Reinventing the Millennium.

Chapter 747 Upward Confrontation (Two in One)

The flight time from Beijing to New York is as long as 14 hours.

But Fang Zhuo was very energetic along the way.

As the chairman of Sina, he communicates with President Wang Yan most of the time, but he also sees business reports and analyzes signed by members of the inspection team from time to time.

Like Cao Guowei, who came from PricewaterhouseCoopers and played a big role in Sina’s listing. If Wang Yan’s fate had not been changed, he would be the president in charge of Sina.

Like Chen Tong, this is a Sina person with more senior qualifications. He is not only the editor-in-chief, but also responsible for the core content business. It is worth mentioning that he is very interested in sports. This time he was selected to go to the United States. Always asked to go to Houston to watch the Rockets playoffs live.

Like Zhang Xiaolong, this is the product manager who was taught how to make and optimize products by hundreds of millions of people. He was also the top domestic programmer who wrote the code alone and completed the first three versions of Foxmail. He is always very silent now.

Fang Zhuo really chatted with these people along the way.

In addition to the development of Sina, everyone is also interested in communicating with the social network that the other party always advocates.

By this time, Fang Zhuo had made a more thoughtful statement.

Campus social networking + planned white-collar social networking on Xiaonei is relatively easy, but further national social networking, the community atmosphere built by campus + office users is likely to be greatly impacted, which can be described as a challenging and thrilling leap.

Fang Zhuo showed a lot of worry about this link in front of his own people.

"Then how can Penguin solve this problem?" Cao Guowei thought of Xiaonei's competitors.

"Xiaonei.com now uses a real-name system and uses email to log in, while QQ alumni log in directly with chat software accounts. Its user review is much looser than that of Xiaonei. This can certainly bring fast traffic resources, but in the future... Penguin will definitely spend a lot more energy trying to solve this problem." Fang Zhuo said, "I'm curious how Fb solves this problem."

This year, Facebook is also trying to popularize after continuously opening up the user groups of universities + high schools. Although Fang Zhuo thinks that the user groups on the two sides are very different, from the perspective of business development, he is also curious about how it solves the problem. .

Fang Zhuo summed it up a bit: "No matter the campus or the office, it solves the relatively familiar and closed social needs, but when it comes to the national stage, it transforms into a pan-social model, and the front and back are still relatively separated."

Most importantly, will this fragmented development encounter competition from other social products?
A group of high-level executives at Sina are thinking about what Mr. Fang said. Some people are thinking about the "real name system", some are thinking about "pan-social networking", and some are contacting Sina's current products.

After a while, Cao Guowei suddenly said: "I think our blog is quite social, and we won't face any problem of fragmentation. We just need to bring it to more people's computers."

Chen Tong said: "Blogs are not like Xiaonei. Blogs now need to solve the problem of income. Relying solely on advertising revenue is still unsatisfactory."

Wang Yan also discussed: "In order to compete with Penguin, the early development of Xiaonei must restrain commercialization and focus on user growth, but its future also has the same problems as blogs, or this similar problem has been troubled Everyone."

In addition to traditional advertising revenue, whether it is wireless value-added or service value-added business, this is an attempt to break through the troubles in recent years, and Penguin's performance in this regard is undoubtedly extremely outstanding.

Several people had a small discussion and also mentioned the additional game business.

Fang Zhuo was not surprised to hear such an idea, game revenue has accounted for an increasing proportion of the revenue of major Internet companies.

But for Xiaonei, QQ alumni, and blogs, he reminded: "Games are fine, but they must be suitable for the context of social relationships. Only by targeted development can we see performance that may meet expectations."

Discussions about the game were rudimentary, and the topic of competing with the penguins continued during the second half of the flight to New York.

Everyone talked about Penguin's performance in different fields, but in the final analysis it still falls on the root of its traffic.

The taciturn Zhang Xiaolong participated in the discussion on this topic and made a suggestion: "Since the early stage of Xiaoneiwang is to suppress commercialization and focus on the scale of users, and both campuses and white-collar groups have natural internal connections, then it is Isn't it possible to try penguinization?"

Wang Yan, Cao Guowei and others did not understand the meaning of these words.

