Reinventing the Millennium.

Chapter 730 Rejection (Two in One)

After repeated considerations, Fang Zhuo decided to give Morningstar Semiconductor a financing for rapid development.

Whether it is due to the right to speak in the production chain or the market prospect, it is a good choice for Bingxin to acquire a reliable IC design company.

This is also a common means of business development and growth.

Like Qualcomm, it has made frequent moves in the past two years. Last year, it acquired Berkana Wireless, a chip design company located in Silicon Valley. This year, it also acquired WLAN technology provider Airgo Networks. It is said that it is still negotiating with RFMD about its Bluetooth asset acquisition.

However, the most important task of Bingxin at present is to break through the process technology, and maintain a close cooperative relationship with Morningstar Semiconductor while slowly laying out the contact.

Fang Zhuo called several investor friends successively to discuss their investment intentions, but Xiong Xiaoge was unexpectedly the most time-consuming one.

The most troublesome one was Wang Fengyi. His background was noisy, and he didn't know if he was in a drinking party, so he gave his attitude with a mouthful of "OK".

Obviously the other party agreed to chat, but Fang Zhuo actually felt very perfunctory.

At around seven o'clock in the evening, after Su Wei finished her meeting on the 22nd floor, Fang Zhuo drove home with her, still thinking about Chenxing on the way.

"President Fang, what's wrong with your belly?" Su Wei noticed Mr. Fang's thoughtful expression after connecting two phones in the car.

Fang Zhuo briefly explained the matter.

Su Wei agrees with the practice of boiling frogs in warm water: "Premium acquisitions at the current stage are definitely not advisable. Only your ice core has improved a bit, and Morningstar is a partner. Take it slowly. In two years, you will be richer and develop better. , there is more room for discussion.”

Fang Zhuo let out a "hmm", thinking about the target shares of this financing.

"Oh yes, Liu Qiangdong is going to E-buy Electronics. Guess what the company said?" Su Wei smiled and mentioned the voice she heard by chance in the evening.

"Hearing your tone, you're going to be assigned? To be promoted and demoted secretly?" Fang Zhuo said without thinking.

Su Wei nodded: "After Double Eleven, everyone has a deep understanding of the status of logistics and warehousing. At this time, Liu Qiangdong was moved. What do you think about this foreign department?"

"It's loud? I think he's quite happy." Fang Zhuo was a little surprised.

Su Wei smiled and said: "Just chatting, the company is developing very fast, and if there are any problems, they will only be minor problems."

"Our company should be considered relatively fair. Let's see how the business is done." Fang Zhuo didn't think there was anything to talk about, but felt that there was a new point in the product category of e-buy. "EBay has basically stopped. Taobao will hold a big promotion in the first half of the year, and it will definitely be equally brilliant, and their volume is even bigger.”

He continued: "If the main theme of domestic e-commerce last year was still competing with foreign giants, then this year may be a contest among domestic counterparts. I read the data of Paipai.com, and it is much better than I imagined."

Su Wei understood the deep meaning: "You mean, this year it is likely that there will no longer be such a clear competition for the track, but the development and competition of the entire e-commerce?"

Fang Zhuo showed a hint of a smile, that's what he meant.

Since Dangdang was encouraged at the end of 2004, Dangdang, Amazon, Taobao, and eBay were mainly fighting each other. In 2005, Penguin launched Paipai and Yike launched E-buy. The overall situation is still divided into B2C and C2C.

But this year, as Dangdang seems to be determined to expand its entire category and Paipai to further gain traffic and experience, the e-commerce market is likely to be a staking-style melee.

In this case, e-buy should not only insist on focusing on the 3C category of electrical appliances, but also consider how to face the thriving Taobao.

"We have discussed the situation of Taobao many times at the meeting." Su Wei became serious, "Taobao's GMV is very high, and the traffic obtained by the same publicity is more than ours. Its categories are so rich that I sometimes bear it. Don’t stop looking around.”

Fang Zhuo nodded.

Su Wei said with a smile: "But Taobao also seems to have a very important problem. The authenticity of the products it sells is not easy to identify."

Unlike e-buy which purchases directly from manufacturers, the sources of goods on Taobao are mixed, which is the shadow of the booming development.

"Well, this may be a problem that consumers are gradually worried about, and it is also where our electronic products can build confidence for consumers." Fang Zhuo said, "I have a suggestion that I don't know if it is correct, Weiwei, you Let's see if we can expand the category of cosmetics this year."

Su Wei smiled slightly: "I've earned a man's money, and I want to earn a part of a woman's money."

