Reinventing the Millennium.

Chapter 570 Who Doesn't Want to Eat Meat (Two in One)

In late February, before Fang Zhuo flew to Tokyo, he held meetings for several days at Hang Lung 23.

On the one hand, it further clarifies the position system of E-buy, and confirms that Su Wei, the vice president of Yike, will be more responsible for the subsidiary E-buy in the future, and divides the authority of E-buy's procurement and sales, logistics, warehousing and other departments.

As for the power vacancy of Su Wei Yike's vice president, there is no action to make up for it. Fang Zhuo's attitude expressed in words is to be grasped by himself, but many executives present at the meeting are ready to move, thinking that the boss will eventually promote a person Vice President.

On the other hand, Fang Zhuo heard and judged the competition from Penguin.

Paipai.com, which Penguin attaches great importance to, is going to eBay and Taobao, but the first two months of 05 are about to pass. Objectively speaking, the word "tepid" is too much.

As for the Q-style blog Qzone, which is valued by Sina.com, its performance after its official launch on January 1 has exceeded many people’s expectations. It is not because of the rapid conversion of QQ traffic, but that the Qzone it created seems to have left with Sina Blog. both directions.

Qzone is very hot, but its popularity has hardly affected the development momentum of the blog.

According to Fang Zhuo's internal meeting evaluation, Qzone makes the blog into the private domain traffic of QQ, while Sina blog is closer to the public domain.

The fresh formulation of "private domain" and "public domain" became known to the outside world within two days, and a reporter interviewed Ma Huateng, the head of Penguin.

"Mr. Fang's statement is very interesting. From the current point of view, our space is indeed more private, and it is more about the interaction between chatting friends. Sina's blog is also more public. But I believe that with development, the relationship between public and private The boundaries will not be so clear." Ma Huateng said.

The reporter also wanted to interview Mr. Fang, but Yi Ke declined the interview.

On February 2th, Fang Zhuo boarded the flight to Tokyo. In addition to his assistant, he also brought Yike's product director Xu Keden with him, thinking that he could chat about the company's new projects by the way.

Also in the morning of this day, the Forbes Rich List belatedly announced last year's list of China's richest people.

Fang Zhuo easily became the richest man again.

Ding Lei, who was second last year, slipped to seventh and was replaced by Huang Yuyu. The listing of Gome in Xiangjiang made his wealth soar.

Zhang Chaoyang, who ranked No.20 last year, slipped to No.80, with a wide range of ups and downs.

In addition to the performance of the heads of the old three portal websites, there are more Internet industry tycoons on the entire list, such as Chen Tianqiao, Ma Huateng, Li Yanhong and so on.

For another year's ranking of the richest people, there are still reporters who want to interview Mr. Fang, but Mr. Fang has already turned off his mobile phone and boarded the flight abroad, but he also discussed this matter with the product director Xu Keden for a while.

"President Fang, you are the richest man again!" Xu Kedeng was quite excited when he said this.

"Well, I don't know if Baidu's listing this year can shake up this position." Fang Zhuo laughed.

Xu Kedeng said in surprise: "Mr. Fang, are you so optimistic about Baidu?"

"The MIGA fund is waiting to buy its stock. Teacher Xu, don't forget to buy it." Fang Zhuo flipped through the magazine, "China's version of Google, it must have performed well in the IPO."

"Isn't Google coming to China to compete with it?" Xu Keden asked.

Fang Zhuo replied casually: "The localized competition of any international giant is a big challenge for them, eBay is like this, Amazon is like this, and Google is of course no exception."

Xu Kedeng was thoughtful, and suddenly asked: "Will Apple's iPod come to China? Will it also face such a challenge?"

"The price of mp3 in China has dropped very low, and there is no way to form a moat for software and music in China. It's useless for anyone. We can't effectively solve this problem." Fang Zhuo laughed.

Yike's products have been adjusted according to the domestic situation, and it eats the largest piece, but the competition in this market is jaw-droppingly fierce, and the iMusic+ music set can only play a small role.

On the contrary, using the endorsements and songs of emerging singers such as Jay Chou can bring far greater benefits than the integration of software and hardware.

The price of mp3 music players has dropped again and again, but the signature models of singers such as Jay Chou and the laser lyrics engraving provided by the player make Yike still the most recognized brand.

Xu Keden nodded, and also picked up the newspaper he bought before boarding the plane.

