Reinventing the Millennium.

Chapter 787 Not Shameful (Two in One)

Friends Farm.

When Youyou.com launched the farm game with the same name on this website, Zeng Liqing didn't care.

As Penguin's COO, he had seen Sina internal beta games mentioned twice in reports from other departments before, but no matter whether it was on the market or within the Penguin game platform, new games were always emerging.

If it is really worthy of attention, it must depend on the reaction of the market or the reputation of the producer.

Even if it is developed by Sina, tested internally, and then handed over to Friends.com to operate, so what?
Must it be fire?

Well, judging from the current situation, based on a purely objective description, Friends Farm is becoming more and more popular every day after its launch.

In just one week, the two major customer groups on campus and in the workplace have received clear feedback. They like such a small game based on social relationships. In addition to the increase in user activity on Friends.com, the growth rate of new users seems to have also accelerated. .

I have to admit that even though QQ Dating relies on the huge traffic of its own chat software and the number of users has soared rapidly, the mid-to-high active users who are really willing to share and interact are not as good as Friends.com.

At present, the competitive strategy of QQ Dating is to crush the number of users first, and then turn backhand to deepen the community culture and become the industry leader.

However, when the number of QQ friends and Xiaonei users are inseparable, it seems that the other party wants to have a social game that has the meaning of sweeping the waves, so it is a bit difficult to handle.

The easiest way to compete is, of course, if the other party has it, then I have it too.

The problem is that……

The problem is that it would be embarrassing for QQ friends to follow up like this!

Fang Zhuo's accusation of "following the same steps" and "I believe that QQ Dating will definitely be able to come up with its own things, and I will not learn from Friends.com anymore, everyone cheers for Penguin and encourages me" is still in my ears.

On the contrary, he chose an exchange meeting between Chinese and American entrepreneurs. The leaders on the stage, Chinese and foreign elites, the media on the sidelines, and the audience all witnessed the dialogue with each other.

This is not over yet. On the first day of Friends.com’s launch of the farm game, Zhihu asked a question—Will QQ Dating make micro-innovations on the latest farm game launched by Friends.com?
Such questions and related discussions quickly fermented simultaneously on the portal websites of Sina, Netease, and Sohu.

Everyone was very interested in talking about it and wanted to watch the excitement.

Zeng Liqing is very sure that as long as this kind of online public opinion atmosphere is dealt with coldly, it will not cause too much trouble.

But he also felt that if he really dealt with it coldly, wouldn't this buffer time be exactly what Fang Zhuo wanted?

If Friends Farm can really continue the popularity and even create even higher popularity, will it be impossible to catch up with QQ Friends if you want to catch up then?
But, but, having said that, QQ Dating is now launching a similar farming game. Will the impact of public opinion, brand damage, and even damage to my personal reputation be unimaginable?

Zeng Liqing thought about it back and forth, and felt a headache, why is Mr. Fang so tricky?

For several days in a row, departmental reports were suppressed without discussion, but there was also a shy order from the person in charge of the QQ dating business group to develop an interactive game that belongs to the unique social relationship of QQ dating.

A day later, this order was changed to - discuss the necessity of developing an interactive game that belongs to the unique social relationship of QQ Dating.

Two days before and after, the order from Mr. Zeng made everyone in the department feel the entanglement in his heart.

Does brand culture matter?Should we step on the trap of public opinion?Is the game prospect worth micro-innovation?
These all require judgment and decision.

In this way, on November 11, B11C e-commerce e-commerce once again held the annual promotional shopping, which is still the three-day activity day last year.

This also attracted Zeng Liqing who had been troubled for the past few days.

After finishing his lunch, before the afternoon meeting started, he clicked on the promotional page of e-buy.

Zeng Liqing turned his thoughts, pulled the mouse subconsciously, and browsed the webpage casually.

Speaking of which, Paipai.com, where Penguin entered the e-commerce track, has also encountered competition problems. In the second half of this year, eBay has completely declined, but its vacant share has not been divided up with Taobao as expected by Paipai.com. Most of them were sucked by the latter.

Since its establishment, Paipai.com has developed quite well. It also relied on the traffic import of QQ and quickly attracted a large number of sellers.

However, such traffic cannot solve the operational problems of Paipai.com. With the end of eBay, which is difficult to localize, Paipai.com suddenly discovered that Taobao, which is constantly attacking cities and territories, is a bigger test of competition.

"Clap."

Li Zeng lit a cigarette and unconsciously considered Mr. Fang's strategy in the field of e-commerce. Obviously, C2C was far more popular than B2C in China before, but he resolutely invested in the latter.

Will Mr. Fang be short of money for asset-light C2C?

