Reinventing the Millennium.

Chapter 564 The Flood Is Terrible (Two in One)

On the evening of the third day of the Lunar New Year, Ni Runfeng, head of Changhong, arrived in Luzhou with his son Ni Boren, and met Mr. Fang.

As soon as he saw Mr. Fang, he laughed and sighed repeatedly.

"The semiconductor business is not easy to do, Mr. Fang is so lucky to see the gate."

"This business is really difficult, and I really racked my brains for it." Fang Zhuo spread his hands and smiled again, "But looking at the gate is a rare and special time for me to relax. It would be better if there were not so many New Year greeting messages. "

Ni Boren was a little embarrassed as he was carrying a special product from Sichuan Province that he had just taken out of the trunk.

Fang Zhuo took a glance: "It's better to be like Xiao Ni, at least it can give me some benefits."

Ni Boren said respectfully: "Uncle Fang, happy Chinese New Year. This is our specialty. Zigong cold-eating rabbit and Zhang Fei's beef, and some homemade salted preserved eggs."

He was called according to the seniority he was always introduced by his father when he met Fang for the first time, and the respect was not all because of this.

After jumping out of the internship in Changhong and joining Yike, observing the company under his father's rule from a bystander perspective and thinking about the media's analysis of Changhong, Ni Boren vaguely had a better understanding of the dinner that night when Mr. Fang came to Rongcheng's house. Clear feeling.

Because of this, regarding things like Changhong's innovation, entering Luzhou Meiling, and channeling LCD products to Dazhong Electric, etc., I can get a better glimpse of Mr. Fang's skills.

Ni Boren's way of getting along with his father is relatively traditional, and he has never asked him about the company. Now, looking at the behemoth in his eyes from the side, he feels very complicated.

"Okay, you father and son came here and brought your own appetizers. It just so happens that there are two invited chefs in my cafeteria, and let them process it." Fang Zhuo laughed.

Ni Runfeng followed and walked in: "The appetizers have been brought, Mr. Fang can serve us good wine."

"No problem." Fang Zhuo took it all in, "The people from Morningstar Semiconductor went back to get the wine. I heard that the customer is coming, and the wine they bring will not be bad."

Ni Runfeng laughed: "The food and wine are brought by others, how about you, Mr. Fang?"

"It's fine for me to show my face. Without my face, it's not easy for you to sit down and talk about it." Fang Zhuo said calmly.

Ni Runfeng nodded and said yes, he really had to be introduced by the intermediary Mr. Fang, otherwise, he would not have given Morningstar Semiconductor a chance.

Three people entered the ice core cafeteria.

Ni Boren consciously took the special products to find the chef.

When he sat next to his father, he heard Mr. Fang talking about his work.

"Xiao Ni is quite stable in the supply chain." Fang Zhuo said, "I heard our director Sun Qi from Yike praise Xiao Ni several times."

Ni Runfeng listened to such comments with a smile.

"Xiao Ni, look at your dad's expression, he must think I'm being polite." Fang Zhuo looked at Ni Boren, "Mr. Sun should tell you."

Ni Boren nodded and said, "Mr. Sun said he wanted to transfer me to the purchasing department of Tesco."

Ni Runfeng was astonished and said, "Why didn't you tell me?"

"I haven't considered it yet." Ni Boren replied seriously.

"You didn't say it and asked me to help you with the details." Ni Runfeng frowned.

Ni Boren was silent.

Fang Zhuo tapped the table with his fingers, and said with a smile: "Come on, come on, Xiao Ni sits next to me, let me see if you talk a little longer, your dad might hit you hard, sit next to me, and I will support you. "

Ni Boren really just sat there.

Ni Runfeng couldn't laugh or cry.

"Whether it is Yike or Yigou, the development opportunities for both sides are good. Yigou will compete relatively heavily in the domestic e-commerce market. This position will be very training and testing people." Fang Zhuo called his son over, also I have to give an explanation to Lao Tzu, so I will tell the two people, "But the Yike supply chain has transferred a group of backbones, and the promotion and promotion will be faster, and it will be relatively stable for two years, but we must also prepare for competition in the future. "

He smiled and said: "You can choose whatever you want. Mr. Sun said that you are down-to-earth and able to endure hardships, so keep working like this and see if you can be the leader in the future."

Ni Boren was not excited by Mr. Fang's promise, and nodded calmly: "Uncle Fang, I will think about it carefully."

Looking at this scene, Ni Runfeng felt relieved and a little bit disappointed.

He didn't show this kind of emotion, he just told his son and changed the topic to Changhong's affairs, and said the latest news: "President Fang, Zhang Xuebin is coming to Luzhou."

"Hey, this is good news." Fang Zhuo was a little surprised, "He is still willing to try to master a new platform independently."

