Reinventing the Millennium.

Chapter 402 The East Wind Is Ready (Two in One)

On August 8th, the seventh day after Fang Zhuo arrived in the capital from Shencheng, the ministries and commissions had an accurate notification that the ice core project will be officially listed as a key project, and at the same time, several supporting policies will be released within five days. It will be implemented at the subsequent signing meeting.

That is, on September 9, the Ministry of Industry and Information Technology will hold a semiconductor industry analysis symposium and a signing meeting between the Ministry of Industry and Information Technology and CSMC.

At that time, there will be leaders of the Ministry and two directors of the Electronics Department and the Industrial Policy Department to attend and accept interviews from relevant media.

This made Fang Zhuo very excited.

He was on his way to Sina headquarters when he received a phone call from the secretary of the leadership. He was in a good mood and asked one more question: "Can Sina also interview? Can you post news on the website?"

The secretary was taken aback when he heard this, and said in embarrassment: "This..."

"It's okay, I'll just ask out of habit. After all, I'm also in charge of Sina." Fang Zhuo guessed that the occasion was really not suitable, and quickly said in an understanding way.

The secretary breathed a sigh of relief, one less trouble.

Fang Zhuo thanked him again and ended the call.

Liang Mu, who continued to act as the secretary in the co-driver's seat, turned his head and asked, "Mr. Fang, is it settled?"

"There's a meeting on the 1st of next month." Fang Zhuo shared his joy, "It's done."

Liang Mu was also very happy when he heard the words. Influenced by the boss's recent influence, his first reaction was to think of money: "With this, DCM's money will definitely come in!"

"Indeed, DCM is close to ten. IDG is not sure how much it will eventually invest, but the social funds have already entered 3000 million, and the old bear must at least match 1:1. No matter what, there are 6000 million." Fang Zhuolui said Calculation, "Luzhou State Investment is certain. Based on this calculation, the progress of the first round of financing has already passed halfway. It depends on the attitudes of Deutsche Bank and Goldman Sachs after this trip."

"They have no reason not to move forward," Liang Mu said.

"With DCM and IDG, even if Goldman Sachs and Deutsche Bank don't come in, we can easily find other companies with the current framework." Fang Zhuo said leisurely, "It's not easy."

Liang Mu nodded deeply, it was indeed not easy.

From what he knew, Mr. Fang was scheming. First, he asked three guests to gather for DCM to enter the arena, and then asked the guest IDG to come in half-heartedly. Finally, with these two generals as the base, they can offset the Goldman Sachs and Deutsche Bank to a certain extent. initiative.

This is not counting the work done before contacting investment institutions.

If it's not a semiconductor, it's so hard to replace it with Mr. Fang's Internet.

Thinking of this, Liang Mu felt even more emotional: "Mr. Fang, it's really not easy to engage in semiconductors. This is the first round of fundraising."

On the contrary, Fang Zhuo said optimistically: "It will be easier to do things with the money. This is a good start, and everyone is very cooperative."

Everyone is very cooperative... Well, it really takes a means to make everyone cooperate.

The emotion in Liang Mu's heart suddenly faded, and he asked Changhong again. According to Mr. Fang's consideration, this is related to the market competition after the production line is completed: "Is Mr. Ni going to put it on hold for now?"

Originally, the last time Mr. Fang finished his analysis of Ni Runfeng, Liang Mu believed it, but after going back and thinking silently, he realized that the boss still has a sharper means of public opinion. According to Mr. Fang's style, that Ni Runfeng probably didn't know Mr. Fang, who has only seen two sides, has already pinched his weaknesses.

"Changhong's matter should not be urgent, I'm just a spectator." Fang Zhuo smiled, "Mr. Ni still has a card in his hand, let him play it, and see how the situation will evolve."

"President Ni can't solve APEX's rebate, so what other effective means are there?" Liang Mu discussed.

Fang Zhuo pondered for a while, and said, "Actually, there is no need to underestimate Mr. Ni. The information about APEX's foreign invasion is because I have an industry in New York, so it is easier to know the situation. It may take a lot of effort to change to a domestic person."

"Leaving aside the fact that Mr. Ni's daughter is in APEX, a listed company like Changhong has a lot of financial whitewashing methods."

"Changhong's annual report last year and the year before last had no provision for one-year accounts receivable. This is a method that can make the company lose money and turn it into profit. If Mr. Ni sees things as impossible, he can still let Changhong There is an explanation in the report."

