Reinventing the Millennium.

Chapter 583 The Response of E-buy (Two in One)

On the day when Fang Zhuo and his team returned to apply, e-buy, as a new domestic e-commerce player, had been online for five days.

In the past five days, if you use President Su Wei's evaluation in the weekly report, it will be four words - neither good nor bad.

And if you refer to external public opinion, it is - polarization.

Last year's e-commerce competition was still under fire. This year, as Taobao announced that it was ahead of eBay in market share, different e-commerce brands have sprung up like mushrooms.

The listing of Yike, Ctrip, Shanda, and Penguin in the past two years has made the concept of the Internet surge with an astonishing upsurge. Venture capitalists have the deepest experience of this point.

Internet + e-commerce has become a craze in the upsurge, with the Internet on the left and e-commerce on the right, and project proposals appear repeatedly.

However, this concept is hot, and it is more expensive to actually implement it.

Take Taobao as an example. At the beginning and end of last year, two large sums of money were raised in order to compete with eBay. How can ordinary people play with this?
Let’s take a look at Yike after Penguin established Paipai.com to enter C2C. It enters the e-buy established by B2C. It seems that it is a money-burning product.

On the afternoon of March 3, "China Securities News" published an analysis of domestic e-commerce, pointing out the industry's views on the two development models of C1C and B2C.

Compared with B2C, C2C is undoubtedly an asset-light approach, and it is more generally considered to be a model that is in line with the development of domestic enterprises.

——"The total transaction volume of Huaxia e-commerce reached 2004 billion yuan in 4400, and will surge to 2005 billion yuan in 7000. The rapidly growing domestic e-commerce market provides a huge growth space for e-commerce companies, which is enough to breed international level e-commerce company.”

——"Last year, two local companies and two international giants fought against each other. This year, the situation of both B2C and C2C has become clearer. Our local companies seem to understand consumers' preferences better."

——"As Taobao and Dangdang gradually gain the upper hand, more local companies have joined the e-commerce battlefield."

——"Penguin launched Paipai.com based on its huge user base. It is full of vitality. NetEase is looking for partners in South China, aiming to share the book e-commerce market."

——"Yike, which has been rumored to be entering the e-commerce market before, has finally made an official move."

——"It is worth mentioning that although it is both a B2C, Yike has made greater progress than its predecessor Dangdang. Bertelsmann, which has a certain market share, has formed a direct competitive relationship."

——"The interesting detail is that Yike made two investments in Dangdang successively. The first time it went well, but the second time it failed. It is rumored that it was precisely because of the investment setback that Yike officially made up his mind to compete in person. "

——"On the day before e-buy went online, our reporter visited e-buy's No. 1 warehouse in Kunshan. The largest warehouse in e-commerce.”

——"Regarding E-buy and its other competitor, Bertelsmann, E-go, the parent company of E-buy, is a shareholder of Sony Bertelsmann Music Company, and it is rumored that it has in-depth cooperation with Bertelsmann media's music copyright."

——"Three 'rumors' about E-buy are far from enough to outline the whole picture of E-buy, but we believe that E-buy will inevitably set off new waves in the domestic e-commerce market."

……

The second day of e-buy's launch.

A reporter interviewed Li Guoqing, the head of Dangdang.com, and asked him his opinion on Tesco.

The banner played by new players is all categories, including books, which is the core business of Dangdang.com.

Therefore, everyone will be surprised when they see E-buy after the opening of the website. After all, E-ke and Dangdang have an investment relationship, and they are more or less close friends.

Moreover, looking at the dynamics of Yike's acquisition of Dazhong Electric Appliances, most of the industry believed that Yigou started from the electrical appliances-the better the news, the more they thought so.

Li Guoqing had already held an impromptu company meeting yesterday afternoon, and the discussion was on the entry of E-buy. He really didn't expect that the other party would choose books together.

"Solve competitors within six months."

Li Guoqing only gave a brief response to the reporter's interview, full of confidence and attitude.

He did have confidence, and he had to show it.

Li Guoqing was in the field of book publishing before becoming Dangdang. It is because he brought his offline experience online to achieve success in one fell swoop, and gradually suppressed the momentum of Amazon last year, which made him more confident.

