenly asked: "Do you want to use the legal department to set an example for Yike Overseas?"

Fang Zhuo raised his eyebrows, he learned quickly, and nodded: "I don't take responsibility for any problems, what do other people who are busy with this matter think? Besides, it's not that there is no substitute for legal affairs. At this stage, Martin They do it, and the resources of Cadwalader Law Firm are very deep."

"Deduction of bonus?" Yu Hong asked tentatively.

Fang Zhuo said lightly: "You announce this first tomorrow. If they have any objections, I will add their serious dereliction of duty at work."

"Do you think they will object?" Yu Hong heard the meaning.

Fang Zhuo tapped the table with his fingers, and just said "hmm".

In fact, the legal department established by Yike in New York is not recruited legal newcomers, but recruited by headhunters with high salaries. The purpose is to cooperate with the law firm to deal with Yike's increasing litigation issues.

Normally, such a legal composition should not have such a straightforward Virginia ban.

This made Yi Ke very passive.

If they switch to Cadwalader Law Firm, Fang Zhuo believes that they can easily drag Apple's lawsuit for several years, which has been proven in other lawsuits.

The other party might be able to sue, but Martin and the others can delay this matter for a long time.

The market is changing rapidly, and what is troublesome today may not be a problem in a few years.

"The legal staff themselves are proficient in the law..." Yu Hong said slowly.

"In the case that they cause losses to the company, Martin and the others can prove the strength of the law firm again." Fang Zhuo didn't show mercy or regret at all, since they are all from the United States anyway.

Yu Hong let out a sigh of relief, knowing that the legal department that had been built with great difficulty might be abolished.

"Xiao Yu, you must look at the company from an overall perspective, not only the company, but also the entire industry." Fang Zhuo changed his tone mildly.

Yu Hong couldn't help but pour out bitter words: "It's too busy here, the market is busy developing, the department is busy recruiting people, and I can still receive letters from lawyers almost every week."

"Who isn't busy? I should be jet-lagged today. I'm not sitting here dealing with things. I'm also very tired." Fang Zhuo shrugged and pointed out of the office, "There's an assistant from Sina outside, maybe he I still have information on domestic companies that I want to see.”

Fang Zhuo sighed first, and then encouraged: "Go through this period, if we can negotiate the music copyright, the model will be opened, otherwise it will be easy to return to China as soon as possible, either way."

Yu Hong raised her forehead. She also understands the importance of music copyright. If this aspect is occupied by Apple, the usage habits of hardware will be fully occupied.

At that time, price will not be the main influencing factor. Yike may still have some market share, but it can no longer provide much competitiveness.

Fang Zhuo stopped talking about departmental issues, and instead talked about the negotiation with ASCAP, the largest music copyright organization in the United States, and also used this to talk about the marketing director's choice of vision.

"I watched the progress of your contact during the flight here. There are too many details, and it's too penny-pinching."

"It's not that you don't pay attention to details, it's that you have to focus on the big and let go of the small in a position like yours."

"Tomorrow I'm considering overturning most of the previous negotiations. Let's not talk about the authorized amount with ASCAP, but talk about more practical things with them."

Fang Zhuo got up and made a cup of black coffee. After fully tasting the bitter taste, he continued: "Assume that ASCAP wants us to compete with Apple in bidding. How can we, a company that has completed the A round, compare with a listed company like Apple?"

Yu Hong nodded: "ASCAP did have a change in attitude this week."

"Money is of course a good thing, but besides money, do we have anything that can make ASCAP more tempted?" Fang Zhuo reminded.

Yu Hong was dealing with various tasks recently, one by one flashed through her mind, and said, "iMusic?"

Fang Zhuo finally showed his first smile tonight: "Well, our iMusic is the most advanced music management software on the windows platform with P1 and M1, and Apple's iTunes has to take into account its own ecology. We should be able to convert music formats. the best."

"From disc burning to mp3 format, from mp3 to disc conversion, the computer and the player are two-way unimpeded, and Yike has received the most lawyer letters in this regard."

"We can make concessions on this function and make a confidential treatment, only one item can be converted from CD to mp3."

Fang Zhuo talked eloquently: "Also, we can try to restrict users to spread music to more devices, which is also worthy of ASCAP's attention."

"They want money, and they also want to tame the savagely growing market of mp3. Relying solely on the law, the effect is mediocre at present, and it must require the cooperation of manufacturers. This is a good bargaining chip."

"We can help with that, it's the middle ground where they put pressure on us and we can work together."

Fang Zhuo emphasized: "Not only ASCAP, but also institutions such as SESAC and BMI, they must make choices in the face of the gradual development of digital music on the Internet. No one will reject the trend that can bring benefits."

"I think Yike has proved that we are also part of the trend with our performance in the market."

Yu Hong thought for a while, and said: "When we face users, iMusic's music format conversion is a very good function to persuade them to use. Now, when we face ASCAP, the bundled users become Yike's chips. .”

"Yes, grasping this point and showing our willingness to cooperate is a powerful weapon for Yike and ASCAP to negotiate." Fang Zhuo added, "Especially, before Apple reacts."

"They now probably know that we are negotiating the amount of authorization, and that we are struggling with the Virginia ban, so we have to reverse the previous negotiation strategy and fight a blitzkrieg to restrain the market."

Fang Zhuo stubbed out the cigarette, but he only had half confidence in his heart.

　I'm a bit busy these two days to catch up with the work progress, and I will make up a chapter tomorrow.

　　
　
(End of this chapter)