Reinventing the Millennium.

Chapter 594 Wisdom Eyes and Talents (Two in One)

The two heads of Tesco and Dangdang have expressed their attitudes in front of the leaders, resolutely maintaining the good situation of the combined development of the book industry and the Internet.

As for Fang Zhuo’s response to Dangdang’s monopolistic behavior and Li Qingzi’s response to e-buy’s vicious competition, the leaders did not give too many instructions, and the central idea was only one—do not disturb the order of the industry.

How do you understand this?

When Fang Zhuo was called to stay for a small meeting, he felt that the sales promotion could be done quietly instead of openly and unscrupulously, at least not at this critical moment.

The upper reaches of the book business are large and small publishing houses, and the power represented by Li Gengping in front of him has a profound and critical influence on publishing houses.

"Mr. Fang, sit down. There is no other purpose in keeping you down."

Li Gengping is different from the seriousness in the big conference room, he has become very kind in his office.

Even, a little too kind.

He said in a somewhat casual tone: "Today's meeting is for you to take a step back. Don't mix companies and media together. When wind blows, it rains. Mr. Fang, drink tea."

The director poured tea, brought it over and placed it in front of Mr. Fang.

Today's meeting was a bit messy and noisy in the conference room, but it was actually okay overall.

Li Gengping didn't want to cause trouble for the work he was in charge of, and he didn't want to cause trouble for himself. Regarding this President Fang...

A colleague greeted him, and I also had scruples about this young president. Just having the title of "the richest man in the mainland" on the table, no one can tell the depth of it.

The institutions in the capital are the most well-informed, but also the most misleading.

Li Gengping had heard the gossip about "the richest man in Shencheng", and the rumors were quite evil, but no matter what, a company under the president's name had an inscription of leadership inspection, which was witnessed by many people.

In addition, Li Gengping can also confirm that there is one thing that Mr. Fang instructed, that is, a professor who returned to the University of Science and Technology from abroad jumped into the selection process last year. No matter how big the professor is, he just arrived in the mainland and gave a review without even sitting on his buttocks...

All in all, Li Gengping did not expect to meet the richest man in the mainland. Of course, he must stick to his work, and it would not hurt to say a few extra words.

Fang Zhuo didn't know Director Li's considerations, he just received the director's smile, tone, and tea immediately, and then sighed: "Li Si, it's not that I think so, from the beginning to the end, I wasn't there He responded to Qingzi's provocation in front of the media cameras."

"But as the chairman of Tesco, I can't just watch my company get killed, can I? So, I wrote a few words on my blog."

Li Gengping thought for a second, hey, that's really the case, the couple who were actually interviewed by the media were Dangdang.

Fang Zhuo complained again: "Sis Li, I won't mention the promotion because Dangdang provoked it. I regard it as a normal competition, but the bundled cooperation promoted by Dangdang really doesn't leave a mouthful of soup for other companies. This makes me What can I do?"

"A lot of times, some media are staring at me as a rich man, and they naturally think that I am bullying people together with Tesco. I am also suffering and can't tell."

The young president is sincere.

Li Gengping was [-]% convinced, and nodded: "You can report this situation to other departments."

"The director is here to plan the overall development of our industry. There are not many Dangdang bundles now. If it continues like this, how can a hundred flowers bloom in the industry?" Fang Zhuo said rationally.

Li Gengping pondered for a while: "We will conduct further investigations at the publishing house. You are engaged in the Internet book business, today's meeting is considered to be a meeting, and you will respond more when you encounter situations in the future."

Fang Zhuo said innocently: "The current situation is actually not much, but, Li Si, Director Liu and I are going to treat you to tea tonight. Regarding the combined development of the Internet and books, I have a lot of confusion and would like to invite you." Leaders give pointers."

This……

Considering that there is another colleague from another department of the same unit, Li Gengping hesitated and nodded in agreement.

Fang Zhuo drank two more sips of tea, stated again that e-buy would share the fate with the development of the industry, and then left the director's office.

Publishers and consumer representatives have left first.

In the waiting car sat Amazon director Shi Tao.

"President Fang, what's new?" Shi Tao asked.

Fang Zhuo waved his hand and didn't answer. He first called the Deputy Director Liu introduced by Brother Zheng, made an appointment for dinner, then talked about today's situation, and proposed to invite Li Gengping himself.

Naturally, such an invitation would not be refused.

After the call was over, Fang Zhuocai replied, "Nothing new, just chatting a few words to confirm my attitude."