As for the meeting discussion on the competitive situation of e-buy, the final result is——

"E-buy's energy must be on electronic products, otherwise Yike would not acquire Dazhong Electric Appliances, which is a complement to offline channels."

"They have just launched, and the energy of the whole category must be allocated. The book field has to take advantage of the weakness of the other party to destroy its tentacles."

"We're not even afraid of Amazon, are we afraid of a counterfeit Amazon?"

"Last year was an important step to go out of Dangdang's full category, and this year is to accelerate the pace of full category on the basis of maintaining the core business of books."

"Six months is enough."

In this way, Li Guoqing had to show his confidence when the reporter's camera hit his face.

It's fine for anything else, but even if it's that man in front of you, you can't be timid about the core business.

……

The third day of e-buy's launch.

This day is December 3th.

A considerable number of people in China who pay attention to e-buy's entry into the e-commerce market still pay attention to the parent company behind it, Yike, or Fang Zhuo, who controls the direction of Yike.

Li Guoqing's confident declaration of war has been fermented overnight, and basically everyone in the Internet industry should know it.

Everyone is more interested in how Tesco will respond.

However, e-buy did not move at all, but was still checking for deficiencies during operation.

This morning, Ma Dian, the head of Ali, had a daily meeting to discuss the competition between Taobao and eBay in the first half of the year.

At the end of the meeting, he talked about Li Guoqing’s response, and said with a smile: “Mr. Li is really confident. This reminds me of eBay. After they acquired eBay, they claimed to end the Huaxia e-commerce market within 18 months.” This war is about to expire, and eBay is getting worse."

Sun Yutong, CEO of Taobao, listened to this and asked, "Mr. Ma thinks that Dangdang will lose?"

Ma Dian said with a smile: "In the book sector, who will win between Dangdang and Tesco, I don't know."

He took a sip of tea and continued, "But Mr. Li and Mr. Fang, I think Mr. Li will lose."

Sun Yutong asked the reason: "Why? I think Mr. Fang's previous development momentum of pharmaceutical e-commerce was average. He has a good music player, so he may not be able to do well in e-commerce, right?"

Before Ma Dian could speak, Cai Chongxin who was next to him said, "His medical e-commerce business is small and well-equipped, but it was more because of the original policy that it made a breakthrough. The medical e-commerce business may not have potential, but it is very difficult now. , I think Mr. Fang did not pour resources into pharmaceutical e-commerce because of this consideration.”

Ma Dian said at this time: "I think Mr. Fang has money, and he can make more money than Mr. Li, and he dares to spend money more than Mr. Li."

Cai Chongxin agreed with this, and thought: "It's okay if Mr. Li didn't say that. After six months, Mr. Fang is not a kind person. The two families will probably fight each other. When we completely defeat eBay, Or suppress its market share to 20%, I think we can also free up our hands to engage in B2C."

Ma Dian was silent.

As the CEO of Taobao, Sun Yutong said in a somewhat fierce tone: "B2C is too heavy on assets. Taobao can completely suppress eBay. The next step is to sink the network to a lower market."

Cai Zhongxin frowned and said: "The B2C route can be passed. E-buy has just launched and Dangdang and Amazon are holding back. Could it be that we will catch up with it when it really becomes the Amazon of the East?"

Ma Dian saw that Sun Yutong was still arguing, so he opened his mouth to smooth things over: "You guys are more confident than me, let's kill eBay first and then talk about other things."

Both of them no longer express their views on Taobao's development.

Ma Dian's gaze slightly turned away from their faces, and the meeting ended cheerfully.

Generally speaking, Taobao’s development momentum is very good, which has forced eBay to reduce the related fees such as listing items on the website, and the window display has become free. As for the monthly rental fee of ordinary stores...

The original monthly rent was 50 yuan a month, but now it has to be changed to 35 yuan a month.

Ma Dian believes that eBay's attitude has not been awakened, and it is expected that this confident competitor will be completely awakened in the second half of this year.

At the end of the Taobao meeting, the head of another new e-commerce player recorded an interview program on CCTV, and also talked about the current market changes.

Ma Huateng came to CCTV this time because he was invited to participate in the program when he was running an advertisement, so he wanted to promote his own Paipai website for free.