"However, I want to talk to you about the new project that Yike is going to establish with Mr. Xu this time." Fang Zhuo said seriously.

"E-Go?" Xu Keden glanced at Mr. Fang, "Isn't it E-Go?"

"No, I heard that Apple is making mobile phones, and we need a benchmarking project." Fang Zhuo gave the answer.

Xu Keden was surprised.

As the main designer of Yike's products, he pays close attention to the news of his competitors. He has never heard of the intention of making a mobile phone.

He did not doubt the source of the boss's news, pondered for a while, and said: "It will affect our player if it is a mobile phone."

Fang Zhuo said firmly: "It will definitely affect."

Xu Keden was taken aback by the boss' tone.

"As long as Apple makes a mobile phone, it will definitely integrate music into it, and it will definitely integrate iTunes on the mobile phone. This is not a difficult task, but it is the direction of the future." Fang Zhuo said.

Xu Corden pondered.

Fang Zhuo continued: "So, we also need to make mobile phones. Whether it is for our own business or a larger market, this is an inevitable choice."

Unless, now start to cash out Yike stock and leave the market, otherwise, although Yike's music player has the music copyright of Sony and other companies, it will definitely be hit by the iPhone's dimensionality reduction, and Yike's stock price will plummet by then.

The current stock price of Yike can maintain or even grow, relying on the growth rate of the music player that cannot see the downward trend.

How long can such an increase be maintained?
Apple's first-generation iPhone was released in 07.

In other words, only two years or less.

If the response is not effective, a listed company with a market capitalization once as high as billions of dollars may allow everyone to see what is called a roller-coaster decline.

The destination of Fang Zhuo's trip is Tokyo, and what he wants to see is the excitement of Sony. Similar examples are right in front of him, and it is better than Sony. In the past two years, it has given people the feeling that if it can't be done, it can't be done. It is necessary to use foreign chairman to save development.

Therefore, there is a reason why Buffett was reluctant to invest in technology stocks for a time. Technology is developing too fast, and there is no telling when the products that a company relies on will be crushed by the times.

"So...we need a mobile phone with excellent music functions to compete with competitors." Xu Keden thought, "A music phone? Better decoding chip + larger storage + larger Battery life?"

Fang Zhuo overturned: "No, we need a good mobile phone."

Xu Corden: "?"

According to what Mr. Fang said just now, what Yike needs to do is to compete with the opponent's mobile phone that integrates the current iPod function. Then, the logic is very simple, as long as the current mobile phone has better music performance.

Today, the music copyright moat of Yike Player can still be transplanted to mobile phones.

"We need a good mobile phone, and what we need is a good mobile phone that integrates music functions by the way, not the other way around." Fang Zhuo followed this logic seriously, "We don't make mobile phones for music, but need an excellent mobile phone. Sophisticated, state-of-the-art, industrially designed phone."

Xu Keden was silent.

He hesitated for a while and asked, "Mr. Fang, did you find the wrong goal? It sounds like what we need to compete with is not Apple, but Nokia."

You know, Nokia has been the number one mobile phone seller in the world for almost ten consecutive years!
"Well, Nokia is very strong, but if we put aside this fact and just talk about our own goals, Yike needs a breakthrough mobile phone with excellent industrial design." Fang Zhuo gave a way of thinking.

Xu Keden said in confusion: "How can we put aside the fact and not talk about it? This fact is right here."

He continued: "If we want to make mobile phones, it is impossible to bypass Nokia, right? It has won nearly 75% of the world's mobile phone sales. Any company trying to make mobile phones has to learn from it, right?"

Xu Kedeng took out his mobile phone, which was a solid Nokia.

He asked, "Boss Fang, is your mobile phone also a Nokia?"

Fang Zhuo nodded: "Both."

Xu Kedeng spread his hands: "Then I really don't quite understand Mr. Fang's meaning."

"Just as I said, regardless of this fact, if we want to make a cell phone that is so good that it makes people scream, what will it look like? How will it appear in front of us." Fang Zhuo was persuasive.

Due to the reputation of being the richest man in the new year, the product director reluctantly put aside the facts about Nokia and tried hard to think about what kind of mobile phone makes people scream.

After a while, Fang Zhuo gave an example: "For example, a mobile phone with a full touch screen?"

Xu Keden screamed in a low voice: "Full touch screen? Mr. Fang, that's amazing!"