"His biggest problem is that if the rights in his hands are quickly taken away, Changhong's financial situation may be revealed in another way. A loss of 10 billion is completely different from a loss of 30 billion or 40 billion."

In layman's terms, accrual of bad debts refers to the money owed to you by someone outside. If you don't want it, you accrue it and show it as a loss. But if the person returns the money to you one day, it will become the current profit again.

With Ni Runfeng in power, he can let Changhong not accrue, and can continue to urge APEX to pay back, but once he is not in position, the people who come up after him are likely to accrue the arrears directly, and it will immediately become a large-scale bad debt.

Is it good for Changhong to turn the accounts into losses?

not good.

But this can quickly stabilize the position of latecomers and eliminate Ni Runfeng's influence in Changhong. After all, he has been in power for nearly 20 years.

In 2000, Ni Runfeng stepped down briefly, but soon returned to take charge of Changhong. This person's network and energy are still quite strong in Sichuan Province.

Only by making an astonishing loss in the accounts can Ni Runfeng's social influence, corporate influence and administrative influence be completely shattered. Once this is done, Changhong's book loss may immediately become a real loss.

Liang Mu understood what the boss meant, as well as the judgment implied by the words.

He suddenly had a feeling that Changhong's current predicament was like a whale in the sea being cut. The smell of blood had attracted many hunters to swim around, looking for opportunities to bite.

And this group of cruising hunters has not realized that another shark that has long been accustomed to hunting has quietly approached after collecting various information, silently watching the situation in this sea area.

Liang Mu took a deep breath, looked at the smiling boss, and said, "President Ni's selfishness is indeed too serious."

Fang Zhuo shrugged: "Anyway, he has failed to achieve his acquisition purpose. Just wait, President Ni realizes that the predicament he faces is much bigger than he imagined."

Liang Mu's throat slid, nodded, listening to the boss continue to chat about the ministry's policies with great interest.

In the eyes of the boss, Changhong's predicament is just an opportunity to try, but for Ni Runfeng, it may become a straw that has to be grasped.

Soon, the Audi car stopped slowly.

Before getting out of the car, Fang Zhuolin said with a smile: "When I go back to Shencheng, let the company buy an Audi and drive Xiao Yu's car every day, I'm a little embarrassed."

"Fang doesn't always drive a Ferrari." Liang Mu put aside his thoughts and judgments about Changhong, and returned to his current responsibilities.

"It's a bit ostentatious, but it's okay to drive to the track." Fang Zhuo said honestly, "I'm getting more and more used to riding in a car, and I have time to think. In fact, Ferrari is very good as a pastime in life, but now I divide work and life. not open."

Liang Mu took it for granted. Since he joined Yike, others had holidays, but he really didn't see Mr. Fang taking a break.

The driver went to park the car, and Fang Zhuo took Liang Mu to the Sina meeting room in a relaxed mood.

Because news from the ministry had to wait, Ni Runfeng remained reserved. He had been dealing with Sina's work for the past few days.

Under the control of President Wang Yan, Sina has done well from top to bottom. The wireless business is advancing steadily, and the news content remains strong. However, there is also a business related to e-mail that has been hesitant recently.

While Fang Zhuo helped make the decision to "increase competition in the e-mail market", he also dealt with a more important matter.

A long time ago, Fang Zhuo and Wang Yan said that they would use the rise in Sina’s stock price to do some related things. One is to clean up the original directors and let them leave the market with the rising stock price. The other is to use the high stock price to do a Fundraising for private placements.

In Fang Zhuo's view, the current Sina stock price has almost reached the recent high point, which is a good time to raise funds. As for what the funds will be used for... anyway, the money should be raised first.

At ten o'clock in the morning, Fang Zhuo presided over a Sina executive meeting after a long absence, and made two decisions.

"The e-mail market must be competitive, not only competitive, but vigorously competitive."

"We can't learn this from 263 mailboxes. Their charging route will not work. They will only eat away more and more market shares and die. We have to learn from NetEase."

"Also, it was a wrong decision to reduce the email space. We will not follow up on this point. The most important job now is to bring back more users."

The development of e-mail in China has experienced some ups and downs. The competition between free and paid services has become increasingly fierce in the past two years, and the industry has been groping for its profit model.

In 01, both Sina and Netease charged some fees, and Sina also reduced the free space from 50M to 5M, which really caused dissatisfaction among many users. The stock price, the current situation is no longer the same.

Last year, the free mailbox 2000 with more than 263 million users suddenly announced the full implementation of paid mailboxes, and it only took two months to reduce the number of users to 59.

