Reinventing the Millennium.

Chapter 589 Just Say It’s Not Cheap (Two in One)

Tesco and Dangdang are torn apart.

The heads of both sides are off the field.

First, Li Guoqing bombarded Fang Zhuo three times, and then Fang Zhuo repeatedly posted blogs to beat Dangdang head-on.

Such a rare excitement has attracted almost all Internet practitioners, but no matter how they and more people who eat melons look at this matter, Sina is the first to receive a large wave of traffic.

The Sina blog flooded with many new users, watching Fang and Li's mutual feud.

With the development of the Internet and the rapid increase in the number of netizens, many things that may have been limited to the industry or small circles can be spread. In particular, this time it involves a rich man who has been the richest man in the mainland.

Many people feel that there is no suspense in this kind of competition. After all, one side is the richest man, and the other side doesn't even have a listed company.

But in fact, e-buy is a veritable challenger in the online book business-although, e-buy is forced to challenge.

The public opinion was turbulent, and the boss ordered a promotion.

On the day of 3, the whole e-buy was very busy because of the sudden "opening bonus".

After emergency repairs and overtime assistance across departments, the newly established book business group within E-buy did not mess things up.

However, as the excitement of the day came to an end, the business problems of the website inevitably came to the fore.

The purchasing channel of books is the biggest problem.

Fang Zhuo didn't know the situation of the channel until he responded today, but E-buy's previous energy was on electrical appliances, and it planned to gradually figure it out in the book area.

However, the competitor's move is not according to plan.

In terms of public opinion, relying on the spread of the Internet and personal word-of-mouth is certainly better, but the practical problems still need to be solved urgently.

Fang Zhuo and his colleagues worked overtime in the Hang Lung office at night, and the repeated phone calls were made to Shencheng's relationship to fully finalize the cooperation with the publishing house.

There are many well-known publishing houses in Shanghai, such as Shencheng People, Shencheng Literature and Art, Shencheng Ancient Books, etc., as well as publishing houses affiliated to major universities.

Relying on the name and connections of the richest man in Shanghai, the work went smoothly overall, but it also encountered expected setbacks.

Like Shencheng Translation Publishing House, it is the largest comprehensive professional translation publishing house in China, with first-class business and first-class level, so it was also won by Dangdang early with a contract.

The editor-in-chief of the publishing house, Ye Kong, first received a private call from the leader in charge of the city, and then received a call from the general manager of Yikefang.

He could only explain the situation in a very embarrassing way: "Mr. Fang, it's not that I don't want to sell the book on e-buy. We signed an exclusive contract with Dangdang in July last year. If the purchase is released now, the publisher will breach the contract and have to pay for it." .”

"What if I pay the liquidated damages?" Fang Zhuo asked without blinking.

Ye Kong is even more difficult now: "Mr. Fang, the other party has not breached the contract, and our publishing house is even more difficult to breach the contract. First, to be honest, we have cooperated well. Second, things like books have a cultural atmosphere after all. If it is sued, the publishing house will not look good."

He paused, lowered his voice, and said his difficulties: "Besides, I made the decision on this cooperation."

The line established by the leaders of the city will definitely help, but there are indeed situations where it is difficult to move, and the publishing house is not a word.

Ye Kong believes that people like Mr. Fang can understand the difficulties. If the other party doesn’t understand, it’s okay. It’s all business and according to the contract. .

as predicted……

"Mr. Ye, I understand the situation." Fang Zhuo did not insist, but only made a small request, "Can you give me a copy of the contract signed by your publishing house and Dangdang after desensitization, I can see this kind of exclusivity How does the agreement work out?"

Ye Kong breathed a sigh of relief, agreed, and said, "Mr. Fang, if you want to talk about this contract, the display of the regular terms is fine, just don't mention our publishing house."

"Mr. Ye, don't worry." Fang Zhuo said with a smile, "They are all Director Li's friends. I can still cheat you. I have time to drink together some other day. I am really curious about the business of the publishing house."

Ye Kong said a few polite words, ended the call, and quickly faxed the contract signed between his publishing house and Dangdang to the 22nd floor of Hang Lung.

Returning home at night, Fang Zhuo took Dangdang's "Super Strategic Partnership Contract" to study.

The content is actually not surprising, one is the exclusive channel, and the other is the higher share.

In addition, Dangdang also promised not to return the underwriting.

As for the sales figure on the contract, the publisher eliminated it.

"What are you thinking about?" Su Wei replied to the email with a notebook, and turned her head to find that Mr. Fang's eyes were a little straight. Although his eyes were on the contract, he didn't know where his thoughts were going.

