Reinventing the Millennium.

Chapter 759 Qualcomm (Two in One)

The Google team negotiated for a long time in Yike's Silicon Valley R&D center, longer than planned.

In the evening, six people including Larry and Schmidt bid farewell and left. Rubin, the father of Android who was brought here today, stood in Yike's team and waved goodbye. He was deeply attracted by the three prototypes.

Founder Larry, CEO Schmidt, and industrial design director Allen took the same car and discussed Yike's mobile phone design on the way back.

Schmidt wanted to take a prototype back to play with, but Fang Zhuo refused on the grounds that it was easy to leak.

Sitting in the car, recalling the touch in the meeting room, he said to Allen, "Where's our mobile phone?"

Today I came to Yike to make trouble here with a guy, but I didn't take it out at all.

Allen took out the mobile phone designed by Google from his pocket, which is the mainstream design in the market today, with a screen on the top and a full keyboard on the bottom, but the screen was replaced with a capacitive screen.

Schmidt took the phone, played for a few seconds, then handed it back with disgust: "Yike's phone is slippery to the touch, why is your phone ugly and rough?"

Allen was full of complaints. Before asking for a mobile phone, it was "ours", but now it has become "yours". The final design of this mobile phone has also been approved by your senior management!

He silently took out the final design from another pocket. This one is very thick and has a two-layer sliding cover design. The advantage is to maximize the capacitive screen while keeping the keyboard.

This is today's big killer!
I planned to take out the first one first, and then use this one for comparison, so as to shock Yike!

I didn't expect Mr. Fang to think the same way, but he took ten mainstream mobile phones on the market and put them on the table, and then compared them with three mobile phones designed by Yike, which undoubtedly defeated Google's psychological defense!

The big killer became a dud, and Allen was also suffering.

Schmidt did not continue to criticize, he discussed with Larry: "Larry, Yike's mobile phone is good-looking, but do you think consumers can accept touch-screen keyboards? Without a physical keyboard, I always feel that there is something missing. "

Larry first talked about the visual experience: "If I buy a mobile phone, the first one I get in my hand must be the Yike mobile phone. A full-screen mobile phone is too conspicuous among a bunch of pitiful small-screen competitors. !"

When he said this, he suddenly turned his head and asked Alan: "Laboratory products will always lead the market. Alan, do you think it is possible for a mobile phone like Yike to actually come out?"

Allen commented fairly: "It may take a long time for the screen of the No. 3 machine to be released. Considering that the Yike mobile phone has at least a year or more before it can be discussed in the market, even if the No. 2 machine can be commercialized at that time, the cost It is also very likely that it will not be accepted by consumers, and the 1-inch cost of the No. 4 machine will still be relatively high, but the distance from commercial use can be discussed.”

He thought for a while, and then said: "Yike's mobile phone design is amazing, but today's mobile phone is only a semi-finished product except for the system. The heat of the battery, the excellent signal, and the adaptation of the hardware and the system are all tests. Branch team."

Schmidt nodded slightly, and he was indeed impressed by the heat of the mobile phone he felt in about 10 minutes.

He asked, "So, it's a show, isn't it?"

"The progress of your system development is so slow, and Yike can come up with such a design in a short period of time, it is hard for me not to give a high evaluation." Allen was silent for a while, and said sincerely, "It, um, they are really very beautiful."

Larry also talked about a detail at this time: “I tried the keyboard keys on the touch screen when the No. Make as mature an adaptation to an immature system as possible.”

This is actually what impressed Schmidt, the CEO.

Very short time, beautiful design, research on the Android system, enthusiasm for the mobile phone market, these are the advantages of Yike.

In addition, Mr. Fang is also very powerful.

Google needs an entry point in the mobile Internet era, and Mr. Fang just knows who Google's competitors are.

What if such a company and such a person are pushed to Microsoft?

Who knows if Fang can convince Microsoft to make a Linux-based operating system?
Silicon Valley has never been short of geniuses, nor is it short of stories of geniuses changing company decisions.

Schmidt repeatedly weighed, does Google really need the voting rights in Yike's hands?

It's not that Yike wants to use this voting right to hinder anything. On the contrary, it needs its own resources and cooperation, and Google already has a great initiative.

Instead of taking the risk of letting the competitor add another excellent support, it is better to continue the cooperation where 1+1 is greater than 2.