Ni Runfeng nodded: "Do you need to mention the work here at Meiling?"

"Okay, I'll make another phone call tonight, and we must let President Sun land in Luzhou smoothly." Fang Zhuo smiled, "Zhang Xuebin is willing to take charge of Meiling, President Ni, don't be compared to this appointed prince."

"Changhong's LCD products launched this time are performing well. If Zhang Xuebin can build the Meiling brand with the help of the development of LCD TVs, then there is nothing wrong with my abdicating the position of Xianxian. After the residual heat is exhausted, old people have to accept their old age." Ni Runfeng said with a smile on his face. smile.

Fang Zhuo looked at it for a few seconds, and said, "Old Ni, if you can do one thing before serving the old man, Changhong will have to thank you in the future."

Ni Runfeng guessed the answer, and Ni Boren listened carefully.

"You can let Changhong make a decision to go up and build a panel, and you will have a thumbs up if you mention it ten years later." Fang Zhuo said.

"Mr. Fang, I hear what you mean. You want me to forcefully push a decision at the end of my tenure? If the panel investment drags down Changhong, I will really be a sinner." Ni Runfeng lit a cigarette.

"Anyway, your residual heat is burned out, so what are you afraid of? It's a gamble, don't worry about the flood." Fang Zhuo encouraged.

Ni Runfeng waved his hands again and again, determined not to say that.

Regarding the impact of panels on product costs, Changhong has already felt the impact of this batch of officially launched TVs.

A 30-inch LCD TV costs 1.1 yuan, and the cost of the screen panel accounts for 70%, and the 70% of the components have to be purchased from abroad.

Everyone can see that this field is controlled by others. However, the global panel production capacity is also rising, and the cost of procurement this year and next year will continue to decrease.

Moreover, the domestic TV market is still dominated by domestic production, and the comeback of foreign brands has not brought a particularly large impact.

In this case, let alone the difficulty of participating in the implementation of upstream decision-making in the industry chain, Ni Runfeng could not easily make this decision based on his own cognition.

Fang Zhuo turned his head to teach Ni Boren: "Did you see that last time your dad visited BOE with me in the capital, and he knew that someone in our country is engaged in panel production lines, so he reckoned that together with Changhong, he would have a chance to reap the rewards."

"Business behavior is understandable. Who doesn't want other families to suffer and be tired?"

"But the gap between first-class and even great companies and others is that when you see the right direction, you think about how to promote it and how to do it, instead of stealing and cheating, and you can't forget to eat and not remember to fight."

"Xiao Ni, don't learn from your father, but consider taking the initiative in the long run."

Ni Boren nodded seriously.

Ni Runfeng was helpless.

At this time, two senior executives from Morningstar Semiconductor arrived at the Bingxin cafeteria.

Today, because of such a meal, Fang Zhuo moved his seat to a slightly off position so as not to affect the normal meals of the employees.

Fang Zhuo introduced in the middle, Wei Xuanping, the vice president of Morningstar Semiconductor, Wei Boyun, the marketing director, and Ni Runfeng, the head of Changhong Semiconductor.

"It can be regarded as waiting for Mr. Wei's wine. Speaking of which, I haven't drunk a drop of wine during the Chinese New Year this year." Fang Zhuo smiled after everyone was seated, "Today is also thanks to Mr. Ni's blessing, and I can taste good wine .”

Ni Runfeng joked: "As far as the company under Mr. Fang is concerned, I think Bingxin ranks first in my heart. Mr. Fang, a Moutai dealer, didn't even drink wine during the New Year. His status is really evident."

Fang Zhuo let out a sigh of relief, and generously admitted: "Who said it wasn't?"

Wei Boyun was surprised that Mr. Fang still had such a nickname, and quickly said: "We, Chenxing, can set up a research and development team in Luzhou. No matter Bingxin or Changhong, they are good friends who have good wine when they come."

"It's Mr. Wei's dedication to the market that makes me think they can succeed." Fang Zhuo said with a smile, "It is not easy for customers to have a service mentality in IC design, which is very rare for Morningstar."

Wei Boyun didn't think "attentive" was a derogatory term. He patted himself and then the thick briefcase on the table: "No matter what it is, we at Morningstar are willing to communicate with customers."

The briefcase is full of IC chip data and actual machine data performance.

Ni Runfeng glanced at the briefcase, and pondered: "Since we are here, since Mr. Fang said so, let's talk about serious things before drinking. The Philips chip we Changhong is using is not bad."

Wei Xuanping, vice president of Morningstar, said: "Mr. Ni, we know about Philips chips, and we have also compared competing products, all of which are real data that are not adulterated, including the prototype that was shipped to Luzhou today."