Most of the user portraits of Tesco are men, which is determined by the main categories, but the consumption potential of women must not be ignored.

In fact, Su Wei recently considered female users and gradually screened out clothing, shoes and other categories, because B2C is really hard to match the richness and variety of C2C in this respect, but cosmetics are different.

The popular categories of cosmetics are not as diverse as clothes. At the same time, there is also information opacity similar to electronic products.

If e-buy can build trust in this aspect, it is believed that a considerable part of female users can be divided, and the user portrait of the website can be further broadened.

But there are also problems that are not easy to solve, such as the control of channels by first-line cosmetics brands.

Su Wei quickly listed the advantages and disadvantages in her mind, silently thinking about the feasibility of this category.

Soon, the car arrived home.

"We'll discuss this after working overtime on weekends." Su Wei said after getting out of the car, "There is still a prospect. Buy electronic products on e-buy and buy cosmetics on e-buy, so as to cultivate the consumption concept of the two groups."

She said with a smile while talking: "Consumption, including milk powder, is also a growth point that can be considered. The opacity of prices and profits are similar."

Fang Zhuo said seriously: "The degree of strictness is different, don't worry."

"I feel that this year's work will be very hard." Su Wei sighed slightly, but her eyes were bright.

"This year is a year of development, including several companies." More company affairs flashed through Fang Zhuo's mind, and he really needed to accumulate more strength this year.

In the evening, there will be some rewards for Su Wei's expected hard work, not to mention that.

In the afternoon of the next day, the administrative inspection team from Sichuan Province arrived at Hang Lung 23 as scheduled.

Fang Zhuo warmly received the group from Sichuan Province.

However, after exchanging pleasantries, Director Yu Guoming, who led the team, smiled and pushed team member Zhao Yong out, and said quite bluntly: "As for Changhong's development, Deputy Zhao wants to chat with President Fang."

Fang Zhuo was a little surprised, and signaled Director Yu and Zhao Yong to come to the CEO's office together.

However, Yu Guoming shook his head slightly with a smile, and just said: "I will go to visit the e-buy downstairs first, Mr. Fang, in order to support you and Changhong's work, I specially bought a Changhong TV from e-buy during the Chinese New Year , It was a novel experience.”

Fang Zhuo laughed, and personally sent Director Yu and his team downstairs before returning to the President's Office of Hang Lung 23.

Director Yu is a stepping stone and a bridge in the middle, but that's all.

Fang Zhuo has already made up his mind on the matter of Changhong, and has already declined Zhao Yong's invitation to go to Luzhou this time. Unexpectedly, his willingness is so strong that he pushes the Sichuan provincial team to come to Shanghai for a while.

"Mr. Fang, Changhong's development is changing with each passing day. This is something we didn't have in the past two years." Zhao Yong put on a posture of reporting work, and said sincerely, "This can't but be said to be the effect of its liquid crystal strategy."

"Mr. Fang, I used to think that Changhong should stick to the development of plasma, but with the verification of the development of the industry, I admire you and Mr. Ni's vision more and more."

"Whether it is from our Fucheng area or myself, we are all very pleased with Changhong's current situation and Changhong's progress in the context of the great development of e-commerce."

Zhao Yong's speech is not slow and powerful, not only mentioning the development strategy, but also personal attitude, as well as the cooperation between Changhong and e-buy.

Fang Zhuo was thinking about how to talk about this while drinking tea.

Zhao Yong, as Changhong's temporary head who replaced Lao Ni, and the local leader where Changhong is located, his visit is... very low profile and interesting.

After all, Fang Zhuo on the bright side has no position to say what about Changhong.

But considering that today's occasion is relatively personal and they have dealt with each other before, he decided to be more direct and didn't want to linger on this matter.

"Mr. Zhao." Fang Zhuo first framed his identity, "It stands to reason that I shouldn't talk about Changhong, but since you came to me today, I think I can also talk about my views from a business perspective."

Rao was Zhao Yong, when he listened attentively, he also felt his heart beating slightly faster.

Fang Zhuo said directly: "I heard that Changhong intends to choose a president between you and Zhang Xuebin. From my point of view, there may be two reasons."

"One, past experience, Zhang Xuebin's performance in Skyworth is very good, and after taking charge of Meiling, he has made rapid progress, but in the year you were in charge of Changhong, it seemed that you could not stop Changhong's decline, but seemed a little impatient."

Old Ni was forced to resign because of the defeat in the CPT war, and it was Zhao Yong who took over at that time.