While NetEase keeps some charges, it also continues to provide free mailboxes with 25M space.

As of today, Netease Mailbox has the highest market share, which is close to 40%, and has a huge user base.

even so……

"Mr. Fang, emails don't make money. NetEase has acquired so many users, so it won't be reflected in the financial report." A vice president raised a small objection.

In the past few years, there has been no effective profit-making method for mailboxes, and market competition is often subconscious—you get mailboxes, although you don’t know what it’s useful for, then I’ll do it too.

The style brought about by such subconsciousness is that there is no subjective initiative. NetEase is the most proactive, while other companies follow with little interest.

Now, what Fang Zhuo emphasizes is to improve the level of mailbox business, not to mention getting the first place, at least to be the second place.

"It is impossible for every business to make money. It is relatively easy to acquire mailbox users. NetEase started to provide 50M free space, then we will provide 100M. NetEase also charges some fees, so we will be completely free." Fang Zhuo said, "Treat your mailbox as a traffic portal."

At present, there is not much concept of traffic entrance, because as long as an opening is opened, the traffic will come by itself.

Wang Yan asked: "Entrance, where does this entrance lead? Our website can be browsed without logging in."

Fang Zhuo first talked about the market position: "Netease's stock price has surpassed ours. Can everyone cheer up? The stock price can't beat the other party, but find a field that can beat the other party."

"Mr. Wang asked me where the traffic is directed. In case our game is better than NetEase in the future, won't this mailbox be directed?"

There was a chuckle in the conference room. Mr. Fang’s example is quite funny. NetEase’s games are too successful, and Shanda is equally good in China. Sina currently doesn’t have the genes for games.

"I'll stress it again, it's best to go for second place." Fang Zhuo expressed his attitude again, and named the director in charge of the mailbox business.

Then, the chairman himself notified: "Today we will announce a decision. Our board of directors has passed a vote of 10% private placement and 300 million new shares, and will raise no more than 1.5 million US dollars to consolidate the wireless market. , developing mailbox business and developing the game market.”

There was a slight commotion in the conference room.

There is no problem with the private placement, and it may have a small impact on the stock price. Combined with what Mr. Fang said earlier, this "is used to consolidate the wireless market, develop the mailbox business, and develop the game market"...

The mailbox business and traffic entrance just mentioned are serious!
Fang Zhuo observed the expressions of the executives, and said with a smile: "Of course, if the money is not exhausted, I don't mind letting Sina invest in my semiconductor."

There was laughter again in the meeting room.

Fang Zhuo took a sip of tea, actually, this was really a last resort.

If the money in the first round of financing is less than that, you can invest in the additional money when you get it, but it will indeed affect Sina's stock price. If it is not necessary, it is best to keep the money in Sina.

The private placement is decided by the board of directors, and the board of directors is in the hands of Fang Zhuo, so the notice is really a notice.

After Fang Zhuo finished the notification, he chatted a little about the new bonus plan, and also talked about the booming blog Huaxia in the current market. After listening to everyone's opinions, he decided to set up a department with similar business.

The department of this blogging business will not be announced for the time being, and the framework and development plan will be designed first, and then enter the market to compete with Blog Huaxia when the market is more mature.

At the same time, this business will also be bound to mailbox users as a traffic operation area.

Sina's e-mail + portal reviews + game business + blog business will carry out in-depth linkage, which is designed and planned by Chairman Fang Zhuo.

Now, it is only the development of the three parts of e-mail, game business and blog business.

It can be said that the east wind is ready, and everything is owed.

Of course, blueprint drawing is the ability that the top management should have. Fang Zhuo has always been excellent in this area. Putting business linkage and industry development together to tell the story is a strategic view in the eyes of the management.

According to Fang Zhuo's words, the additional money is coming soon, and there are plenty of bonuses, it depends on whether you have the ability to take it.

The atmosphere in the Sina conference room became more and more passionate as the conversations progressed. Everyone wished that President Wang Yan would stand up and resign on the spot, so that Chairman Fang Zhuo would personally lead everyone to Qian Chong again.

The period when Chairman Fang Zhuo served as the president of Sina Hotline was the time when Sina’s corporate culture was the most distinctive. Performance was evaluated on a weekly basis, and money was distributed face-to-face, so talents dared to use it.

This is also a scene that is now much missed on Sina. Many old employees have to describe the short-lived sweetness to newcomers vividly.

(End of this chapter)