Chapter 783

The last day of August.

The two main players in the campus SNS community circuit have announced the number of users of the website.

Xiaonei.com announced on its official website at ten o'clock in the morning that since its establishment in December last year, the total number of users has exceeded 12 million in just 8 months. It will continue to optimize user experience and create an excellent community culture.

Only at 4 o'clock in the afternoon, QQ alumni released their own data in a very competitive manner. Since the website was launched in April, the number of users has exceeded 550 million, and the goal is to exceed 1500 million by the end of the year. It aims to become the best campus social product in China.

8 million in 700 months, is this the explosive power of entrepreneurship in the right direction?

Without waiting for everyone to sigh, the data of 4 million in 550 months makes people feel a little more complicated. Penguin's traffic is too big... This is too strong...

Moreover, QQ alumni directly announced its development goals. There are still 4 months until the end of the year. At that time, the 1500 million users will not wipe out the domestic college student group?

Can QQ alumni or Penguins do it?

If that step is achieved, what is the next development direction of QQ alumni?

A day later, the doubts arising from the Penguin target seemed to be answered first by Xiaonei.

No, it should be said that it is a friend network.

On September [-], Xiaonei.com officially changed its name to Youyou.com, and its founder, Wang Xing, issued a personal letter, hoping that Youyou.com could connect campuses and workplaces, allowing users to maintain closer ties with friends, classmates, and colleagues.

In addition, a series of small changes have been made to the page of Friends.com, completely removing advertisements, optimizing communication methods such as short messages, messages, and comments, and adding information sharing methods such as book reviews and movie reviews.

It can be said that, together with the name change and website changes, Friends.com intends to present a brand-new upgraded image to the majority of users in the new month.

At the same time, New Friends.com actively promotes cooperation with major well-known Internet companies, and expands new user groups through online publicity and offline promotion.

In response to competitors who have made big moves like this, QQ alumni worked overtime at night and held meetings to discuss how to deal with it.

Xu Chenye and Zeng Liqing, the second of the "Penguin Five Tigers", both attended.

Zeng Liqing has been in charge of Penguin's social network strategy since April, and has served as the head of the QQ alumni business group, while Xu Chenye provides information and resource support from the perspective of the entire group.

"Competitors have changed. It seems that our titles have to change too." Zeng Liqing presided over the meeting and said relaxedly when he came up, "We can't call it QQ Alumni Business Group in the future, or we can call it QQ Friends Business Group. How about it?"

Penguin is not averse to following the opponent's micro-innovation. On the contrary, after achieving results, it has a sense of accomplishment.

The means are not important, the result is the most important.

There was easy laughter in the conference room.

Zeng Liqing asked while reviewing the updates and changes of the friends online, "Who can tell me, what is the biggest problem in this competition?"

There was laughter again in the conference room.

Zeng Liqing also asked such a question when he presided over the business group meeting at the beginning, but that time, after waiting for everyone to express their opinions, he gave his own answer - the biggest problem is that there is no problem, which means how to be oneself.

Facts have proved that as long as there is a suitable track, Penguin's traffic can indeed perform extremely competitively. The internal goal of QQ alumni is to exceed the number of users of Xiaonei by the end of this month.

Xu Chenye is a good old man, he sat next to Zeng Liqing and smiled together, but halfway through the smile, he glanced at the new phone information, raised his eyebrows slightly, waited until everyone finished laughing, and motioned for himself to answer the question raised by Mr. Zeng.

"Mr. Zeng, the answer to today's question is probably up to me." Xu Chenye didn't hold back, "Xiaonei.com adjusted its strategic direction, changed its name and version, and it happened to be today. Just now Sina published an interview with Mr. Zhuo Fang in the capital. When it comes to domestic social networks, I think we will have an oriental-style Facebook on the first day of September, what a coincidence.”

The remaining smile on Zeng Liqing's face completely disappeared.

Xu Chenye still said in a calm tone: "It seems that the biggest problem in this competition is Mr. Fang."

Name Tree Shadow.

Regardless of Mr. Fang's ignorant, eclectic, and unyielding style of acting, his business talent is also remarkable, and he has achieved impressive results in different fields, and he has personally gained a lot of wealth because of this.

This has to be given enough respect.

Zeng Liqing acted resolutely and did not deny Mr. Xu's answer.

The thoughts in his mind just turned around and he immediately said: "Very good, there is a real problem in this competition. It seems that the change on Xiaonei.com is that Mr. Fang will give us questions, but no matter how Mr. Fang proposes questions, our Traffic is like a clenched fist."

"The speed of punching must be fast, and the force of punching must be ruthless."

Xu Chenye took over the words: "So, Mr. Fang said well, if there is a Facebook in Huaxia, it will be our QQ alumni."

The laughter in the conference room was rather reserved this time.

All the people here are middle-level and high-level people. Even if Mr. Fang is willing to give advice and discuss, they still have confidence in their own traffic.

4 million in 450 months has initially proved the development speed of the model + traffic, even if a new user group is opened up, what can be changed?

……

The news that Dangdang failed to bet against Mr. Fang and Mr. Fang judged that there would be an oriental Facebook has attracted the attention of practitioners.

However, when everyone was distracted thinking about Dangdang's interesting gossip and competition with Youyou.com and QQ alumni, another piece of news suddenly came in.

Henry Paulson, the new U.S. financial steward, arrived in Beijing to start his first trip to China since he took office. In addition to the administrative dialogue, he also mentioned the economic exchanges he was concerned about in interviews with the media.

These include Citigroup's investment business, Bear Stearns' cooperation in the mainland, and so on.

Paulson also mentioned a Chinese friend in front of the camera, praised him as the most influential business leader, and joked that he was invited to eat steamed stuffed buns and fried liver on the streets of Beijing when they met.

When the friend surnamed Fang was released after Paulson's interview, he had to complain about it in front of everyone's eyes at the company meeting held.

"I really don't want to be mentioned at this time. The business leader is obvious. Everyone can see that there is no need for him to be mentioned by a foreign boss."

"Forget it, let's talk about the penguin competition."

"Friends.com is online, starting to expand the user base, and Penguin will definitely follow suit."

"This is good for Weibo's future competition. Everyone knows that Penguin's biggest advantage is its traffic. Penguin knows it, and we know it too."

"Penguin has traffic, so we will find a way to divide its traffic. Friends.com will undoubtedly do this substantially."

Fang Zhuo is generally at ease with Weibo's model, but Penguin's response on the campus SNS is unprecedentedly fast, so it is not ruled out that it will follow up quickly after seeing Weibo now.

The mobile era has not yet arrived, and Penguin traffic at this time is still very lethal.

Therefore, confuse its strategy, divide its traffic, and reduce its lethality.

This is the way Weibo is approaching success.

(End of this chapter)

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