Shi Tao nodded slightly. The Publication Administration would definitely not be shouting and shouting. It just wanted both parties to restrain themselves, but it was impossible to ignore the Publication Administration's opinion. The upstream of the book e-commerce was in its hands.

"Tonight you are together." Fang Zhuo said again.

Shi Tao hesitated: "Am I suitable?"

He is still an Amazon employee.

"It's just right. On this occasion during the day, it's not easy for the publishing house to express its attitude towards Dangdang's contract. In private, as a person who has suffered from it, you can talk about it." Fang Zhuo said, and suddenly asked, "Is Amazon doing nothing?"

Shi Tao smiled wryly: "Don't fight a price war, just wait and see what happens."

Fang Zhuo nodded: "That's right, always be calm when facing major events."

Shi Tao: "..."

Mr. Fang must like Amazon's calmness very much.

Fang Zhuo also commented: "Amazon's headquarters is rich, and it's okay if the domestic market is half-dead. Our e-buy has to grow by leaps and bounds. The sales promotion of the book business group can be slowed down. Don't be so intense. This aspect can be more unique."

"Chic?" Shi Tao was puzzled.

"In the Internet era, there must be a new way of brand building. The distance between people and brands is brought closer by information." Fang Zhuo gave an example casually, "It's like the 'E-buy customer service 007', from which we can also make book brands in the future. spread."

"For example, it posted a sentence on its blog-the boss suddenly wanted to promote, which is the reason for today's big promotion."

"Or, it sent a sentence - the boss suddenly remembered the grand occasion when Qingzi bombarded him, and remembered the reason for another big promotion."

"Changing patterns, more down-to-earth, more novel, and more impressive."

"You can also quote words from various books to expand petty bourgeoisie stories. I don't think Sina blogs can make money. Relying on this brand promotion can try more effects."

Fang Zhuo held up the way Lezi people like to read, and the brand promotion is subtle: "Don't be a cold brand, but have warmth. This is a goal that your book business group needs to achieve, because your increased customer stickiness is also easy to buy. From this point of view, I think it is very profitable."

Shi Tao was a little moved by the boss's words "there must be warmth", and this will also be part of the content he will be responsible for in the future.

After a while, he asked again: "Mr. Fang, will Mr. Li give up after this trip?"

"How is it possible? As long as the edition office or other administrative departments don't stop it, he will definitely sign that super strategic contract." Fang Zhuo said with a smile, "If it were me, I would do the same. There is a short term and a long term.”

"Let's not talk about the short-term, the long-term is the maintenance of this upstream publishing house. It is very necessary for you to go through all the domestic publishing houses. Even if you signed the contract this year, it will only be for one year."

"What about in a year? What about in two years?"

"For those publishing houses that have signed contracts with Dangdang, we can offer the same conditions and shorten the payment time, so please be patient."

"The book business group will be more independent in e-buy, Mr. Shi, you can treat it as a kind of entrepreneurial project."

"Anyway, E-buy has the bottom line, investors have the bottom line, and I have the bottom line."

"We all want Tesco to spend money, but all you have to do is figure out how to spend it well."

The tone of Fang Zhuo's narration made Shi Tao's heart flutter.

That's a world away from Amazon!

Amazon can’t wait to make a report with a piece of paper, and Tesco here is not suspicious, and the employer is not suspicious!
Shi Tao took a deep breath: "Mr. Fang, I have confidence in e-buy, and I am confident to give Dangdang's Mr. Li a surprise."

Fang Zhuo smiled: "I have no objection to Mr. Li."

Shi Tao was a little surprised. He thought that Mr. Fang and Mr. Li were somewhat at odds, and that the previous setback of Yike Investment Dangdang did not seem fake.

Fang Zhuo lit a cigarette and smiled slightly: "It's just that Qingzi just happened to appear in front of me, it's the same as anyone else."

Shi Tao saw Mr. Fang's expression was a little unpredictable, and he didn't understand his state of mind at all.

Fang Zhuo smoked half a cigarette, talking about Qingzi, but suddenly thought of Dongzi.

……

The Publishing Department does not care about competition or monopoly, so the interview process is not complicated and does not take long.

At the same time, the publishers it influenced began to shy away from the media, including the ten that jointly accused Tesco.

The book business of e-buy is semi-forced, and it has inherent deficiencies. The most important resource is that the connection with the publishing house is not close enough. Moreover, it is not like Dangdang, which is located in the capital, and has contacts from the upper departments.

