Reinventing the Millennium.

Chapter 697 Vicious (two in one)

September 11, evening.

Unlike the slight slack at this time in the past, all Gome stores are extremely nervous.

On the one hand, there are still a few hours to usher in the encirclement and suppression of competitors, and on the other hand, because the boss who has been in jail for more than three months has finally made it clear that he will return, this makes everyone both excited and a little apprehensive, not sure what to do next What kind of development will it be.

In the conference room of the Gome headquarters, Huang Guangyu immediately held a high-level meeting non-stop after returning home to tidy up, and listened to the recent competition situation.

What the company is facing recently is not only the promotion initiated by Tesco, but in his view, what is more important is the attack launched by traditional rivals such as Suning on the home appliance chain market in the past three months.

The atmosphere in the conference room was quite depressing.

Huang Guangyu was originally a taciturn person, but this time when he encountered setbacks, he became more silent.

From the beginning of the meeting to the end, the boss in the main seat didn't say a few words, and the people in charge of each area couldn't help but be more cautious in their words.

At 07:30 in the evening, after Huang Xiuhong finished speaking, she noticed that her brother was a little distracted, so she quickly touched him lightly.

Huang Guangyu withdrew his thoughts, did not discuss, and directly ordered: "Stop construction in the first district of East China, and don't continue to choose new stores in Jinling. Before the end of the month, I will see Gome's overall promotion plan."

The senior executives present were all shocked, but Jinling understood that it was Suning's headquarters there. Although they had won a battle before, the impact of that victory was quickly eliminated by the recent changes, and it was right to maintain stability.

But this East China area... It was Gome's original key development strategy for the second half of the year. Its establishment was in charge of the boss's sister Huang Xiuhong, and its goal was directed at Yongle Electric in East China.

Now it just stops...

Almost instantly, a person's name appeared in the hearts of the executives - Fang Zhuo.

But in the face of Gome's major strategic change decision, everyone seemed to be avoiding asking questions, but nodding silently.

The atmosphere in the meeting room was even more gloomy.

"The number one in the industry is spelled out, not spoken out."

"Esco is weak, and the competitive alliance it has pieced together is not destined to last."

"Suning is cautious, Yongle is seeking to go public, and Five Star has been short of money."

"The market that has been eaten away in the past three months, how they eat it, how they spit it out before the Spring Festival."

Huang Guangyu has lost his vigor, but still has a domineering edge, and he firmly sets the goal before the Spring Festival.

The executives couldn't help but feel certain when they heard these words, most of their suppressed emotions were swept away, and they responded one after another.

Huang Guangyu listened quietly, glanced at everyone, and announced the end of the meeting.

Soon, only Huang Guangyu and Huang Xiuhong were left in the conference room.

"Brother, East China District..." Huang Xiuhong was not notified in advance, that is to say, she heard about her dismissal just like everyone else.

"It's not suitable now, wait for the opportunity." Huang Guangyu said lightly.

Huang Xiuhong couldn't help asking: "Is it because of Fang Zhuo?"

Seeing that her brother didn't answer, she asked the question that had been lingering in her heart: "Brother, did he plot against you this time?"

Huang Guangyu didn't have the mood swings that Huang Xiuhong imagined, but asked rhetorically: "Things have happened, and they have come to an end. What's the point of being obsessed with this now?"

Huang Xiuhong did not give up: "I just want to know!"

"It's the money and relationship that went wrong a few years ago." Huang Guangyu said this first, then paused, and then said, "But when I went to Shanghai to meet Fang Zhuo, he told me before he left that Ren Zong There are peaks and valleys, multiple friends and multiple paths, do you think this is his threat to me?"

Huang Xiuhong thought, like, very like.

"Many things are unclear. Who knows whether Fang Zhuo has contributed to the flames or made trouble?" Huang Guangyu said, "It is meaningless to entangle with these things. Our main task is to make Gome stronger."

Huang Xiuhong sighed, taking a step back, and Fang Heizi undoubtedly has the ability to fuel the flames and add insult to injury. Now Gome needs to continue to develop, and the current brother also needs to keep a low profile.

Huang Guangyu looked at his younger sister's expression, and showed a rare smile: "The future is long, Gome has a solid foundation in the home appliance chain market, and the temporary wind and rain are just sweeping away some dead leaves."

He stood up, and the restrained arrogance due to setbacks burst out: "Gome is still the number one in the industry. Since I, Huang Guangyu, have come out, how can I lose the number one in the industry?"

Huang Xiuhong nodded deeply.

Correct!
This is my brother, this is Mr. Huang!
She also got up: "Let's go, brother, take the wind and wash the dust at night, and see what kind of moths that e-buy's so-called Double Eleven can make!"

Huang Guangyu smiled and looked at the night view of the capital outside the window.

