Reinventing the Millennium.

Chapter 560 Worshiping the Mountain (Two in One)

February 2005, 1, the first day of the new year.

There was no snow in Luzhou, and the weather was cold and dry. The Spring Festival Gala was replayed on the TV screen in the breakfast cafeteria, and the "Fu" characters pasted upside down on the walls were still full of festive atmosphere, but the atmosphere of the whole ice core was already solemn.

SMIC's expert team is here to solve problems, not to celebrate the New Year together - although the chef's food is delicious, so they consciously put themselves into their work.

Originally, Fang Zhuo had entered the clean room with him in clean clothes, but he found that being here seemed to affect the normal work of the experts, so he had to wander out after only staying for half an hour.

The facts in the technical field are helpless, and this is the job of Qiu Ciyun and others.

What Fang Zhuo can do is to weave the business ecology around the ice core technology, which is what he is good at.

In the morning, he didn't go anywhere, just wrapped his coat and sat at the door of the ice core factory, smoking a cigarette while replying to all kinds of blessings that he didn't deal with yesterday.

Beijing, Shencheng, Lin'an, and Luzhou all have concise text messages with their leaders. For example, Zheng Danrui and Judy also have habitual calls. There are more acquaintances.

For SMIC's immediate help, Mr. Zhang Rujing had to give a call to express his sincere wishes. Fang Zhuo still had some small plans for the cooperation between the two companies, and the maintenance of the relationship between them was a more important part.

The high-level executives of the Yike Department, including but not limited to Zhou Xin, Du Yuhu, Pan Ben, and Wang Yan, these people are located in various places, and some of them made a special trip to call from overseas. Can not but understand the mind.

People such as Sohu Zhang, Netease Ding, Alima, Penguinma and others are all engaged in the Internet. Although there is a competitive relationship, you stab me today, and I will stab you tomorrow. However, everyone generally experiences the bursting of the Internet bubble and the stage of starting again In short, there are also some tacit understandings that I don't know if they are tacit understandings.

I've smoked half a pack of cigarettes, and I haven't finished the phone calls and text messages during the Chinese New Year.

At noon, the TV in the Bingxin cafeteria began to broadcast the game between the NBA Houston Rockets and the New York Knicks.

The owner of the Rockets was replaced by a Chinese. It was the New Year, and the layout and atmosphere of the venue were particularly Chinese.

The team's coach has improved significantly since he switched to Nelson after the All-Star Game. This man lived up to his nickname of "mad scientist". As soon as he took over the lineup, he asked Yao Ming not to continue to gain weight and began to try new tactical ideas.

Shark O'Neal went to the East, Duncan in the Western team played an orthodox power forward, Nowitzki had comprehensive skills but rarely went to the basket, Chris Webber was plagued by injuries, and Kevin Garnett with the current The body is strong enough to fight...

Therefore, Nelson is thinking more about how to make Nash, Carter, and Yao Ming have a better combination effect.

After several games of experimentation, Yao Ming was given more organizational power. He and Carter performed well in high-post pick-and-rolls, and Nash's threat from outside the three-point line was also very strong.

In addition, in the second half of January, the Rockets game once played a scene in which Yao Ming grabbed a rebound from the backcourt and threw a pass to the frontcourt to directly assist Carter to score a dunk.

Carter was not happy with the Raptors last season. After coming to Houston, he got along with the gentle Nash and Yao Ming. The team's record has gradually improved. His enthusiasm for playing has picked up, and his performance on the court is not inferior to that of the All-Star ticket champion. style.

The team's playing style, improved record, and the arrival of star players have allowed Houston's fan attendance to hit a new high this season.

Many fans thought of the team owner who hadn't shown up for a while, and his championship declaration, and suddenly felt that it was really possible.

"Give this ball to Yao Ming, give it, give it to him, hey, this ball was given well, as expected of Nash."

"Play him, play him, Yao Ming's footwork is even better!"

"Carter is bang bang bang bang, he... yo, scored! A good goal!"

During lunch time in the Bingxin cafeteria, basketball guest Zhang Weiping’s commentary sounded on the TV screen. Whether the employees played basketball or not, they were always happy to see Yao Ming.

In particular, at halftime, the Rockets players talked about the "Xinchun Kuaile" with a southern accent and a northern tune under the guidance of Yao Ming, which made the audience in front of the TV feel very happy.

The game ended with a big win for the Rockets.

"Mr. Fang, Mr. Fang, can you get Yao Ming's autograph for me?" A young engineer came to Mr. Fang's side and asked eagerly.