However, there was no such thing as eating, drinking, and referrals before, and what you want is not far away.

The atmosphere of Fang Zhuo's dinner with Shi Tao in the evening was very harmonious.

Although Li Si didn't express anything, he listened carefully to Shi Tao's situation, and his attitude towards the publishing industry was not condescending.

Fang Zhuo believes that this person has the possibility of becoming friends, and there is no need to rush to get along with friends.

The first dinner with the two directors did not drink much, and Fang Zhuo was still sober when he returned to the hotel.

So, he simply dealt with two things.

One is to implement matchmaking with Changhong and other enterprises.

After experiencing a "joint fire" of overseas panel companies, domestic TV companies can personally experience the pain of key components being clamped.

Even if Fang Zhuo said it three times, it would not be as painful as once.

Changhong, Meiling, and Konka responded positively.

Fang Zhuo has no business influence on other families, and he has no personal relationships to talk about, but the method of superimposing one family after another has been tried and tested.

"Changhong, Meiling, and Mr. Fang intend to engage in it. Why don't you, Konka, come?"

"Changhong, Meiling, and Konka intend to do it. Why don't you come to Haier?"

"Changhong, Meiling, Konka, and Haier are going to do it. Why don't you come to Hisense?"

"..., isn't your TCL coming?"

"..., won't you, Xia Hua, come?"

It's like a snowball rolling on the right slope, getting bigger and faster.

For half the night, the manufacturers who had suffered a fire burst out of enthusiasm, and they seemed to hold an industry conference in an instant.

Finally, Ni Runfeng called and asked if Skyworth should be invited.

"Invitation, Skyworth is a first-tier brand with strength, market and capital, so there is no reason not to invite." Fang Zhuo said calmly, "In the final analysis, it is a matter of your TV industry. That President Huang will not miss me."

"He might feel that you miss him." Ni Runfeng replied.

"I'm not going to." Fang Zhuo said, "Since everyone's enthusiasm is very high, then I have to say hello to the higher-ups. I will confirm with BOE's President Wang later, and I will not participate."

"How can I do it? I can do it without me, but I can't do without you, Mr. Fang." Ni Runfeng said seriously.

"There is such an opportunity, if I can take the lead, it depends on fate. Actually, I have no position to attend, so as to avoid people making irresponsible remarks." Fang Zhuo still refused, but said, "There is one thing for sure. There will be differences, and you will definitely be disturbed. It is best not to have long nights and dreams, or foreign companies will not watch you get together."

Ni Runfeng understood, it wasn't time for Mr. Fang to show up.

He hung up the phone and continued to contact his colleagues.

If this matter is really going to be done, it will take a lot of effort, upstream BOE, downstream TV manufacturers, and there must be positive administrative factors in the middle.

In the early hours of the morning, Fang Zhuo called Lao Xiong before going to bed to ask about IDG's investment in e-buy.

Xiong Xiaoge spoke concisely and didn't spend much time.

However, when he was about to hang up the phone, he suddenly asked, "Mr. Fang, what do you think of video websites?"

"Yes." Fang Zhuo said without thinking.

"What can?" Xiong Xiaoge didn't quite understand Mr. Fang's response.

"It suits you very well." Fang Zhuo said again.

Xiong Xiaoge and others.

"It fits your characteristic of burning money for investment." Fang Zhuo joked.

Xiong Xiaoge: "..."

Holding the phone, he almost blushed: "Cultivating the market... How can cultivating the market be called burning money?"

"Vote, listen to what you mean, see a good project." Fang Zhuo laughed.

"There is a Bertelsmann who wants to start a website and is looking for investment. I chatted with him. He stayed in the company in Houston for a few years and talked about your team." Xiong Xiaoge said, "I suddenly I want to ask you, the big boss."

"Bertelsmann's, it's a coincidence." Fang Zhuo has heard a lot of these words recently. Sony Bertelsmann Music and Bertelsmann are going to be a book e-commerce business in China. "What's the name of the project?"

"It's weird, it's called Tudou, Tudou Wang." Xiong Xiaoge laughed.

"This name... well, it's impressive." Fang Zhuo knew who it was, and felt that the old bear really had eyes, otherwise he wouldn't get involved with him, "I'm in the capital these two days, you can listen You talk."

Xiong Xiaoge made an appointment for the next day, and said, "Oh yes, I watched more than one video, and the name of another one is much more normal, called LeTV."

Fang Zhuo nodded and retracted his previous judgment.

(End of this chapter)