Google CEO recalled the design of prototypes 1, 2, and 3, and exclaimed: "Is Yike's design a radical beauty?"

Founder Larry replied: "No matter what beauty is, since we all have similar feelings, it is good. What we need to do now is to improve the system and create a benchmark for Android smartphones and even smartphones."

Allen, Google's mobile phone industrial design director, nodded approvingly.

Then he started worrying about his job.

It seems likely that this division of Google is going to be sidelined.

……

Fang Zhuo and others who sent away the Google team returned to the conference room.

Soon, the long-awaited Qualcomm trio came in, a visiting group led by Vice President Anderson.

When Anderson walked into the conference room, he saw the desktop that hadn't been cleaned up in time. The mainstream mobile phone products on the market were scattered on it, but three beautiful screens were embedded like pearls.

"Oh my friend!"

Although Anderson waited for a long time, he didn't feel slighted, knowing that Yike was having a crucial meeting with Google.

Now he saw Yike's distinctive products at a glance, got the most beautiful pearl with quick eyes and hands, and sighed like a textbook.

Seeing this, Fang Zhuo smiled slightly, reached out and took the No. 2 unit, playing with its edges and corners.

All three phones have fatal problems.

The heat dissipation of the battery is not good, the signal performance is very poor, and it does not support the simultaneous use of multiple functions. It can only be used for no more than 10 minutes and then shut down...

Or, neither can be called a prototype, but only three small toys.

Fang Zhuo put down the No. 2 phone in his hand, and suddenly thought about it, he had never made a mobile phone before, maybe other people's prototypes were like this.

In just 3 minutes, the No. 3 machine in Anderson's hand shut down.

He was a little stunned and showed the blacked-out screen to Mr. Fang, and asked, "Why is it turned off?"

"The battery is out, I've been talking to Google for too long." Fang Zhuo didn't change his face.

Anderson nodded, and said sincerely: "A phone with such a screen looks really good."

He glanced at the Nokia, Samsung, Sony and other mobile phones on the table, and was convinced of this again.

"Google came here today with Larry and Schmidt. They wanted to acquire 34% of the Android company's shares in Yike and Sony in my hands, but changed their minds after seeing our prototype. Soon, Yike will and Google is negotiating a package of cooperation agreements." Fang Zhuo briefly summarized the negotiations with Google, and how to cooperate in the future actually needs to be discussed.

Anderson froze for a moment, tasted some twists and turns from this sentence, and looked at Boss Fang carefully, feeling that he was a little tired, and sighed: "It's not easy."

Fang Zhuo took the secretary's freshly brewed coffee and said with a smile, "Who says it's not, I exchange hearts with Google, and Google uses my brains."

He took a sip of coffee, savored the bitterness, and said, "But it's okay, I'm used to it."

Anderson respected him and used his brain.

Fang Zhuo drank half a cup of coffee, put down the cup, cheered up, and smiled slightly: "The chips in these three prototypes are all OMAP2420s customized by Texas Instruments. The R&D center said that the effect is not bad. We and Schmidt They talked a lot, and they also recognized Texas Instruments' quality and reputation."

Texas Instruments has a 69% market share in mobile phone application processors, and Qualcomm has a 17% market share.

The chip OMAP2420 in the prototype is used in the flagship N4 released by Nokia in April this year. Although it is not the highest-end processor of Texas Instruments, it is already the CPU with the highest frequency and the most powerful function in the smart phones that have been listed. .

Anderson is naturally familiar with the model of the competitor's chip. Now that Mr. Fang mentioned it, he suddenly changed his mind. The risky trial production of the ice core breaking through the 90nm process, this party will never go to Texas Instruments with the ice core Looking for multi-faceted cooperation?
Texas Instruments is skilled in chip foundry experience and cooperation. The founders of Tai Ji are all from Texas Instruments.

He touched the screen of No. 3 machine in his hand, nodded slightly: "No wonder I felt a little stuck just now, it turned out to be 2420."

Fang Zhuo was taken aback for a moment, then laughed out loud.

In fact, OMAP2420 is still very strong. In addition to the 1136MHZ of the ARM330 architecture, it also adds hardware video codec unit (IVA-IVA2) and independent (PowerVR MBX) to the main control of the mobile phone for the first time, and increases the wireless network support to 3.5G ( HSPA).

