Reinventing the Millennium.

Chapter 785

The small farm game developed by Sina took into account the playability, the number of users of Youyou.com and the expansion of new customer groups in the workplace. Under Fang Zhuo's nod, an internal test was conducted.

The scope of this internal test is still relatively wide.

In addition to the companies that I can directly influence, if I am in the capital, I will inevitably socialize with several major Internet companies, so I opened a few registrations by the way.

Fang Zhuo himself has no feeling for the game of stealing vegetables on the farm.

But it turns out that the once-popular social game still has its inherent success genes.

In many cases, is a successful product made under the correct business logic?
No, on the contrary, it is to succeed first and then analyze the logic here that makes it so successful.

Why stealing food can set off a boom?
Fang Zhuo decided to leave this issue to the wise practitioners to analyze.

However, with the increase in the number of internal testers, even though he had some expectations in his heart, he still felt that things were getting outrageous.

The old Xiong likes to steal vegetables, maybe because he feels little, and Mrs. Xiong maybe has the habit of getting up early.

What about Wang Yan?

Did he work overtime all night, happened to see that there was food to steal, and happened to stay up all night for three consecutive nights?

Also, the venture capital friends who have joined the closed beta one after another, are they forming a food stealing alliance in private and jointly besieging Fang Zong's farm?
It was Qiu Ciyun from Bingxin who surprised Fang Zhuo the most and called to inquire about the situation himself.

"Mr. Qiu, don't miss the little farm games when you are off work." Fang Zhuo said more tactfully.

Qiu Ciyun smiled heartily: "Haha, Mr. Fang, I'm just curious to play around."

Fang Zhuo had no choice but to be straightforward: "It's past four o'clock in the morning, Mr. Qiu, don't be too casual. If you do this again, I will have to block your account."

Qiu Ciyun: "..."

I have worked so hard to make ice cores, so I can't freely steal food online?

He knew that Fang was always looking out for his own good, so he turned the words around in his heart, and he wholeheartedly agreed to the request from the boss.

A few days later, Qiu Ciyun became the first player to be quietly banned from the internal test farm.

Apart from muttering a few words, he was also in a good mood, the ice core was not yet finished, so why steal food?

In mid-October, the popularity of the internal test did not fade with time, but the activity became more and more active.

Like Xiong Xiaoge, as a well-known investor, in addition to conducting in-depth game experience, he can't help but consider the changes that such a game can bring.

Youyou.com, which has been renamed successively, and QQ Dating.com have fallen into a fierce competition. The former intends to create a better user experience without pursuing profit, while the latter tries to control the ecological impact brought about by traffic import.

Zeng Liqing, one of the "Penguin Five Tigers", did not come up to flood the site, and also fully considered the ecological creation of the station.

Under such circumstances, the two are inseparable, and the cost of acquiring customers is also increasing.

Xiong Xiaoge called Mr. Fang and asked a very serious question - how to prevent Penguin Micro-innovation after Friends.com launched a farm game?
He felt that stealing food was really fun, but it didn't seem to create a moat.

To say that the scale of users is the moat, and the social relationship based on scale is the moat, and Penguin also has these.

If this problem cannot be solved, even if Friends.com launches an extremely successful farm game, does it mean that penguins with more overall traffic can be more successful by virtue of this?
"Old Xiong, you asked a good question. At a small scale, this is a farm, but at a large scale, it is an industry." Fang Zhuo was not surprised to hear such considerations from the old bear, "If this question is so good Solve it, anyone can defeat the penguin."

Xiong Xiaoge was silent.

Indeed, Penguin's market value in Hong Kong stocks is about to exceed 800 billion Hong Kong dollars, and it has performed strongly since its listing.

In today's Internet industry, Penguin is the first echelon.

Moreover, this is to compete with the other party's strengths, and the difficulty is even higher.

Whoever can solve such a problem is bound to be able to make a breakthrough in the country.

Fang Zhuo continued to chat with Lao Xiong about social network user activity and user interaction inspired by the farm.

When he felt that the conversation was almost done, he was ready to end the call.

But Xiong Xiaoge was not in a hurry to hang up, and smiled and raised a little doubt that has been hidden in his heart recently: "Mr. Fang, I have been playing the game of stealing vegetables on this farm these days, and sometimes I find that your vegetables can be picked. , and picked it up for you."

"I just discovered that many people seem to like to visit your farm, such as Wang Fenggou, Zhang Chaoyang..."

Fang Zhuo interrupted: "What Wang Fenggou, that's my brother Wang."

He taught with earnestness and earnestness: "Old Xiong, we can't yell like this behind our backs. Even if I call you Old Xiong in person, I will always say 'Boss Xiong' politely when chatting with others in private."