Zhao Yong wanted to open his mouth to defend, but it was due to internal and external difficulties.

Fang Zhuo knocked on the table directly with his fingers: "As the head of a company, you must have a wrist. No matter what factors exist in the process, the final result is that your wrist failed to suppress the reforms you wanted to carry out."

Zhao Yong took a breath, and he could already hear Mr. Fang's firm opinion.

He was not annoyed, and asked, "Mr. Fang, do you think Mr. Ni's actions are right?"

"A lot of times, the development of an enterprise is really a hero who can be judged by success or failure." Fang Zhuo said, "Today, does he have any influence? Mr. Zhao, do you want to talk to me about this after all this trouble today?"

He said simply: "Since you ask that, I'll just say it straight. I don't think he's right."

So?and then?

On the contrary, Zhao Yong was speechless, indeed, it was meaningless.

He was silent for a while, then asked, "Boss Fang, what about the second reason you just said?"

"Second, Zhang Xuebin can fully bet on e-commerce, Mr. Zhao, can you?" Fang Zhuo was almost on the table.

Zhao Yong wanted to say that he could do it, but he didn't say it when he met Mr. Fang's eyes.

He opened his mouth to talk about two recent signals: "Because Zhang Xuebin can bet on e-commerce, so there will be changes in Meiling and overseas channels? This is actually a lose-lose situation. No matter whether Zhang Xuebin can take over Changhong, he will continue With the autonomy of Meiling, Changhong will continue to provide technical support.”

That counts as a promise.

Meiling will not lose its rights because of Mr. Ni's retirement, but will get more technical support.

Fang Zhuo said calmly: "Zhang Xuebin is suspicious by nature in this regard. I have always criticized him for this, but it may not change for a while. Mr. Zhao, it's not like everyone is happy if they are separated and lenient."

Zhao Yong was a little frustrated when he heard the words "suspicious by nature", and said helplessly, "Why did Mr. Fang trust Mr. Ni in the first place?"

Fang Zhuo recalled the chance encounter on the plane, and replied: "Old Ni and I talked about your operation in office, but we didn't completely deny it, but we all felt that it needed 'time, place, and people'."

"I believe that Lao Ni may have a good time."

Zhao Yong is silent, he feels that his current situation may only occupy a favorable location.

Fang Zhuo stood up: "Mr. Zhao, it's a pleasure to meet you today. From the perspective of a loyal customer of Changhong, I'm still looking forward to its future development. Let's talk about this for today."

Zhao Yong shook hands. This was not only a return of no success, but also a real glimpse of Mr. Fang's attitude.

Fang Zhuo sent Zhao Yong to the meeting room, and then went downstairs to invite Director Yu up.

Considering that this person is also here today, he talked about the development of Meiling and Changhong from a more commercial point of view, which can be regarded as a reply of a legitimate opinion.

Director Yu didn't say much, but inspected the development of Yike and Tesco with great interest, and praised them again and again before leaving.

Judging from his attitude, it seems that he does not have much involvement in Changhong's affairs.

After sending the inspection team away, Fang Zhuo told Lao Ni and Zhang Xuebin about the situation, knowing that the final result would depend on the other party's balance.

Anyway, either Zhang Xuebin brought Meiling into the battle with light clothes, or he went a step further, and Lao Ni no matter what, it was a compensatory retirement for Changhong.

Fang Zhuo didn't care as much about this matter as everyone thought, and he didn't have any mood swings or emotions. Instead, he postponed the meeting with Wei Boyun, the marketing director of Morningstar Semiconductor, while waiting for a result.

Since there will be such a thing, and since Zhang Xuebin still maintains hope for improvement, let's see if Wei Boyun can talk about the development of Morningstar under favorable circumstances.

Once Zhang Xuebin takes over Changhong, he will bring two domestic manufacturers to cooperate with Morningstar to show more influence.

In mid-March, there was no more news from Changhong, but Fang Zhuo negotiated with several venture capital institutions and enthusiastically helped Morningstar choose suitable investors initially.

March No. 20, the domestic Quora that Xiong Xiaoge had been longing for was finally launched. Fang Zhuo did not use the same company entity to set up and operate, but as soon as the website was launched, he reproduced the old Xiong's investment answers.

Xiong Xiaoge was satisfied with this, but backhanded himself with a question—how would you evaluate Fang Zhuo, the president of Yike?

However, to his surprise, this question actually attracted Huang Guangyu, the founder of Gome, and made Zhihu known to everyone in a strange way.

(End of this chapter)