"No problem, I'll ask him to sign his name on the basketball later, and count if anyone else wants it, and I'll ask the team to send it back together." Fang Zhuo said straightforwardly, "Oh yes, other players on the team That's fine, Nash, Carter."

The young engineer happily returned to his colleagues, and soon the small group over there was laughing.

I didn't take a long break at noon, and started to look for the problem of risk trial production at 01:30 in the afternoon.

The risk trial production of 130nm process technology involves all aspects, equipment, technology, materials, process flow, etc. need to be systematically reviewed, which is a major issue related to subsequent mass production.

SMIC's expert team is to improve various parameters, optimize the process flow, and improve the yield rate of large-scale formal production.

The yield rate of the foundry is the lifeline of the enterprise and the core competitiveness of peers with the same process.

For example, SMIC's yield rate is... well, it's a very strict commercial secret, and the experts don't mention it.

But...Qiu Ciyun is the vice president of SMIC and Zhang Rujing's right-hand man. He has a clear understanding of the situation of SMIC before leaving, and has a rough judgment on the situation after leaving.

Of course, when he discusses, he won't say it verbally, and he communicates with each other by understanding.

Compared with ordinary engineers, Qiu Ciyun started to work from morning to afternoon, with a serious face and a lot of pressure.

Fang Zhuo is very confident in his vision of seeing people, so...

He just didn't want to be in front of Mr. Qiu from time to time, adding extra pressure to him.

In the afternoon, wrapped in a coat and blowing the wind, I lit a cigarette and looked at the factory.

While Fang Zhuo responded to text messages, he was thinking about the follow-up arrangements for the project in hand. The highest priority at the moment was the trial production of Bingxin, followed by e-buy's online arrangements and competition strategies.

These are relatively urgent, and other operations such as "World of Warcraft" also need to see the effect.

All in all, the plan for a year lies in spring, and this spring will be another busy year in the future.

On the contrary, in the past few days, waiting for the trial production situation, smoking and checking the door is relatively easy.

Stealing half a day of leisure, the first day of the new year, there must be no special circumstances.

Fang Zhuo thought so, and just lowered his head to reply two text messages, and then looked up to see a Mercedes-Benz car with a Shencheng license plate driving towards the direction of the ice core—because Luzhou did not develop this area well, in fact, it basically drove Those who come here are all looking for ice cores.

The Mercedes-Benz parked neatly, and two people in suits and leather shoes came out from the back door.

Fang Zhuo watched the two standing by the trunk fiddled for a while, and then walked over with their Moutais.

"Master, I have an appointment with the inside."

The two walked towards the gatekeeper who was wrapped in a coat and sitting on a chair by the gate box.

"From Morningstar? Why are you here today?" Fang Zhuo was a little surprised when he heard the visitor's Baodao accent. Last night, he received a New Year's greeting message from Morningstar Semiconductor, an IC design company, and made an appointment for a few days. You can talk about TV chips.

Unexpectedly, it was just after New Year's Eve, and it was just the first day of the new year, and people actually came to Luzhou.

The man who spoke was also surprised by such a question. He looked carefully at the man wrapped in a coat and scarf, and introduced himself with a little surprise: "I am Wei Boyun, the marketing director of Morningstar Semiconductor Mstar."

Wei Boyun put down the vintage Moutai that he had specially collected in his hand, and gradually matched the number of the richest man in the mainland with the smoking man in front of him in the video, and asked awkwardly, "Uh, uh, is that Mr. Fang?"

Fang Zhuo put out his cigarette and nodded, "It's me, Director Wei, let's go and talk inside."

He looked at another man with glasses who was still holding a drink: "Who is this?"

"This is Tang Bingde, our R&D director." Wei Boyun quickly introduced.

Tang Bingde first smiled, and then realized, put down the wine, shook hands and said, "Mr. Fang, Happy New Year, I'm Tang Bingde."

"Let's go, let's all go in and say, it's cold outside." Fang Zhuo asked as he walked in, "Do you smoke? You still have wine with you. Why are you being polite?"

Wei Boyun laughed and said, "You can't go empty-handed during the Chinese New Year. I heard that Mr. Fang is at Bingxin's side, so Bingde and I took the liberty of coming over to wish Mr. Fang a new year."

Fang Zhuo nodded noncommittally, this is a good excuse for New Year's greetings, and he had to inquire about the selected drinks and gifts in advance.

The three of them arrived at Bingxin's air-conditioned office.

Fang Zhuo took off his coat and scarf, poured tea, and after chatting for a while, he said, "Mr. Wei is here for your chips."

When Wei Boyun heard that he got to the point so quickly, he quickly put down his teacup and said seriously: "Yes, Mr. Fang, we came here with sincerity."