"I'm thinking about this book e-commerce company. Li Guoqing is capable of making Dangdang's book business better and better." Fang Zhuo came back to his senses and said with a smile.

Su Wei has already seen this contract, and frowned: "Will the Publication Administration care about our competition? Can this contract be taken for granted?"

"Our competition with Dangdang will definitely intervene, we just need to see how long it takes to get a response." Fang Zhuo judged, "But this contract is hard to say, give it a try, or when the contract expires, Dangdang will definitely struggle to renew it, and you have to pay in the middle Download more publishers."

Dangdang's contract period is one year, like Shencheng Translation, which runs from July last year to July this year.

And e-buy can't follow Dangdang's example and adopt the same or better conditions to sign a contract with the publishing house.

The main problem here is the inability to digest the purchase volume of books.

Dangdang said that it will sell [-] volumes under one roof. It may be able to sell or digest the remaining few slowly, but e-buy can't do it now. It is just a newborn calf and needs time to grow.

One, two, or three publishers barely won, but more publishers were unable to forcefully sign contracts.

In addition to this consideration, Li Guoqing himself has a relatively stable relationship with major publishing houses.

Ge Guangming, who is about to change jobs, reported that when Li Guoqing went to the publishing house to sign a contract, he drank several rounds of wine with the boss before discussing business. This style + contract binding is a major reason for Dangdang's revenue to double year by year.

From a strategic point of view, Fang Zhuo can look down on Dangdang, which has not yet been listed, and Li Guoqing, whose wealth is not as good as his own, but in terms of tactics, he must be aware of the challenger status of e-buy and try to solve the problem from the root cause.

Su Wei pestered her, flipped through the contract, and said, "Li Guoqing was born in book publishing, and the maintenance of the relationship in the past few years must have been very good. On the one hand, the strategic contract is to focus on the time before Dangdang and each publishing house expires. On the other hand, we can also consider geopolitical and self-established publishing houses.”

"E-buy wants to make a full range of categories, but now and in the future the core is 3C electronic products. It is good that single-product books can increase traffic and user stickiness."

"If the competition of books cannot be better resolved through the publishing house, then the regular long-term competition will be better."

She finally said: "It is not the first time we have burned money to compete."

The previous Guahao.com had a brief cash-burning competition, which was a subsidy competition provoked by the opponent in Shencheng. Regardless of other things, the effect of pulling users' heads was quite good.

Therefore, Su Wei can look at the burning of money with a straight eye.

"We must respect Dangdang's market share first, and use a money-burning competition to welcome the blossoming of the Internet." Fang Zhuo said while playing, "At the same time, let's see if we can burn Amazon to death. , burn Bertelsmann to death."

Su Wei pushed Fang Zhuo's hand away with her chin.

She said: "Wait for the response of the publishing department first, and then burn the money to see if Dangdang will deal with mistakes. It is not necessary to rush to stop the non-core business for a while to launch a battle against their core business. The conversion of our book traffic depends on the competition. , should also be included in the overall publicity and introduction of e-buy.”

Fang Zhuo switched hands.

The phone rang.

"Son, are you going home today?" Mom called.

"Mom, have you read my blog today? The competition is fierce, so work overtime tonight." Fang Zhuo said seriously.

"That's fine, come on, I'll just ask casually." My mother replied, "Don't go to bed too late, the competition is fierce and you have to pay attention to your body."

"Yeah, I will be restrained, I mean, I will pay attention." Fang Zhuo replied.

The call ends.

Fang Zhuo agreed with the female president's conclusion.

Competition must be fierce, and departmental budgets and inputs must be both bold and restrained.

……

Yuan Yaohan from Dangdang arrived on March 3.

Another Ge Guangming is coming soon.

Originally, it would not be so fast, but Li Guoqing was annoyed when he saw these two people, and worried about leaking the company's secrets, so Yuan Yaohan began to work seamlessly for e-buy.

His position is the director of the book business group, and he is responsible for the most difficult channel.

Years of experience are useful, and so is the resume at Dangdang, because Yuan Yaohan knows how to deal with publishing houses, and also knows which publishing houses are worth dealing with now.

Those who have already signed strategic contracts with Dangdang are temporarily ignored, and the main attack is the ones that Dangdang was about to sign but have not yet signed.

Dangdang's "Super Strategic Partnership Contract" is not always implemented immediately in the plan, and involves the evaluation of book sales and growth.

Yuan Yaohan is now worried that Dangdang will take into account the pressure of e-buy and push forward the contract more aggressively, even if it pays a higher price.