Xiong Xiaoge was helpless: "Okay, brother Wang, I want to ask, why are so many people stealing your vegetables, and your crops are still so good? Your farm level is still rising so fast?"

Fang Zhuo said calmly: "I see that you all like to steal vegetables from me. It doesn't seem to be enough, so I asked the backstage to change the data. My farm is different from yours."

"This... this!" If Xiong Xiaoge was struck by lightning, would the surname Fang be worthy of setting the alarm clock every day and night to get up early and steal food?

Fang Zhuo instructed: "Don't tell anyone about it, you alone need to know about it."

The words Xiong Xiaoge wanted to reprimand Mr. Fang were circling in his throat.

He was silent for a while before he sighed and asked, "Has Zhou Zhicheng contacted you?"

Hearing the name, Fang Zhuo said quickly: "Hey, Old Xiong, let me declare first that I didn't poach Mr. Zhou. He took the initiative to call me yesterday. I was surprised. Don't blame me for this matter." .”

Xiong Xiaoge said quietly: "You might as well say that you dug him up."

"Hey, neither the left nor the right, you investors are really difficult to serve." Fang Zhuo said.

"I don't mean anything else." Xiong Xiaoge actually thinks highly of Zhou Zhicheng, the vice president. He pondered over and over again, and finally only uttered a few words, "Be nice to him."

"As long as it is a talent, I will definitely use it again. Don't worry, you don't have to say such things to me, you old bear, for people who come out of IDG in the future." Fang Zhuo almost patted his chest.

Xiong Xiaoge wanted to refute it but felt that the future flow of personnel was really uncertain.

In the end, I could only end this call with the emotion of "deliberately killing the thief, but unable to recover".

After a while, Mrs. Xiong walked into the study excitedly: "Hurry up, hurry up, Mr. Fang's cantaloupe is almost here, this one seems to be quite rare, you steal one, I'll steal one."

Seeing his wife's happy appearance, Xiong Xiaoge really couldn't bear to tell her the truth, of course it is rare, the surname Fang shamelessly changed the data from the background!
Soon, the stealing is over.

In the study room, only Xiong Xiaoge was alone and awake, staring at the farm page dully.

He realized the philosophy of life, the more sober the world is, the more painful it is.

……

Fang Zhuo on the other side finished the call with Xiong Xiaoge, and immediately answered several calls from Tesco without stopping.

Seeing that this year's Double Eleven is approaching again, the business has increased significantly.

In addition, Su Wei, the president of e-buy, also came to Beijing to inspect the construction of the logistics center, and many calls went directly to the big boss.

Fang Zhuo was listening to the report, and just as he put down the phone, he saw Su Wei, who had changed into clothes, open the door and walk in.

While walking, she said that this year’s Double Eleven promotion is different from last year: “Suning really can’t cooperate this year. It’s impossible to do this time with the help of several offline electrical stores like last year.”

"Is there a lot of revenue pressure?" Fang Zhuo asked.

"It's mainly the pressure of the supply chain, distribution and after-sales service." Su Wei frowned slightly.

E-buy is prioritizing delivery and after-sales this year, trying to give better consideration to user experience while vigorously developing.

There are many problems encountered in this regard, some of which are unexpected at all.

Fang Zhuo got up and poured a cup of tea for President Su, and instead of sitting back in his chair, he sat directly at the table: "It's normal if we can't cooperate with them, no matter who gets the number one position in the market, they will inevitably look up and look around. current and future competitors."

"It's just that Gome and Suning are two poles of the market, and they choose different ways to deal with it. Gome wants to directly squeeze our growth space, while Suning doesn't cooperate or encourage, and just focuses on its own business."

It is difficult to say that there are many right and many wrong in different coping styles, and it is more of a result theory.

Today's home appliance chains, Suning is No. [-], Gome is No. [-], and they are all behind. Moreover, Suning has repeatedly reported the news of acquisitions or mergers, and Gome is struggling to catch up.

"Suning's development is indeed good, but if you want to say that it focuses on its own business, it may not be true." Su Wei said the latest news with a smile, "I heard that Suning also has the idea of ​​trying e-commerce."

After she finished talking about the shocking news she had just heard, she waited for a while, but she didn't see the desired expression on President Fang's face, and asked, "What's the explanation?"

"One is mainly offline, and the other is mainly online. It's okay, and we'll wait until it really takes shape." Fang Zhuo said with a smile, "Besides, such news at this time may be to cater to the stock market. "

It seems that this year, Suning, which has firmly established itself as the number one in the industry, also has the conditions to enter e-commerce.

In terms of warehousing and logistics, experience in electrical appliances, and financial strength, there is no problem with it, and it can be seamlessly connected to the hot e-commerce concept.

