Reinventing the Millennium.

Chapter 516 Strategic Thinking
In September, China's e-commerce market was still in competition, but the situation has changed.

Dangdang.com, which announced the transformation of all categories and opened category subsidies, quietly stopped its aggressive pace, reduced the scale of competition, and began to further consolidate the market for its main business.

Seeing this situation, Amazon, which is positioned similarly, also slowed down its efforts a little, focusing more on integrating the acquired Joyo. At the same time, the Huaxia team submitted an application to the headquarters to expand its warehouse, but it has not received a response for a long time.

The competition between these two B2Cs has not stopped, but has slowed down, while the other two C2C eBay and Taobao have become increasingly competitive.

The market value of eBay is 4 Amazons, and they have experienced the failure of the Japanese market. They pay more attention to the Chinese market. Sometimes, the president Whitman personally intervenes, and has been focusing on the trend of Taobao to carry out targeted attacks. .

However, eBay has also shown its stubborn side as an international giant, claiming that it will not open stores for free like Taobao, but will invest more resources to help stores on its own platform to promote and make profits.

"Zhou Xin, what do you think? Who do you think will win eBay or Taobao?"

On September 9, Fang Zhuo finished handling matters from Mr. Hu of TSMC, pointed out a clear path for Luzhou’s industrial chain, and invested part of the funds that Yike Investment originally planned to use for Dangdang’s financing to his soon-to-be-founded IC design company.

This part of the fund is divided into two parts, the early stage is 1000 million US dollars, and the later stage promises to negotiate with other venture capital to triple the investment amount.

Although Fang Zhuo has a good relationship with VCs such as IDG and Capital Today, he can’t force them to invest in a project with an uncertain future. If Hu Zhengda can really show some ability and improvement, then he can lead more resources.

Hu Zhengda had no objection to this. He was confirmed to have invested 5 million US dollars within 1000 minutes of chatting.

After leaving Shencheng, he had to go to Luzhou to determine some investment policies. He also met his brother Hu Zhengming by the way, intending to talk about the future development of the mainland IC industry and the significance of ice cores.

Hu Zhengda met Mr. Fang before he knew that Bingxin had obtained the license for equipment procurement and technology introduction, and had crossed a hard threshold.

As the vice president of marketing of TSMC, he certainly knows that this is not easy. The whole mainland is just SMIC and Bingxin.

Looking at it this way, Mr. Fang really has the means, and Bing Xin's prospects are indeed worth looking forward to.

As the saying goes, throw a peach and return a plum.

Hu Zhengda understood Mr. Fang's investment in him, so he naturally wanted to talk to his brother about his family's shortcoming and life dreams.

Fang Zhuo was very pleased with this, and after dealing with Yi Ke's affairs for a day, he called Zhou Xin, who had just returned from a business trip in Yangcheng, to Hang Lung 23.

As of today, the medical department’s business is divided into three parts, the profitable medical system information construction, the flat online sales of medicines, and the money-losing online appointment registration. .

Zhou Xinlai already knew what Mr. Fang meant before, and knew that he was considering the development of medical vertical e-commerce.

Now hearing about the competition between eBay and Taobao, I couldn't help laughing and said, "Brother Fang, didn't you say that by the West Lake, eBay will be the giant that falls in China, so Taobao must win."

"I said it was I said, what about your own thoughts?" Fang Zhuo asked.

"I also think Taobao wins. eBay took a lot of exclusive advertisements from big websites, and spent a lot of money on TV advertisements. It looks like it doesn't spare a lot of money." Zhou Xin thought for a while, "Taobao, its public opinion propaganda is really good. Down-to-earth, with streets and alleys, various small websites, and Internet cafes, well, it feels a bit like the countryside surrounds the city.”

Zhou Xin continued: "Besides, opening a store on eBay is not free, which may have a great impact."

He paused, and finally said: "But Taobao won't be easy to win. I heard that eBay and eBay are connected, and the number of registered users has almost exceeded 1000 million. Last year's statistics showed that eBay's market share was 72%. Although Taobao is very vibrant this year, how can it be more than 60%.”

Fang Zhuo glanced at the president of the medical department and shook his head slightly: "Last year, eBay's share was 72%, and it has a lot of money in publicity and store support, so how can Taobao win?"

Zhou Xin said with a smile: "Taobao has also raised funds, and it has a lot of money."

"Money is the most basic aspect." Fang Zhuo changed the subject here, "I'm considering entering the B2C of e-commerce. What role do you think medicine should play in this?"

Zhou Xin's eyes lit up, and he said seriously: "Brother Fang, although our medical department doesn't show much momentum, our foundation is still good. I was thinking about talking to you when you came back from Dangdang. Refused."

"Dangdang.com is better than medicine, whether it is the unit price or the transaction volume, but we have the online sales license of medicine, which is the only one. We will do B2C and enter the whole category with medicine as the main body. This year will not work, and it will be next year. It may not be possible to gain momentum in the second half of the year.”

This is the answer to "transformation of all categories of e-commerce with medical vertical pharmaceutical e-commerce as the main body".

However, the more straightforward it is, the clearer Fang Zhuo's thinking becomes.

He talked back to Taobao and eBay again: "eBay said that they want to give support and resources to stores. They take their fees for granted because they provide services that exceed the cost."

"But Taobao's competition is not focused on this. It is not to grab their stores from eBay, and grab their high-quality shopkeepers."

Zhou Xin was slightly taken aback, and suddenly understood what the boss meant.

Fang Zhuo made it clear: "Taobao's competitive strategy is to do incremental growth. They are looking for more shop owners to open stores on their platform, rather than digging eBay. This is why Taobao is now full of vitality. They will gradually increase mass market."

"eBay's focus is on the stock market, and they also recruit new ones, but their attention is on people who are afraid that Taobao will snatch them away."

"Taobao's free store opening attracts newcomers, people who want to do e-commerce but are hesitant after looking at eBay and Taobao."

"For example, I just want to try it. Of course I choose Taobao. If you succeed, you will succeed. If you don't succeed, forget it."

"This momentum is gradually rising, and those small and medium-sized stores on eBay will also be attracted."

Fang Zhuo has a judgment on the current situation: "I suspect that Taobao's current market share may have surpassed eBay, and the transaction volume in September may also exceed the data of eBay for the whole year of last year. This year's e-commerce market has a huge potential. outbreak."

Zhou Xin couldn't believe it: "Will it be so fast?"

"Well, it's that fast. In addition, eBay is indeed a bit difficult to use. I have paid attention to and asked about it in the past few days. Their background store management system is not smooth, and the experience is not good." Fang Zhuo said, "This is even more It is the threshold for incremental entry, and Taobao is relatively simple.”

Zhou Xin silently estimated that if according to what Brother Fang said, Taobao may increase by more than 10 times this year compared to last year, that would be too scary.

　I caught a cold, fell asleep for a day, took some medicine and fell asleep, I will ask for leave tomorrow, and I have a two-in-one at noon.

　　
　
(End of this chapter)