On the first day of work, he basically didn’t have much politeness with his new colleagues. The first thing he did was to contact Liu Ruijun, the vice president of Nandian Publishing House who had a good relationship with Dangdang before.

As a result, Liu Ruijun's attitude changed drastically, and Yuan Yaohan was scolded.

The vice-president is from a literary background, and his diction is more... more literary.

What betrays the master, who forgets righteousness at the sight of profit, what eats inside and outside, what forgets righteousness at the sight of profit...

Yuan Yaohan didn't expect such a reaction at all, and everyone was stunned by the scolding.

It just so happened that Fang Zhuo came down from the 23rd floor for inspection, and visited the new employee by the way. Seeing Yuan Yaohan's complexion, he asked about the situation.

It's not that Yuan Yaohan can't bear the abuse, but he thinks that Dangdang is most likely behind this change of attitude.

He briefly described the situation of Nandian Publishing House and Liu Ruijun, the vice president, and said worriedly: "Mr. Fang, it seems that e-buy's book preparations are not complete. I saw many books sold out last night and morning. Replenishment, channels have to work hard to maintain."

Fang Zhuo nodded: "Lack of people, lack of experts, take your time, don't do things under the pressure of public opinion."

Yuan Yaohan couldn't help but said: "But Mr. Fang, you are already overwhelmed by the halo of the richest man."

From yesterday to today, some media have begun to play up the e-commerce battle of the richest man.

However, as an expert among experts, Yuan Yaohan knows Dangdang's market leadership. He said that Amazon, who is also based on books abroad, has never done Dangdang in China no matter what the reasons are.

"Hahaha, what is the richest man? What kind of aura does this have?" Fang Zhuo said dumbly, "Director Yuan, don't think too much, public opinion is like a feather to me, and the aura of being the richest man is even more indifferent to me. It doesn't matter."

how to say.

Yuan Yaohan was in the mood of humiliating his ministers to death or being the richest man in spirit, but when Mr. Fang said so, he nodded.

"Oh yes, Nandian Publishing House, right? You call and I'll talk to him." Fang Zhuo turned around and said just as he was about to leave the office.

Yuan Yaohan was puzzled, guessing that Fang was always trying to lobby the other party with more conditions temporarily.

However, as soon as the phone was connected...

"Hello, is this President Liu? I'm Fang Zhuo, the richest man in the Mainland."

"Hey, that's right, it's me, I was lucky enough to get the title of the richest man twice, and recently I'm thinking about whether I can do something for our cultural industry."

"I heard that President Liu's calligraphy is very good. When I come to the capital for a while, can you tell me in person? I'm used to being rough. There is one thing that I have envied since I was a child. I like to make friends with people who write well."

"Where is it? I'm serious. I will go to the capital to have a drink with the president in a few days. Don't push it."

"Hey, no, no, the publishing house and Dangdang's exclusives actually don't have to be so eager to sign. The market situation is not clear now."

"Okay, okay, sure, in a few days I will bring Moutai to President Liu to change the word."

Fang Zhuo chatted casually and ended the call.

Yuan Yaohan seemed to have heard a certain result. It seems that the other party delayed?

Fang Zhuo saw Director Yuan's questioning eyes, nodded, and said with a smile: "The name of the richest man is like a floating cloud to me, but sometimes it is really useful to other people. Let's solve one by one. Send me his number later. I may have to go to the capital in a few days, and have a drink by the way."

Yuan Yaohan responded with a complicated expression.

Seeing profit and forgetting righteousness, the words are still in the ears, in the ears, in the ears~
……

Both Dangdang and Tesco have played promotional signs.

Public opinion exposure is high, and the scene is very lively.

Finally, some consumers couldn't resist trying to buy books online for the first time, and some consumers went out of their way to verify the authenticity of "one dollar cheaper".

Someone shared an unexpected process on a blog, which attracted a large crowd of onlookers.

"I read two books on Tesco and found that the price is the same as Dangdang's."

"I thought it was a gimmick, so I tried to contact customer service."

"A few minutes later, the customer service changed the price, it's really cheap!"

"As a result, two days later, I received the book. Guess what... it was sent from Dangdang."

"I was wondering. I thought I had made a mistake. I bought it from Dangdang. I checked online, and it was right, it was from Tesco."

"I asked e-buy's customer service what was going on."

"The customer service said that it was out of stock, and he ordered from Dangdang."

"I asked in surprise, can it still be like this?"

"The customer service said, it's not cheap if you just say it."

"I...⊙▽⊙!"

(End of this chapter)