He took out the materials in his briefcase and handed them over, and began to introduce important performances.

Ni Runfeng read it carefully, and asked questions based on the words of Wei Xuanping and Wei Boyun.

Fang Zhuo drank a glass first, not paying attention to the discussion of their TV chip, looking at the team of experts who came to dinner today.

Wu Jingang, Qiu Ciyun and others sitting in the east seemed to have differences of opinion, and the discussions and arguments were intense.

Fang Zhuo felt that the air pressure in that area was relatively low, and guessed that there might be some progress problems.

He hesitated for a moment, but still didn't get up.

Let technology return to technology. Any one of the group of people's level can be distinguished in the country. It's better not to interfere with their discussion in the past-although, it seems that they are about to quarrel...

Fang Zhuo stared in the direction of the east.

Soon, he was free from entanglement and troubles, Qiu Ciyun left the cafeteria angrily without taking two bites, and Wu Jingang and other experts also left the cafeteria without taking too long.

Fang Zhuo guessed that this group of people had gone to work overtime again.

Ni Boren is the youngest person here, and he consciously refills wine for several of them.

Fang Zhuo picked up the wine glass that had just been filled, suppressed his worries, and said with a smile: "It is not always easy to reassure people just by expressing it in words. Since Mr. Wei said that the prototype has arrived, there is no need to wait for tomorrow. I will let people What is more intuitive than actually watching it?"

Wei Xuanping agrees with and likes Mr. Fang's efficient approach.

"The TV in our cafeteria is the latest LCD from Changhong Meiling." Fang Zhuo raised his finger and pointed to the large TV that he hadn't watched for a few days. How about bringing a TV of the same size for easy comparison, Mr. Ni?"

Ni Runfeng also agreed, although he felt that it would be a bit uncomfortable to make it into a product after eating it.

Seeing that both parties were fine, Fang Zhuo arranged for someone to pull the products.

Which chip Changhong uses is not just a matter of product performance, but it is undoubtedly an important factor, and it also determines the attitude of contact with Philips and Genesis in the future.

"Mr. Ni, since this is the case, if you call the technicians from Meiling over to test it, what are we supposed to do with our naked eyes?" Fang Zhuo said, "I have a rough idea today, and Zhang Xuebin will see it in a few days." When I came to Luzhou, I just called him this time to talk about the purchasing options of chips."

Ni Runfeng was taken aback, but Mr. Fang's thoughts turned directly to Zhang Xuebin, who had not joined the job yet.

This is really a good opportunity for Zhang Xuebin to integrate into Meiling.

Since Zhang Xuebin is valued, and since he has promised to give him an independent platform, the selection of important TV components can indeed be studied and discussed together.

"Taking advantage of the time to go to the sampling machine, you call Zhang Xuebin, tell him about it, and ask him to confirm the time." Fang Zhuo looked at the two senior executives of Morning Star, "Boss Wei and President Wei can't wait all the time, can they?" , everyone, do things quickly."

Ni Runfeng picked up the phone.

Fang Zhuo made a fuss about making arrangements, those who took the TV took the TV, and those who shook people shook people, abruptly turning the wine session into a product promotion meeting.

Ni Boren likes the style of his boss, it's very straightforward.

After Ni Runfeng and Zhang Xuebin finish talking on the phone, a more professional product comparison will be scheduled for the day after tomorrow, and Zhang Xuebin will fly to Luzhou by then.

Several people drank a glass of wine together, Wei Xuanping and Wei Boyun continued to introduce their "nanny" business to the head of Changhong, and promised to implement it in the contract.

Fang Zhuo listened for a while, unconsciously thinking about the benefits that IC design can bring.

Before thinking too much, the phone on the desktop vibrated and Stringer's name lit up.

Fang Zhuo got up, walked a few steps to the door, and connected the phone.

Stringer also knew about the Spring Festival in China, so he cut to the chase after a few words of polite greetings: "Fang, are you interested in attending Sony's shareholder meeting in Tokyo?"

"Shareholders' meeting, uh." Fang Zhuo immediately thought of this person's last phone call and asked, "Sony is willing to give in?"

"The group is willing to allow the board of directors to carry out more international management, and no longer set up the position of 'representative director' of Ryoji Nakabachi, but the president and CFO of Ryoji Nakabachi and Katsumi Ihara can no longer move." Stringer said.

After Sony was willing to accept a foreign chairman, they still made another concession, promising not to give the "representative director" of the board of directors of Ryoji Nakabachi, that is, the position of small chairman.

As for the president and CFO, this seems to be the bottom line.

Three words and three concessions, it seems that they have been squeezed to the end.

Fang Zhuo thought about it in his mind, and without any suggestion to continue down the road, he agreed to Stringer's invitation to Tokyo.

(End of this chapter)