Somehow, he suddenly thought for no reason that "Bodhi does not have a tree, and a bright mirror is not a stand", and the depression of more than three months was swept away from his heart.

The brothers and sisters were about to leave the meeting room, and the evening was a family dinner.

But just as they walked to the door, their mobile phones vibrated one after another.

Huang Guangyu and Huang Xiuhong looked at each other, and the slight vibrating sound of the mobile phone in the quiet conference room made them feel the same ominous premonition.

Huang Guangyu's is a phone call, and Huang Xiuhong's is a text message.

"Mr. Huang, the latest news is circulating that there will be a 'transaction method' that regulates retailers and suppliers, and the content is to clearly stipulate the payment period in the contract."

"The longest period of this period is likely to be no more than two months after receiving the goods, which is 60 days!"

Hearing his friend's voice, Huang Guangyu frowned slightly, and asked, "Are you sure?"

"Gossip, [-]% to [-]% accurate."

Huang Guangyu frowned deeper, and replied briefly: "Okay, I see."

The call ends.

Huang Guangyu turned around and sat at the end of the meeting room, carefully weighing the latest news he received.

If this news comes true, it means that Gome's way of delaying payment and accumulating funds will be restricted.

Huang Guangyu took a deep breath. Even though he had lost more than three months, he knew the Gome system very well. According to this "transaction method", at least 70 billion of Gome's listed stores this year had exceeded the deadline. For non-listed stores, the payment is about 84 billion.

This will put a lot of pressure on Gome's capital operation.

This kind of pressure transmission has a high probability of slowing down the pace of channel expansion.

Thinking about the changes in the situation, Huang Guangyu let out a breath of turbidity in his chest. Fortunately, the company has gone public, so he can consider selling shares to relieve part of the pressure.

At this time, Huang Xiuhong, who was also sitting next to her, asked, "Brother, what should I do?"

Huang Guangyu said in a deep voice: "Don't worry, you can't shake the foundation."

Huang Xiuhong nodded.

Huang Guangyu said: "Looking at it this way, it is even more necessary to stop the construction of East China District [-]."

Huang Xiuhong was a little confused.

Huang Guangyu pondered for a few seconds, talking about the operation of the company's capital chain.

Huang Xiuhong became serious again.

The brother and sister communicated for a while, and with the urging calls from their family members, they got up again and were ready to eat.

Huang Xiuhong pushed open the door of the meeting room and suggested, "Brother, I think we should go to the Bank of China."

Huang Guangyu felt baffled: "Why do you go to the Bank of China?"

"Let's see if we can discuss reducing this ratio." Huang Xiuhong replied.

Huang Guangyu was stunned: "What ratio? Reduce what?"

"Deposit for bills payable." Huang Xiuhong was stunned when she saw her brother's reaction, and shook her phone, "Didn't you say that in the call you just answered? guarantee."

Huang Guangyu's heart was shocked, and he lost his voice: "What!"

Huang Xiuhong understood that what she and her brother said just now were not the same thing, so...why did her brother mention the issue of capital chain?What news did he receive?
She turned on her phone, found the text message, and handed it to her brother.

During the past three months, Huang Xiuhong was basically handling the company's important affairs, and successfully stabilized the situation.

Today's text message report was still reported to Huang Xiuhong.

The Bank of China has just issued an informal notice that it will increase the margin ratio of Gome's bills payable to 62.3%, and also increase the third-party guarantee.

This will undoubtedly increase Gome's financial pressure.

Huang Guangyu sat down again, staring at the content of the text message and calculating the situation.

The Bank of China is the bank that cooperates with Gome the most. At this time, the ratio will be increased...

He shook his head and said decisively: "Tomorrow, I will go to the Bank of China. In addition, I will communicate with our other cooperative banks about this."

Huang Xiuhong suddenly hesitated.

She asked: "Brother, do you think there will be someone playing tricks behind this? Apart from Bank of China, we have the most cooperation with ICBC, but Fang Zhuo now has a strategic cooperation with ICBC and will become a director of the bank."

During this period of time, Huang Guangyu also heard outside news through his lawyer, knew about Fang Zhuo's affairs, and knew about the turmoil of the bank's strategic cooperation, but he had never been in contact with his family.

Now hearing what my sister said, my thoughts suddenly turned violently.

No way?
Was it Fang Zhuo who drove the change in bank cooperation?
He suddenly remembered that Fang Zhuo had heard that Fang Zhuo held a supplier meeting in Shanghai. It is said that Fang Zhuo attacked Gome's payables cycle that time. Could the current policy change be related to this?
One is a coincidence, and two are also coincidences?
Huang Guangyu sat in the meeting room in a daze, only to feel that two sledgehammers hit his heart heavily.

The pressure on the capital chain... Once the news is true, the pressure on the capital chain will be quite considerable.