Obviously not, but money is not everything. If you spend money to do C2C, you will have to face Taobao, which has extremely strong resources and operational capabilities, sooner or later.

From an analogy point of view, is traffic a panacea?
At the very least, its performance in the field of e-commerce seems to have encountered a bottleneck.

Thinking about it this way, funds can maximize their value in the asset-heavy field.

Zeng Liqing put out the cigarette, admiring Mr. Fang's strategic vision in his heart.

At two o'clock in the afternoon, the COO of Penguin and the head of the QQ dating business group walked out of his office and arrived at the meeting room, ready to seriously discuss how to deal with the competitor's one-trick social game.

If you really want to follow up, you have to go through strict data evaluation and professional judgment.

What if, this farm is just a sudden gust of wind?
Zeng Liqing did not presuppose a position in his mind, and planned to have a full discussion, and respected everyone's opinions.

At three o'clock in the afternoon, when Zeng Liqing was having the most passionate discussion with the executives of the QQ dating team in the meeting room, the secretary knocked on the door and then pushed the door and hurried in.

"What's the matter?" Zeng Liqing held back his displeasure, since he was interrupted during the meeting, there must be something urgent.

"That, that, xxxx is online on QQ Farm." The secretary's voice was a little soft in his ear, and his tone was a little strange.

Zeng Liqing heard that it was related to the farm game being discussed, turned his body sideways, and said directly: "I didn't hear clearly, let's talk again."

The secretary reported in a normal voice this time: "QZone has launched a new game, QQ Farm."

Zeng Liqing was stunned: "?"

The executives of the QQ dating team in the conference room were also stunned: "?"

Zeng Liqing suddenly felt a little confused, slowed down his speech, and asked: "Is it QQ Zone, our penguin's QQ Zone? It has launched a game, if I understand correctly, a game similar to Friends Farm, QQ Farm?"

As he combed, his face unconsciously sank.

The atmosphere in the conference room also became silent.

What kind of thing is this?
Everyone knows that QQ Dating and Friends.com are in direct and fierce competition, including the embarrassing situation that Friends Farm is facing this time. It should also be understood.

However, it's fine if the brother department doesn't help, but they stabbed him directly in the back?

This, isn't this a joke for outsiders!

Zeng Liqing's expression changed. To him, this was not only a matter of business competition, but more importantly, as the COO, he didn't even know about it in advance!
I am still debating whether or not to learn from Friends Farm, and the next door has quietly developed and launched it!
"Snapped!"

Zeng Liqing slapped the table angrily, and said angrily: "Go and call Zheng Zhihao!"

Zheng Zhihao is an executive who just joined Penguin in September this year. Because of his previous work experience, he is currently serving as the general manager of Penguin Qzone Product Center.

It stands to reason that Zeng Liqing started to be in charge of Penguin's social network strategy in the first half of the year, and Qzone should also be included, but in fact, he is mainly in charge of the QQ dating business group. Qzone, which has been operating well since its establishment last year, has maintained a very Great operating rights.

However, even so, Zeng Liqing still had a great sense of being offended!
Zheng Zhihao and himself are two levels behind. It is impossible for him not to know the situation of making friends on QQ, and to go directly to the QQ farm without even saying hello?

This is simply defiant!

The secretary trotted out of the conference room and went to find someone as ordered.

Soon, Zheng Zhihao, the person in charge of Qzone, walked into the conference room calmly.

"Zheng Zhihao, why did you decide to launch QQ Farm without authorization?" Zeng Liqing looked at Zheng Zhihao closely and called him by name.

Before Zheng Zhihao could answer, Xu Chenye, who was also one of the "Penguin Five Tigers", walked into the meeting room cheerfully.

He glanced at the executives of the QQ dating team in the room, and said kindly: "You guys go out first."

A group of executives got up and left silently. Obviously, there was going to be a dispute.

The door of the meeting room was gently closed, and there were only three people left here.

At this time, Zheng Zhihao replied calmly: "I have spoken to Mr. Xu and Mr. Wu."

Mr. Xu always arrived at the conference room, Xu Chenye. Apart from his high rank, he has no direct business decision-making power of Qzone in name, but the Mr. Wu mentioned by Zheng Zhihao is different.

Mr. Wu refers to Wu Xiaoqiang. He is an old man of the company and has high qualifications. He is also in charge of the Internet business system now.

Penguin's internal structure has been adjusted since last year, integrating all businesses, and dividing into 8 parallel systems. The Internet business system belongs to B2, including the Internet R&D department, community product department and other businesses.

The QQ dating business group that Zeng Liqing is currently in charge of is also included in this system. In name, he also needs to inform Wu Xiaohong of his decisions, but he also has an overall social network strategy, which creates an extra direct up and down line. Develop acquaintance social business.