"I was also thinking on the way back, if Suning really wants to be an e-commerce company, how will it deal with the impact of online business on offline business." Su Wei said thoughtfully.

This is the difference of e-buy. It can deal with the acquired Dazhong Electrical Appliances very resolutely. It may be difficult for Suning to resolutely drive offline business to benefit online.

"It's all difficult problems." Fang Zhuo smiled and briefly explained the question that Lao Xiong asked today, and shook his head, "It's going to be ups and downs, I'd better get Dangdang's money first, and then talk about it when I'm happy."

I came to Beijing at the end of August, and now it is mid-October.

Fang Zhuo gave Dangdang the time to raise funds very understandingly. After all, Mr. Li finally informed him to start the process.

The bet was made in December last year, and this year the official process was in October, which is only 12 months behind the agreed time. It can be seen that Dangdang is indeed unable to meet the conditions to win the bet.

"Where did Mr. Li and the others raise the money?" Su Wei asked.

Fang Zhuo sighed unknowingly: "Didn't I receive Kane, the president of Bear Stearns, once in Hang Lung? He came to China to conduct business. I don't know if the news is true. I heard that Qingzi was with Bear Get on top."

Su Wei said strangely: "Why are you sighing? The return on investment is still not satisfactory? It can be regarded as a settlement with Dangdang."

Fang Zhuo was hesitant to say anything. It would be fine if he got money from other places. Qingzi chose Bear Stearns. I was really worried that he would have greater financial pressure in the future.

He still smiled: "It's nothing, I just thought of the farm game, and I think it will delay the work of many people."

Su Wei also played the game briefly.

She said with a smile: "This is quite magical. I heard that Xiao Li summed up the essence of the game of stealing food."

Fang Zhuo gave a questioning expression.

Su Wei shared insights from real players.

——In the face of interests, there is no family affection and morality to talk about, and anyone may become a thief who attacks you behind your back.

——It is the last word to make friends widely. If you have more friends, you will have one more way.

——The person who comes to your farm to water and fertilize you may not really treat you well, but may just want to steal your vegetables earlier.

There are more than a dozen of them, based on the game, and there are more jokes and jokes.

Fang Zhuo thought these were quite interesting, and soon applied them to the occasion of selling Dangdang shares.

Whether it is Fang Zhuo or Dangdang.com, both sides want to settle the matter of shares as soon as possible, so once they have enough money, the progress will be much faster.

On October 10, the weather was fine and suitable for signing.

When Fang Zhuo signed and sealed in the meeting room of Dangdang.com, Li Guoqing and Yu Yu were obviously relieved, and finally they no longer had any entanglements with this guy in front of them.

Li Guoqing's mood was complicated, and he had a general preference. He showed his grace and took the initiative to shake hands: "Mr. Fang, we will make the domestic e-commerce cake bigger together in the future, and the two of us will each rely on our own abilities."

"Qingzi, I will pay you back..." Fang Zhuo responded with a smile.

Li Guoqing interrupted, and said sincerely: "Mr. Fang, can you give up this title?"

Although I have gotten used to it a little bit, this name is still not so good.

"It's not that I've made it this far, but I really have a few suggestions for you." Fang Zhuo said kindly, "But I only talk to Qingzi, not to Mr. Li."

Li Guoqing was a little hesitant, Fang is not a good person.

After Fang Zhuo said this, he walked a few steps to the side.

These few steps seemed to have magical power, making Li Guoqing follow him unconsciously.

"Qingzi, about Dangdang.com and its future development..." Fang Zhuo still called it that way, seeing that Qingzi didn't refuse any more, he continued, "I'm giving you advice purely as a former shareholder of Dangdang.com."

"In the face of interests, no one can be trusted."

"Make more friends. Sometimes, official competition like ours is not a reason to treat each other like enemies."

"People who treat you well, those who are willing to pay you, may not really treat you well."

Fang Zhuo finally shook hands with Li Guoqing: "That's all for now, Qing Zi, if you really have something to do in the future, you may not be able to think about you, Mr. Fang."

Li Guoqing shook hands, and watched Mr. Fang take people out of the conference room and walk away. This time, he left with 6600 million US dollars. Fortunately, the shares finally came back.

"What did he tell you just now?" Yu Yu came over and asked.

Li Guoqing was a little dazed: "He said, he said, if life is just like the first time you see it."

If life is just like the first time you see it, you will also be bound by fate in Shencheng.

It was once said that as Amazon, Fang and Li were divided into two sides.

The investment should be regarded as a memory, and it is still at a loss to give 6600 million.

——Don't call me Qingzi, Mr. Fang.

—Okay, Keiko.

(End of this chapter)