"Don't take chances, it must be him." Huang Guangyu said slowly with a dry voice.

Huang Yanhong asked, "Brother, what was the call you just received?"

Huang Guangyu briefly talked about the gossip.

Huang Yanhong was taken aback. She also knew the problem of the company's payment cycle, and also knew what kind of financial pressure would be caused by the simultaneous arrival of these two blows.

She sat on the side silently, her mind in a mess.

The phone calling for dinner rang again.

Huang Guangyu pressed the phone and said directly: "Don't eat, let's have a meeting."

He himself seemed to be awakened by the word "meeting" he said, and re-notified the high-level officials who had adjourned the meeting to come back for an emergency meeting.

Eight o'clock in the evening.

Huang Guangyu sat back on the main seat with a dignified expression.

The executives haven't arrived just yet.

He thought about the two bad news he received, and he had to admit: "I didn't expect Fang Zhuo to compete with us like this. He wants to pinch our vitals, and he wants to pinch our vitals!"

"Even if we suspend the expansion of channels, even if we temporarily..." Huang Yanhong considered the possibility of financial pressure, but paused at this point, "Even if we temporarily lose the market share of the industry's first, as long as we endure Despite the pressure of funds, Gome will still be Gome.”

Huang Guangyu was silent. Although he said that Suning was cautious, no matter how cautious he was, he might not let go of such an opportunity. As long as the news came true, it was almost predictable that a new pattern of market share would emerge.

Suning's prudence has brought rewards for resisting risks.

"Gome can't fall." Huang Guangyu punched the conference table lightly with his hand, "There will be troubles, but we can't fall. We will survive this period. The overall expectation of the home appliance chain is to continue to rise, and our stocks can relieve the pressure. "

Huang Yanhong nodded silently.

The door of the conference room was pushed open, and the first executive came back.

Huang Guangyu picked up the freshly brewed coffee, took a sip, and said before reviving, "The antelope hangs its horns, Fang Zhuo is really ruthless."

Huang Yanhong didn't answer her brother's words, but a word she saw on the Internet popped up in her heart - dimensionality reduction strike.

Hard times are coming, but as long as we get through it, it will still be spring.

……

June 11, 11:08 am.

Huang Guangyu stayed up in the middle of the night, not only preparing to deal with the company's financial pressure, but also staring at e-buy's Double Eleven promotion.

By the time he woke up, he hadn't seen the data disclosed by E-buy, but the secretary reported that E-buy's website had gone down twice.

Obviously, this sale is bound to do well.

However, Huang Guangyu can't take care of this anymore. He is going to visit the leaders of the Bank of China this morning, hoping to reduce the ratio of the deposit, which will give the company some breathing room.

When the car arrived at the headquarters of the Bank of China, Huang Guangyu had just got off the car when he suddenly saw an unfamiliar but unforgettable figure.

"Huh? Mr. Huang? Good morning."

Huang Guangyu watched Fang Zhuo greet him as if nothing happened, as if nothing happened to him in the past three months, as if the two swords yesterday had nothing to do with the other party.

He didn't want to lose his demeanor: "Boss Fang, long time no see."

"Is there something to do in the Bank of China? Let's go together." Fang Zhuo smiled gently.

Huang Guangyu acquiesced.

The two walked into the office building together.

"President Fang, the president is waiting for you."

As soon as he entered the door, the assistant to the president who was already waiting greeted Mr. Fang with a smile on his face. He also saw Huang Guangyu, but he just nodded slightly in surprise.

Huang Guangyu didn't want to speak out at this time, but just watched with cold eyes. He didn't come to visit the president today, but just to find the director in charge.

"Mr. Huang, I have something else to do, so I'll get busy first." Fang Zhuo and Mr. Da Huang bid farewell.

"Okay, Mr. Fang, you're busy." Huang Guangyu didn't change his face.

Fang Zhuo had just taken two steps when he suddenly turned around and said, "Oh yes, Mr. Huang, do you have confidence in Gome?"

Huang Guangyu sneered in his heart, even if he suffered a double blow, he was not timid: "Of course I have confidence."

Fang Zhuo nodded: "That's good."

He smiled at Mr. Huang, and continued to lead people to the president's office.

Huang Guangyu was a little strange. Could it be that Mr. Fang was just mocking himself?
From this point of view, it is nothing more than that. Do you really think that this will defeat Gome?
However, while he was sitting and waiting for the bank leader, a call came in.

"Mr. Huang, someone is shorting our Hong Kong stocks!"

Huang Guangyu was startled first, then depressed, who could it be?Who else could it be?

No wonder Fang Zhuo just asked himself if he had confidence in Gome!

The stock is shorted, how can the major shareholders cash out at this time?

This Fang Zhuo wants to lock up the space for Gome's funds to move around!

Ruthless, ruthless, not just ruthless, but vicious!

(End of this chapter)