Large companies not only make timely adjustments to market conditions, but also have subtle overlapping competition due to seniority levels and business conditions.

Zeng Liqing didn't feel afraid just because he heard "Mr. Xu, Mr. Wu", but said angrily, "Zheng Zhihao, what do you mean?"

He turned his head, and also called Xu Chenye by his first name: "Xu Chenye, what do you mean? Are you here to support him?"

"Old Zeng, let's see what you're talking about." Xu Chenye said with a smile, "Mr. Zheng did talk to me and Xiaoguang about the game development and launch of Qzone, and we both think this matter should be followed up."

He actually made a statement and continued: "The reason why I didn't say hello to QQ Dating is because of your embarrassment. I don't want QQ Dating to be coerced by public opinion, and I want QQ space to go to the water first. If it doesn't work, that's okay." So as not to try to make friends with QQ again.”

Zeng Liqing sneered slightly: "Okay, this is better than singing. QQ space is online. To the outside world, what is the difference between this and making friends on QQ? QQ making friends is really miserable. While bearing the infamy, you have to be criticized." Qzone pokes a knife, is this a colleague?"

Zheng Zhihao took the initiative to speak, and he said simply: "Mr. Zeng, Qzone needs to play farm games. This is the judgment of me and the team. I don't understand why you are so excited."

"On the matter of fact, QQ Dating has not given feedback on the friend farm for a long time. How many considerations are there for you to be held back by Fang Zhuo?"

"Since you brought me here today, let me ask you directly, should I respect your resume or be loyal to my business judgment?"

Zheng Zhihao is not afraid of Zeng Liqing's status and qualifications. Before he came to Penguin, he had successively held executive positions in Microsoft, Intel, and Boeing.

He didn't think there was a problem with his work process, but felt that Zeng Liqing was not decisive enough in making friends on QQ.

Need to personify your company?unnecessary.

What can bring development to the company's business is good. If competitors are dissatisfied, just go to legal procedures.

When Xu Chenye heard Mr. Zheng's questioning, he was dissatisfied and said, "Mr. Zheng, apologize to Mr. Zeng!"

Zeng Liqing smiled instead: "Zheng Zhihao, do you think that I, Zeng Liqing, are afraid of being scolded by others? Is it me, Zeng Liqing, or the QQ friend who got held up? In the meeting that Pony and I attended that day, was it Pony or Penguin who was held up?"

"Do you think that you are a second-hand trafficker in QQ space, and that people outside are blaming QQ space? Are you blaming QQ for making friends?"

"Or, are you blaming the penguins?"

Zeng Liqing stopped looking at Zheng Zhihao, and looked at Xu Chenye: "Has this matter been discussed by the general office?"

Compared with the parallelism of the eight systems divided by Penguin, there is still an organization responsible for the overall configuration, which is the "President's Office".

Xu Chenye murmured: "I briefly mentioned it to Mr. Liu. In fact, Lao Zeng, this is your protection. If you make friends on QQ, Fang Zhuo may wait for you."

"Then let's discuss it in the president's office." Zeng Liqing insisted, "Let's see what is more important."

A fleeting smile flashed across the corner of Zheng Zhihao's mouth. The head office is not a place for old people. Liu Chiping, who joined Penguin from Goldman Sachs last year as chief strategic investment officer, was promoted to president in February this year. He also has a lot of power to speak.

Regarding the development of social networks, this matter has also been briefly communicated with Mr. Liu.

The answer is already in front of you, you have to go, you have to go fast.

……

On November 11, Penguin's QQ Zone launched QQ Farm, which is similar to Friends' Farm.

Only one day later, Zeng Liqing, who was divorced from his heart, asked QQ Dating to announce that he and Qzone have shared data in QQ Farm, and users of both parties can directly log in to the farm game.

That night, Fang Zhuo, who paid close attention to the promotional performance of his e-buy, was posted on Zhihu Crazy @, and he went online to see an overwhelming spectacle of ridicule.

——Good guy, people are stealing vegetables, and penguins are directly stealing farms!
——Does Mr. Zeng have an account on Zhihu?Who is going to send an invitation code to Mr. Zeng, I want to see Mr. Fang and Mr. Zeng match up!
——I have a deep understanding of Penguin's micro-innovation model.

——QQ Dating: I said I wouldn’t go online, but I didn’t say I wouldn’t go online with my brother.

Fang Zhuo saw the news about the link between making friends on QQ and space, and felt a little strange about this action.

He cheerfully browsed Zhihu roughly, and only replied one sentence.

"Haha, I have psychological expectations for Mr. Zeng and Penguin, micro-innovation, not shabby."

(End of this chapter)