Fang Zhuo laughed, and asked: "You mean that Xiaonei.com is trying its best to expand the user base, and then make software from the webpage, and make it into a QQ-like software, right?"

Zhang Xiaolong nodded seriously: "The software can not only refresh the information on Xiaonei, but also provide users with instant messaging. Penguin can innovate micro-innovations, and we can also learn from it. Mr. Fang, I think Xiaonei will burn money to expand User scale, if this scale can really reach a certain level, it may not be impossible to try to divide the traffic base of Penguin.”

He didn't say defeat, but described it as "differentiation".

This is not from PC to mobile Internet, but a challenge directly at the PC level.

For a while, because of Zhang Xiaolong's wonderful idea, a group of people fell into thinking, if they really want to attack Penguin in the field of instant messaging, it will definitely be a big job.

Fang Zhuo didn't think for too long, observing everyone's expressions, it seemed that Cao Guowei was obviously ready to move.

He said, "Boss Zhang, it's still you who is showing off. If Xiaoneiwang does this, no matter whether it succeeds or not, everyone in Penguin will be shocked, but..."

Fang Zhuo glanced at Wang Yan and continued: "I talked with Mr. Wang about the development of the times. I think there will be more opportunities to take advantage of the wave of shifting from computers to mobile phones in the next few years. From the creation to the listing of Penguin Having already accumulated a large enough scale advantage, going against the trend is not easy to succeed, and second, it will divert our energy and resources from doing things next.”

"Everyone is aware of Penguin's traffic advantage, and the real competition at this level still needs to be carried out in the mobile Internet era."

Fang Zhuo's intentions are quite obvious, he can challenge Penguin, but not yet.

Hearing this, Zhang Xiaolong was not too disappointed. He was just thinking about the direction of social network development based on the topics discussed today, and accidentally wanted to stab Penguin in the back.

"But Mr. Zhang's idea is not meaningless. Let's see what happens to the development of Xiaonei.com. It's really not possible. Sina's investment in Xiaonei.com may not be a financial investment." Fang Zhuo said somewhat euphemistically.

A group of people in Sina understood.

Although Sina gave money to the team, there is still a layer of competition in the field of social networking. If there is any disharmony, Xiaonei will directly reverse the ecology and intimidate Penguin, and then it will be easier to discuss acquisitions.

For Penguin, any attempt to touch its core traffic must be extremely vigilant.

In particular, if the Xiaonei network can hold a group of users, and there is Yike Department standing behind it, then it must be carefully weighed.

No matter how this wave of competition is, let's make a background first.

When it was about to land at the New York airport, Fang Zhuo said to Zhang Xiaolong after a break: "Mr. Zhang, this trip to the United States, in addition to seeing the development of social networks here, I am also cooperating with Google on the research and development of mobile phone intelligent systems. You can do some preparations."

Zhang Xiaolong complied.

During this period, I was called by Mr. Fang several times to attend the meeting. I thought he might have some ideas about the mail business, but now it seems that it may be on the preparation of the mobile Internet.

Zhang Xiaolong is not afraid of challenges, but thinks that if the mobile Internet really develops rapidly, then it would be cool to compete with Penguin.

When the flight landed, Yike arranged a pick-up.

This trip to the United States is mainly to inspect the progress of the mobile phone project and the Android company, and the second is to inspect the development of social networks.

Judging from the current information, the mobile phone is slower than expected.

With the change of Apple's strategy, the progress in its announcement is faster than expected.

After all this, Fang Zhuo still felt new pressure on the mobile phone business.

Fortunately, the MIGA fund in the United States sold Washington Mutual's CDO secured debt obligations after it got online with Goldman Sachs last time, which is somewhat gratifying.

Stay at the hotel, rest for a day first, and then confirm the inspection itinerary.

Later, Fang Zhuo waited for Ms. Yu Hong, the co-founder of Yike, to come with a more detailed progress report because she had greeted her in advance.

"Why are you in such a good mood?" After Yu Hong came over, she found that Mr. Fang had a sincere smile on her face. According to her idea, the matter of the direction of the mobile phone might not make people happy.

"For domestic affairs, we must confront Penguin." Fang Zhuo was still thinking about Zhang Xiaolong's proposal.