Fang Zhuo: "..."

"Mr. Fang, can't we find a new way to be different, cancel the buttons, and turn them all into screens?" Xu Keden directly took off his Nokia stylus, poked at the screen, and questioned, "Like this? This How inconvenient is it?"

Fang Zhuo admitted, "This is quite inconvenient for you."

Xu Keden stopped poking and nodded.

"So, we can't use a stylus, and we can't use a resistive screen." Fang Zhuo said, "Maybe, we can try a capacitive screen."

The difference between a resistive screen and a capacitive screen is that the former is pressure conduction, which needs to be poked, and the latter can use the current induction of the human body. Moreover, the capacitive screen supports multi-touch, while the resistive screen can only be single-point.

Xu Keden frowned.

"Mr. Xu, let's diverge our thinking first, and don't limit ourselves to the existing mobile phones. This trip to Japan, I also want to see the development of capacitive screens, and see if there is any hope to realize such an idea." Fang Zhuo laughed. , "Boldly assume, carefully verify."

Xu Keden said slowly: "Full touch screen with stylus is hard to get any response. If I remember correctly, Motorola launched a similar product, either in 2001 or 2000. It seems to be A6188."

"But if there's a capacitive screen, well..."

"It's also very difficult. Nokia is so strong. If we take a step back, even if we launch a touch-screen mobile phone and the response is very good, won't Nokia follow up immediately? Don't talk about it, I would know How to do it."

"In this case, we still have to think about how to face Nokia, not Apple's mobile phone project."

Xu Kedeng straightened his mind: "Besides, Nokia's Symbian system is very smart. If we want to present better music effects, do we have to base it on this foundation? Mr. Fang, are you right?"

"First of all, Mr. Xu, if Yi Ke wants to make a mobile phone, he has to do it, and he has to do it, otherwise, the market value of our company will definitely suffer. This is the premise." Fang Zhuo raised a finger, and then said, "Secondly, a mobile phone based on a capacitive screen is unprecedented, and we need to make it. As for the subsequent commercial competition, it must be considered after making it."

Fang Zhuo asked: "Can we reach an agreement on these two premises?"

Xu Keden understood this very well.

"That's it for now, we'll talk about it when we get to Tokyo." Fang Zhuo pointed to his temple, signaling everyone to think about it.

Xu Kedeng silently stuffed the newspaper back, playing with the Nokia in his hand, sometimes it was the international giant Nokia, sometimes it was a resistive screen and a capacitive screen, his thoughts were a little confused.

Fang Zhuo is quite sober. Regarding Yike’s choice of making mobile phones, as he said just now, it is a semi-active and semi-passive choice. If you don’t do it, you will be killed by Apple. Only after you do it, can you continue to maintain or even increase the market value of the stock.

In addition, the demand for chips driven by smart phones is not comparable to that of TVs and music players.

What is the best orientation for the ice core?

It is like Samsung to establish a top-down IDM model enterprise that integrates multiple industrial chain links.

IDM, Integrated Device Manufacture.

只有发挥1+1+1+1大于4的效果，冰芯才有可能被带动发展到硬撼台积电的地步。

Similarly, only by exerting such an effect can the mobile phone market face the best mobile phones in the world.

Linkage, linkage, we must link the links of the industrial chain to create a shock wave.

As for the mobile phone that Mr. Xu just talked about, apart from hardware and industrial design, the software system is not inferior to the former. This is one of the reasons why Nokia cannot immediately follow the competition as Mr. Xu said.

No giant can easily give up the trump card in their hands. No one can accept the reality without tossing, but if you do, you may miss the prime time.

Nokia is like this, Sony is also like this.

Fang Zhuo went to Tokyo to visit Sony, and then he had to return to China to pay attention to the launch of e-buy and the game. Then he would fly to the United States. He had to see what the Android system developed by Google with dozens of companies looks like now.

"Mr. Fang, I suddenly discovered something. Why do you always have trouble with international giants?" Xu Keden suddenly asked quietly, Nokia is a giant with a market value of 2000 billion euros!
Fang Zhuo asked disapprovingly, "Who doesn't want to eat meat?"

Xu Keden was startled.

"Otherwise, how do you think I, the richest man in the mainland, got here?" Fang Zhuo smiled and shook the magazine in his hand.

Xu Kedeng understands, this is like Mr. Fang learning, and killing the windmill like a quixote!
(End of this chapter)