This has brought about great progress in the capabilities of mobile phones in terms of screen/color number, camera specifications, and multimedia playback.

Simply put, phones just got smarter.

Anderson knew that what he said was a bit too much, but he still said calmly: "Mr. Fang, I know that Texas Instruments must have mentioned Nokia when talking about this chip with you, but Texas Instruments can provide you with the same chips as Nokia." Is there a mobile solution?"

Seeing that Mr. Fang didn't answer, he continued, "It's different for us at Qualcomm."

"The Android system is a newly developed smartphone system. If it can be adapted from the chip manufacturer in terms of software and hardware, it will finally make the mobile phone have a good presentation."

"It's useless to simply pile up hardware, and, Mr. Fang, we still have room for discussion on the packaging solution of chips and basebands. Even if you cooperate with Texas Instruments on chips, in the field of basebands, we are the best. Strong."

"Qualcomm is willing to work together with Yike for the successful application of the Android system. Both Google and Yike must hope to have an excellent mobile phone with the Android system."

"For Texas Instruments, it is enough to have its firm Nokia ally, but for us Qualcomm, there is indeed an urgent need for more partners to develop new forces like Android."

When Anderson said this, he added another sentence: "What's more, besides mobile phone chips, there are still many areas where we can cooperate with Mr. Fang."

Fang Zhuo couldn't help laughing after listening to Qualcomm's vice president's long speech: "I didn't say anything, it's just that Texas Instruments' chip is really mature."

"The performance of a single chip may indeed lead Texas Instruments by half a position in the industry, but the solutions presented on mobile phone products, as well as our advantages in 3G patents, I think Qualcomm is the best in Yike. collaborator." Anderson still expressed his views.

In fact, Fang Zhuo also has such a tendency to cognition.

The main reason is that after coming to Silicon Valley, I can more intuitively feel the attitudes of different manufacturers.

Qualcomm is led by the vice president of Baba. He also has people from Yue Deyi, but he is still looking for a suitable itinerary.

What Yike needs is not only a set of chips, but also cooperation with it, otherwise, the mobile phone project may be delayed in time.

However, as Anderson said, Texas Instruments has Nokia.

From the standpoint of Texas Instruments, will it be eager to help a small customer to compete fiercely with the big customer in the intelligent system?
I'm afraid this needs to be marked with a question mark.

"Anderson, today I mainly want to hear your opinion on our mobile phone design. If you approve of our design..." Fang Zhuo paused, "Perhaps Qualcomm can have a team that can connect with Yike. Let's see what you said What kind of effect can the solution show on the mobile phone."

Anderson nodded steadily, Mr. Fang will depend on the performance of the prototype with Qualcomm chips.

"Yike will conduct a series of negotiations with Google. No matter what differences there are before, they will still focus on the creation of mobile phones." Fang Zhuo gave a tendency, "At that time, if Qualcomm really shows competitiveness, Then let’s talk about cooperation and licensing.”

This is the meat that Fang Zhuo wanted to extract from Qualcomm.

Anderson didn't show any repulsion, and nodded in approval of such an arrangement.

He continued to chat about the performance of his competitor Texas Instruments, and carefully compared the designs of the three prototypes of Yike. Although they were not turned on, they could clearly discuss the expressiveness of the current screen.

It wasn't until night fell that Qualcomm's Anderson trio evacuated from the Yike R&D Center.

Fang Zhuo felt that the exchange with Anderson was quite fruitful, and the other party even left a expected chipset solution.

The R&D center is off work.

Fang Zhuo invited technical director Xu Keden and design director Edward to have dinner together, and wanted to discuss the choice of Yike mobile phone.

When he left, he took the plan book left by Qualcomm with him.

Today, there are only three mainstream manufacturers in the market, Texas Instruments, Qualcomm, and Intel, but Intel plans to withdraw from this field, so it becomes a choice between Texas Instruments and Qualcomm.

However, Fang Zhuo has already contacted Morningstar Semiconductor, which has a close relationship, and intends to let them have a look at the solutions that Qualcomm can provide to see if a similar design can be achieved.

Even if it doesn't work now, is it possible to have a drop-down version for the choice of subsequent mobile phones.

Fang Zhuo placed a lot of expectations on the IC design of MStar Semiconductor in the field of mobile phones, and hoped that the company headquartered in Baodao could bring more surprises.

(End of this chapter)