Although Yu Hong is abroad, she is also concerned about the domestic situation, especially the related trends of the Yike Department.

She wondered: "I don't think Penguin's QQ alumni advertised that the number of users exceeded 20 in one month? Is it because they want to link to the school network?"

This is the proper way to communicate with a team owner.

"The funds and team of Xiaonei.com have just been sorted out. Penguin took advantage of the situation to fight first, and then they will fight each other. I guess this business can last for a year or so, so there is no rush." ​​Fang Zhuo replied.

He motioned for Xiaoyu to drink tea, and he went through the latest and most complete evaluation first.

The first is Android. Google intends to promote an open mobile phone alliance including terminals, operators and hardware manufacturers next year, aiming to develop a variety of technologies and significantly reduce the development and promotion costs of mobile devices and services.

This is certainly a good thing, but based on the information gathered, Apple's mobile phone is likely to be released in the first half of next year.

If this is the case, Yike is likely to face a dilemma of comprehensive backwardness. This situation is not only determined by Yike itself, but by the development of the Android system.

Secondly, the mobile phone research and development center established by Yike has made some good progress, because it is determined to make a full touch screen, and there have been breakthroughs and applications for patents in this area, and the Japanese manufacturer Sharp's capacitive screen is also quite smooth.

Yu Hong knew the content of the report well, looked at the pages Mr. Fang had flipped through, and said in a timely manner: "It is said, it is said that I communicated with Sharp accidentally, and they may also provide capacitive screens to Apple."

Fang Zhuo nodded slightly: "It's not surprising."

"No, Mr. Fang, it's very strange. Apple probably has a capacitive screen design similar to ours. Do you know what this means?" Yu Hong frowned.

Fang Zhuo asked rhetorically: "Now that Sharp's capacitive screen is approaching mass production, and Apple may release it in the first half of next year, it is not surprising that hardware manufacturers choose to crash. Well, it would be great if we could get more definite news."

Yu Hong shook her head first, she had tried, but Sharp followed the principle of confidentiality.

Then he said: "If Apple makes a capacitive full touch screen mobile phone, then we will be more passive in the future."

Fang Zhuo continued to look down, and said calmly: "If Apple announces that it will join the Android camp, it will be the passive of destruction. It's okay now, even if it is announced early, there must be an official sale time, so After all, I feel a little more at ease.”

Apple mobile phones are indeed doing well, but smartphones will have a confrontation between the ios and Android camps.

From this point of view, as long as the Yike mobile phone runs faster than the players in the same camp as Android, it can accept the passivity to a limited extent - there is no way to accept it, but the blow will not become so heavy.

"You're kind-hearted." Yu Hong complained. There was a surprise attack on Apple before, but after the attack, the snake seemed to be a little bit wrong.

"It's not forgiving, I'm just thinking about what problems I've encountered now, and how to solve them." Fang Zhuo shook his head, "I'll be urging Google recently. Some."

He thought for a while, and then said: "In terms of chips used in mobile phones, I have a new news that you don't know."

Yu Hong listened carefully.

"Ice Core has completed the 90nm risky mass production. The progress is not slow or fast. Mr. Qiu is looking for Qualcomm to discuss OEM cooperation." Fang Zhuo said a linkage news, "If the OEM cooperation is negotiated, Yike's mobile phone Chips may be tied to Qualcomm for years to come."

Yu Hong was still listening carefully.

After a while, she asked: "No more? The ice core has made progress, I understand, but what do you mean by this? Is it abnormal to use Qualcomm chips?"

Fang Zhuo hesitantly: "Normal, normal, I was just thinking, no matter how good Qualcomm is, it is also an outsider's. It would be great if Morningstar Semiconductor could transfer to the mobile phone field, and it would be able to design and develop more targetedly."

Yu Hong knew the difficulty of this, and said succinctly: "There is a long way to go."

Fang Zhuo nodded, and said with relief again: "Don't worry about being later than Apple, we strive to be the first Android phone king."

Yu Hong was pondering over this word, Machine Emperor, which sounds pretty good, but judging from the current objective conditions, it still needs great promotion from all sides.

(End of this chapter)