Morningstar Semiconductor Mstar is an IC design company in the vertical field, and its address is in Hsinchu, Taiwan.

There is a very powerful semiconductor industry planned and developed there. From IC design to manufacturing and packaging, the industrial chain is quite comprehensive. Enterprises such as TSMC, MediaTek, and UMC are familiar with it.

As a start-up company, Morningstar Semiconductor only focuses on the field of display chips.

Wei Boyun had been in contact with Hu Zhengda, who came out of TSMC to start a business, and knew that he introduced himself to Bingxin. However, under normal circumstances, a new foundry company did not attract much attention from him.

Even if, behind this project is the richest man in the Mainland.

However, when he failed at several TV companies in the Mainland, he was reminded by someone and learned of the far-reaching influence of the richest man, Mr. Fang, on Changhong.

The operational focus of IC design companies lies not only in the design of integrated circuits, but also in the marketing and sales of chips.

The latter is what Wei Boyun, the marketing director, is responsible for.

He came to the mainland in October last year and wanted to open up the TV chip market, but after several contacts, companies such as Skyworth, Haier, and TCL all believed in those big European and American brands, and basically did not give them a chance to negotiate.

Therefore, facing Mr. Bingxin now is an opportunity not to be missed.

"Mr. Wei, whether you are sincere or not, our ice cores have not yet formed a mass production capacity. If you want to place an order, I can't accept it." Fang Zhuo knew the other party's intentions, but only explained the situation on the surface.

The main thing is that it is still uncertain whether plan A can achieve the desired contact with Philips and Genesis.

Wei Boyun didn't go around in circles, and cut straight to the point: "Mr. Fang, I know what Bingxin and Changhong want to do. Jenny will never agree to it. It is even more impossible for Philips to distribute its own wafer orders to outsiders."

Fang Zhuo picked up the teacup, blew on the tea leaves, and was not surprised by these words: "Oh?"

"Gene is the overlord in the field of TV chips. Those Americans are very proud. They hold the largest market. It is impossible for them to change their accustomed fab just because of a TV brand from Dongfang Huaxia." Wei Boyun said eloquently. Tan, "I don't know if you have contacted them now, Mr. Fang. One of our deputy marketing directors has worked in Genie, and he is well aware of their arrogant habits."

"Also, Mr. Fang, don't mention the habits of those Americans. If you have 60% of the market share, will you be swayed by the voices of customers who do not have a large proportion in the world?"

"I believe Mr. Fang must have the same answer as me in his heart."

Seeing that Mr. Fang remained silent, Wei Boyun continued: "As for Philips, they have their own fabs. Although most of them are self-produced and sold, there is also a part of the production capacity for foreign OEMs. There is no need for an outsider to intervene in the former. , the latter and Ice Core are still in a competitive relationship, and Philips' attitude may only be a little better than that of the Americans."

Fang Zhuo nodded when he heard this, and agreed, "That's right."

Changhong has contacted Philips, and the attitude of the other party is indeed tough.

"But the orders I can provide here are not only Changhong, but also orders for Yike music players. The demand for this part of this year is still quite large." He took a sip of tea and said slowly, "Besides, can you get involved? , can impress them, in the final analysis, isn’t it still a matter of quotation?”

Wei Boyun's heart sank.

Fang Zhuo shrugged and said relaxedly: "We can earn less, or lose a little bit. Bing Xin is not trying to eat the other party's order, so how can there be no room for negotiation?"

It is normal to compromise with each other in business. Bingxin just wants to have a smooth start. Yike and Changhong's purchase price and Bingxin's OEM price can all be negotiated.

"Mr. Fang, why not make money if you can make money? I believe that no one will be willing to give up the profits to the other side." Weibo turned his thoughts.

"Ice Core has just started, and we want stability. Genie and Philips have a good reputation, and a long-term business is a good business." Fang Zhuo added Tim Cha.

At this time, Tang Bingde, who had been silent for a long time, suddenly said: "Mr. Fang, ours is better! Our chip performance is better! We can design and develop in a targeted manner, provide one-stop solutions, and serve as TV companies' chips." The babysitter of LCD products!"

"Mr. Fang, can you imagine a group of Americans who occupy most of the market and serve Changhong, a Chinese TV company, with a low profile?"

"We can, we are a small company, we can keep a research and development team in Luzhou."

Fang Zhuo sized up the technical director below, who was a bit reddened, and asked a little suspiciously: "Americans can't be babysitters, but you can?"

Tang Bingde said firmly: "Yes, what's wrong with being a nanny?"

He continued: "We just want to challenge Geni's market. Geni's research and development on LCD TVs really doesn't necessarily mean more than our investment."

(End of this chapter)