"In the C2C market, our local companies must have more advantages."

"Last year, Mr. Yi Kefang also talked about this at the edge of the West Lake. I have the same opinion as him. The localization of international giants is a difficult challenge beyond everyone's imagination."

"They're always superstitious about their success, so this year eBay has already started to fall behind."

"We are confident that Paipai will overtake eBay this year."

Ma Huateng did not mention Taobao, which is indeed difficult, but now it is unanimous to the outside world.

The host asked: "Mr. Ma, which model do you think is more suitable for China, C2C or B2C?"

Hearing this question, Ma Huateng felt that he was digging a hole. Although what he was doing was C2C, he answered impartially and listed their respective advantages.

Sure enough, the next question is to ask about B2C Tesco.

"E-buy is not the first B2C company in China. Dangdang.com has developed very well. In fact, regardless of B2C or C2C, the boundaries between the two will become blurred with the development of the domestic market."

Ma Huateng was still vague.

The host didn't dig into the root of the problem, but took a note from the audience and asked a more relaxed question: "Mr. Ma, what if Ma Dong from Ali, Li Guoqing from Dangdang, and Fang Zhuo from Yi Ke all stood in front of you to ask?" When you apply for a job, which one would you choose? What is the reason?"

Ma Huateng was taken aback and laughed out loud.

Along with his laughter, there was also laughter at the scene, as if this laughter before answering had already indicated some answers.

Ma Huateng spread his hands: "If these three people come to me to apply for a job, really, I will definitely laugh out loud like just now."

Subtle laughter sounded from the audience, and they were even more curious about the choice of the head of the penguin.

Ma Huateng thought for a few seconds, and first ruled out a wrong answer, Mr. Li removed it first, between Mr. Ma and Mr. Fang...

He seriously replied: "If I have to choose one, I will choose President Fang."

The host has the same curiosity as the audience: "Why?"

Ma Huateng showed a smile: "This choice can make up for my regret."

Everyone at the scene listened quietly.

"Actually, I might really have a chance to invite Mr. Fang to Penguin."

"I did invite him once."

"I have dealt with Mr. Fang earlier. At that time, his registration network encountered some setbacks, and there were rumors in the industry that his company was about to collapse."

"So, I called him and invited him to come to Penguin as a vice president."

Ma Huateng expressed annoyance: "At that time, I shouldn't just make phone calls. I should have flown to Shanghai to find Mr. Fang. In that case, I might be the richest man in China now."

The audience was amused again, and only then did they know that such a thing had happened.

The host asked a question on the spot: "Mr. Ma, you still have a chance in the future. If Mr. Fang really joins the job, which direction will you let him take charge of? I think he is a better president. He can't get hired. You go out." Bar?"

Ma Huateng wondered for a moment whether the host meant something, but then dismissed the thought, and said with a smile: "He can be whatever he wants. If he is a professional manager, he must be the best manager in China." Successful professional managers, all companies will rush to get them."

The host picked another note and asked, "Do you support Mr. Fang's Tesco or Mr. Li's Dangdang?"

"I support Dangdang." Ma Huateng replied without hesitation.

The host was very surprised. Just now, Mr. Ma had unequivocally recognized Mr. Fang's ability. Why did he turn around and support Dangdang?
Ma Huateng explained: "I know that Yike has invested in Dangdang, and Fang always wins whichever side wins."

This is obviously not a serious answer, but it is also suitable for the atmosphere of the scene.

……

September 3, evening.

Fang Zhuo and his family arrived home by car from the airport.

That night, Fang Zhuo, who had a little rest, went to Su Wei's house to listen to the work progress.

He asked about Dangdang.com.

"Why didn't you give a response?" Fang Zhuo was not very satisfied with Su Wei's point. When he read the summary of the paper news, he wondered if it was Teacher Xiao Su's usual work style. He was too gentle!
"Yike Investment has shares in Dangdang." Su Wei answered seriously.

Fang Zhuo frowned, and would not forgive her for not satisfying him at work just because the other party was beautiful tonight.

"I'm afraid that E-buy will kill Dangdang if it exerts its strength." Su Wei hesitated, "Then the investment will be in vain?"

Fang Zhuo: "..."

(End of this chapter)